Bacon is one of the most popular meat products in hypermarkets. It is easy to store without refrigeration and comes with a long shelf life. Moreover, bacon is available in a wide range of varieties.
Market Statistics:
The global Bacon Market is estimated to account for US$ 23446.3 Mn in terms of value by the end of 2021.
Global Bacon Market: Drivers
Quick-service restaurants are popular across developed countries. They have introduced many innovative options, such as low-calorie bacon, to attract more customers. Other fast-food outlets are upgrading their menus to meet the changing needs of consumers. Thus, rapid growth of foodservice industry is propelling growth of the market. According to the Starbucks Corporation, the number of stores in Canada increased and reached 1,518 (licensed and company-owned stores) in 2018, whereas there were 1,174 stores in 2012. Moreover, the number of Subway stores in Canada was 3,240 in 2017, whereas in 2012, the number was 2,815. Similarly, according to Yum China, in 2018, there were 157 newly opened Pizza Hut stores in China, due to the growing demand in the country.
Global Bacon Market: Opportunities
Emergence of maple bacon is expected to provide lucrative growth opportunities for key players. For instance, in September 2019, Wellshire Farms, a natural and organic meat industry, launched Maple bourbon dry rubbed uncured bacon, which is a thick-cut bacon featuring rich, seasonal flavors, like maple sugar and salted bourbon.
Global Bacon Market: Restraints
Factor such as cultural belief in Islamic countries is expected to hinder the market growth. According to the OECD, the per capita consumption of pork in these countries, including Indonesia accounting for 1.020 kg/capita and India accounting for 0.173 kg/capita, were very less, as compared to that of other countries, in 2018. Meanwhile countries referred as complete Islamic countries, like Turkey, did not record any consumption.
Global Bacon Market - Impact of Coronavirus (Covid-19) Pandemic:
The industry has been impacted by supply chain disruptions due to the outbreak of Covid -19. Companies in the food & beverage sector have been witnessing supply chain disruptions, including cancellations of technology events due to office shutdowns. Thus, the bacon market was severely affected during pandemic.
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