VETERINARY ULTRASOUND MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2025-2032)

Veterinary Ultrasound Market Size and Trends

The veterinary ultrasound market is estimated to be valued at USD 543.3 Million in 2025 and is expected to reach USD 907.9 Million by 2032, exhibiting a compound annual growth rate (CAGR) of 7.6% from 2025 to 2032.

Key Takeaways of the Veterinary Ultrasound Market

• By type of ultrasound, 2-D ultrasound imaging segment is estimated to contribute the highest market share of 55. 3% in 2025.
• By product, portable ultrasound scanners segment is estimated to contribute the highest market share of 62. 6% in 2025.
• In application, cardiology segment is estimated to contribute the highest market share of 50. 2% in 2025.
• North America remains the dominant player in the veterinary ultrasound market and is estimated to account for 43. 6% of the global market share in 2025.
• Asia Pacific exhibits the fastest growth in the veterinary ultrasound industry with an estimated market share of 24. 7% in 2025.

Market Overview

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The veterinary ultrasound market is experiencing steady growth, driven by increasing pet adoption and heightened awareness about animal healthcare. The rising prevalence of zoonotic diseases and advancements in ultrasound technology further enhance diagnostic capabilities.

However, challenges such as high costs of ultrasound devices and a shortage of trained veterinarians may restrain the market expansion.

Market Concentration and Competitive Landscape

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• Established market leaders in the veterinary ultrasound industry focus heavily on research and development to drive technological innovation. Companies like IDEXX, Esaote, invest over 10% of annual revenues into creating new and improved ultrasound imaging solutions. They frequently partner with top veterinary schools and hospitals to collaborate on clinical trials and validate emerging applications.
• Mid-level players thrive by delivering cost-effective ultrasound machines and supplies. Heska Corporation, for example, targets practices and clinics on tighter budgets with affordable yet high-quality cart-based systems. They also collaborate extensively to boost production capabilities and expand into new global markets together.
• Small-scale innovators find success through niche specialization. Butterfly Network has seen strong growth manufacturing portable ultrasound devices optimized for point-of-care veterinary imaging in the field. Clarius Mobile Health specializes in wireless scanner attachments that transform smartphones and tablets into diagnostic ultrasound tools. These fill needs unmet by larger competitors through specialized designs.

Current Events and their Impact on the Veterinary Ultrasound Market

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Market Trends

Growing Animal Health Expenditure

The global rise in animal healthcare spending is significantly boosting the demand for advanced diagnostic tools such as veterinary ultrasound systems. Increased pet adoption—especially among millennials and Gen Z—has led to pets being treated as family members, resulting in a willingness to invest in premium veterinary services.

For example, data from the North American Pet Health Insurance Association (NAPHIA) shows that its State of the Industry report accounts for nearly 99% of all written pet health insurance premiums in the U.S. and Canada, reflecting the increasing financial investment in comprehensive veterinary care. This expanding expenditure supports the adoption of imaging technologies that enhance diagnostic accuracy and improve treatment outcomes.

Growing Animal Health Awareness Programs

One of the major drivers for the veterinary ultrasound market is the increasing initiatives to raise awareness about animal healthcare. This growing pet population has led to increased spending on animal healthcare.

For instance, in 2024, the Canadian Veterinary Medical Association (CVMA) organized Animal Health Week across Canada to raise public awareness about animal welfare, preventive care, and the importance of veterinary diagnostics. During the campaign, veterinarians actively promoted veterinary ultrasound as a key tool for early disease detection, showcasing its benefits in pet health and encouraging clinics to integrate imaging into routine check-ups.

Segmental Analysis

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Veterinary Ultrasound Market Insights, by Type of Ultrasound - Affordability Drives the Demand for 2-D Ultrasound Imaging

In terms of type of ultrasound, 2-D ultrasound imaging segment is estimated to contribute the highest market share of 55.3% in 2025, owing to its affordability.

2-D ultrasound devices are cheaper than 3-D/4-D options as they utilize simpler imaging technology. The cost benefits have made 2-D ultrasounds an essential tool in most veterinary clinics and hospitals. This wider availability has, in turn, increased familiarity with ultrasound diagnostics among both vets and pet owners.

