An air purifier is advance electrical devices is used to purify the air in the room by eliminating all the harmful particulates. These devices are designed to captured dust and pollen from the environment and distribute purified air which is performed by filters present in the air purifier. An air purifier works on three levels of purifications these include particulate matter which composed of the big particles, the chemical pollutants and then the final one is virus and bacteria purification that are present in variable size in the environment. Air purifier are gaining huge demand across residential as well as commercial sectors due to its efficiency to remove all the inorganic and organic contaminants from the environment.
The GCC air purifier market was estimated to be valued more than US$ 70 million in terms of revenue in 2019 and is predicted to grow at a CAGR of 17.4% during the forecast period (2020 to 2027).
Growth in the population of GCC region due to rising immigration of expatriates is expected to fuel the demand for air purifier devices. According to Coherent Market Insights analysis, the population growth rate in GCC was 2.5% over the last 5 years. Also, GCC is amongst the most urbanized regions in the world with nearly 70% of the population living in urban areas. Moreover, growing health awareness among people is further expected to accelerate the market growth GCC air purifier.
Increasing cases of breathing disorder in the GCC region is accelerating the demand for air purifiers. This is expected to offer enormous potential growth opportunities in the market. Strict protection laws and growing health awareness among the consumer of GCC the region is another major factor expected to augment the market growth of the air purifier. Growing industrialization coupled with the increasing mining activities in the region has significantly contributed to air pollution which is further expected to propel the market growth of the GCC air purifier.
Lack of awareness regarding the benefits of product is expected to hinder the market growth. GCC air purifier market is still at nascent phase due to lack of awareness regarding the health issues associated with indoor contaminant air. This is expected to hamper the market growth of the GCC air purifier over the forecast period.
On the basis of end-user, commercial dominated the GCC air purifier market in 2019 with around 91% of market share in terms of revenue, followed by residential.
Growth in the home appliances market in the GCC region coupled with the economic recovery is projected to accelerate the market growth of the air purifier. Rising investment by major players in the region for increasing production of advanced home appliances in order to meet the rising demand is also expected to propel the market growth of the GCC air purifier. Moreover, few players are also focusing on expanding their business on regional as well as the global level which is further expected to augment the market growth.
The penetration of international players in the GCC region for serving the rising demand for air purifiers is expected to propel the market growth over the forecast period. For instance, in February 2017, Blueair, the global indoor air purifying company, opened an office in fast-growing Dubai to serve as the hub for growing Blueair sales throughout the United Arab Emirates and Gulf region. Hence, entry of international players in the region will favor the market growth of the GCC air purifier.
GCC Air Purifier Market - Impact of Coronavirus (Covid-19) Pandemic
Key players functioning in the market are adopting new strategies in order to mitigate the impact of the Covid-19 pandemic. The demand for air purifier has witnessed a growth in during outbreak of pandemic as these air purifiers are used to mitigating the rapid spread of virus and air pollution. This scenario is expected to continue with the extension of lockdowns in the region in response to the Covid-19 pandemic.
Key players are operating in the GCC air purifier market are Sharp Corp., LG, Samsung, Hitachi, and Panasonic
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