GLOBAL PHYSIOTHERAPY SERVICES MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

Market Size and Trends

Physiotherapy services market is estimated to be valued at USD 55.23 Bn in 2024 and is expected to reach USD 79.34 Bn by 2031, growing at a compound annual growth rate (CAGR) of 5.3% from 2024 to 2031.

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The market is witnessing positive growth trends over the past few years. With rising geriatric population worldwide and growing prevalence of chronic diseases such as diabetes, cardiovascular disorders and obesity, the need for physiotherapy services has increased tremendously. Moreover, advancement in physiotherapy treatments along with gaining popularity of innovative options like aquatic therapy, PILATES and gyrokinesis is driving more patients to opt for these services. Further, growing awareness about the role of physiotherapy in expedited recovery from injuries and surgeries has boosted market penetration. However, shortage of skilled professionals especially in developing nations and low awareness in rural areas poses a challenge to market growth.

Rising Prevalence of Chronic Diseases

Physiotherapy services are witnessing increased demand primarily due to rising prevalence of chronic diseases and disorders worldwide. Chronic conditions such as cardiovascular diseases, diabetes, obesity, neurological disorders, and others are no longer restricted to older age groups alone. Younger population is also getting affected nowadays, owing to changing lifestyles and increased stress levels. Physiotherapy plays a crucial role in managing many chronic health issues and improving quality of life for patients. As healthcare providers and insurance firms look to scale up prevention-focused services, physiotherapists are expected to play a much bigger role as part of multidisciplinary teams managing chronic care patients. This will contribute towards greater acceptance and utilization of physiotherapy clinics as first point of contact for several chronic diseases.

Market Concentration and Competitive Landscape

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Another important driver for  growth of physiotherapy service market is ageing demographics in many countries worldwide. With substantial increase in average life expectancy, the number of elderly citizens requiring some form of medical assistance or support is proliferating rapidly. Old age directly translates to higher risk of mobility issues, musculoskeletal conditions, frailty and injuries resulting from falls. Physiotherapy is imperative in this context as it focuses on restoration, maintenance and promotion of optimum physical functionality among geriatric patients.

Concerns around musculoskeletal health assume special significance as bone density and muscle strength gradually weaken with advancing age. Physiotherapy plays a role in fall prevention, chronic pain management, age-related joint and spinal issues through tailored therapeutic exercises and manual therapies. It also supports independent living among older adults by improving balance, gait, overall mobility and quality of life.

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The physiotherapy services market faces several challenges. As more patients look for lower cost alternatives, the market must adapt innovative cost-saving solutions while maintaining quality of care. Aging population with more complex health issues increases demand for physiotherapy services, putting pressure on existing resources. Staffing shortages plague the industry as well, as providers struggle to recruit and retain skilled physiotherapists. Regulations can also vary significantly across regions, raising compliance difficulties.

Market Opportunities – Online physiotherapy services

Online therapy services have huge potential to transform and drive growth of physiotherapy services market. With people increasingly relying on virtual means for various aspects of their lives due to the pandemic, telehealth and telemedicine services are witnessing significant huge demand. Physiotherapists can leverage available online tools and technology to reach out to more patients in need of care and make services more accessible. Providing video or audio based physiotherapy sessions allow therapists to evaluate, educate and guide patients on exercises from anywhere. This removes location and mobility barriers for patients.

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The physiotherapy type segment includes cardiopulmonary, orthopedic physiotherapy, electrotherapy, hydrotherapy, musculoskeletal physiotherapy, neurological physiotherapy, and others. In terms of physiotherapy type, orthopedic physiotherapy segment contributes the highest share in the market and is anticipated to have 24.5% market share in 2024, owing to the growing prevalence of bone and joint disorders. Orthopedic physiotherapy helps patients to manage pain and restore mobility resulting from musculoskeletal conditions affecting the bones, joints, ligaments, tendons and muscles. Common orthopedic issues addressed through physiotherapy include back and neck pain, arthritis, fractures, sports injuries and repetitive strain injuries. Modalities like therapeutic exercises, manual therapy and electrotherapies employed in orthopedic physiotherapy aid faster recovery and prevent long-term disabilities. Further, growing participation in recreational sports and exercise has led to a parallel rise in sports injuries requiting physiotherapy. Changing lifestyles involving prolonged sitting have also elevated the risks of developing back pain and other joint problems over time.

Insights, By End User Population: Work and lifestyle related health issues promotes adult segment growth

The end user population comprises of pediatrics, adults, and geriatric. In terms of end user population, adults segment contributes the highest share in the market and is expected to have 42.6% market share in 2024, due to factors like workplace injuries, lifestyle diseases and chronic health conditions. Physiotherapy is widely sought for treating musculoskeletal issues caused by prolonged sitting, repetitive tasks, heavy lifting, and others. Lifestyle afflictions like obesity, diabetes and hypertension which commonly emerge during mid-age also benefit from physiotherapy for management of associated physical impairments.

Physiotherapy also aids faster healing from surgery and trauma at working ages. There is greater awareness among adults regarding benefits of proactive physical rehabilitation for maintenance of overall well-being.

