Premium Cosmetics Market Is Estimated To Grow At A Steady Pace Due To Rising Disposable Incomes And Increasing Urbanization
The Premium Cosmetics Market is estimated to be valued at USD 185.15 billion in 2024, exhibiting a CAGR of 7.6% over the forecast period of 2024-2031. The premiumization trend coupled with influence of social media and digital marketing is fueling the demand for premium cosmetic products across the globe.
Rising disposable incomes
Growth in disposable incomes of the middle-class population worldwide has increased their spending power on premium and luxury products including premium cosmetics. Higher disposable incomes allow consumers to indulge in premium brands that offer superior quality and innovative formulations.
Increasing urbanization
Rapid urbanization is leading to the adoption of urban lifestyle and changing consumer preferences. Urban consumers are more exposed to global trends and brands and have greater awareness about premium cosmetic products. This has boosted the sales of premium cosmetic brands in urban areas across emerging economies.
Increasing Disposable Incomes
As incomes rise globally, more consumers are able to afford premium beauty products. Cosmetic brands are launching higher-priced luxury lines that appeal to consumers' desire to treat themselves or feel pampered. Customers with extra discretionary funds are increasingly willing to pay extra for premium ingredients, innovative formulations, exotic fragrances, and aesthetically pleasing packaging in cosmetics. This economic factor is a major driver of growth in the premium cosmetics segment.
Growing Interest in Natural and Organic Products
Consumers are becoming more health-conscious and informed about product ingredients. There is a sizable demand for "clean" cosmetics made with natural oils, botanical extracts, and organic components. Premium brands are able to charge premium prices by marketing products containing premium natural extracts and essential oils. Brands also focus on transparency about sourcing and formulations to attract customers interested in natural beauty. The organic and clean beauty trends motivate many consumers to pay higher prices for premium natural cosmetics.
Economic Downturns Limit Discretionary Spending
During economic slowdowns and recessions, consumers rein in discretionary purchases and focus spending on necessities. As premium cosmetics are considered an unnecessary expense, sales of luxury beauty brands often decline when the broader economy weakens. Markets that experience contracting GDP or high unemployment levels see reduced demand for premium priced cosmetics until economic conditions improve again. Periods of economic uncertainty pose challenges for businesses in the premium segment.
Rising Popularity of Drugstore Brands
While the premium segment continues expanding, drugstore brands offering affordable cosmetics are also a major force. Customers seeking bargains or basic cosmetic needs are satisfied by mass brands. Premium labels face competition from drugstore counterparts that replicate features like natural formulas at lower price points. The value segment's popularity keeps a lid on premium segment's potential, limiting how much consumers are inclined to spend on cosmetics during slow growth periods.
Growth of E-commerce and Digital Marketing
The rapid spread of e-commerce opens major opportunities for premium labels. Beautifully designed online boutiques allow globally marketing luxury products directly to consumers in a visually appealing format. Digital strategies like influencer marketing on social media help premium brands connect with younger, affluent demographic cohorts. Efficient omni-channel models integrating both online and offline retail strengthen premium brands' reach in key global markets. The digitization of retail presents lucrative growth avenues.
Premium Mass Category Expansion
A hybrid space is emerging between mass and premium segments known as "premium mass." These more affordable luxury products attract customers who appreciate premium features like natural ingredients but have smaller budgets. Spots in between drugstore and high-end price points present opportunities for premium brands to gain new customers and market share without competing directly on price with mass labels. Premium mass expansion allows premium labels to access wider demographic pools.
Link - https://www.coherentmarketinsights.com/market-insight/premium-cosmetics-market-1447
Key Developments
- On June 5, 2024, Coty, a leading beauty company, launched Adidas Sports Fragrances and Kylie Cosmetics in India. This move marks a significant expansion of Coty's brand portfolio in the Indian market, providing consumers with access to popular sports fragrances from Adidas and the trendy cosmetics line from Kylie Jenner's Kylie Cosmetics.
- In May 2024, Kiehl's, a well-known skincare and cosmetics brand, was launched in the Amazon Premium Beauty store. This partnership allows customers to access Kiehl's high-quality products through Amazon's premium beauty platform, providing a convenient and seamless shopping experience.
- In April 2024, Clinique, a popular skincare and cosmetics brand, expanded its brand reach by launching on the US Amazon Premium Beauty store. This move enables customers to purchase Clinique products directly from Amazon, providing a wider range of options and a more accessible shopping experience.
- In 2023, EO Naturals, a brand known for its natural and organic skincare and body care products, launched its Premium Skin & Body care range in India. This launch aimed to provide Indian consumers with high-quality, natural alternatives to traditional skincare products, catering to the growing demand for eco-friendly and sustainable beauty options in the country.
Key Players
Shiseido Company, Kao Corporation, CLIO COSMETICS, Coty, Inc., LG H&H Co., Ltd. , the SAEM International Co.,Ltd., Nippon Menard Cosmetics Co., Ltd, COSMAX. INC, PROYA COSMETICS CO., LTD, KOSÉ Corporation., Kibi Raw Minerals, L'Oréal S.A., LVMH, Solskin Beauty Labs, Greenleaf Cosmetics Australia Pty Ltd., Oriflame Cosmetics Global SA, The Estée Lauder Companies Inc., Revlon, Inc., INIKA Organic Australia, and Seven Seas Cosmetics
