INFRARED SAUNAS MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2025-2032)

Infrared Saunas Market Size and Forecast – 2025-2032

The Global Infrared Saunas Market is estimated to be valued at US$ 1.89 Billion in 2025 and is expected to reach US$ 3.58 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 9.6% from 2025 to 2032.

Key Takeaways of the Global Infrared Saunas Market:

• In terms of product type, the traditional infrared saunas segment is expected to contribute the highest share of the market with 43.6% in 2025 owing to their design and functionality catered towards comfort and longer duration of use.
• In terms of technology, the far infrared segment is expected to contribute the highest share of the market with 32.5% in 2025 owing to its ability to penetrate deeper into tissues compared to other variants.
• In terms of application, the wellness/relaxation segment is expected to contribute the highest share of the market with 23.6% in 2025 owing to growing acceptance of infrared saunas as a self-care modality.
• North America is expected to lead the market, holding a share of 32.3% in 2025, and Asia Pacific is anticipated to be the fastest-growing region, with a market share of 28.3% in 2025.

Market Overview:

The rising health consciousness among individuals coupled with increasing awareness about the therapeutic benefits of infrared saunas are driving the growth of the global infrared saunas market. There is an increased demand for infrared saunas owing to their various health benefits such as pain relief, detoxification, skin benefits, and weight loss. Furthermore, infrared sauna products are undergoing technological advancements. For instance, the Clearlight Sanctuary Full Spectrum Infrared Sauna features medical-grade chromotherapy, smartphone control, and full-spectrum infrared heating for a personalized wellness experience. This product delivers targeted heating and customized sauna experiences, thus providing momentum to market growth over the next decade.

Currents Events and Their Impact

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Segmental Insights

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Infrared Saunas Market Insights, By Product Type, - Comfort and Efficiency Drive the Adoption of Traditional Infrared Saunas

In terms of product type, the traditional infrared saunas segment is expected to contribute the highest share of the market with 43.6% in 2025 owing to their design and functionality catered towards comfort and longer duration of use. Traditional saunas allow users to sit or lay down inside easily due to greater interior space compared to portable variants. Their modular wood panel construction ensures uniform and enveloping heat penetration. Permanent installation allows for dedicated high wattage heating elements that provide instant, efficient, and lasting warmth during each session. Control panels integrated within arm's reach further enhance convenience. 

Infrared Saunas Market Insights, By Technology - Far Infrared Technology Gains Preference for Deeper Tissue Penetration

In terms of technology, the far infrared segment is expected to contribute the highest share of the market with 32.5% in 2025 owing to its ability to penetrate deeper into tissues compared to other variants. Far infrared wavelengths of 6-14 micrometers allow for heating up water molecules within deep subcutaneous tissues, muscles, and internal organs. This generates heat within the body as opposed to just on its surface. The localized warmth soothes pain, relaxes muscles, and enhances blood circulation. No uncomfortable heating of skin enables longer, more comfortable sessions. 

Infrared Saunas Market Insights, By Application - Wellness Applications Foster Regular Adoption of Infrared Saunas

In terms of application, the wellness/relaxation segment is expected to contribute the highest share of the market with 23.6% in 2025 owing to growing acceptance of infrared saunas as a self-care modality. Busy lifestyles and stress are prompting users to incorporate regular sauna sessions into their wellness routines for its numerous anti-aging and relaxing effects. Melting away of daily tension within the enveloping warmth has popularized this segment. Furthermore, simple setup and operation allows sauna use from the comfort of home without requiring membership or skills. 

Role of Artificial Intelligence (AI)

AI is significantly enhancing the infrared saunas market by enabling smart, personalized wellness experiences. Features like adaptive heat control, biometric tracking, and app-based customization improve efficiency, reduce costs, and automate user interactions. AI-driven insights also help companies make data-backed decisions, optimize energy use, and refine marketing strategies.

A standout example is Sunlighten, a U.S.-based leader in infrared sauna technology, which uses AI in its smart saunas to deliver voice-controlled, customized sessions with real-time feedback. With strategic adoption, AI empowers companies to innovate, scale operations, and gain a competitive edge in the wellness industry.

