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HOME CARE SERVICE MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2025 - 2032)

Home Care Service Market, By Service Type (Home Health Care Services (Nursing care, Physical therapy, Occupational therapy, Speech therapy), Skilled Nursing Services (Wound care, Intravenous (IV) therapy, Rehabilitation Services, Palliative Care Services, and Others (Personal Care Services, etc.)), By Product Type (Medical Equipment (Mobility aids), Therapeutic Products (Nutritional supplements, Pain relief medications, Antiseptic and wound care products), and Monitoring Devices (Remote patient monitoring systems), By Patient Type (Elderly Population, Chronically Ill Patients, Disabled Individuals, and Post-operative Patients), By Age Group (Adults, Pediatric, and Geriatric), By Geography (North America, Europe, Asia Pacific, Latin America, Middle East, and Africa)

  • Published In : 05 Oct, 2025
  • Code : CMI7699
  • Pages :140
  • Formats :
      Excel and PDF
  • Industry : Medical Devices
  • Historical Range: 2020 - 2024
  • Forecast Period: 2025 - 2032

Home Care Service Market Size and Trends – 2025 - 2032

The global home care service market is estimated to be valued at USD 595.10 Bn in 2025 and is expected to reach USD 1,193.11 Bn by 2032, exhibiting a compound annual growth rate (CAGR) of10.4% from 2025 to 2032.

Key Takeaways of the Home Care Service Market

  • By Service Type, the Home Health Care Services segment is expected to contribute the highest share of the market with 35.1% in 2025, owing to advancements in healthcare technology that enable complex care delivery at home. 
  • By Product Type, the Medical Equipment segment is expected to contribute the highest share of the market with 45.1% in 2025, driven by growth in the aging population globally. 
  • By Patient Type, the Elderly Population segment is expected to contribute the highest share of the market with 53.1% in 2025, due to a rising preference for aging in place and receiving care at home.
  • On the basis of Age Group, Geriatric segment is poised to hold largest share in the global home care service market.
  • North America is expected to top the global market with 35.3% share, followed by Asia Pacific with 25.4% share in 2025.

Market Overview

Home care services offer non-medical assistance to people who need help with daily activities. These services aim to allow individuals to remain safely in their own homes. This can be attributed to the rising geriatric population worldwide along with growing incidences of chronic diseases. Additionally, the increasing number of nuclear families and dual-income households have fueled the demand for home care services. These services provide convenience and ease of access to various daily essential services.

Current Events and Its Impact

Current Event

Description and its Impact

Healthcare System Transformation and Policy Changes

  • Description: Medicare Advantage expansion and value-based care models
  • Impact: Changes reimbursement to encourage home-based care that prevents hospital readmissions
  • Description: Medicaid waiver programs promoting home and community-based services
  • Impact: Provides a lot resources to the government for home care options instead of nursing homes
  • Description: Healthcare labor shortages driving care delivery innovation
  • Impact: Speeds up the use of hybrid care models that combine professional and family caregiving

Technology Integration and Digital Health Innovation

  • Description: AI-powered care management platforms
  • Impact: Optimizes caregiver scheduling, makes it easier to keep an eye on the quality of care, and cuts down on operational inefficiencies.
  • Description: IoT devices and remote patient monitoring systems
  • Impact: Allows for proactive health management and early intervention, which cuts down on the need for emergency care.

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Role of AI (Artificial Intelligence) in Home Care Service Market

AI is transforming the home care services market by enhancing efficiency, personalization, and decision-making. Through predictive analytics, AI helps identify health risks early, enabling timely interventions and reducing hospitalizations. Virtual assistants and chatbots streamline communication, provide instant access to patient data, and support caregivers in real-time. AI also automates administrative tasks like scheduling, documentation, and billing, freeing up time for direct patient care.

In January 2025, AlayaCare launched Layla, an AI-powered chat agent integrated into its platform to streamline home-based care. Layla gives caregivers and administrators secure, instant access to key information, boosting efficiency and patient outcomes.

Segmental Insights

Home Care Service Market by Service Type

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Home Care Service Market Insights, by Service Type - Increasing Advancements in Healthcare Technology Drive Growth in Home Health Care Services

In terms of service type, the home health care services segment is expected to contribute the highest share of the market with 35.1% in 2025, owing to advancements in healthcare technology that enable complex care delivery at home. Home health agencies have significantly upgraded their technology infrastructure to facilitate remote monitoring of vital signs, video visits with physicians and nurses, and digital tools for medication management and exercise/therapy programs.

This allows patients to receive acute, follow-up or preventive care without traveling to medical facilities, improving convenience and compliance. Additionally, the development of affordable, easy-to-use connected medical devices has expanded the scope of care that can be effectively delivered at home.

