Virtual and Augmented Reality Market by Component (Software and Hardware [Head Mounted Device, Input Systems]), by Application (Videogames, Engineering, Healthcare, Live Events, Video Entertainment, Real State, Retail, Military, and Training & Education), and Geography - Global Trends, and Forecast to 2025

  • Published On : Dec 2017 |
  • Pages : 250 Pages |
  • Format : CMI Insight PPT Format CMI Insight PDF Format

Global Augmented Reality/ Virtual reality Market - Insights

Augmented reality is the integration of digital and real environment in real time, whereas virtual reality provides real life-like experience to the users through a digital environment. Virtual and augmented reality facilitates various applications such as providing a virtual tour of the house to prospect buyers, watching a football game in immersive augmented reality or interacting with doctors remotely. Moreover, increasing technical advancement such as development of head mounted displays and smart glasses along with decline in product prices is expected to propel growth of the market. Deployment of next-generation 5G networks with high stability and bandwidth is expected to contribute to growth of the virtual and augmented reality market. Moreover, live streaming of videos on social media and other websites, and tourism are expected to accelerate growth of the market.

The adoption of technology in digital entertainment and media segment accelerates the virtual and augmented reality market. 

The digital entertainment segment plays a major role for the growth of the global virtual and augmented reality market. The film producers, professional sports leagues and associations have showed significant interest in adopting the technology. For example: In 2015, the NBA golden state warriors experimented with NextVR technology to stream their regular-session for individuals using Samsung Gear headsets. With this, the music and adult segment have also adopted the augmented and virtual technology to produce a 3D content which accelerates their viewers globally. The adoption of virtual reality and augmented reality technology by news industry is a new space which uplift the market. For example: In 2015, the New York Times have officially announced that they have a virtual reality project collaboration with google which provides a subscription to millions of VR cardboard viewers. The New York Times news magazines released a virtual reality film which shows children’s eradicated due to war. Hence this showed the new path to the other news providers to increase and retain their viewers which fuels the augmented and virtual reality market in this segment. Moreover, the On-demand series providers have also adopted the virtual reality technology. For example: In 2016, the HBO adopted the virtual reality 360 degree content for famous series game of thrones.

Figure. Global Augmented reality and Virtual Reality Market, By Application (2016-2025)

arvr market

Source: Coherent Market Insights Analysis

Asia Pacific augmented and virtual reality market is projected to grow with the highest CAGR in the forecast period.

On the basis of geography, the augmented and virtual reality market is segmented into North America, Europe, Asia Pacific, Latin America, Middle East and Africa. The Asia pacific region market is projected to grow with highest CAGR in the forecast Period. India, China, Japan are some of the major countries which drives the augmented reality and virtual reality market in this region. The increasing startup in this region would help in accelerating the virtual and augmented reality market. According to economic survey 2015-2016 released by Government of India, the country has over 19,000 technology enabled startups driven by consumer internet and financial services startups. Moreover, according to survey report in 2015, the India startup raised US$ 3.5 billion. Hence, this increasing startup and investments helps to fuels the virtual reality and augmented reality market in this region.

Key Companies- Global Augmented and Virtual Reality Market.

Some of the major companies in the global augmented and virtual reality market are Blippar Inc., Cyberglove Systems LLC., Daqri LLC, EON Reality, Inc., Google Inc., Infinity Augmented Reality Inc., Magic Leap, Inc., Meta Company, Metaio GmbH, Microsoft Corporation, Oculus VR, LLC, Osterhout Design Group (ODG), Qualcomm Inc., Samsung Electronics Co., Ltd., Vuzix Corporation.

Virtual reality is the creation of simulated environment using computer technology; whereas, augmented reality is blending of virtual and real life. Increasing adoption of virtual and augmented reality technology in various applications such as training, academia & research, real estate, manufacturing & design, and healthcare is one of the major factors, which has accelerated growth of the virtual and augmented reality market.