Regional Insights

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North America Infrared Saunas Market Analysis and Trends

In North America, the dominance in the infrared saunas market with an estimated  share of 32.3% in 2025 can be attributed to growing awareness about the health benefits of infrared sauna therapy. Consumers are increasingly looking for natural and drug-free solutions to treat common ailments and improve overall well-being. Various studies have validated the efficacy of infrared saunas in promoting weight loss, boosting cardiovascular health, reducing stress and pain management. For instance, a March 2025 study in Frontiers in Cardiovascular Medicine found that whole-body sauna bathing offers cardiovascular benefits similar to aerobic exercise, improving vascular function and reducing cardiovascular events.

Asia Pacific Infrared Saunas Market Analysis and Trends

The Asia Pacific region is projected to experience the fastest growth in the infrared saunas market, accounting for a 28.3% share in 2025, driven by improving living standards and increasing awareness about health and wellness. Urbanization and expanding middle-class populations with greater disposable incomes are key demand drivers. In addition, western influences have increased awareness about self-care and wellness practices utilizing infrared technology. Major players like Sunlight Sauna and High Tech Health are strengthening their presence through distributor partnerships to capture opportunities from Asia Pacific's rapidly developing wellness industry.

Infrared Saunas Market Outlook for Key Countries

U.S. Infrared Saunas Market Analysis and Trends

The U.S. infrared saunas market dominates due to early adoption and continuous product innovations from leading manufacturers located in North America. Iconic brands such as SaunaSpace and Sapphire Saunas leverage technological advancements to expand the application scope of infrared saunas beyond therapy into the premium home spa segment. Growth opportunities also arise from new private wellness studio setups enabling experiences in shared infrared facilities. For instance, in March 2024, Perspire Sauna Studio, a prominent sauna franchise in the U.S., unveiled a redesigned sauna experience in partnership with Clearlight, a leading provider of infrared sauna technology. This collaboration introduced exclusive designs and advanced features across Perspire’s studio locations, significantly elevating the overall member experience.

Canada Infrared Saunas Market Analysis and Trends

Canada infrared saunas market is experiencing significant growth, supported by rising disposable incomes and a strong wellness culture. Sunshine Coast Health Centre, a renowned addiction and trauma treatment facility in Powell River, British Columbia, Canada introduced a state-of-the-art infrared sauna to enhance its holistic recovery offerings for men. This addition aligns with the Centre’s whole-person treatment philosophy, supporting physical wellness alongside psychological healing.

Australia Infrared Saunas Market Analysis and Trends

Australia is witnessing a surge in demand for infrared saunas, particularly in urban areas where wellness trends are on the rise. The market is expected to grow significantly, with a focus on home installations. In February 2023, Dynamic Saunas launched a new line of smart saunas in Australia, reflecting the growing trend of integrating technology into wellness products.

Japan Infrared Saunas Market Analysis and Trends

The market in Japan sees steady growth with infrared technology integrated into traditional bathing and relaxation routines. A focus on craftsmanship results in elegant wooden tub designs offering full-body penetration of infrared waves. Leading players like Amishi command premium pricing from a loyal customer base attracted by pairing Japanese aesthetics with Western health concepts. Partnerships between domestic suppliers and international medtech brands help Japan poised as Asia Pacific's key innovation center.

Market Players, Key Devlopment, and Competitive Intelligence

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Key Developments:

• In March 2025, Clearlight, the industry leader in infrared saunas and a pioneer in innovative health, promoted its award-winning PERSONAL Red Light Therapy Tower as the perfect self-care gift for Mother’s Day. The compact, U.S. FDA-registered device uses red light to relieve pain, boost mood, and support overall wellness—offering full-body coverage unlike LED masks.
• In January 2025, Hologenix, the innovator behind CELLIANT infrared technology, announced its second collaboration with Sunlighten, a global leader in infrared saunas and portable light therapies. Together, they are launching a new line of activewear and performance bedsheets infused with CELLIANT infrared fabric, designed to enhance recovery and performance.
• In June 2024 – Komowa Wellness, a leading health and wellness brand released its new Komowa Como and Garda Series of traditional and infrared saunas. Made in the U.S. with premium materials, the saunas offer elegant, compact designs and advanced features for home wellness. Now available at a special launch discount, the saunas come with free shipping, a 30-day money-back guarantee, and a 1-year warranty.
• In September 2023, Effe, an Italy-based wellness brand, launched the Aladdin sauna and Natural modular collection in 2023. Aladdin, designed by Rodolfo Dordoni and Michele Angelini, features a minimalist design with mirrored fascia and wood benches. The Natural collection, by Marco Williams Fagioli, offers sauna, hammam, and infrared options in one sleek, glass-fronted unit.

