Anti-acne cosmetics are the type of cosmetics, which help in reducing the acne on skin. These cosmetics include various products such as skin care facial cleansers, toners, face masks, moisturizers, emulsions, and other spot treatment products, among others.
The global Anti-acne cosmetics market was valued at US$ 2591.87 Mn in 2022, and is expected to reach US$ 3965.96 Mn by 2030, exhibiting a CAGR of 4.88% during the forecast period.
There has been rising demand for cosmetic products across the globe that has further led to an increasing threat of new entrants in the market. Considering this, advertisements have been one of the chief marketing strategies to cope with the increasing competition in the market. The rising emphasis on advertising and new promotional activities for the sales of anti-acne products have helped in creating awareness among the consumers and has led to higher sales.
For instance, in 2017, Neutrogena wanted to launch its first Light Therapy Acne Mask and the company opted for digital marketing of the product through YouTube. It was the first time that the company filmed a male teen internet influencer for its advertisement campaign. The company also experienced rising awareness of the brand by around 13 times that led to higher demand for the anti-acne product.
The increasing number of working female population is resulting in high demand for anti-acne cosmetic products. Female employees working across various industries are concerned about their appearance, which is expected to drive demand for anti-acne cosmetics. For instance, according to the World Bank, in Canada, the female labor force was 47.15% of the total labor force in 2016 and increased to 47.27 % in 2018.
Figure 1. Global Anti-Acne Cosmetics Market Value Share (%), By Region, 2022
Among regions, Asia Pacific held dominant position in the global Anti-acne cosmetics market in 2022, accounting for 37% market share in terms of revenue, followed by Europe and Nort
Although there is high demand for anti-acne products globally, there has been noticeable side effects of the products. The anti-acne products are available in both organic and conventional types. The conventional products include some chemicals that might prove to be harmful and cause side effects.
For instance, the conventional anti-acne products consist of a chemical known as isopropyl myristate and its various other derivatives such as isopropyl palmitate, isopropyl isostearate, decyl oleate, and others. These chemicals, when over used are known to cause various side effects such as itching of skin and others. The chemicals are known to be comedogenic, meaning it can cause pimples on the acne prone skin.
|Base Year:||2022||Market Size in 2022:||US$ 2591.87 Mn|
|Historical Data for:||2017-2021||Estimated Year:||2023|
|Forecast Period 2023 to 2030 CAGR:||4.88%||Forecast Period:||2023-2030|
Clinique Laboratories, LLC., Neutrogena, Ancalima Lifesciences Ltd., Guthy-Renker, Murad Inc, L'Oréal S.A., The Mentholatum Company Inc., Kosé Corporation, and Galderma Laboratories LP.
|Restraints & Challenges:||
Major players in the market are focusing on investing in research & development centres in emerging economies, in order to strengthen their global presence. For instance, in February 2019, BASF SE, a major supplier of ingredients to the global cosmetic and personal care industry, opened a new Application Technology Laboratory in Nigeria.
Figure 2. Anti-Acne Cosmetics Market value Share (%), By Formulation, 2022
Key players operating in the global Anti-acne cosmetics market include Clinique Laboratories LLC., Neutrogena, Ancalima Lifesciences Ltd., Guthy-Renker, Murad, Inc., L'Oréal S.A., The Mentholatum Company, Inc., Kosé Corporation, and Galderma Laboratories LP.
Acne is a skin disorder that occurs specially amongst teenagers. It is generally observed when the hair follicles are plugged with dead skin cells and oil. Acne causes various skin issues such as blackheads, whiteheads, and pimples. The rising emphasis on advertising and new promotional activities for the sales of anti-acne products have helped in creating awareness among the consumers and has led to augmented sales.
Major players operating in the global anti-acne cosmetics market are focusing on various strategies such as product launches with the objective of attracting new customers by meeting their demands and also to retain their market position. For instance, in December 2020, JustHerbs, a global cosmetics website, received numerous enquiries for their anti-acne products and launched trial packs for anti-acne and skin purifying products.
Stringent regulations against the use of harmful chemical ingredients in various cosmetic products is expected to hinder the market growth of anti-acne cosmetics. For instance, in March 2019, California lawmakers introduced the landmark bill, noting that sales of cosmetic products with toxic ingredients would be deemed illegal in the state. AB 495, the Toxic-Free Cosmetic Act, would be the first of its kind in the country.
Moreover, players are also focusing on developing new products, in order to expand their product portfolio. For instance, in September 2018, The Skincare Company launched a new line of products to treat acne, named Benzoil, which caters to its male consumers.
Key features of the study:
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