AIR PRESSURE THERAPY MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2023 - 2030)

The global air pressure therapy market size is expected to reach US$ 6,750 Mn by 2030, from US$ 4,400 Mn in 2023, growing at a CAGR of 6.3% during the forecast period.

One of the primary driving factors behind the market growth is the rising prevalence of vein disorders such as leg ulcers, deep vein thrombosis, lymphedema, varicose veins, and blood clots. The use of products, particularly stockings and bandages, has been on the rise for the treatment of these disorders, thus contributing to the expansion of the market. Additionally, the COVID-19 pandemic had a significant impact on both human life and economic activities.

The market is categorized based on techniques, product types, applications, distribution channels, and regions. In 2023, the stockings segment dominated the market due to their ease of use and comfort. Meanwhile, the bandages segment is expected to witness the highest CAGR during the forecast period, attributed to the growing adoption of compression bandages for treating varicose veins and other vein disorders.

Analyst’s View:

The global air pressure therapy market is expected to witness healthy growth over the forecast period. The rising incidence of chronic venous insufficiency and lymphedema across major markets will drive the adoption of air pressure therapy devices. However, the high cost of advanced devices and lack of reimbursement policies in developing nations may hamper market growth. North America dominates the global market currently due to the growing geriatric population and favorable reimbursement policies in the region. Asia Pacific offers lucrative opportunities for market players owing to improving healthcare infrastructure and increasing medical tourism in countries like India and China.

The segment of lower extremity devices accounts for the largest revenue share presently on account of the increasing number of patients seeking the treatment of leg ulcers and lymphedema. Manufacturers focus on developing technologically advanced home-use devices with increased patient comfort and compliance will support market expansion. Internet of Things integration in devices to enable remote monitoring and treatment can pave the way for smart or digital pressure therapy devices in the forthcoming years. Rising healthcare expenditure paired with a growing preference for non-invasive treatment solutions among patients will aid increased penetration.

Global Air Pressure Therapy Market Regional Insights:

• North America is the leading market for air pressure therapy, accounting for the largest market share of 35.5% in 2023. This is attributed to the high prevalence of chronic venous disorders, lymphedema, and sports injuries in the region. In addition, the increasing awareness about the benefits of air pressure therapy among healthcare providers and service launches is also driving the market growth in North America. For instance, in January 2022, AIROS Medical, Inc. a Medical equipment manufacturer and Fist Assist Devices, LLC (Fist Assist), an innovative medical device company, launched an e-commerce website, www.fistassistusa.com, for the sale of the Fist Assist FA-1 compression device. The Fist Assist Model FA-1 device is a wearable, intermittent pneumatic compression device that is worn on the arm to increase circulation and reduce pain in the treated areas.
• Europe is the third largest market for air pressure therapy, with a market share of 20.0% in 2023. The growth of the market in this region is attributed to the increasing aging population, rising prevalence of chronic diseases, and increasing awareness about the benefits of air pressure therapy.
• Asia Pacific is the second largest market for air pressure therapy, with a market share of 29.5% in 2023. The growth of the market in this region is driven by the rising incidence of chronic diseases such as diabetes and hypertension, as well as the increasing disposable income of people. In addition, the growing popularity of home-based care is also expected to boost the market growth in Asia Pacific.

Figure 1. Global Air Pressure Therapy Market Share (%), by Region, 2023

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Global Air Pressure Therapy Market Drivers:

• Rising Prevalence of Vein Disorders: The increasing incidence of vein-related disorders such as leg ulcers, deep vein thrombosis, lymphedema, varicose veins, and blood clots is a significant driver for the global air pressure therapy market. As these conditions become more common, the demand for effective treatment options like air pressure therapy continues to grow. For instance, in August 2022, according to an article published in SAGE Open Medicine by The Islamia University of Bahawalpur, Pakistan i.e. Global impact and contributing factors in varicose vein disease development states that, the 33% of the general population aged between 18 and 64 years are influenced by varicose vein disease.
• Advancements in Medical Technology: Ongoing advancements in medical technology have led to the development of more sophisticated and effective air pressure therapy products. These innovations enhance the efficiency and comfort of treatments, making them more appealing to both patients and healthcare providers. For instance, on September 12, 2023, Arjo a medical technology company advance the field of pressure injury prevention. Company’s early detection and efficient prevention are areas in which Arjo is contributing to advancing the field of pressure injury prevention and improving patient outcomes.
• Increasing Awareness and Diagnosis: Growing awareness of vein disorders and the importance of early diagnosis has resulted in more individuals seeking medical attention. This trend leads to a higher demand for air pressure therapy as a recognized and effective treatment option. For instance, on July 4, 2023, LES LABORATOIRES SERVIER a pharmaceutical company launched a new venous disease awareness campaign. This campaign raises awareness among the general public and recalls the need for treatment of Chronic Venous Disease as soon as the first symptoms appear.

