Apple concentrate is a type of ingredient that is used in various products such as sauces, snacks, and beverage. It is also used as sweetener sometimes as an alternate of sugar and syrup. The standard brix grade of apple juice concentrate is 70-72 degrees and appears as a neutral-colored viscous liquid that reaches a taste like a ripe apple when reconstituted since this is highly acidic in nature. The higher the acidity of the apple juice, the less sweet it is and it is used to make various beverage product such as juice, soft drink, squash, and cider.
Global apple concentrate market was valued at US$ 2,852.71 Million in 2021 in terms of revenue, exhibiting a CAGR of 5.8% during the forecast period (2022 to 2030).
Increasing launch of apple concentrated based food product is expected to fuel market growth over the forecast period. For instance, in February 2019, Wedderspoon, a Manuka honey and honey products manufactures announced the launch of its new Apple Cider Drinking Vinegars and Apple Cider Vinegar Concentrates with mnuka honey. The product is available in three different flavors and support functions — immunity, boost, and detox- the beverages contain enzymes, amino acids, antioxidants and ingredients such as matcha, turmeric, and blackcurrant.
Rising demand for apple concentrate from the food and beverage industry for manufacturing various food product such as beverages, confectionery, and soups to enhance the flavor of the food items is expected to fuel the market growth of apple concentrate. Moreover, rising demand for a dietary supplement such as pectin is used as medicine and prescribed by doctors. Hence, the rising demand for dietary supplements is also expected to fuel the market growth of apple concentrate.
The supply-demand gap has widened as a result of the lockdown that has been enacted in a number of nations' transportation systems, which has adversely affected both domestic and international supply chains. The production rate of apple concentrate is thus expected to be hampered by a lack of raw materials, which will have a detrimental effect on market expansion.
Among region, Europe dominated the global apple concentrate market in 2021, reporting 48.4% market share in terms of revenue, followed by North America and Asia Pacific, respectively
Figure 1. Global Apple Concentrate Market Value Share (%), By Region, 2021
Limited access to raw materials because the availability of apple is the biggest challenge these days and farmers are facing various challenges in the farming of apple because of the uncertainty of climate and natural disasters. Moreover, the production of apple require lots of water, which is also a major concern among farmers. Hence, limited availability of apples is acting as major challenges in expansion of business. This factor is expected to hamper the market growth of apple concentrate.
Oxidation is a major factor that impacts the production of apple concentrate. Oxidation is caused due to polyphenol oxidase which is present in apple and it can be avoided by the heating process at the industrial level. But this can increase the cost of the overall production. Moreover, additional efforts are needed to be made in order to produce apple concentrate without oxidation which is highly dangerous for human health. This factor is projected to curb market growth over the forecast period.
|Base Year:||2021||Market Size in 2021:||US$ 2,852.71 Mn|
|Historical Data for:||2017-2021||Estimated Year:||2022|
|Forecast Period 2022 to 2030 CAGR:||5.8%||Forecast Period:||2022-2030|
Agrana Juice Gmbh, Tree Top Inc, Döhler GMBH, Shaanxi Hengtong Fruit Juice & Beverage Group Co Ltd, China Huiyuan Juice Group Ltd, Britvic Plc, Welch Foods Inc, Rauch Fruchtsäfte Gmbh & Co Og, Hermann Pfanner Getränke GmbH, and Cobell Ltd.
|Restraints & Challenges:||
Rising application of apple concentrate in dental care product is projected to open new doors of opportunity to the market of apple concentrate. Phenolic compounds present in apple concentrates have anti-caries properties i.e. it can be used to treat dental problems such as a cavity. Therefore, the launch of new products such as toothpaste, mouthwash and others which are prepared by using apple concentrate is expected to fuel the market growth of apple concentrate over the forecast period.
The rising number of partnerships among market players is expected to drive the market growth over the forecast period. For instance, in 2019, Amul, an Indian milk brand entered the fruit juice market and launched a packaged fruit drink brand, Amul Tru, in apple, mango, orange, and lychee variants. This apple juice product is produced from apple concentrate.
Figure 2. Global Apple Concentrate Market Value Share (%), By Application, 2021
Based on application, the market for global apple concentrate is segmented into food, beverages, cosmetics, pharmaceuticals, flavor, and others. In 2021, beverage accounted for the largest market share of 68.8%, in terms of revenue, followed by food and pharmaceuticals.
Major players operating in the global apple concentrate market include Agrana Juice Gmbh, Tree Top Inc, Döhler GMBH, Shaanxi Hengtong Fruit Juice & Beverage Group Co Ltd, China Huiyuan Juice Group Ltd, Britvic Plc, Welch Foods Inc, Rauch Fruchtsäfte Gmbh & Co Og, Hermann Pfanner Getränke GmbH, and Cobell Ltd.
Apple concentrate is a used as sweetener or as an alternative to corn syrup and sugar in food & beverages products such as soft drinks, sparkling drinks, and juices. Furthermore, it is an ingredient which find its applications in cosmetics and pharmaceutical industry. Growing usage of apple concentrate attributing to various health benefits and longer shelf life of products is projected to boost the demand for apple concentrate market over the forecast period.
The demand for natural sugars has increased as customers become more aware of the added sugar in food. The competitors in the international market have moved their attention to sugar that is naturally sourced, such as sugar made from fruit concentrates or deionized fruit juice. In bakery goods, concentrated sugar is thought to be a healthy alternative to refined white sugar. Additionally, it prolongs the moistness of the baked goods. Apple juice concentrate offers a large number of nutrients and releases into the bloodstream more slowly than refined sugar, in contrast. Thus, it is expected that over the forecast period, the worldwide apple juice concentrate market will increase due to the increasing use of apple juice concentrate as a substitute for refined sugar in baking and confectionery goods.
Whereas, due to the rising demand for cold-pressed juices and juices not from concentrate (NFC), it is expected to see a slowdown in the growth of the global apple juice concentrate market. Compared to pasteurized fruit and vegetable juices, these liquids are healthier. Juices that have been cold-pressed have a lengthy shelf life and can therefore be easily transported across great distances. Additionally, growing R&D expenditures have resulted in the development of new cold-pressed juice product lines, as well as novel flavor, packaging, and specialty ingredient types, which have drawn more customers to the category. The demand for NFC juices is being driven by the rising awareness of natural food items, and this trend is expected to last during the forecast period.
Key features of the study:
“*” marked represents similar segmentation in other categories in the respective section
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