ANIMAL ULTRASOUND MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2025 - 2032)

Global Animal Ultrasound Market Size and Forecast – 2025 to 2032

The Global Animal Ultrasound Market is estimated to be valued at USD 528.2 Mn in 2025 and is expected to reach USD 853.7 Mn by 2032, exhibiting a compound annual growth rate (CAGR) of 7.1% from 2025 to 2032.

Key Takeaways of the Global Animal Ultrasound Market:

• By product type, portable ultrasound systems are projected to account for the largest market share, contributing 59.2% in 2025, driven by their portability, convenience, and user-friendliness.
• By application, the veterinary diagnostics segment is expected to hold the largest share of the global animal ultrasound market at 23.4% in 2025.
• By animal type, small companion animals dominate the market, contributing an estimated 53.2% of the total share in 2025.
• North America is expected to lead the market, holding a share of 37.3% in 2025. Asia Pacific is anticipated to be the fastest-growing region, with a market share of 30.3% in 2025.

Market Overview:

The animal ultrasound market is experiencing significant growth due to increasing pet ownership, rising demand for advanced veterinary care, and technological advancements in imaging equipment. The market is also driven by the growing prevalence of animal diseases and the need for early diagnosis and treatment. Additionally, the adoption of point-of-care ultrasound devices and the expansion of veterinary healthcare infrastructure in emerging economies are expected to further fuel market growth in the coming years.

Currents Events and their Impact

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Segmental Insights

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Animal Ultrasound Market Insights, By Product Type - Portable Ultrasound Systems Lead Due to Portability and Diagnostic Flexibility

In terms of product type, portable ultrasound systems contributes the highest share of the market with an estimated share of 59.2% in 2025 owing to their portability, convenience, and ease of use. These systems offer veterinarians the flexibility to perform ultrasound examinations in various settings, including clinics, farms, and remote locations. The compact design and lightweight nature of portable ultrasound systems enable practitioners to carry them easily, making them ideal for on-site diagnostics and emergency situations.

Moreover, advancements in technology have led to the development of high-quality portable ultrasound systems that deliver excellent image resolution and performance, comparable to cart-based systems. These technological improvements have further boosted the adoption of portable ultrasound systems in the veterinary field. Veterinarians now have access to advanced features such as color Doppler, pulse wave Doppler, and 3D/4D imaging in portable devices, enhancing their diagnostic capabilities.

Animal Ultrasound Market Insights, By Application - Veterinary Diagnostics Dominate Owing to Rising Disease Prevalence and Demand for Timely Care

In terms of application, veterinary diagnostics contributes the highest share of the global animal ultrasound market with an estimated share of 23.4% in 2025. Ultrasound imaging has become an indispensable tool in veterinary diagnostics, providing real-time, non-invasive visualization of animal anatomy and physiology. The increasing adoption of ultrasound technology in veterinary practices for various diagnostic purposes has significantly driven the growth of this segment.

One of the primary factors contributing to the high market share of veterinary diagnostics is the rising prevalence of animal diseases. As pet ownership continues to grow worldwide, the demand for accurate and timely diagnosis of animal health conditions has increased. Ultrasound imaging plays a crucial role in detecting and monitoring a wide range of diseases, including cardiovascular disorders, abdominal abnormalities, and musculoskeletal injuries. The ability of ultrasound to provide detailed images of internal organs and structures has made it a preferred diagnostic modality among veterinarians.

Animal Ultrasound Market Insights, By Animal Type - Small Companion Animals Segment Dominates Due to Pet Ownership Growth and Focus on Animal Welfare

In terms of animal type, small companion animals contribute the highest share of the global animal ultrasound market with an estimated share of 53.2% in 2025. The increasing popularity of pets, particularly dogs and cats, as well as the growing emphasis on their health and well-being, has significantly driven the growth of this segment.

Pet owners are increasingly willing to invest in advanced veterinary care to ensure the health and longevity of their companion animals. Ultrasound imaging has become a vital tool in the diagnosis and management of various health conditions in small companion animals.