Market Dynamics

Rising trend of adopting virtual and augmented reality technology in various application such as videogames, engineering, healthcare, live events, video entertainment, real state, retail, military, and training & education have accelerated the market growth, globally. Adoption of augmented and virtual reality technology in military application helps to provide better training to soldiers. Combat training, flight simulation, battlefield simulation, and vehicle simulation are some of the virtual reality application used in the military and defense segment. For example: the U.S. DoD has adopted virtual and augmented reality to reduce its training budget. According to US Navy, the Navy will invest US$ 6 billion to US$ 6.12 billion per year for training and simulation purpose from 2016 to 2021. 

Key features of the study:

  • This report provides an in-depth analysis of virtual and augmented reality market and provides market size (US$ Million) and Cumulative Annual Growth Rate (CAGR %) for the forecast period (2017– 2025), considering 2016 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrix for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategy adopted by the leading players
  • It profiles leading players in the global Virtual or Augmented Reality Market based on the following parameters – regulatory landscape, company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans.
  • Key companies covered as a part of this study include Blippar Inc., Cyberglove Systems LLC., Daqri LLC, EON Reality, Inc., Google Inc., Infinity Augmented reality Inc., Magic Leap, Inc., Meta Company, Metaio GmbH, Microsoft Corporation, Oculus VR, LLC, Osterhout Design Group (ODG), Qualcomm Inc., Samsung Electronics Co., Ltd., and Vuzix Corporation
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decision regarding their future product launch, technology up-gradation, market expansion and marketing tactics
  • The global Virtual or Augmented Reality Market report caters to various stakeholders in this industry including investors, suppliers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the Virtual or Augmented Reality Market.

Detail Virtual or Augmented Reality Market Segmentation:

  • Global Virtual or Augmented Reality Market, By Component:
  • Software
  • Hardware
    • HMDs
    • Input Systems
  • Global Virtual or Augmented Reality Market, By Application:
  • Videogames
  • Engineering
  • Healthcare
  • Live Events
  • Video Entertainment
  • Real State
  • Retail
  • Military
  • Training and Education
  • Global Virtual or Augmented Reality Market, By Region:
    • North America
      • By Component
        • Software
        • Hardware
          • HMDs
          • Input Systems
      • By Application
        • Videogames
        • Engineering
        • Healthcare
        • Live Events
        • Video Entertainment
        • Real State
        • Retail
        • Military
        • Training and Education
      • By Country
        • U.S.
        • Canada
    • Europe
      • By Component
        • Software
        • Hardware
          • HMDs
          • Input Systems
      • By Application
        • Videogames
        • Engineering
        • Healthcare
        • Live Events
        • Video Entertainment
        • Real State
        • Retail
        • Military
        • Training and Education
      • By Country
        • Germany
        • U.K.
        • France
        • Italy
        • Spain
        • Russia
        • Rest of Europe
    • Asia Pacific
      • By Component
        • Software
        • Hardware
          • HMDs
          • Input Systems
      • By Application
        • Videogames
        • Engineering
        • Healthcare
        • Live Events
        • Video Entertainment
        • Real State
        • Retail
        • Military
        • Training and Education
      • By Region
        • China
        • India
        • Japan
        • Australia
        • South Korea
        • ASEAN
        • Rest of Asia Pacific
    • Latin America
      • By Component
        • Software
        • Hardware
          • HMDs
          • Input Systems
      • By Application
        • Videogames
        • Engineering
        • Healthcare
        • Live Events
        • Video Entertainment
        • Real State
        • Retail
        • Military
        • Training and Education
      • By Country
        • Brazil
        • Mexico
        • Rest of Latin America
    • Africa
      • By Component
        • Software
        • Hardware
          • HMDs
          • Input Systems
      • By Application
        • Videogames
        • Engineering
        • Healthcare
        • Live Events
        • Video Entertainment
        • Real State
        • Retail
        • Military
        • Training and Education
      • By Country
        • North Africa
        • Central Africa
        • South Africa
    • Middle East
      • By Component
        • Software
        • Hardware
          • HMDs
          • Input Systems
      • By Application
        • Videogames
        • Engineering
        • Healthcare
        • Live Events
        • Video Entertainment
        • Real State
        • Retail
        • Military
        • Training and Education
      • By Country
        • GCC
        • Israel
        • Rest of Middle East
  • Company Profiles
    • Blippar Inc.
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Recent Developments/Updates
    • Cyberglove Systems LLC.
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Recent Developments/Updates
    • Daqri LLC
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Recent Developments/Updates
    • EON Reality, Inc.
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Recent Developments/Updates
    • Google Inc.
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Recent Developments/Updates
    • Infinity Augmented Reality Inc.
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Recent Developments/Updates
    • Magic Leap, Inc.
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Recent Developments/Updates
    • Meta Company
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Recent Developments/Updates
    • Metaio GmbH
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Recent Developments/Updates
    • Microsoft Corporation
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Recent Developments/Updates
    • Oculus VR, LLC
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Recent Developments/Updates
    • Osterhout Design Group (ODG)
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Recent Developments/Updates
    • Qualcomm Inc.
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Recent Developments/Updates
    • Samsung Electronics Co., Ltd.
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Recent Developments/Updates
    • Vuzix Corporation
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Recent Developments/Updates
  • Section
    • References
    • Research Methodology
    • About us and Sales Contact

