Waterborne Coatings Market - Global Industry Insights, Trends, Outlook, and Opportunity Analysis, 2016–2024

Waterborne coatings are coatings that contain around 80% water and small quantities of other solvents such as glycol ethers, which are applied to a surface to disperse a resin. Due to its water content, these coatings are. Waterborne coatings possess properties such as low VOC, very low odor, and non-flammability, along with high water content, making it eco-friendly and easy to apply. Waterborne coatings dry at a very fast rate and can be re-coated as well.

Waterborne coatings are used in a myriad of applications, considering properties that make it a perfect primer such as high resistance to heat and abrasion, excellent adhesion, as well as low toxicity and flammability due to low VOC levels and HAP emissions. The U.S. and Europe are very stringent about regulations on coatings, accepting the widespread use of waterborne coatings as they have a VOC content of less than 3.5 pounds per gallon of water. Relatively small amounts of waterborne coatings are capable of covering large surface areas as compared to equal quantity of solvent-borne coatings. In most cases, these coatings cost less than solvent-borne coatings and require no additives, thinners, or hardeners. Waterborne coatings such as acrylic coatings, polyester coatings, polyurethane coatings, alkyd coatings, and epoxies are used in a wide spectrum of applications such as architectural, marine, protective, and automotive.

Waterborne Coatings Materials Market Taxonomy

On the basis of resin type, the global waterborne coatings market is segmented into:

  • Acrylic Coatings
  • Polyester Coatings
  • Polyurethane Coatings
  • Polyvinylidene Fluoride (PVDF) Coatings
  • Polyvinylidene Chloride (PVDC) Coatings
  • Alkyd Coatings
  • Epoxy Coatings
  • Polytetrafluoroethylene (PTFE) Coatings
  • Others

On the basis of application, the global waterborne coatings market is segmented into:

  • Architectural
  • Marine
  • Protective
  • Packaging
  • Automotive
  • Wood
  • General Industrial
  • Others (Coil, etc)

Acrylic-based waterborne coatings is the fastest-growing type of resin. This is due to increasing demand for these resins in architectural and automotive applications. Regions such as Asia Pacific, South America, the Middle East, and Africa are experiencing rampant urbanization. This has led to increasing infrastructural developments in commercial, residential, and industrial sectors, in turn increasing the demand for architectural coatings in these regions The low interest housing loans in the Asia Pacific region, is the key factor driving growth of the waterborne coatings market for architectural applications..                                                            

Waterborne Coatings Market Outlook – Asia Pacific is the largest, and fastest-growing region in waterborne coatings market

Asia-Pacific is the largest and fastest-growing region in the global waterborne coatings market. The growing construction and automotive end-use industries is the major driving factor for growth of the waterborne coatings market in the region, with India and China being the key growth engines. As per stats released by Indian Brand Equity Foundation—part of the Department of Commerce, Ministry of Commerce and Industry, Government of India—the real estate market is expected to be valued at US$ 180 billion by 2020. According to stats released by Department of Industrial Policy and Promotion (DIPP), the automotive sector in India has attracted FDI worth US$ 15.79 billion, during April 2000–September 2016.. This, along with rapid economic growth in the region creates a highly conducive environment for market growth. The growth in the sales of automobiles has increased the demand for coatings resistant to UV radiation and extreme environmental conditions. Waterborne coatings offer protection against bad weather and UV rays, making them the most applicable for automobiles. Thus resulting in the growth of the waterborne coatings market in the region.

The fluctuating prices of raw materials of different pigments, additives, and resins is a major restraining factor for this market growth. The lack of awareness regarding the uses and benefits of waterborne coatings, is the major challenge faced by the market. Some of the major players operating in the global waterborne coatings materials market are BASF SE, AkzoNobel N.V., Axalata Coating System LLC, PPG Industries, The Valspar Corporation, Sherwin-Williams Company, Nippon Paints Co. Ltd., Kansai Paint Co. Ltd., Tikkurila OYJ, and Berger Paints India Ltd.

Research Methodology

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  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.


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Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
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Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

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Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization:

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
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Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
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  • Distributors
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