Regional Insights

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North America Animal Ultrasound Market Analysis and Trends

In North America, the dominance in the global animal ultrasound market can be attributed to several factors with 37.3% share in 2025. The region boasts a well-established veterinary healthcare infrastructure, with advanced veterinary clinics and hospitals equipped with state-of-the-art diagnostic imaging facilities. The presence of leading animal ultrasound manufacturers, such as Esaote, Heska Corporation, and FUJIFILM SonoSite, further strengthens the market ecosystem.

Moreover, the growing pet population and increasing pet healthcare expenditure in countries like the U.S. and Canada have fueled the demand for animal ultrasound devices. The region's growth is driven by industry activities such as product launches and research collaborations. For instance, in June 2023, Esaote North America introduced the MyLab X90 VET system, enhanced with AI capabilities. Such developments encourage the adoption of ultrasound technology across veterinary practices, thereby supporting market expansion.

Asia Pacific Animal Ultrasound Market Analysis and Trends

Meanwhile, the Asia Pacific region is projected to exhibit the fastest growth in the global animal ultrasound market with a share of 30.3% in 2025. The region's rapid economic development, rising disposable incomes, and growing awareness about animal health have significantly contributed to this growth. Countries, such as China, Japan, and Australia, have witnessed a surge in pet ownership, leading to the increased demand for veterinary services, including ultrasound imaging.

Additionally, the expanding livestock industry in countries like India and China has further propelled the adoption of animal ultrasound for reproductive management and disease diagnosis. For example, in February 2024, Guru Angad Dev Veterinary and Animal Sciences University (GADVASU), a leading veterinary research and education institution based in Punjab, India inaugurated a dedicated diagnostic unit for ultrasound imaging services, enhancing veterinary diagnostic capabilities in the region.

Global Animal Ultrasound Market Outlook for Key Countries:

U.S. Animal Ultrasound Market Trends

The U.S. animal ultrasound market is characterized by a strong emphasis on technological advancements and product innovations in animal ultrasound. Key players like Esaote and Heska Corporation have been at the forefront of developing portable, high-resolution ultrasound devices specifically designed for veterinary applications. The country's well-established veterinary education system and the presence of numerous veterinary specialty centers have further driven the adoption of advanced imaging modalities.

For instance, in February 2023, the Michigan State University (MSU) Beef Team expanded its beef cattle carcass ultrasound services as a fee-based program for producers in Michigan and neighboring states. This initiative equips cattle producers with critical data on carcass traits, helping them make informed breeding and selection decisions.

India Animal Ultrasound Market Trends

The India animal ultrasound market is growing steadily, driven by rising pet ownership, increased livestock health awareness, and government efforts to improve veterinary infrastructure. Technological advancements, such as portable and digital ultrasound devices, are enhancing diagnostic capabilities. However, challenges like high costs and limited awareness among farmers and pet owners persist. With targeted training and education initiatives, the market has significant potential to expand, especially in rural and underserved regions.

For instance, in December 2024, Mr. Anant Ambani, Director at Reliance Industries and head of the Reliance Foundation’s conservation initiatives, launched Vantara, an animal shelter in Gujarat, India. The center, located within the Reliance Refinery Complex, aims to be the world’s largest zoo and rehabilitation hub for abused, injured, and endangered animals.

U.K. Animal Ultrasound Market Trends

The U.K. animal ultrasound market is witnessing steady growth, driven by increasing pet ownership, rising demand for advanced veterinary diagnostics, and technological advancements in portable and AI-integrated ultrasound devices. The emphasis on early disease detection and expanding veterinary services further fuels market expansion. However, challenges like high equipment costs and a shortage of skilled operators remain. Addressing these gaps through training and cost-effective solutions will help unlock the market's full potential.

For instance, in September 2024, CVS Group, a leading U.K. veterinary services provider, completed a nationwide clinical improvement project to expand ultrasound use in first-opinion cases, achieving 3,675 additional scans in 12 months. The initiative was awarded 'highly commended' status by RCVS Knowledge and will focus on echocardiography in its second year.

China Animal Ultrasound Market Trends

China animal ultrasound market has witnessed significant growth due to the increasing demand for animal protein and the corresponding expansion of the livestock industry. The government's initiatives to modernize animal husbandry practices and enhance food safety have led to the widespread adoption of ultrasound technology for reproductive management and disease control in livestock. Moreover, the rising middle class and changing attitudes towards pet ownership have fueled the demand for companion animal ultrasound.

