Web scraping, also known as screen scrapping, web data extraction, web harvesting, is a technique used to extract large amount of data from websites which is then extracted and saved to local files in the user’s computer in the form of spreadsheets. Web scrapping is divided by three types, Brows extension such chrome extensions, external software such as Octoparse, external computer software provided by the U.S. based Octopus Data Inc. and many others.
Furthermore, data displayed by most of the websites can only be viewed with the help of browsers such as Google Chrome, Mozilla Firefox etc. Manually copy pasting is a tedious job which can take many hours to complete. Web scrapping software is used to automate this task and can be performed within fraction of time. Furthermore, web scrapping can be used in various applications such as data aggregation, market research and many others.
Factors driving growth of the global web scraping services market:
The increasing adoption of digital marketing solutions is expected to drive the growth of the global web scraping market over the forecast period. Digital marketing companies heavily rely on unstructured data on a daily basis. Increasing internet penetration in daily lives of people is driving the demand of digital marketing tools. This is expected to help the digital marketing grow exponentially over the forecast period. For instance, according to Coherent Market Insights analysis, digital marketing industry is expected to grow 26.37% annually in India, during the forecast period (2019-2027). Increasing demand for web scrapping software in digital marketing is expected to drive growth of the global web scraping services market over the forest period.
However, the increasing threat of software piracy is expected to hamper the growth of the global web scraping services market. According to a report published by the Global Software Survey, in 2018, 37% of software installed on personal computers was pirated.
Global Web Scraping Services Market: Regional Insights
On the basis of region, the global web scraping services market is segmented into North America, Europe, Asia Pacific, Latin America, Middle East, and Africa. Moreover, North America held a major share in the global web scraping services market in 2018 owing to the presence of a large number of key players such as Phantombuster, PilotFish, Inc., Mozenda, Inc., and Diggernaut LLC. among others.
Moreover, Asia Pacific is expected to be the fastest growing region in the global web scraping services market. Rising growth of the Information Technology sector and service industry in the region, particularly in countries such as India and China, is expected to drive the growth of the global web scraping service market over the forecast period. For instance, in December 2019, as per data published by India Brand Equity Foundation (IBEF), the Indian IT industry generated revenue of US$ 177 billion in 2019 and it is expected to reach around US$ 350 billion by 2025 with CAGR 6.1%.
Key Players in the Global Web Scraping Services Market:
Key players operating in the market include Phantombuster, PilotFish Inc., Mozenda, Inc., Diggernaut, LLC., Datahut, Kuaiyi Technology, SysNucleus, Parseur B.V., Netherlands, Octopus Data Inc., Salestools.io, UiPath, and others.
Global Web Scraping Services Market: Taxonomy
On the basis of type, the global web scraping services market is segmented into:
- Browser Extension
- Installable Software
- Cloud Based
On the basis of application, the global web scraping services market is segmented into:
- Data Aggregation
- Market Research
- Customer Insight
On the basis of region, the global web scraping services market is segmented into:
- North America
- Asia Pacific
- Latin America
- Middle East