Top Strategies Followed by Global Infrared Saunas Market Players

• Established Players: Major infrared sauna companies are ramping up research and development efforts to foster product innovation. Industry leaders such as Sunlight Saunas are investing heavily in enhancing infrared heat technology to deliver superior therapeutic outcomes. Their R&D initiatives focus on optimizing the infrared spectrum and developing more efficient, compact, and portable sauna models tailored for both residential and commercial use.
  • For instance, as part of its strategic expansion, on April 16, 2025, Perspire Sauna Studio, the leading infrared and red-light sauna franchise, is expanding to California, U.S with a new studio opening by 2026.
• Mid-Level Players: Mid-sized infrared sauna brands often emphasize value-driven offerings to appeal to cost-conscious consumers. Brands like Belleview Saunas focus on producing high-quality, affordable sauna rooms by selecting durable materials and streamlining designs to reduce costs without sacrificing performance.
  • For instance, Urban Sweat, a rising wellness brand in Tennessee, U.S., acquired CYL, a sauna studio franchise with nine locations across seven U.S. states. The acquisition expands Urban Sweat’s reach in the infrared sauna and red-light therapy space.
• Small-Scale Players: Small players often target niche markets with unique features. For example, SaunaSpace specializes in low-EMF infrared saunas, appealing to health-conscious consumers seeking safer options. Small-scale manufacturers are increasingly adopting cutting-edge technologies, such as smart controls and energy-efficient designs, to remain competitive in the market.

Market Report Scope

Market Dynamics

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Global Infrared Saunas Market Driver - Growing awareness of health benefits associated with infrared saunas

One of the major drivers for the global infrared saunas market is the growing awareness about the various health benefits associated with the regular usage of infrared saunas. There has been a significant rise in the interest of people towards wellness and preventive health care. Many research studies have highlighted the advantages of infrared saunas in reducing stress, pain relief, improving cardiovascular health, weight management, and skin purification. This growing knowledge about infrared saunas acting as a holistic therapy for various physical and mental ailments is steadily increasing its popularity. People are recognizing infrared saunas as a natural and affordable way to enhance their overall health and well-being. For instance, in June 2024, Matt Justice of CertifiedSaunas.com introduced an affordable DIY Infrared Sauna Course, enabling wellness enthusiasts to build their own at-home sauna. Designed for all skill levels, the course provides step-by-step guidance to support detoxification and overall well-being. Drawing on years of expertise, Matt aims to make sauna therapy accessible from the comfort of home, empowering his 16K-strong Certified Sauna Community and beyond.

Global Infrared Saunas Market Opportunity - Rising demand for home wellness solutions

The global infrared saunas market is presented with significant opportunity in terms of rising demand for home wellness solutions. With increasing health awareness and busy lifestyle, consumers are looking for wellness products and services which can be used within the comfort of their home. Infrared saunas provide an effective and convenient way for at-home detoxification, weight management and stress relief. The pandemic has further accelerated this trend as more people are prioritizing health and immunity boosting solutions for their family. Leading manufacturers are targeting this segment with innovative product designs and marketing campaigns highlighting the health benefits. If addressed properly, the demand for portable, space-saving and affordable infrared sauna solutions for residential use can significantly help drive the future growth of this market globally.