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Table of Content

  1. Research Objective and assumption
    • Research Objectives
    • Assumptions
    • Abbreviations
  2. Market Purview
    • Report Description
      • Market Definition and Scope
    • Executive Summary
      • Top 3 Findings
      • Top 3 Opportunity
      • Top Companies
      • Market Snippet By Component
      • Market Snippet By Application
      • Market Snippet By Region
    • Coherent Opportunity Map (COM)
  3. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
      • Restraints
      • Market Opportunities
      • Regulatory Scenario
      • Industry Trend
      • Merger and Acquisitions
      • New Product Approvals/Launch
      • PEST Analysis
      • PORTER’S Five Forces
  4. Global Virtual and Augmented Reality Market, By Component, 2015 - 2025 (USD Million)
    • Introduction
      • Market Share Analysis, 2016 and 2025 (%)
      • Segment Trends
    • Software
      • Introduction
      • Market Size and Forecast, 2015 - 2025, (USD Million)
    • Hardware
      • Introduction
      • Market Size and Forecast, 2015 - 2025, (USD Million)
      • By Sub-segments
        • HMDs
        • Input Systems
  5. Global Virtual and Augmented Reality Market, By Application, 2015 - 2025 (USD Million)
    • Introduction
      • Market Share Analysis, 2016 and 2025 (%)
      • Segment Trends
    • Videogames
      • Introduction
      • Market Size and Forecast, 2015 - 2025, (USD Million)
    • Engineering
      • Introduction
      • Market Size and Forecast, 2015 - 2025, (USD Million)
    • Healthcare
      • Introduction
      • Market Size and Forecast, 2015 - 2025, (USD Million)
    • Live Events
      • Introduction
      • Market Size and Forecast, 2015 - 2025, (USD Million)
    • Video Entertainment
      • Introduction
      • Market Size and Forecast, 2015 - 2025, (USD Million)
    • Real State
      • Introduction
      • Market Size and Forecast, 2015 - 2025, (USD Million)
    • Retail
      • Introduction
      • Market Size and Forecast, 2015 - 2025, (USD Million)
    • Military
      • Introduction
      • Market Size and Forecast, 2015 - 2025, (USD Million)
    • Training and Education
      • Introduction
      • Market Size and Forecast, 2015 - 2025, (USD Million)
  6. Global Virtual and Augmented Reality Market, By Regions, 2015 - 2025 (USD Million)
    • Introduction
      • Market Share Analysis, By Region, 2016 and 2025 (%)
    • North America
      • Introduction
      • Market size and Forecast,2015 - 2025 (USD Million)
      • By Segment
        • Market Size and Forecast, By Component, 2015 - 2025 (USD Million)
        • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
      • By Country
        • U.S.
          • Market Size and Forecast, By Component, 2015 - 2025 (USD Million)
          • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
        • Canada
          • Market Size and Forecast, By Component, 2015 - 2025 (USD Million)
          • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
    • Europe
      • Introduction
      • Market size and Forecast,2015 - 2025 (USD Million)
      • By Segment
        • Market Size and Forecast, By Component, 2015 - 2025 (USD Million)
        • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
      • By Country
        • Germany
          • Market Size and Forecast, By Component, 2015 - 2025 (USD Million)
          • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
        • UK
          • Market Size and Forecast, By Component, 2015 - 2025 (USD Million)
          • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
        • France
          • Market Size and Forecast, By Component, 2015 - 2025 (USD Million)
          • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
        • Italy
          • Market Size and Forecast, By Component, 2015 - 2025 (USD Million)
          • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
        • Spain
          • Market Size and Forecast, By Component, 2015 - 2025 (USD Million)
          • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
        • Russia
          • Market Size and Forecast, By Component, 2015 - 2025 (USD Million)
          • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
        • Rest of Europe
          • Market Size and Forecast, By Component, 2015 - 2025 (USD Million)
          • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
    • Asia Pacific
      • Introduction
      • Market size and Forecast,2015 - 2025 (USD Million)
      • By Segment
        • Market Size and Forecast, By Component, 2015 - 2025 (USD Million)
        • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
      • By Country
        • China
          • Market Size and Forecast, By Component, 2015 - 2025 (USD Million)
          • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
        • India