For instance, in July 2024, Star Health and Allied Insurance Company Limited launched home health care services in over 50 cities across India.

Home Care Service Market Insights, by Product Type - Medical Equipment Sees Strong Demand due to Aging Population

In terms of product type, the medical equipment segment is expected to contribute the highest share of the market with 45.1% in 2025 driven by growth in the aging population globally. Older individuals are more likely to have chronic conditions that require durable equipment including walkers, wheelchairs and oxygen tanks to maintain independent living at home.

Advancements in assistive technologies also allow seniors with mild cognitive or mobility impairments to self-administer medications, participate in video therapy sessions and monitor health indicators using digital health monitoring devices. As life expectancies lengthen in major regions, the proportion of elderly over 85 that require extensive long-term care is set to surge rapidly. This demographic tailwind will drive significant and sustained demand for medical equipment suited for home usage.

Home Care Service Market Insights, by Patient Type - Preference for Home-Based Care Rises Among Elderly Population

In terms of patient type, the elderly population segment is expected to contribute the highest share of the market with 53.1% in 2025 due to a rising preference for aging in place and receiving care at home. As individuals grow older, they often prefer familiar home surroundings to assisted living facilities or nursing homes. Their families also favor home care arrangements that allow independence and quality time with loved ones.

The home care service industry has addressed this need through expanded senior services addressing daily tasks, transportation, meals, and remote patient oversight. Moreover, advanced payment models from Medicare have lowered financial barriers to hiring home health aides or attending short-term rehabilitation. Going forward, the appeal of home-based eldercare over institutionalization will continue attracting more elderly clients.

For instance, in July 2025, Health department launched a home-based medical care programme for bed-ridden elderly patients needing palliative care and those with chronic illnesses, including cancer patients in Sikar.

Home Care Service Market Insights, by Age Group – Growing Demand for Home-Based Care Rises Among Geriatric

In terms of age group, the geriatric segment is expected to contribute the highest share in the home care service market 2025. This is driven by the rising aging population, increased prevalence of chronic diseases, and growing demand for personalized, in-home healthcare services that support independent living among the elderly.

Regional Insights

Home Care Service Market By Regional Insights

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North America Home Care Service Market Trends

North America’s dominance in the home care service market with a projected share of 35.3% in 2025 can be attributed to factors such as the high healthcare spending, advanced medical infrastructure, presence of major industry players, and favorable government policies that promote in-home care over nursing homes. The region has witnessed steady investments from companies focusing on digital health solutions to provide quality services.

For instance, in August 2024, LG Electronics unveiled “Primefocus Health,” a new venture that aims to leverage innovative technologies and new healthcare therapies to enable providers to deliver a personalized, complete care experience and empower individuals to take control of their health at home. Primefocus Health is the first new venture launched by LG Nova (LG Electronics’ North America Innovation Center).

Asia Pacific Home Care Service Market Trends

The Asia Pacific region is expected to exhibit the fastest growth in the home care service market with a projected share of 25.4% in 2025 owing to the rising elderly population, growing middle class, rapid urbanization, and changing cultural norms. Countries like China and India are prioritizing in-home care to deal with the increasing healthcare needs of their aging populations.

Home Care Service Market Outlook for Key Countries

U.S. Home Care Service Market Trends

The U.S. drives the global home care service market due to its aging population. According to the National Institutes of Health, in March 2022, with 6.5 million seniors suffering from Alzheimer’s in 2022, the figure is projected to reach 13.8 million by 2060. The high prevalence of neurodegenerative diseases, especially among women, and the rising need for specialized in-home care for physical disabilities fuel market growth.

Germany Home Care Service Market Trends

Germany home care service market is expanding due to strong government support for elderly care. In July 2023, the German government introduced new funding programs like long-term care support and relief act, aimed at improving home care services, which are expected to increase accessibility for seniors.

Japan Home Care Service Market Trends

Japan, with one of the world's fastest-aging populations, is taking proactive measures to address the challenges of elderly care. In May 2025, TOHO HOLDINGS CO., LTD. is pleased to announce that it has established a last-mile delivery service for specialty products to patients’ homes, L1MON (hereinafter this “Service”).

U.K. Home Care Service Market Trends

The U.K. home care service market is influenced by government initiatives to support aging in place. For instance, in January 2023, the National Health Service (NHS) has been investing in home care services to reduce hospital admissions and support elderly patients at home. 