Veterinary Ultrasound Market Insights, by Product - Portable Ultrasound Witnesses High Demand as it Enhances Care across Multiple Settings

In terms of product, the portable ultrasound scanners segment is estimated to contribute the highest market share of 62.6% in 2025, owing to advantages in portability.

Their compact designs allow ultrasound imaging to be performed outside of fixed clinical settings. Portable units enable veterinarians to examine large animals directly on farms. They are also well-suited for mobile practices serving rural/regional areas away from. Portability further supports care in emergency/critical situations where moving large cart-based machines may not be feasible.

Veterinary Ultrasound Market Insights, by Application - Precise Imaging Drives Cardiology Segment Growth

In terms of application, the cardiology segment is estimated to contribute the highest market share of 50.2% in 2025, owing to demands for high resolution imaging.

Ultrasound is an invaluable tool for examining cardiac structure and function in both large and small animals. It provides real-time visualization of the heart along with Doppler mapping of blood flow. Altogether, demands for highly resolved cardiac ultrasound from both diagnostics and interventional specialties cement cardiology as a core application driving veterinary ultrasound innovation.

Emerging Innovations in the Veterinary Ultrasound Market

1. Robotic Ultrasound Systems (RUSS) with AI Integration

Application: Robotic Ultrasound Systems (RUSS) are designed to automate and enhance the process of ultrasound imaging in veterinary medicine. These systems utilize artificial intelligence (AI) to improve image acquisition and interpretation. RUSS can be operated remotely or autonomously, reducing the need for skilled sonographers and increasing accessibility in underserved areas.

Example: In 2024, Esaote North America Inc., a pioneer in diagnostic imaging solutions, announced the launch of the MyLab FOX, the latest innovation in veterinary ultrasound technology.

2. Targeted Nanoparticle Drug Delivery for Colonic Chemotherapy

Application: Advancements in ultrasound beamforming techniques, powered by AI, are enhancing image quality and diagnostic capabilities in veterinary medicine. AI algorithms learn to perform high-quality ultrasound beamforming using minimal training data, improving image resolution and contrast. The application of AI in ultrasound beamforming leads to clearer and more detailed images, facilitating early detection and treatment of various animal health conditions.

Example: In 2025, GE HealthCare successfully introduced AI-guided ultrasound technology that transforms clinical imaging by making diagnostic-grade scans accessible to a broader range of healthcare providers. By delivering real-time, intuitive guidance on probe positioning, this innovation empowers clinicians with limited ultrasound experience to consistently produce high-quality, accurate images.

Impact of AI in the Veterinary Ultrasound Market

Artificial Intelligence (AI) is significantly transforming the veterinary ultrasound market by enhancing diagnostic capabilities, improving workflow efficiency, and expanding access to quality care.

• Enhanced Diagnostic Accuracy: AI algorithms, including deep learning and convolutional neural networks, assist in interpreting complex anatomical structures, leading to more accurate diagnoses in veterinary imaging.
• Integration with Telemedicine: AI-enhanced ultrasound systems facilitate remote diagnostics by enabling image sharing and interpretation, extending specialist care to rural and underserved areas.

Reimbursement Scenario

The reimbursement landscape for veterinary ultrasound is complex.

• Absence of Standardized payment Policies: Veterinary ultrasonography operations, in contrast to human medicine, frequently do not have standardized payment policies, which causes variations in coverage and reimbursement rates among various insurance companies and geographical areas.
• Variable Insurance Coverage: Although most pet owners (about 70%) have insurance, there are significant differences in coverage for sophisticated diagnostic treatments like ultrasound. Pet owners may have to pay for these operations out of pocket because many insurance plans do not cover them.
• High Out-of-Pocket Costs: Pet owners may have to pay a large amount out of pocket for ultrasound procedures if they do not have insurance. Comprehensive abdominal ultrasound examinations, for example, might cost anywhere from USD 290 to USD 600, depending on the procedure's location and level of sophistication

Regional Insights

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North America Veterinary Ultrasound Market Analysis and Trends

North America is expected to dominate the veterinary ultrasound industry with the highest market share of 43.6% in 2025 which is attributed to factors such as significant presence of key players, high pet care expenditure, and favorable government initiatives that promote animal health and welfare.

