PRESENTATION SOFTWARE MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2023 - 2030)

The presentation software market size is estimated at US$ 6,694.1 Million in 2024 and is expected to reach US$ 16,263.3 Million by 2031, exhibiting a compound annual growth rate (CAGR) of 13.5% from 2024 to 2031. Presentation software allows users to create visual presentations by integrating text, images, videos, charts, animations, and other multimedia content. It is used for business presentations, sales pitches, teaching materials, corporate training, and more. The key drivers of the market include rising demand for visual content, increased use of cloud-based solutions, and growing bring your own device (BYOD) trend.

The presentation software market is segmented by platform, end user, pricing model, deployment, organization size, and region. By platform, the web-based segment is expected to hold the largest share of the market over the forecast period. The shift towards cloud-based presentation software that can be accessed anytime and anywhere is contributing to the growth of web-based presentation software.

Presentation Software Market Regional Insights

• North America: North America is expected to be the largest market for presentation software market during the forecast period. The growth of the market in North America is due to the high technology adoption, presence of key market players, and growing demand for visualization in corporate industries.
• Europe: The Europe market is expected to be the second-largest market for presentation software market. The growth of the market in Europe is due to the rising adoption of digital presentation solutions and increasing use of visual content for training, teaching, and business meetings.
• Asia Pacific: The Asia Pacific market is expected to be the fastest-growing market for presentation software market. The growth of the market in Asia Pacific is due to the growing number of enterprises and increase in digitization across business verticals.

 Figure 1. Presentation Software Market Share (%), By Region, 2024

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Analyst Viewpoint:

The presentation software market continues to grow steadily driven by increasing collaboration needs of organizations and rapidly evolving online learning trends. The COVID-19 pandemic has further accelerated the demand as more companies embrace hybrid and remote working models. North America  dominates the market due to high digital adaptability among enterprises across industries. However, Asia Pacific is expected to emerge as the fastest growing region over the long-term backed by rapid digital transformation of companies in China, India, and other developing countries.

On the product front, cloud-based online presentation tools have witnessed rising popularity compared to desktop offerings due to capabilities like real-time co-editing and presence of advanced collaboration features. Security threats and data privacy concerns remain key challenges, which some providers are addressing through innovations in encryption and access management controls. Meanwhile, integrating presentation software with other collaboration suites and meeting solutions has opened new opportunities for vendors to deliver immersive experiences.

Presentation Software Market Drivers:

• Surging Adoption Of Cloud-Based Presentation Software: The adoption of cloud-based presentation software has been rapidly increasing globally. With the spread of remote and hybrid work culture, more businesses are leveraging online tools to facilitate collaborations and connections between distributed teams. Cloud-based presentation platforms have emerged as a convenient and cost-effective solution. They allow users to create, edit, and share presentations from any device with an internet connection. This has motivated many organizations, especially small and medium enterprises, to shift from desktop-based alternatives to cloud-native offerings.The ubiquitous availability and easy accessibility of these software-as-a-service (SaaS) options have accelerated their popularity. Users can access cloud presentations using familiar tools like web browsers without needing to download or install separate applications. This has boosted their appeal exponentially. Additionally, cloud platforms enable real-time co-editing which is invaluable for remote meetings and brainstorming sessions. Multiple contributors can work on a file simultaneously from disparate physical locations. Features like comments and feedback have facilitated more productive virtual collaboration. For instance, on November 2, 2020, Scala, a leader in marketing technology, announced the release of Scala Designer Cloud, a powerful web-based media presentation and design tool featuring an easy-to-use, intuitive user interface that enables creation of compelling and engaging digital signage media. Designer Cloud is built into Scala Enterprise 12, enabling users to effortlessly create and publish projects to the SaaS-based Content Manager. This simplifies scheduling and playback on Scala media players that operate on either Linux or Windows platforms.
• Rising adoption of AR and VR in presentations: Integration of immersive technologies like augmented reality and virtual reality in presentations is an emerging driver for the market. AR overlays digital information onto real environments. VR transports users into simulated environments. For example, Canva (an online graphic design platform that is used to create social media graphics and presentations) recently introduced AR capability in its presentation app, thereby allowing presenters to project slides onto the surrounding space by using mobile cameras. According to the recent surveys by United Nations Educational, Scientific and Cultural Organization (UNESCO), in 2021, over 50% of companies have started exploring or are using AR/VR for digital learning and training presentations. This trend is fast gaining prominence particularly in sectors like education, healthcare, engineering, and others where complex concepts are demonstrated.  

Presentation Software Market Opportunities:

• Integration of advanced analytics and AI: Integration of analytics, artificial intelligence (AI), and machine learning in presentation software unlocks significant opportunities for data-driven and contextually relevant presentations. Presentation tools can analyze audience engagement, provide real-time feedback to the presenter, suggest design improvements, and automatically create presentation decks by inputting raw data or content from documents and spreadsheets. According to data provided by the United Nations, the global shift to remote and hybrid work caused by the pandemic is projected to remain a long-term trend, with 30-40% of the current global workforce expected to be working remotely by 2023.
• Integration of Ai And Machine Learning In Presentation Software: The integration of artificial intelligence (AI) and machine learning (ML) capabilities into presentation software represents a significant opportunity for the market. By harnessing the power of AI and ML, presentation software can offer a range of innovative features that enhance user experience and productivity. These technologies enable smart suggestions for design layouts, content recommendations, and automated formatting, thus streamlining the presentation creation process and saving users valuable time. AI-driven analytics can provide insights into audience engagement and effectiveness, thus, allowing presenters to optimize their content for maximum impact. AI-powered features such as natural language processing (NLP) can facilitate voice-controlled presentations and real-time translation, catering to diverse audiences and enhancing accessibility. For instance, on January 11, 2023, Beautiful.ai, an online presentation software launched DesignerBot, a generative AI powered by advanced technology from OpenAI. DesignerBot is engineered to automate the process of creating presentations and generating custom images. By simply providing a brief text prompt, users can leverage DesignerBot to produce fully developed presentations featuring appropriate text, layouts, photos, icons, and designs. This AI-driven solution caters to a wide range of needs across business, educational, and personal domains, generating content and slides for various purposes such as pitch decks, sales proposals, marketing presentations, and conceptual ideas. By utilizing cutting-edge AI capabilities, Beautiful.ai aims to streamline the presentation creation process, thus, enabling users to effortlessly generate visually appealing and impactful presentations with minimal effort.