Market Players, Key Development, and Competitive Intelligence

Home Care Service Market Concentration By Players

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Key Developments

  • In April 2025, Cipla Foundation, in partnership with CanSupport, a WHO-recognised NGO, launched comprehensive free-of-charge palliative home care services in Pune, marking a significant milestone in the journey to expand access to quality palliative care in India. 
  • In May 2024, Amrita Hospital, Kochi, has launched a new Home Care Service aimed at providing essential medical care to bedridden and physically challenged patients who are unable to visit the hospital. 

Market Report Scope

Home Care Service Market Report Coverage

Report Coverage Details
Base Year: 2024 Market Size in 2025: USD 595.10 Bn
Historical Data for: 2020 To 2024 Forecast Period: 2025 To 2032
Forecast Period 2025 to 2032 CAGR: 10.4% 2032 Value Projection: USD 1,193.11 Bn
Geographies covered:
  • North America: U.S. and Canada
  • Latin America: Brazil, Argentina, Mexico, and Rest of Latin America
  • Europe: Germany, U.K., Spain, France, Italy, Russia, and Rest of Europe
  • Asia Pacific: China, India, Japan, Australia, South Korea, ASEAN, and Rest of Asia Pacific
  • Middle East: GCC Countries, Israel, and Rest of Middle East
  • Africa: South Africa, North Africa, and Central Africa
Segments covered:
  • By Service Type: Home Health Care Services (Nursing care, Physical therapy, Occupational therapy, Speech therapy), Skilled Nursing Services (Wound care, Intravenous (IV) therapy, Rehabilitation Services, Palliative Care Services, and Others (Personal Care Services, etc.)
  • By Product Type: Medical Equipment (Mobility aids), Therapeutic Products (Nutritional supplements, Pain relief medications, Antiseptic and wound care products), and Monitoring Devices (Remote patient monitoring systems
  • By Patient Type: Elderly Population, Chronically Ill Patients, Disabled Individuals, and Post-operative Patients
  • By Age Group: Adults, Pediatric, and Geriatric 
Companies covered:

Amedisys Inc., LHC Group Inc., Brookdale Senior Living Inc., Kindred Healthcare LLC, Visiting Angels, Comfort Keepers, BrightStar Care, Home Instead Senior Care, Encompass Health Corporation, Genesis HealthCare, Interim HealthCare, VITAS Healthcare, Maxim Healthcare Services, Right at Home, and Addus HomeCare Corporation

Growth Drivers:
  • Increasing elderly population and prevalence of chronic diseases
  • Growing preference for home-based care over institutional care
Restraints & Challenges:
  • Limited insurance coverage for home care services
  • Shortage of skilled healthcare professionals

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Market Dynamics

Home Care Service Market Key Factors

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Home Care Service Market Growth Driver - Increasing elderly population and prevalence of chronic diseases

As life expectancy continues to rise globally, the number of elderly people aged 65 years and above has seen a significant surge over the past few decades. Various reports by reputed organizations have projected that the share of population in the elderly age group will keep rising in the coming years. With advanced age comes an increased risk of developing chronic medical conditions. As the body grows weaker with time, even minor ailments can seriously impact well-being and quality of life. Prolonged or advanced illnesses often make it difficult for elderly individuals to independently care for themselves at home without any assistance.

Home Care Service Market Opportunity - Expansion of telehealth services

One major opportunity for the global home care service market is the expansion of telehealth services. Telehealth involves the use of technologies like wireless patient monitoring devices, video conferencing through computers, or smartphones to deliver healthcare services remotely.

As telehealth technologies mature further, their integration with home care can help enhance care delivery, monitoring and management for chronic illness patients at home. This will reduce dependency on facility-based care and enable remote supervision by healthcare providers.

Analyst Opinion (Expert Opinion)

  • The increasing aging population worldwide who require assistance with daily activities will drive demand for home care services. Additionally, the preference for aging-in-place and independent living over nursing homes will boost market opportunities. However, lack of suitable and trained caregivers may negatively impact the market expansion. The industry players also face challenges of maintaining quality of service and care across different markets.
  • North America currently dominates the global home care service market owing to the presence of favorable reimbursement systems and awareness about such services. However, Asia Pacific is likely to emerge as the fastest growing regional market with nations like China and India experiencing rapid growth of the aging population segments. Within Asia Pacific, China holds huge prospects for home care services attributed to changing family structures and lifestyles.

