PRESENTATION SOFTWARE MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2023 - 2030)

The global Presentation Software market size was valued at US$ 5.90 billion in 2023 and is expected to reach US$ 14.32 billion by 2030, grow at a compound annual growth rate (CAGR) of 13.5% from 2023 to 2030. Presentation software allows users to create visual presentations by integrating text, images, videos, charts, animations, and other multimedia content. It is used for business presentations, sales pitches, teaching materials, corporate training, and more. The key drivers of the market include rising demand for visual content, increased use of cloud-based solutions, and growing bring your own device (BYOD) trend.

The Presentation Software Market is segmented by platform, end-user, pricing model, deployment, organization size, and region. By platform, the web-based segment is expected to hold the largest share of the market over the forecast period. The shift towards cloud-based presentation software that can be accessed anytime and anywhere is contributing to the growth of web-based presentation software.

Presentation Software Market Regional Insights

• North America is expected to be the largest market for Presentation Software Market during the forecast period, accounting for over 39.5% of the market share in 2022. The growth of the market in North America is attributed to the high technology adoption, presence of key market players, and growing demand for visualization in corporate industries.
• The Europe market is expected to be the second-largest market for Presentation Software Market, accounting for over 29.2% of the market share in 2022. The growth of the market in is attributed to the rising adoption of digital presentation solutions and increasing use of visual content for training, teaching, and business meetings.
• The Asia Pacific market is expected to be the fastest-growing market for Presentation Software Market, with a CAGR of over 16.8% during the forecast period. The growth of the market in Asia Pacific is attributed to the growing number of enterprises and surge in digitization across business verticals.

Figure 1. Global Presentation Software Market Share (%), by Region, 2023

Presentation Software Market Drivers:

• Increasing Use of Visual Content in Business Communications: The increasing use of visual content in business communications is a major driver for the presentation software market. Visual content is more engaging and easier to comprehend compared to text-heavy documents. Presentation software enables simple creation of visually-appealing presentations using features like themes, animations, infographics, videos and more. Presentation tools make it convenient to embed videos, animations and other visuals. Adoption of visual content is rising across sales enablement, corporate training, product demos and other business use cases. Presentation tools also drive visual consistency for branding across different formats like presentations, infographics and documents.
• Growth in Remote Working and Collaboration: The growth of remote working and need for effective collaboration across geographies is fueling the demand for cloud-based presentation software. Teams are increasingly dispersed, and need to collaborate in real-time through online document sharing and editing. Cloud-based presentation tools enable seamless content creation and sharing during online meetings. Built-in collaboration capabilities also allow multiple people to work together. This drives productivity for remote teams.
• Rising Adoption of AR and VR in Presentations: The integration of immersive technologies like augmented reality and virtual reality in presentations is an emerging driver for the market. AR overlays digital information onto real environments. VR transports users into simulated environments. For example, Canva recently introduced AR capability in its presentation app, allowing presenters to project slides onto the surrounding space using mobile cameras. Microsoft also demonstrated a HoloLens prototype for interactive holographic presentations. Such innovations could make presentations more experiential and memorable.
• Growing Use of Presentation Tools in Education Sector: Educational institutions are increasingly adopting presentation software due to rising online learning and need for engaging visual lesson plans. Tools like PowerPoint, Prezi and Keynote help teachers quickly create interactive presentations using images, GIFs, animations and videos to better connect with students.

Presentation Software Market Opportunities:

• Integration of Advanced Analytics and AI: Integration of analytics, artificial intelligence (AI) and machine learning in presentation software unlocks significant opportunities for data-driven and contextually relevant presentations. Presentation tools can analyze audience engagement, provide real-time feedback to the presenter, suggest design improvements, and automatically create presentation decks by inputting raw data or content from documents and spreadsheets.
• Developing Presentation Recommender Systems: Another impactful innovation would be developing intelligent recommender systems for presentation software using AI and natural language processing. This can study the presenter’s industry, target audience and goals, and suggest suitable templates, relevant content, impactful visuals, and an optimal flow for the presentation deck. A contextual recommender system would make presentation creation even more swift, targeted and optimized. It can significantly enhance output quality for non-designers unfamiliar with presentation best practices.
• Integration with Productivity and Collaboration Tools: Tighter integration of presentation apps with popular productivity software like MS Office, G Suite, project management tools, and team messaging apps provides cross-selling opportunities. For example, closer PowerPoint integration with Microsoft Outlook, Teams, Planner etc. can drive adoption across Microsoft’s stack. Collaboration capabilities can also be enhanced allowing multiple people to work on the same presentation in real-time.
• Developing Tailored Solutions for Industries: Providers can gain advantage by developing tailored presentation products and features specific to the needs of different industries and niches. Examples include enterprise sales presentation software with CRM integration, creative tools for marketing agencies, instructional presentation makers for teachers, medical animation and illustration capabilities for pharmaceutical companies, and data visualization features for analysts.

