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Dental Floss Market is Estimated at US$ 732.5 Mn By 2028

Dental Floss Market is Estimated at US$ 732.5 Mn By 2028 - Coherent Market Insights

Publish In: Jul 19, 2022

Dental floss is a vital part of the oral hygiene routine. Flossing helps lift and release food and plaque stuck in between teeth, while brushing removes these particles (food and plaque) from the mouth. It's important to floss before brushing, as it will help displace any of the substances people dislodge from between teeth from the mouth. Flossing helps remove bacteria, plaque, and food and reduces the likelihood of periodontal diseases. The American Dental Association (ADA) suggests that flossing before brush will make brushing teeth more effective. People can also use dental floss to scrape up and down the sides of each tooth. Moreover, one can avoid the dreading scraping teeth receive during a dental visit with good flossing habits.

Market Statistics:

The global dental floss market is estimated to account for US$ 606.9 Mn in terms of value by the end of 2022.


Increasing demand for oral care products due to increasing awareness among people across the world about oral hygiene is expected to propel growth of the global dental floss market during the forecast period. The American Dental Association (ADA) spreads awareness among US citizens about the benefits of oral hygiene. Furthermore, in October 2020, Oral-B announced a new initiative to increase awareness regarding oral health and a US$ one million commitment investment to expand the portfolio with effective products for better oral health outcomes.


Increasing prevalence of periodontal diseases worldwide is expected to offer lucrative growth opportunities for player in the global dental floss market. For instance, according to the Centres for Disease Control and Prevention (CDC), more than 47.2% of adults aged 30 years and older have some form of periodontal disease. Periodontal disease increases with age, around 70.1% of adults 65 years and older have periodontal disease.


Availability of alternatives, such as floss picks, is expected to hinder growth of the global dental floss market. Floss picks accomplish the same basic task as dental floss: removing food from between teeth. Floss picks are also easier to use. Floss picks are convenient and are as effective as regular floss. Many alternatives are available for dental floss that are more effective, easily accessible and affordable, and technologically advanced, including interdental brushes, water flossing, dental picks, pre-threaded floss, and soft picks by gum.

Global Dental Floss Market - Impact of Coronavirus (Covid-19) Pandemic

The COVID-19 pandemic has had a dual impact on the dental floss market. The pandemic has led to closure and reduced hours of dental practices except for emergency and urgent services, limiting routine care and prevention. However, there has been increased awareness about oral health and maintaining healthy teeth during the ongoing pandemic. Researchers discovered that COVID-19 patients with gum disease were 3.5 times more likely to be admitted to the intensive care unit, 4.5 times more likely to need a ventilator, and 8.8 times more likely to die compared to those without gum disease. This in turn is expected augment the market growth.

To know the latest trends and insights prevalent in the Global Dental Floss Market, click the link below:

Key Takeaways:

The global dental floss market was valued at US$ 588.7 Mn in 2021 and is forecast to reach a value of US$ 732.5 Mn by 2028 at a CAGR of 4.3% between 2022 and 2028.

Among product type Waxed floss segment held dominant position in the global dental floss market in 2021, accounting for 49.1% share in terms of value, increasing approval and launch of new products is expected to propel growth of the segment during the forecast period.

Market Trends:

  1. Growing geriatric population across the globe is expected to drive growth of the global dental floss market. Presence of root caries, periodontal disease and xerostomia are oral diseases that are found majorly affecting the older population. For instance, according to the World Health Organization (WHO), the world’s population of people aged 60 years and older is expected to reach around 2.1 billion by 2050.
  2. Increase in development of novel products by market players is expected to aid in the growth of the global dental floss market. For instance, in June 2020, Colgate-Palmolive Limited, one of the market leaders in Oral Care, announced the launch of Colgate, the first of its kind tele-dentistry platform that brings free access to dentists.

Competitive Landscape:

Major players operating in the global dental floss market include Dr Wild & Co. AG, Sunstar Suisse SA, The humble Co., Procter & Gamble, Lion Corporation, Johnson & Johnson, HRB Brand (Dr. Fresh LLC), Colgate-Palmolive Company, Church & Dwight Co. Inc., 3M, Prestige Consumer Healthcare Inc., and Perrigo Company Plc. (RANIR LLC), among others.

Recent Developments:

In August 2021, Waterpik introduced Waterpik Sonic-Fusion 2.0, a flossing toothbrush that combines power of sonic brushing with the proven effectiveness of the Waterpik Water Flosser, so users can brush and floss at the same time.

In December 2019, BURST Oral Care announced the launch of the new black dental floss containing proprietary technology that expands on contact with saliva, giving user more surface area for a deeper clean.

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