Insights, By Service Providers: Rising focus on holistic care drives rehabilitation centers development

The service provider segment includes hospitals, rehabilitation centres, specialty physiotherapy centres, and others. In terms of service providers, rehabilitation centres is expected to have 31.7% of the market share in 2024. Rehabilitation centers offer multi-disciplinary care centralized around the patient’s recovery and functional goals. These facilities provide seamless access to physiotherapy along with other important rehab services under the same roof including occupational therapy, psychology, diet counseling, and others.

The coordinated care transitioning patients from acute to non-acute settings helps avoid delays and improves clinical outcomes particularly for complex cases. Furthermore, dedicated rehabilitation facilities equipped with advanced equipment and customized therapy spaces ensure best outcomes. These also attract medical tourism with their specialized expertise in areas like stroke, neurological disorders and chronic pain rehabilitation.

Regional Insights

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North America has dominated the global physiotherapy services market for many years due to high healthcare spending and advanced infrastructure, and is expected to have 37.9% market share in 2024. Americans suffering from a variety of conditions ranging from sports injuries to chronic conditions have traditionally sought physiotherapy services to manage their pain and regain mobility. Established private practices and well-staffed hospital physiotherapy departments ensure widespread access across major cities and even rural areas in the US. The region is also a major exporter of physiotherapy equipment and services to other developed healthcare markets.

Asia Pacific has emerged as the fastest growing regional market for physiotherapy services. Countries like India, China, Indonesia, and Malaysia are witnessing an economic boom with rising incomes and expanding middle classes. Demand for quality healthcare including rehabilitation services has increased significantly. Physiotherapists from North America and Europe have played an active role in training local practitioners to deliver standardized care. Along with a growing domestic market, the Asia Pacific region has also gained recognition as an attractive destination for medical tourism. Patients from advanced markets travel here to benefit from affordable world-class services including physiotherapy.

Market Report Scope

Key Developments

• In November 2022, Movement Solutions, a pioneer in physiotherapy service provider, remedial massage, and movement classes (yoga, qigong, Pilates), announced the addition of mobile physiotherapy to its offerings. Movement Solutions will be able to provide easy and accessible care solutions for injured workers, stay-at-home mothers, and the elderly.
• In January 2022, Pure Physiotherapy, a clinically-led physiotherapy company, announced that it would establish a new Rochdale facility on February 21, 2022. The new clinic will provide its clients a magnificent totally renovated area with increased appointment availability and state-of-the-art facilities. The modern space is outfitted with high-quality equipment, allowing qualified physiotherapists to evaluate and treat a wide range of diseases, symptoms, and injuries.
• In August 2021, Exakt Health, a physiotherapy app for sports injuries, announced its public launch in the iOS and Android app stores. Exakt Health was founded by former N26 workers Lucia Payo (CTO) and Philip Billaudelle (CEO) and provides easy access to tailored sports injury treatment. It has been certified as a European medical device and is now accessible for use in the EU and the U.K.
• In April 2020, Nuffield Health, the U.K.'s leading healthcare charity, launched a virtual physio app to help people amid the Coronavirus (Covid-19) pandemic. The Nuffield Health My Physio App, which has partnered with Physitrack, a worldwide patient connectivity and telehealth company, will connect patients in need of rehabilitation with one of its 550 Chartered Physiotherapists.

*Definition: Physiotherapy services market involves services provided by certified physiotherapists to help patients recover from injuries, regain mobility, reduce pain, and maintain overall fitness. Physiotherapy aims to improve general mobility and quality of life through strategies such as functional training, manual therapy, therapeutic exercise, electrotherapy, hot/cold treatments, ultrasound therapy, lifestyle advice, injury prevention education and more. Physiotherapists work with patients of all ages and conditions such as sports injuries, arthritis, nerve injuries and chronic illnesses.

Market Segmentation

•  Physiotherapy Type Insights (Revenue, USD Bn, 2019 - 2031)
  • Cardiopulmonary
  • Orthopedic physiotherapy
  • Electrotherapy
  • Hydrotherapy
  • Musculoskeletal physiotherapy
  • Neurological physiotherapy
  • Others
•  End User Population Insights (Revenue, USD Bn, 2019 - 2031)
  • Pediatrics
  • Adults
  • Geriatric
•  Service Providers Insights (Revenue, USD Bn, 2019 - 2031)
  • Hospitals
  • Rehabilitation Centres
  • Specialty Physiotherapy Centres
  • Others
• Regional Insights (Revenue, USD Bn, 2019 - 2031)
  • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
  • Europe
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
  • Middle East
    • GCC Countries
    • Israel
    • Rest of Middle East
  • Africa
    • South Africa
    • North Africa
    • Central Africa
• Key Players Insights
  • ProRehab Physical Therapy
  • Physiotherapy Associates
  • Encompass Health
  • Upright Health
  • Select Medical Corporation
  • Rehacare
  • Celtic Healthcare
  • ATI Physical Therapy
  • GymnaUniphy
  • The Movement Clinic
  • Fyzical 
  • Aspetar
  • Athletico Physical Therapy
  • Physitrack
  • Apollo Hospitals Enterprise Ltd