The global tissue towel market was valued at US$ 46.3 billion in 2016 and is expected to reach US$ 54.3 billion by 2025, witnessing a CAGR of 2.0% over the forecast period (2018 - 2025), according to Tissue Towel Market Report, by Product Type (Roll Towel, Folded Towel, and Boxed Towel), by End-use Industry (Personal Care, Home Care, Healthcare, and Hospitality), by Application (Hypermarkets, Supermarkets, Convenience Stores, Pharmacies/Drug Stores, and Others), and by Regions (North America, Europe, Asia Pacific, Latin America, Middle East and Africa), published by Coherent Market Insights.
Increasing health awareness among consumers is propelling growth of the tissue towel market. Tissue towel offers advantages such as prevention of bacterial infection when used for hand drying, which reduces the risk of communicable diseases such as cold and flu. According to the Centers for Disease Control and Prevention (CDC), in 2015, the number of deaths caused by influenza were 5,251 in the U.S.
However, environmental problems caused due to tissue industries such as water pollution, deforestation, toxic pulping, and greenhouse gas emissions is a major factor restraining growth of the tissue towel market.
Therefore, various manufacturers are focused towards launching biodegradable tissue towels. For instance, in February 2015, Sofidel Group, through its segment line, Regina brand, launched disposable and biodegradable paper towels.
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