In August 2024, Vinno, a China-based ultrasound manufacturer, installed its small animal ultrasound equipment at the Cangzhou Hospital of Integrated Traditional Chinese and Western Medicine, supporting research with stable and convenient imaging solutions.

Germany Animal Ultrasound Market Trends

Germany continues to lead the European market for animal ultrasound, driven by its strong veterinary research and development capabilities. The country is home to renowned veterinary universities and research institutions that have been instrumental in advancing ultrasound technology for animal applications. German manufacturers, such as SonoScape and Draminski, have gained a reputation for producing high-quality and innovative ultrasound devices. The country's stringent animal welfare regulations and the increasing demand for non-invasive diagnostic methods have further propelled the adoption of ultrasound in veterinary practice.

End User Feedback and Unmet Needs

• End users in the global animal ultrasound market, including veterinary clinics, livestock operators, and research institutions, consistently highlight the value of portability, ease of use, and imaging accuracy in ultrasound systems. Practitioners in companion animal clinics particularly appreciate compact, handheld devices with advanced features like color Doppler and real-time imaging, which streamline diagnostics, reduce examination time, and integrate well with digital records. For instance, a U.K.-based veterinary hospital reported that using a portable ultrasound system improved the detection of cardiac conditions in small animals by 30%, demonstrating the impact of technological innovation on clinical outcomes.
• However, significant challenges persist, especially for large animal veterinarians and rural users. Durability issues—such as devices failing in field conditions due to dust, moisture, and battery degradation—are a common concern, leading to operational disruptions. Users also cite affordability constraints, the need for species-specific imaging presets, and insufficient training and support as barriers to adoption, particularly in emerging markets. Addressing these gaps by developing ruggedized, modular systems, offering affordable access models, and expanding training programs could unlock substantial growth opportunities. Such efforts would not only improve customer retention but also foster innovation and strengthen the overall veterinary healthcare ecosystem.

Market Players, Key Developments, and Competitive Intelligence

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Key Developments:

• On May 08, 2025, the Assam government plans to launch three dedicated pet care hospitals by 2025 in Guwahati, Dibrugarh, and Bokakhat to provide 24/7 care for pets. Each hospital will have specialist doctors and advanced diagnostic tools, including sonography and X-ray systems, ensuring comprehensive veterinary services for Assam’s growing pet population.
• In May 2024, Esaote SPA, a leading provider of diagnostic imaging solutions for over 20 years, introduced the MyLab FOX veterinary ultrasound system in May 2024. The system combines precision imaging with advanced features such as a cleanable touch interface, a wide range of probes, AI-powered tools like Easy Mode and Augmented Insight, and seamless connectivity through MyLab Share and MyLab Desk VET.
• In September 2024, a coalition of seven U.S. zoos and aquariums, including Brookfield Zoo and Saint Louis Zoo, launched the Zoo and Aquarium Radiology Database (ZARD), a centralized resource with over 10,000 diagnostic images across 500 species, aimed at enhancing veterinary reference materials for zoological professionals.
• In July 2023, Konica Minolta Healthcare Americas Inc., a leading provider of primary imaging solutions, introduced the PocketPro H2 wireless handheld ultrasound device in July 2023. Designed for point-of-care applications in human and veterinary care, the device offers high-quality imaging for MSK, pain management, vascular access, and needle guidance. PocketPro H2 features 90 minutes of continuous scanning, Color and Pulsed-Wave Doppler, and DICOM compatibility, enabling seamless integration into existing healthcare systems.

Top Strategies Followed by Global Animal Ultrasound Market Players

• Established players in the global animal ultrasound market prioritize extensive research and development to innovate high-performance products. These companies invest heavily in R&D to stay ahead of the competition and offer cutting-edge solutions. For instance, leading firms collaborate with universities and research institutions to develop advanced imaging technologies and improve diagnostic accuracy.
  • In November 2022, Advanced Veterinary Ultrasound partnered with Poland-based Draminski S.A. to market, sell, and service Draminski’s veterinary ultrasound equipment, expanding the availability of portable ultrasound systems for the animal healthcare sector.