Presentation Software Market Trends:

• Rising Popularity of Infographics: Infographics summarizing data, stats and insights in a visual format are gaining popularity in business presentations. Presentation tools are integrating dedicated infographic design features like charts, graphs, maps, and data visualization options. Infographics make data easier to comprehend for audiences. Presentation makers are capitalizing on growing demand for infographics across corporate, educational and marketing use cases.
• Growing Use of Videos: Presenters are increasingly embedding videos for impactful storytelling versus relying solely on slides with static content. Forbes states that an average human brain processes visuals 60,000 times faster than text. Videos are inherently more engaging and memorable for audiences. Presentation tools like PowerPoint, Prezi, Visme and Beautiful.ai offer options to easily integrate videos from internal sources or external platforms like YouTube, Vimeo. Some also provide stock video libraries for presenters. Videos help audiences connect with and retain information better.
• Rising Adoption of Cloud-Based Presentation Software: The presentation software market is witnessing a major shift from desktop solutions like PowerPoint to cloud-based presentation platforms like Google Slides, Prezi and Canva. These enable easy collaboration across devices and locations. Presentation software is riding this wave as users seek more convenient access from any device without compatibility issues. Providers are prioritizing development of faster and feature-rich web/mobile apps.
• Motion and Animation in Presentation Designs: Creative animations, custom illustrations, dynamic transitions and motion are becoming integral to modern presentation decks rather than static slides. This augments engagement, brand expression and memorability. Presentation tools like PowerPoint, Prezi, Emaze and Pitch offer built-in animation options. Vendors are also integrating third-party animation, illustration and digital asset libraries.

Presentation Software Market Restraints:

• Availability of Open-Source and Free Alternatives: The availability of free and open-source presentation tools poses a major restraint for commercial software vendors. Examples include OpenOffice Impress, FreeOffice Presentation Maker, Google Slides, Canva, Beautiful.ai, SlideShare and SlideCarnival. These free tools offer basic templates, fonts, shapes, animations and graphic design capabilities at zero cost. This limits adoption of paid solutions, especially among price-sensitive and casual users.
• Steep Learning Curve: Sophisticated presentation software often involves a steep learning curve, which can discourage many new users from adopting these tools for their communication needs. With too many features and complex menus, beginners can find the software overwhelming to navigate. Vendors must focus on improving UX through intuitive navigation, step-by-step guidance, pre-designed templates and AI assistance to lower user barriers.
• Lack of Customization in Free/Freemium Versions: While free presentation tools attract users, their lack of customization options in free versions limits creation of branded and unique presentations. This deficiency compels serious users to upgrade to paid versions and can hurt user retention for certain providers. For instance, Canva's free version has limited control over elements like fonts, palette and branding. Providers must add more value through customizations in free versions to drive stickiness. Offering free access to premium templates and graphics can also improve conversion to paid plans.

Presentation Software Market Segmentation:

Recent Developments

New product launches

• In September 2022, Prezi launched 3D Present that allows users to import 3D models into their presentations. This improves visualization and user engagement.
• In June 2021, Canva introduced Presentations feature enabling users to design professional presentations along with other visual content.
• In April 2022, Microsoft introduced Presenter Coach in PowerPoint to help users rehearse and improve presentation delivery.

Acquisition and partnerships

• In October 2022, Kdan Mobile acquired Slideshop to strengthen its portfolio of presentation products like Slides.
• In December 2021, Prezi acquired Infogram to expand its data visualization capabilities for presentations and other visual content.
• In June 2022, Visme partnered with Wondershare to offer enhanced creative tools to users for designing presentations.

Figure 2. Global Presentation Software Market Share (%), by Deployment, 2023

Top companies in Presentation Software Market

• Microsoft
• Apple
• Google
• Prezi
• Canva
• SlideDog
• FlowVella
• Niftio
• Powtoon
• Slides by Slidedog
• Visme
• Adobe
• Zoho
• Beautiful.ai
• Pitch
• Emaze
• Haiku Deck
• Slidebean
• Swipe
• Keynote

*Definition: Presentation software allows users to create and deliver visual presentations by integrating text, images, videos, charts, graphics and other multimedia content. It provides features for designing professional slide decks, adding animations, transitions, and integrating multimedia to engage audiences. Presentation software is used across business, education and marketing applications for sales pitches, conference presentations, corporate trainings, classroom lectures and other use cases involving communication to an audience.

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