For instance, according to recent pet sheltering data from Best Friends Animal Society, 2.3 million dogs and cats were adopted in 2023 - 345,000 fewer adoptions than in 2019 - with a net result of 415,000 adoptable dogs and cats being killed in shelters last year.  

Asia Pacific Veterinary Ultrasound Market Analysis and Trends

Asia Pacific region is expected to exhibit the fastest growth with 24.7% of the market share in 2025 in the veterinary ultrasound industry backed by increasing pet adoption, rising awareness about pet health, and growing veterinary infrastructure across developing nations.

For instance, according to American Society for the Prevention of Cruelty to Animals, approximately 2 million dogs were adopted in 2024, 554,000 were returned to their owner, 334,000 were euthanized, and 524,000 were transferred to other organizations. Despite the significant number of adoptions, the disparity between intake and adoption rates highlights the need for continued efforts in promoting responsible pet ownership, enhancing shelter capacities, and supporting initiatives that address the root causes of pet homelessness.

U.S. Veterinary Ultrasound Market Analysis and Trends

The U.S. veterinary ultrasound market growth is driven by growing pet population and high per capita animal healthcare spending. Technological advancements, such as portable and handheld ultrasound devices, enhanced imaging quality, and integration with telemedicine solutions, are also contributing significantly to market growth.

In February 2024, Sonus Microsystems, a remote ultrasound platform, raised USD 2.1 million in pre-seed funding, bringing its total capital raised to nearly USD 3 million. Furthermore, in November 2024, Acoustiic, Inc. received research funding from the Focused Ultrasound Foundation (FUS) to adapt its WaveMatrix technology for exploring therapeutic ultrasound applications in companion animals.

Germany Veterinary Ultrasound Market Analysis and Trends

Germany veterinary ultrasound market benefits from well-established veterinary services and high pet care standards. Leading companies like Esaote focus on product customization and digital connectivity solutions tailored for the Europe veterinary ultrasound market, enhancing diagnostic capabilities and ensuring that veterinarians can provide optimal care for animals through advanced imaging technologies.

Japan Veterinary Ultrasound Market Analysis and Trends

Increasing pet ownership in Japan boosts the demand for veterinary ultrasound which drives the market growth.

For instance, according to recent report by the New Zealand Ministry of Foreign Affairs and Trade, there are approximately 15.9 million pet dogs and cats in Japan, while the number of children under the age of 15 is fewer than 13.7 million. This demographic trend underscores the increasing importance of companion animals in Japanese households, driving demand for advanced veterinary diagnostics such as ultrasound imaging to support pet health and longevity.

India Veterinary Ultrasound Market Analysis and Trends

Increased awareness regarding pet health and wellness is driving demand for advanced diagnostic tools like veterinary ultrasound in India. Pet owners are prioritizing early disease detection, leading to a greater reliance on sophisticated imaging technologies to ensure their pets receive timely and effective medical care.

Pricing Analysis

Mid-Tier Systems

• Price Range: Approximately USD 10,000 to USD 20,000. Sales have increased by about 15% over the past three years, indicating growing adoption among budget-conscious practices.

1. Premium Systems

• • Price Range: Starting at USD 30,000, with high-end models exceeding USD 100,000. Increased demand for refurbished units, offering savings up to 40%, making high-end technology more accessible to a broader range of practices.

2. Portable and Handheld Devices
   • Price Range: Between USD 2,000 and USD 50,000, depending on features. Growing popularity due to their convenience and affordability, especially in rural or underserved areas.
3. Procedure Costs for Veterinary Ultrasound
   • Abdominal Ultrasound: Typically ranges from USD 250 to USD 500, with prices varying based on location and complexity. Specialized Services: Can exceed USD 600, especially when involving sedation or specialized expertise.

Market Report Scope

Global Veterinary Ultrasound Industry News

• On May 27, 2025, BenQ dialysis and Compasstion Veterinary Hospital launched Taiwan’s first animal hemodialysis center. This collaboration introduces advanced medical technology to critical veterinary care, allowing more animals access to timely, effective treatment and signaling BenQ Dialysis’s strategic entry into the veterinary healthcare sector.
• In May 2025, the Assam state government announced to open three specialized pet care centers in Birubari (Guwahati), Khanikar (Dibrugarh), and Bokakhat to increase access to high-quality pet treatment throughout the state in India. Four specialists in medicine, surgery, pathology, and gynecology will be present in each facility.
• In March 2025, the Rwanda Agriculture and Animal Resources Development Board (RAB) introduced an initiative to implement ultrasound technology for monitoring pregnant cows. This advancement aims to enhance livestock management and improve the success rates of artificial insemination (AI) across the country.

