Impact Analysis of Covid-19
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Apple Concentrate Market 2017–2027
Definition of Market/Industry:
Apple concentrate is a type of ingredient that is used in various products such as sauces, snacks, and beverage. It is also used as sweetener sometimes as an alternate of sugar and syrup. The standard brix grade of apple juice concentrate is 70-72 degrees and appears as a neutral-colored viscous liquid that reaches a taste like a ripe apple when reconstituted since this is highly acidic in nature. The higher the acidity of the apple juice, the less sweet it is and it is used to make various beverage product such as juice, soft drink, squash, and cider.
The global apple concentrate market was valued at US$ 2,408.8 Mn in 2018 in terms of value and 2,112,348 Thousand Tons in terms of volume in 2018
Increasing launch of apple concentrated based food product is expected to fuel market growth over the forecast period. For instance, in February 2019, Wedderspoon announced the launch of its new Apple Cider Drinking Vinegars and Apple Cider Vinegar Concentrates with mnuka honey. The product is available in three different flavors and support functions — immunity, boost, and detox- the beverages contain enzymes, amino acids, antioxidants and such ingredients as matcha, turmeric, and blackcurrant.
Rising demand for apple concentrate from the food and beverage industry for manufacturing various food product such as beverages, confectionery, and soups to enhance the flavor of the food items is expected to fuel the market growth of apple concentrate. Moreover, rising demand for a dietary supplement such as pectin is used as medicine and prescribed by doctors. Hence, the rising demand for dietary supplements is also expected to fuel the market growth of apple concentrate.
Figure 1. Global Apple Concentrate Market Share, By Region, 2018
Europe dominated the global apple concentrate market in 2018, accounting for 48.4% share in terms of value, followed by North America and Asia Pacific.
Limited access to raw materials because the availability of apple is the biggest challenge these days and farmers are facing various challenges in the farming of apple because of the uncertainty of climate and natural disasters. Also, the production of apple require lots of water, which is also a major concern among farmers. Hence, limited availability of apples is acting as major challenges in expansion of business. This factor is expected to hamper the market growth of apple concentrate.
Oxidation is a major factor that impacts the production of apple concentrate. Oxidation is caused due to polyphenol oxidase which is present in apple and it can be avoided by the heating process at the industrial level. But this can increase the cost of the overall production. Moreover, additional efforts are needed to be made in order to produce apple concentrate without oxidation which is highly dangerous for human health. This factor is projected to curb market growth over the forecast period.
Rising application of apple concentrate in dental care product is projected to open new doors of opportunity to the market of apple concentrate. According to the researcher, phenolic compounds present in apple concentrates have anti-caries properties i.e. it can be used to treat dental problems such as a cavity. Therefore, the launch of new products such as toothpaste, mouthwash and others which are prepared by using apple concentrate is expected to fuel the market growth of apple concentrate over the forecast period.
The rising number of partnerships among major players is projected to propel the market growth over the forecast period. For instance, in April 2018, Lassonde Industries Inc., a developer, and manufacturer of fruit and vegetable juices has reached an agreement to acquire Old Orchard Brands, L.L.C. for $146 million in cash. Old Orchard Brands is a family-owned and operated fruit juice and beverage company based in Sparta, Mich.
Figure 2. Global Apple Concentrate Market - Opportunity Analysis
Market Trends/Key Takeaways
Rising production of apple juice from powder concentrate is a major trend that has been observed in the market. In September 2016 scientists have developed a method to prepare fruit juice from only apple powder concentrate without using juice concentrate in liquid form. Apple powder concentrate is traction in the market because liquid form of juice needs to be packed and stored with special care and have a small shelf life as compared to powder form. Therefore, the growing trend of producing apple juice from powder concentrate is projected to fuel the market growth of apple concentrate.
Increasing production line for apple juice is expected to fuel the market growth over the forecast period. For instance, in December 2016, Starbucks introduced new baked apple drinks in Japan which is a unique move from the company in order to cater to the changing demand of customers. Therefore, expanding the product line of the apple juice is projected to propel the market growth over the forecast period.
North America- The U.S., MFN duty rate- 0% + US$0.074 per liters, Sales tax- Depends on the state, Additional duties & taxes, if any- Merchandise Processing Fee, Country specific import restrictions- Commercial import of apple concentrate is subject to prohibitions or restrictions and FDA prior notice policy controlled by the U.S. Department of Health and Human Service
Figure 3. Global Apple Concentrate Market- Value Chain Analysis
Based on application, the market for global apple concentrate is segmented into food, beverages, cosmetics, pharmaceuticals, flavor, and others. In 2018, beverage accounted for the largest market share of 68.8%, in terms of revenue, followed by food and pharmaceuticals. Moreover, beverages segment is predicted to record fastest growth of 5.7% over the forecast period.
Figure 4. Global Apple Concentrate Market Share, By Application, 2018
Players active in the market are Agrana Juice Gmbh, Tree Top Inc, Döhler GMBH, Shaanxi Hengtong Fruit Juice & Beverage Group Co Ltd, China Huiyuan Juice Group Ltd, Britvic Plc, Welch Foods Inc, A Cooperative, Rauch Fruchtsäfte Gmbh & Co Og, Hermann Pfanner Getränke GmbH, and Cobell Ltd
Few Recent Developments
- In May 2017, Agrana has bought a fruit processing plant from Saikrupa Fruit Processing Pvt Ltd of India, for an undisclosed sum. At the same time, Agrana Fruit India has opened an administration office and a research and development laboratory in Pune.