Behavioral therapy is an umbrella term for types of therapy that treat mental health disorders. Behavioral health is the scientific study of emotions, behaviors, and biology relating to person’s mental well-being, ability to function in everyday life, and their concept of self. Behavioral rehabilitation looks to identify and help change potentially selfdestructive/unhealthy behaviors. It is a wildly used to recover patients from behavioral addictions. It is designed to create a new intervention that can not only prevent new mood episodes but also improve memory, executive functioning, attention, and enhance quality of life. With the increasing prevalence of behavioral disorders, the demand for behavioral rehabilitation is also increasing. There are several types of behavioral disorders, such as attention deficit hyperactivity disorder (ADHD), oppositional defiant disorder (ODD), and conduct disorder.
Market Statistics:
The global behavioral rehabilitation market is estimated to account for US$ 234,408.0 Mn in terms of value by the end of 2022.
Drivers:
Increasing prevalence and availability of therapies for behavioral rehabilitation is expected to propel growth of the global behavioral rehabilitation market. For instance, with the increasing prevalence of behavioral disorders, the demand for behavioral rehabilitation is also increasing with a rapid pace worldwide. In May 2022, Department of Health and Human Services (HHS) announced funding opportunity of nearly $ 15 million for a three-year federal grant to establish a Substance Abuse and Mental Health Services Administration (SAMHSA) program that will strengthen the delivery of behavioral health care to residents of nursing homes and other long-term care facilities. HHS announced new funding opportunity to strengthen behavioral health services in nursing homes and other long-term care facilities.
Opportunities:
Increasing demand or adoption of novel products or services is expected to provide significant growth opportunities for players in the global behavioral rehabilitation market. For instance, in September 2020, NextGen Healthcare Inc. announced the availability of the next generation of its behavioral health suite. NextGen suite integrates comprehensive physical, behavioral, and oral health in one software solution. It is ideal for physician practices, behavioral health centres, community health clinics, and public health departments.
Restraints:
Lack of awareness among people about behavioral disorders, impact of stigma on people with behavioral disorder, and lack of proper reimbursement are expected to hamper growth of the global behavioral rehabilitation market. For instance, the stigma associated with the behavioral disorder can prevent people from seeking treatment, adhering to treatment regimens, and living successfully in community settings. Moreover, it is often difficult to identify these problems due to lack of awareness. According to Mental Health America, the percentage of adults with a mental illness who report unmet need for treatment has increased every year since 2011. In 2019, over 24.7% of adults with a mental illness report an unmet need for treatment.
Global Behavioral Rehabilitation Market - Impact of Coronavirus (Covid-19) Pandemic
Outbreak of COVID-19 and associated government-mandated shutdowns disrupted schooling, socialization, and family life for school-aged children during 2020. These disruptions may have contributed to increased child behavior problems. As a result, in September 2020, Ministry of Social Justice and Empowerment (Government of India) launched the 24x7 Toll-Free Mental Health Rehabilitation Helpline KIRAN (1800-500-0019) to provide relief & support to persons with Mental Illness. DEPwD, M/o Social Justice & Empowerment launched it in view of the growing incidence of Mental Illness, particularly in the wake of COVID-19 Pandemic.
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Key Takeaways:
The global behavioral rehabilitation market was valued at US$ 226,285.9 Mn in 2021 and is forecast to reach a value of US$ 310,435.0 Mn by 2028 at a CAGR of 4.8% between 2022 and 2028.
Among type, substance abuse disorder segment held dominant position in the global behavioral rehabilitation market in 2021, accounting for 28.6% share in terms of value, increasing approval and launch of new products is expected to propel growth of the segment during the forecast period.
Market Trends:
- Increasing number of behavioral rehabilitation centers worldwide is expected to fuel growth of the global behavioral rehabilitation market. For instance, in September 2019, Hackensack Meridian Health announced the launch of the first medically integrated urgent care centre with behavioral health to improve access, better coordinate care, and innovate treatment for people struggling with mental health issues and addictions.
- Advent of online counselling is expected to augment the growth of the global behavioral rehabilitation market. For instance, in September 2020, The Department of Health and Social Services (DHSS) announced the launch of a new online platform that allows Delawareans to find substance use disorder or mental health treatment services for themselves or a loved one.
Competitive Landscape:
Major players operating in the global behavioral rehabilitation market include Universal Health Services Inc., Springstone Inc., Niznik Behavioral Health, Magellan Health Inc., Behavioral Health Group, AAC Holdings, Acadia Healthcare, Haven Behavioral Healthcare Inc., Promises Behavioral Health, and Aurora Behavioral Health System, among others.
Recent Developments:
In June 2021, Acadia Healthcare and Bronson Healthcare formed a joint venture partnership to build a 96-bed treatment facility in Battle Creek.
In December 2020, Magellan completed the acquisition of a 70% interest in Bayless Integrated A leading integrated outpatient behavioral health and primary care provider in Arizona.