• Mid-level players in the animal ultrasound market concentrate on delivering cost-effective solutions to target price-sensitive consumers. These companies strive to offer quality products at competitive prices, making ultrasound technology more accessible to a wider range of veterinary practices and animal owners. To achieve this, mid-level players often engage in collaborations with technology providers and production partners.
  • In November 2023, the Animal Ultrasound Association (AUA) introduced a hybrid training course combining pre-recorded materials, live sessions, and lifetime access to expert sonographers, offering flexible learning opportunities for veterinary professionals starting January 2024.

• Small-scale players in the animal ultrasound market often focus on niche specialization to differentiate themselves from larger competitors. These companies target specific market segments by offering unique features or innovative products tailored to particular animal species or diagnostic applications. By carving out a niche, small-scale players can attract customers seeking specialized solutions. Additionally, these players often adopt cutting-edge technologies to remain competitive in the market.
  • For example, Butterfly Network offers the Butterfly iQ+ Vet, a handheld, portable ultrasound device compatible with iOS and Android devices.It features AI-optimized presets and cloud-based storage, making it suitable for various veterinary settings.

Animal Ultrasound Market Dynamics

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Animal Ultrasound Market Driver - Increasing prevalence of animal diseases

The global animal ultrasound market is significantly driven by the increasing prevalence of various animal diseases worldwide. As the population of livestock and companion animals continues to grow, the incidence of diseases such as mastitis, pregnancy-related disorders, and orthopedic issues has risen correspondingly. This surge in animal nutrition & health concerns has created a pressing need for advanced diagnostic tools like ultrasound imaging. Ultrasound technology enables veterinarians to accurately diagnose and monitor a wide range of conditions, facilitating early detection and timely treatment interventions. Moreover, the growing emphasis on preventive care and regular health check-ups for animals has further propelled the demand for ultrasound equipment in veterinary clinics and hospitals.

For instance, in May 2025, the World Organisation for Animal Health (WOAH), a global authority on animal health, published its inaugural State of the World’s Animal Health report. The report highlights a sharp rise in infectious animal diseases worldwide, raising concerns for livestock, wildlife, and human health. Notably, avian influenza outbreaks in mammals doubled in a year, while diseases like Peste des Petits Ruminants (PPR) and African Swine Fever (ASF) are spreading across new borders.

Animal Ultrasound Market Opportunity - Advancements in ultrasound technology

The global animal ultrasound market is poised for significant growth due to the continuous advancements in ultrasound technology. Manufacturers are focusing on developing innovative and cutting-edge ultrasound systems that offer improved image quality, enhanced resolution, and greater ease of use. These technological advancements enable veterinarians to obtain more accurate and detailed diagnostic information, leading to better treatment outcomes for animals. For instance, in January 2023, GE HealthCare, a global leader in medical technology, and Sound Technologies, a top provider of veterinary imaging solutions, announced a collaboration to distribute the Vscan Air handheld ultrasound device across veterinary practices in the U.S.

Moreover, the integration of artificial intelligence and machine learning algorithms into ultrasound systems is expected to streamline the diagnostic process, reduce operator dependence, and improve the overall efficiency of veterinary practices. As these technological advancements continue to evolve, they will drive the demand for animal ultrasound equipment, creating substantial opportunities for market players to innovate and expand their product portfolios, ultimately contributing to the growth and development of the global animal ultrasound market.

Analyst Opinion (Expert Opinion) 

• The animal ultrasound market is witnessing significant growth driven by technological advancements, such as the integration of AI-powered imaging tools and portable systems that enable point-of-care diagnostics. The rising demand for early disease detection in livestock and pets, combined with growing awareness of animal health, is further propelling market adoption. Regulatory support, particularly from veterinary associations and animal welfare bodies, is encouraging the use of non-invasive diagnostic methods, creating new avenues for market players. However, high equipment costs, limited availability in rural areas, and a shortage of skilled professionals remain key challenges. Opportunities lie in developing affordable portable ultrasound devices and expanding telemedicine applications to enhance veterinary diagnostic reach.