Presentation Software Market Trends:

• Rising popularity of info graphics: Info graphics summarizing data, stats and insights in a visual format are gaining popularity in business presentations. Presentation tools are integrating dedicated info graphic design features like charts, graphs, maps, and data visualization options. Info graphics make data easier to comprehend for audiences. Presentation makers are capitalizing on growing demand for info graphics across corporate, educational and marketing use cases. According to data provided by the United Nations E-Government Survey, in 2020, around 86% of the world's governments are actively using info graphics to visually present information related to public policy, budget, COVID-19 impact and recovery strategies on their websites and communications.
• Increasing Popularity Of Video-Powered Presentations: One significant trend shaping the global presentation software market is increasing popularity of video-powered presentations. As digital communication continues to evolve, users are gravitating towards multimedia-rich content to enhance engagement and convey complex ideas effectively. Video-powered presentations seamlessly integrate video content alongside traditional slides, thus, offering a dynamic and immersive storytelling experience. This trend is driven by growing accessibility of video creation tools, advancements in video editing software, and the widespread adoption of video-sharing platforms.
• Rising remote work and virtual presentations has boosted demand for video-powered presentations as these enable presenters to deliver engaging content remotely while maintaining audience attention and interaction. Moreover, video-powered presentations cater to diverse learning styles and preferences, thus, making these a versatile tool for education, training, marketing, and business communication.

Presentation Software Market Restraints:

• Availability of open-source and free alternatives: Availability of free and open-source presentation tools poses a major restraint for commercial software vendors. Examples include Open Office Impress, Free Office Presentation Maker, Google Slides, Canva, Beautiful.ai, Slide Share and Slide Carnival. These free tools offer basic templates, fonts, shapes, animations and graphic design capabilities at zero cost. This limits adoption of paid solutions, especially among price-sensitive and casual users. The shift towards subscription-based pricing (Software as a Service - SaaS) can counter-balance traditional one-time purchase models, affecting market dynamics and consumer choices.
• Competition From Free Alternatives: Competition from various free and open-source presentation software alternatives is posing a major challenge to the growth of the global presentation software market. Presentation tools like Microsoft PowerPoint have long dominated the market, but free and easily accessible alternatives now provide comparable functionality at no cost to users. Services like Google Slides, Prezi, and Apple's Keynote application offer cloud-based presentations with real-time collaboration, which has become increasingly important for hybrid work environments in recent years. Additionally, platforms like SlideBean, Slidesgo, and Visme have emerged as capable free presentation creators optimized for online use.

Recent Developments

New product launches

• In 2022, Microsoft (provider of cloud computing services, video games, computer and gaming hardware, search and other online services.) introduced presenter coach in powerpoint to help users rehearse and improve presentation delivery.
• In 2021, Canva (an online graphic design platform that is used to create social media graphics and presentations) introduced presentations feature enabling users to design professional presentations along with other visual content.
• In 2021, Adobe, a U.S. developer of printing, publishing, and graphics software, instrumental in the creation of the desktop publishing industry through the introduction of its PostScript printer language, launched Adobe Presenter, a cloud-based presentation software.

Acquisition and Partnerships

• In 2022, Kdan Mobile (provides mobile solutions including e-signature services, document and content creation apps that empower your creativity and productivity.) acquired Slideshop (offers its users with a wide range of PowerPoint presentation templates.) to strengthen its portfolio of presentation products like slides
• In 2022, Visme (Create professional presentations, interactive infographics, beautiful design and engaging videos, all in one place.) partnered with Wonder share (offers the standard trimming, transitions, and overlays, along with effects we've come to expect in enthusiast-level video editing software.) to offer enhanced creative tools to users for designing presentations
• In 2021, Prezi (the presentation software that uses motion, zoom, and spatial relationships to bring your ideas to life and make you a great presenter.) acquired Infogram (a web-based data visualization and infographics platform, created in Riga, Latvia. It allows people to make and share digital charts, infographics and maps.) to expand its data visualization capabilities for presentations and other visual content.

Figure 2. Presentation Software Market Share (%), By Deployment, 2024

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Top Companies in Presentation Software Market

• Microsoft
• Apple
• Google
• Prezi
• Canva
• SlideDog
• FlowVellas
• Niftio
• Powtoon
• Visme
• Adobe
• Zoho
• Beautiful.ai
• Pitch
• Emaze
• Haiku Deck
• Slidebean
• Swipe
• Keynote

*Definition: Presentation software allows users to create and deliver visual presentations by integrating text, images, videos, charts, graphics, and other multimedia content. It provides features for designing professional slide decks, adding animations, transitions, and integrating multimedia to engage audiences. Presentation software is used across business, education, and marketing applications for sales pitches, conference presentations, corporate trainings, classroom lectures, and other use cases involving communication to an audience.