Global Air Pressure Therapy Market Opportunities:

• Emerging Markets: The global air pressure therapy market has significant growth potential in emerging markets where there is an increasing awareness of healthcare, rising disposable incomes, and expanding healthcare infrastructure. Companies can tap into these regions to capture new market share.
• Home Healthcare: Home healthcare through air pressure therapy is poised to have significant growth in the coming years. With populations around the world aging rapidly and non-communicable diseases on the rise, the demand for convenient and affordable care that allows people to receive treatment in the comfort of their own homes is growing tremendously. Air pressure therapy devices help treat various conditions in a simple and non-invasive manner for individuals to use safely at home, avoiding visits to clinics or hospitals whenever possible. As people seek to maintain independence and quality of life, the ability to receive quality care from the home without disrupting daily life provides a major advantage.
• Customization and Personalization: Customization and personalization could provide significant opportunities for growth in the global air pressure therapy market going forward. With advances in technology, it is now possible to gather detailed individual health data and customize air pressure therapy regimens specifically for each patient's unique needs. Personalized plans that take into account factors like age, weight, activity levels, medical history and treatment goals could help drive better compliance and health outcomes. When patients feel the therapy is tailored for their body and lifestyle, they are more likely to adhere to the recommended use. This personalized approach may help reduce symptoms and treatment times, leading to higher patient satisfaction scores over traditional one-size-fits-all models.
• Telehealth Integration: Through telehealth, clinicians can regularly and remotely review patient data from connected air pressure devices to track treatment adherence and quickly address any issues. They can also conduct virtual consultations and respond to patient questions via phone/video chat. This allows providers to expand their reach and maintain consistent oversight of large patient populations across broad geographies. For example, on the June 2021, VA reported that the number of veterans receiving air pressure therapy through its telehealth programs grew over 25% from 2020 to 2021. Being able to virtually support veterans in rural areas improved their access to critical care.

Global Air Pressure Therapy Market Trends:

• Smart Compression Devices: The global air pressure therapy market has seen significant innovations in recent years with the introduction of smart compression devices. These smart devices use Bluetooth and mobile app connectivity to provide customized treatment plans and monitor patient progress. The connectivity allows physicians to remotely monitor patient compliance and response to therapy, enabling more effective treatment. It also encourages patients to adhere to their prescribed treatment regimen through goal-setting and feedback on the app. Several startups as well as large medical device companies are innovating in this area.
• Wearable Technology: The rise of the quantified self and wearable technology trends have introduced consumers to new ways of tracking their health data through handy devices. As wearables become more sophisticated to monitor vitals like blood pressure, heart rate, and other biometrics over long periods, they are influencing the global air pressure therapy market. Users are now more aware of fluctuations in their blood circulation and are seeking targeted home therapies. This growing health awareness and convenience of wearables is driving demand for complementary air pressure equipment that can be easily used in the comfort of one's home.

Global Air Pressure Therapy Market Restraints:

• High Cost: The high costs associated with air pressure therapy devices and treatments are significantly restraining the growth of the global air pressure therapy market. Air pressure therapy involves the use of specialized compression pumps, sleeves, and garments that deliver intermittent pneumatic compression to a patient's muscles and veins. These sophisticated medical devices and compression garments come at a steep price, putting them out of reach for many consumers and healthcare providers.
• Limited Reimbursement: Limited reimbursement policies for air pressure therapy devices and services are posing a significant restraint on the growth of the global air pressure therapy market. When medical procedures or products are not covered by reimbursement schemes, patients have to bear the entire costs themselves. This makes air pressure therapy prohibitively expensive for many patients who may benefit from such therapies.
• Patient Compliance: Patient compliance is one of the major challenges restraining the growth of the global air pressure therapy market. Air pressure therapy requires patients to adhere to a treatment schedule that can be difficult to maintain. These therapies often involve wearing compression devices or pumps for many hours each day. This can cause discomfort, inconvenience, and reduce mobility for patients. Poor compliance negatively impacts the effectiveness of the treatment and reduces the number of patients who complete their prescribed course of therapy.

Counterbalance: Increasing reimbursement by government authorities and proper patient compliance may increase the market over the forecast period.

Recent Developments:

New product launches:

• On September 12, 2023, AIROS Medical, Inc., a medical equipment manufacturer, launched AIROS 6P pneumatic compression device and truncal garment system for the treatment of lymphedema and venous complications.
• In February 2022, Therabody, a wellness technology company, launched the second-generation of Recovery Air pneumatic compression boots with advanced technology that helps people recover effectively.
• In May 2020, AIROS Medical, a medical equipment manufacturer, launched AIROS 6 Sequential Compression Therapy device and Arm Plus garments following multiple regulatory approvals. It is used for the treatment of lymphedema in the arm, shoulder, chest, and back.

Collaborations:

• In 2022, Hyperice, a global high-performance wellness brand, collaborated with Normatec Go a technology company to offer mobile dynamic air compression therapy for users.

Figure 2. Global Air Pressure Therapy Market Share (%), by Product Type, 2023

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Top Companies in Global Air Pressure Therapy Market:

• DJO Global, Inc.
• BSN medical (now part of Essity)
• Smith & Nephew plc
• medi GmbH & Co. KG
• SIGVARIS Group
• Bio Compression Systems, Inc.
• Tactile Medical
• Paul Hartmann AG
• 3M
• Gottfried Medical, Inc.
• Mego Afek AC Ltd.
• Persys Medical
• BTL Industries
• Arjo
• KCI Licensing, Inc.
• Beijing Huibo Medical Device Co., Ltd.
• Bioinicia S.L.

Definition: The global air pressure therapy market is a segment of the medical devices market that includes devices that use pressurized air to apply controlled compression to an injured or diseased area of the body. It is used to treat a variety of conditions, including varicose veins, lymphedema, deep vein thrombosis, and post-surgical swelling. The market is expected to grow in the coming years due to the increasing prevalence of chronic diseases and the development of new technologies that can make air pressure therapy more effective and convenient.

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