• Notable conferences such as the World Veterinary Congress (WVC) and the International Veterinary Radiology Association (IVRA) Congress have served as pivotal platforms for knowledge exchange, policy advocacy, and showcasing innovations in veterinary diagnostics. Industry examples include GE Healthcare’s Vscan Air portable ultrasound launch, enhancing field diagnostics, and SonoPath’s advanced training programs aimed at upskilling veterinarians in ultrasound imaging. Initiatives such as the European Commission’s Animal Health Law and regional animal welfare guidelines are also shaping the market by promoting early diagnosis and preventive care practices globally.

Market Segmentation

•  Product Type Insights (Revenue, USD Mn, 2020 - 2032)
  • Portable Ultrasound Systems
  • Cart-based Ultrasound Systems
•  Application Insights (Revenue, USD Mn, 2020 - 2032)
  • Veterinary Diagnostics
  • Reproductive Management
  • Cardiology
  • Abdominal Imaging
  • Musculoskeletal Imaging
  • Others
•  Animal Type Insights (Revenue, USD Mn, 2020 - 2032)
  • Small Companion Animals
  • Large Animals
•  End User Insights (Revenue, USD Mn, 2020 - 2032)
  • Veterinary Clinics
  • Animal Hospitals
  • Research Institutions
  • Others
• Regional Insights (Revenue, USD Mn, 2020 - 2032)
  • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
  • Europe
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
  • Middle East
    • GCC Countries
    • Israel
    • Rest of Middle East
  • Africa
    • South Africa
    • North Africa
    • Central Africa
• Key Players Insights
  • GE Healthcare
  • Siemens Healthineers
  • Philips Healthcare
  • Fujifilm Holdings Corporation
  • Mindray Medical International Limited
  • Canon Medical Systems Corporation
  • IDEXX Laboratories, Inc.
  • Hologic, Inc.
  • Samsung Medison Co., Ltd.
  • Esaote S.p.A.
  • Hitachi Medical Corporation
  • Carestream Health
  • Clarius Mobile Health
  • BCF Technology Ltd.
  • VetRay

Sources

Primary Research Interviews

• Veterinary Surgeons and Practitioners
• Animal Ultrasound Equipment Manufacturers (Product Managers, R&D Heads)
• Regulatory Experts (e.g. USDA)
• Distributors and Channel Partners
• Veterinary Hospitals and Clinics (Procurement Heads, Medical Directors)

Databases

• United States Department of Agriculture (USDA)
• U.S. Food and Drug Administration (FDA) – Animal & Veterinary Division
• World Organisation for Animal Health (WOAH)
• European Medicines Agency (EMA)
• World Bank – Agriculture & Livestock Statistics
• United Nations Comtrade Database
• Eurostat – Agriculture, Forestry and Fisheries Data
• Indian Council of Agricultural Research (ICAR)

Magazines

• Veterinary Practice News
• The Cattle Site
• The Pig Site
• Bovine Veterinarian
• Poultry World
• Dairy Global

Journals

• Journal of Veterinary Science
• Veterinary Radiology & Ultrasound
• Journal of Animal Science
• Frontiers in Veterinary Science
• Veterinary Research
• Journal of Dairy Science
• Theriogenology
• Small Ruminant Research

Newspapers

• The Guardian – Environment and Agriculture Section
• The New York Times – Animal Health Features
• BBC News – Science & Environment
• The Hindu – Agriculture and Veterinary Coverage
• The Times of India – Science and Technology Desk

Associations

• World Veterinary Association (WVA)
• American Veterinary Medical Association (AVMA)
• European Federation of Animal Health (EFAH)
• International Dairy Federation (IDF)
• Federation of Veterinarians of Europe (FVE)

Public Domain Sources

• ResearchGate (for preprints and academic sharing)
• Google Scholar (Academic Citations)
• World Animal Health Information System (WAHIS)
• FAOSTAT (FAO’s Statistical Database)
• WHO – Zoonotic Disease Report

Proprietary Elements

• CMI Data Analytics Tool Proprietary analytics tool to analyze real-time market trends, consumer behavior, and technology adoption in market
• Proprietary CMI Existing Repository of Information for Last 8 Years