Analyst View

• Widespread adoption of veterinary ultrasonography devices and related software is severely hampered by their high costs. For example, veterinary software companies charge premium prices because developing advanced software for precise picture processing necessitates significant R&D expenditures. R&D expenditures will continue to impede market expansion unless innovations lower them or more cheap subscription models are implemented, particularly in developing and rural areas where finances are tight.
• Advanced ultrasound technologies are being rapidly adopted in some places, such as North America and Europe, whereas other regions are lagging behind because of financial and infrastructural limitations. For instance, due to demand in rural and isolated locations, portable and handheld ultrasound devices account for 55% of regional shipments in Asia-Pacific.
• In manual veterinary ultrasound practice, clinicians rely on their expertise to interpret images and detect abnormalities, facilitating quicker and more accurate diagnoses. For instance, experienced veterinarians can identify subtle changes in tissue echogenicity and morphology, which may indicate conditions such as neoplasia, pancreatitis, or hepatic lipidosis. This hands-on approach allows for immediate assessment and decision-making, ensuring timely interventions and optimal patient outcomes.

Market Segmentation

•  Type of Ultrasound Insights (Revenue, USD Million, 2020 - 2032)
  • 2-D Ultrasound Imaging
  • 3-D/4-D Ultrasound Imaging
  • Doppler Imaging
•  Product Insights (Revenue, USD Million, 2020 - 2032)
  • Portable Ultrasound Scanners
  • Cart-based Ultrasound Scanners
•  Application Insights (Revenue, USD Million, 2020 - 2032)
  • Cardiology
  • Oncology
  • Orthopedic
  • Others
•  Animal Type Insights (Revenue, USD Million, 2020 - 2032)
  • Livestock Animal
  • Companion Animal
•  End User Insights (Revenue, USD Million, 2020 - 2032)
  • Veterinary Hospitals
  • Veterinary Clinics
  • Others
• Regional Insights (Revenue, USD Million, 2020 - 2032)
  • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
  • Europe
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
  • Middle East
    • GCC Countries
    • Israel
    • Rest of Middle East
  • Africa
    • South Africa
    • North Africa
    • Central Africa
• Key Players Insights
  • IDEXX
  • Esaote SpA
  • Mars Incorporated
  • Fujifilm Healthcare Solutions
  • Siemens Healthcare Limited
  • GE Healthcare
  • IMV Imaging
  • CHISON Medical Technologies Co., Ltd.
  • BenQ Medical Technology Corp
  • Avante Animal Health
  • CONTEC MEDICAL SYSTEMS CO., LTD
  • Butterfly Network, Inc.

Sources

Primary Sources:

• Veterinary Professionals
• Veterinary Equipment Manufacturers
• Distributors and Retailers
• Academic and Research Institutions

Secondary Sources:

• Industry Reports and Market Analyses
• Regulatory and Government Publications

Magazines:

• Veterinary Practice News
• American Veterinarian
• Veterinary Times
• Others

Public Domain sources

• Food and Agriculture Organization (FAO)
• World Organization for Animal Health (OIE)
• U.S. Department of Agriculture (USDA) Reports
• Centers for Disease Control and Prevention (CDC) - Zoonotic Diseases
• Others

Journals:

• Journal of Veterinary Internal Medicine
• Journal of Animal Science
• Veterinary Radiology & Ultrasound
• Frontiers in Veterinary Science
• Others

Proprietary Elements:

• CMI Data Analytics Tool – Veterinary Ultrasound Market
• CMI Existing Repository of Information for the Last 8 Years

*Definition: The veterinary ultrasound market includes the creation, production, marketing, and application of ultrasonography imaging equipment intended especially for the diagnosis, tracking, and treatment of medical disorders in animals. These devices use high-frequency sound waves to create real-time images of interior organs, tissues, and structures. This helps veterinarians do non-invasive examinations on a variety of animal species, including livestock, exotics, and companion animals.