          • Market Size and Forecast, By Component, 2015 - 2025 (USD Million)
          • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
        • Japan
          • Market Size and Forecast, By Component, 2015 - 2025 (USD Million)
          • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
        • Australia
          • Market Size and Forecast, By Component, 2015 - 2025 (USD Million)
          • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
        • South Korea
          • Market Size and Forecast, By Component, 2015 - 2025 (USD Million)
          • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
        • ASEAN
          • Market Size and Forecast, By Component, 2015 - 2025 (USD Million)
          • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
        • Rest Of Asia Pacific
          • Market Size and Forecast, By Component, 2015 - 2025 (USD Million)
          • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
    • Latin America
      • Introduction
      • Market size and Forecast,2015 - 2025 (USD Million)
      • By Segment
        • Market Size and Forecast, By Component, 2015 - 2025 (USD Million)
        • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
      • By Country
        • Brazil
          • Market Size and Forecast, By Component, 2015 - 2025 (USD Million)
          • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
        • Mexico
          • Market Size and Forecast, By Component, 2015 - 2025 (USD Million)
          • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
        • Rest of Latin America
          • Market Size and Forecast, By Component, 2015 - 2025 (USD Million)
          • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
    • Africa
      • Introduction
      • Market size and Forecast,2015 - 2025 (USD Million)
      • By Segment
        • Market Size and Forecast, By Component, 2015 - 2025 (USD Million)
        • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
      • By Country
        • South Africa
          • Market Size and Forecast, By Component, 2015 - 2025 (USD Million)
          • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
        • Central Africa
          • Market Size and Forecast, By Component, 2015 - 2025 (USD Million)
          • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
        • North Africa
          • Market Size and Forecast, By Component, 2015 - 2025 (USD Million)
          • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
    • Middle East
      • Introduction
      • Market size and Forecast,2015 - 2025 (USD Million)
      • By Segment
        • Market Size and Forecast, By Component, 2015 - 2025 (USD Million)
        • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
      • By Country
        • GCC
          • Market Size and Forecast, By Component, 2015 - 2025 (USD Million)
          • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
        • Israel
          • Market Size and Forecast, By Component, 2015 - 2025 (USD Million)
          • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
        • Rest Of Middle East
          • Market Size and Forecast, By Component, 2015 - 2025 (USD Million)
          • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
  7. Competitive Landscape
    • Company Profiles
      • Blippar Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Cyberglove Systems LLC.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Daqri LLC
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • EON Reality, Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Google Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Infinity Augmented Reality Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Magic Leap, Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Meta Company
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Metaio GmbH
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Microsoft Corporation
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Oculus VR, LLC
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Osterhout Design Group (ODG)
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Qualcomm Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Samsung Electronics Co., Ltd.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Vuzix Corporation
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
    • Analyst Views
  8. Section
    • References
    • Research Methodology
    • About us and Sales Contact

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Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.


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Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.

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Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization:

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users

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