The MENA halal food market was valued at US$ 145.4 billion in 2017 and is expected to reach US$ 291.3 billion by 2025, at a CAGR of 10.4% over the forecast period (2018-2025), according to a MENA Halal Food Market Report, by Product Type (Dairy Products, Meat Products, Grain Products, Vegan Products, and Others), by Distribution Channel (Hypermarkets, Supermarkets, Specialty Stores, Online Channels, Convenience Stores, and Others), and by Region (Middle East and North Africa).
Health benefits associated with the consumption of halal foods is driving growth of the halal food market in Middle East & North Africa. Halal food passes through stringent halal manufacturing & trade regulations before it is launched in the market. Therefore, halal food has very less incidence of food contamination or food poisoning, owing to which consumers are widely accepting halal food products as a safe, natural, and healthy food. Moreover, rapid penetration of halal food manufacturers is creating conducive environment for growth of the halal food market in MENA region. For instance, in November 2017, Al Islami Foods, leading UAE halal food manufacturer, opened its biggest food production facility in Sharjah’s Hamriyah Free Zone. However, lack of centralized regulatory bodies for halal food regulations is a major challenge for growth of the halal food market.
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Browse 70 market data tables* and 30 figures* on 'MENA Halal Food Market’ – forecast to 2025.
Key Trends and Analysis of the Halal Food Market:
- Among product type, meat products segment held dominant position in the market in 2017 and the segment is projected to retain its dominance over the forecast period, owing to increasing consumption of meat. Meat products such as seafood, eggs, and deli meats, which are obtained by slaughtering according to the Islamic Dietary Laws are permitted as halal meat products. Any meat products prepared with alcohol, pork or animal shortening are strictly not permitted under Islamic Dietary Laws.
- Among distribution channel, online channel segment is projected to be the fastest growing segment in MENA halal food market, owing to increasing use of online distribution channels by local halal food companies to enhance their sales. Rapid advancements in the field of internet services and the rising penetration of low cost smartphones have resulted in an increased inclination towards online purchasing, which in turn, has enabled the manufacturers to expand their distribution channels. Moreover, the emergence of several e-commerce companies such as Amazon has further augmented growth of this segment.
Key Takeaways of the Market:
- According to ’ analysis, Middle East held the dominant position in the MENA halal food market in 2017 and is expected to retain its dominance over the forecast period. In Middle East, regional government authorities is taking initiatives in order to establish a strong regulatory framework for halal foods. For instance, in 2017, Dubai Central Laboratory launched three new food testing services, in order to verify halal foods for their quality and safety. Furthermore, the Emirates Authority for Standardization and Metrology (ESMA) established a special ‘Emirati System’ for control of halal products and are supporting global food manufacturers to get halal accreditation through its optimal model for halal certification.
- Key players operating in the halal food market include Cargill Inc., Al Islami Foods, BRF, Agthia, Fine Foods, Rhodes Food Group Holdings Ltd, Global Food Industries, LLC, and Alpha Fine Foods. The companies are investing in Middle East region to expand their manufacturing facilities, in order to increase local consumer base. For instance, in 2017, BRF established its largest halal meat company, One Food, in UAE. The company was strategically installed, in order to strengthen BRF’s halal meat operations & to better serve customers in MENA region.