Analyst Opinion (Expert Opinion)

• The global infrared saunas market is experiencing robust growth, propelled by increasing consumer awareness of health and wellness benefits. Infrared saunas are recognized for their potential to aid in detoxification, pain relief, and relaxation, aligning with the rising demand for holistic health solutions. The convenience and accessibility of home-based wellness/fitness equipment have further fueled market expansion, especially in the residential segment. Technological advancements, such as the integration of smart controls and energy-efficient designs, enhance user experience and appeal to tech-savvy consumers.
• High initial investment costs and limited awareness in certain regions pose challenges to market penetration. Regulatory hurdles, including the need for product certifications and compliance with safety standards, can also impede market growth. Despite these challenges, opportunities abound with the increasing incorporation of infrared saunas in commercial settings like spas, gyms, and wellness centers.
• The Asia Pacific region is emerging as a significant market, driven by rising disposable incomes and growing health consciousness. In summary, while the market faces certain restraints, the overarching trend towards health and wellness, coupled with technological innovations, positions the infrared saunas market for sustained growth.​

Market Segmentation

•  Product Type Insights (Revenue, US$ Bn, 2020 - 2032)
• • Traditional Infrared Saunas
  • Portable Infrared Saunas
  • Infrared Sauna Blankets
•  Technology Insights (Revenue, US$ Bn, 2020 - 2032)
• • Far Infrared
  • Near Infrared
  • Mid Infrared Sauna
  • Full Spectrum Infrared
•  Application Insights (Revenue, US$ Bn, 2020 - 2032)
• • Wellness/Relaxation
  • Detoxification
  • Pain Relief/Recovery
  • Weight Loss
  • Others (Skin Health, Cardiovascular Support)
•  Distribution Channel Insights (Revenue, US$ Bn, 2020 - 2032)
• • Online
  • Offline
• Regional Insights (Revenue, US$ Bn, 2020 - 2032)
• • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
  • Europe
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
  • Middle East
    • GCC Countries
    • Israel
    • Rest of Middle East
  • Africa
    • South Africa
    • North Africa
    • Central Africa
• Key Players Insights
  • Sunlighten
  • Clearlight Infrared Saunas
  • JNH Lifestyles
  • Health Mate Saunas
  • Almost Heaven Saunas
  • Dynamic Saunas
  • Infrared Sauna Company
  • Finnleo Saunas
  • Sunray Saunas
  • Radiant Health Saunas
  • sauna360
  • SaunaSpace
  • Heavenly Heat
  • ThermoSpas
  • VIVERE Health

Sources

Primary Research Interviews:

Stakeholders:

• Infrared Sauna Manufacturers (e.g., Sunlighten, Clearlight, Dynamic Saunas)
• Franchise Owners and Operators (e.g., Perspire Sauna Studio, Urban Sweat)
• R&D Heads and Product Engineers at Wellness Tech Firms
• Spa Chain Owners, Health Club Managers, and Hotel Wellness Directors
• Certified Medical Professionals in Thermotherapy and Physical Therapy
• Marketing and Sales Directors at Home Wellness Equipment Brands
• Industry Consultants and Health & Wellness Market Analysts

Databases:

• Global Wellness Institute (GWI) – Wellness Economy Database
• Eurostat – Health and Wellness Statistics
• U.S. Food and Drug Administration (FDA) – Device Classification Database
• WHO Global Health Observatory (GHO)
• Statista – Infrared Saunas Market Reports & Usage Trends

Magazines:

• Spa Business Magazine
• Wellness Living Magazine
• Men’s Health – Recovery & Fitness Section

Journals:

• Journal of Complementary and Integrative Medicine
• International Journal of Hyperthermia
• Evidence-Based Complementary and Alternative Medicine

Newspapers:

• The New York Times – Wellness & Health Section
• The Guardian (UK) – Lifestyle & Fitness
• The Economic Times (India) – Health & Consumer Trends

Associations:

• International Sauna Association (ISA)
• North American Sauna Society (NASS)
• Global Wellness Institute (GWI)
• International Spa Association (ISPA)

Public Domain Sources:

• World Bank
• ITU (International Telecommunication Union)
• U.S. Census Bureau
• EUROSTAT
• United Nations Conference on Trade and Development (UNCTAD)
• ResearchGate

Proprietary Elements:

• CMI Data Analytics Tool, Proprietary CMI Existing Repository of information for last 8 years