Market Segmentation

  • Service Type Insights (Revenue, USD Bn, 2020 - 2032)
    • Home Health Care Services
      • Nursing care
      • Physical therapy
      • Occupational therapy
      • Speech therapy
    • Skilled Nursing Services
      • Wound care
      • Intravenous (IV) therapy
      • Pain management
    • Rehabilitation Services
      • Post-operative care
      • Stroke rehabilitation
      • Cardiac rehabilitation
    • Palliative Care Services
      • Pain and symptom management
      • Emotional and spiritual support
    • Others (Personal Care Services, etc.)
  • Product Type Insights (Revenue, USD Bn, 2020 - 2032)
    • Medical Equipment
      • Mobility aids
    • Therapeutic Products
      • Nutritional supplements
      • Pain relief medications
      • Antiseptic and wound care products
    • Monitoring Devices
      • Remote patient monitoring systems
      • Wearable health technology (fitness trackers)
  • Patient Type Insights (Revenue, USD Bn, 2020 - 2032)
    • Elderly Population
    • Chronically Ill Patients
    • Disabled Individuals
    • Post-operative Patients
  • Age Group Insights (Revenue, USD Bn, 2020 - 2032)
    • Adults
    • Pediatric
    • Geriatric
  • Regional Insights (Revenue, USD Bn, 2020 - 2032)
    • North America
      • U.S.
      • Canada
      • Latin America
    • Brazil
      • Argentina
      • Mexico
      • Rest of Latin America
    • Europe
      • Germany
      • U.K.
      • Spain
      • France
      • Italy
      • Russia
      • Rest of Europe
    • Asia Pacific
      • China
      • India
      • Japan
      • Australia
      • South Korea
      • ASEAN
      • Rest of Asia Pacific
    • Middle East
      • GCC Countries
      • Israel
      • Rest of Middle East
    • Africa
      • South Africa
      • North Africa
      • Central Africa
  • Key Players Insights
    • Amedisys Inc.
    • LHC Group Inc.
    • Brookdale Senior Living Inc.
    • Kindred Healthcare LLC
    • Visiting Angels
    • Comfort Keepers
    • BrightStar Care
    • Home Instead Senior Care
    • Encompass Health Corporation
    • Genesis HealthCare
    • Interim HealthCare
    • VITAS Healthcare
    • Maxim Healthcare Services
    • Right at Home
    • Addus HomeCare Corporation

Sources

Primary Research Interviews

  • Home care service providers and agency owners
  • Healthcare professionals and nurses specializing in home care
  • Technology platform developers for home care solutions
  • Regulatory authorities and healthcare policymakers
  • Others

Databases

  • Healthcare Business International Database
  • IBISWorld Industry Research Database
  • Others

Magazines

  • Home Healthcare Now Magazine
  • Caring Magazine
  • Home Care Technology Report
  • Healthcare Business & Technology Magazine
  • Others

Journals

  • Journal of Home Health Care Management & Practice
  • International Journal of Nursing Studies
  • Health Affairs Journal
  • Others

Newspapers

  • Healthcare Finance News
  • Modern Healthcare
  • Home Health Care News
  • McKnight's Home Care Daily
  • Others

Associations

  • National Association for Home Care & Hospice (NAHC)
  • Home Care Association of America (HCAOA)
  • International Association of Healthcare Security & Safety Foundation
  • American Organization of Nurse Executives (AONE)
  • Others

Public Domain Sources

  • Centers for Medicare & Medicaid Services (CMS) reports
  • U.S. Department of Health and Human Services publications
  • World Health Organization (WHO) home care guidelines
  • National Institute on Aging research publications
  • Others

Proprietary Elements

  • CMI Data Analytics Tool, Proprietary CMI Existing Repository of information for last 8 years

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About Author

Komal Dighe is a Management Consultant with over 8 years of experience in market research and consulting. She excels in managing and delivering high-quality insights and solutions in Health-tech Consulting reports. Her expertise encompasses conducting both primary and secondary research, effectively addressing client requirements, and excelling in market estimation and forecast. Her comprehensive approach ensures that clients receive thorough and accurate analyses, enabling them to make informed decisions and capitalize on market opportunities.

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Frequently Asked Questions

The global home care service market is estimated to be valued at USD 595.10 Bn in 2025 and is expected to reach USD 1,193.11 Bn by 2032.

The CAGR of the global home care service market is projected to be 10.4% from 2025 to 2032.

Increasing elderly population and prevalence of chronic diseases and growing preference for home-based care over institutional care are the major factors driving the growth of the global home care service market.

Limited insurance coverage for home care services and shortage of skilled healthcare professionals are the major factors hampering the growth of the global home care service market.

In terms of service type, the home health care services segment is estimated to dominate the market revenue share in 2025.

Amedisys Inc., LHC Group Inc., Brookdale Senior Living Inc., Kindred Healthcare LLC, Visiting Angels, Comfort Keepers, BrightStar Care, Home Instead Senior Care, Encompass Health Corporation, Genesis HealthCare, Interim HealthCare, VITAS Healthcare, Maxim Healthcare Services, Right at Home, and Addus HomeCare Corporation are the major players.

North America is expected to lead the global home care service market in 2025.

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