Herbal beauty product is cosmetics that do not contain any harmful chemicals and are completely safe for use. They are produced from herbs and spices such as sandalwood and turmeric that enhance and maintain human beauty. The herbal beauty products entail herbal face wash, herbal soap, herbal conditioner, herbal shampoo, etc. These herbal products have desirable physiological activity owing to their healing, conditioning, and smoothening properties without leaving any side-effects such as skin rashes and other allergies. Herbal beauty products are suitable for all types of skin even sensitive skin and this is fueling the demand for such herbal products as synthetic products contain various harmful chemicals that are harmful to human skin.

Europe & Asia Pacific herbal beauty product market is estimated to account for around US$ 1,907.4 million in terms of value in the year 2018 and it predicted to grow at a CAGR of 3.8% during the forecast period (2019-2027)


Growing concern over side-effects of harsh chemicals and an increasing number of skin sensitive people is projected to propel the market growth of herbal beauty product in Europe and Asia Pacific region. Growing working women coupled with the increasing disposable the income of the Asia pacific population increasing the purchasing power of the consumer. All these factors are projected to propel the growth of Europe and Asia Pacific herbal beauty product market.

Market Opportunities 

Growing demand for multi-purpose herbal beauty products is projected to propel the market growth. Many manufacturers are producing various products such as 3-in-1 shower gel, face wash with shaving foam or hybrid beauty products for the face, such products are gaining popularity among consumers. In addition, the rising introduction of long-lasting products is also projected to fuel market growth. This includes long-lasting nail polishes and lipsticks.

Market Restraints 

The availability of pseudo herbal products in the market is expected to hamper the market growth. Pseudo herbal products are conventional personal care products and are widely marketed as ‘herbal’ personal care products’ because they contain a small amount of herbal ingredients. Due to this, it is difficult to distinguish between herbal and natural cosmetics and leads to false marketing claims. This is projected to restrict market growth.

Key Takeaways:

On the basis of the product type, skin care segment dominated the Europe & Asia Pacific herbal beauty product market in 2018 with a 46.3% of market share in terms of value, followed by hair care and oral care.

Market Trends

Rising preferences for smaller beauty products that are handy and easy to carry are projected to foster the Europe and Asia Pacific herbal beauty product. For instance, in May 2019, Clinique started to rework its product distribution strategies in India due to the Indian consumers’ preference for smaller product sizes. Hence, the rising trend of using smaller beauty products among consumer especially across the Asia Pacific region will favor the market growth.

Growing skin-related cases is raising demand for herbal beauty products over the forecast period. Populations of Asia Pacific, especially countries such as Malaysia, India Thailand, and China facing various skin problems due to oily skin, pollution level, and high humidity. Hence, rising cases of skin related disease will favor market growth over the forecast period.

Competitive Section:

Key players operating in the Europe & Asia Pacific herbal beauty product market are Bio Veda Action Research Co., VLCC Personal Care Ltd., Surya Brasil, Dabur India Ltd, Himalaya Global Holdings Ltd, Lotus Herbals, Hemas Holdings Plc, Sheahnaz, Herbals Inc., and Herbalife International of America Inc.

Few Recent Developments

Bio Veda Action Research Co.

Key Developments:

  • In June 2016, the company announced plans to invest US$ 30.1 million to double its production capacity in order to cater to increasing demand from consumers. For this, the company has set up manufacturing units in the northeast states and Himachal Pradesh, India. The company has plans to set up 100 standalone stores across India, in order to strengthen its market presence in the country.

Market Taxonomy

By Type

  • Hair Care
    • Hair Oil
    • Powder
    • Shampoo
    • Conditioner
    • Others (masks & cream)
  • Skin Care
    • Cleansers & toners
    • Cream & lotion
    • Scrubs & face wash
    • Others (mask)
  • Fragrance
  • Oral Care

By End use

  • Male
  • Female

By Distribution Channel

  • Supermarket
  • Specialty Stores
  • Departmental Stores
  • Drug Stores
  • Beauty Salons
  • Online/Direct Selling

By Region

  • Europe
  • Asia Pacific (APAC)


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