Halal cosmetics are cosmetics that are free from products that are forbidden by the Islamic religion. Halal cosmetics are considered as one of the most key innovation for the Muslim population. Moreover, these products are basically certified by the Islamic religious department in Malaysia. These products do not cause any health hazards as it does not use animal products such as fats, gelatin, or other harmful chemicals. Halal products are gaining huge demand among the Muslim population as well as non-Muslim populations. Halal cosmetics can be classified into skin care, color cosmetics, hair care, and fragrances products. Out of which, skincare segments are gaining huge traction in the market due to the rising number of Muslim populations around the globe.
The Asia Pacific halal cosmetics market is projected to reach around US$ 4.8 billion by the end of 2027, in terms of revenue, growing at CAGR of 10% during the forecast period (2019-2027).
Growing concern over the transdermal nature of cosmetic products among the population is primarily fueling the growth of the Asia Pacific Halal cosmetics market. According to the Coherent Market Insights analysis, a survey revealed that 57.6% and 37.7% of consumers in Indonesia and Singapore respectively prefer halal cosmetic and personal care products over conventional cosmetics. Therefore, rising awareness regarding the transdermal nature of the cosmetic is propelling the Asia Pacific Halal cosmetics market.
Increasing Muslim population in India as it has a Muslim population of some 150 million, making it the state with the second-largest Muslim population in the world after Indonesia as per the Council on Foreign Relations. Moreover, India is also considered as a hub of exports for halal cosmetic products worldwide. Hence, this is expected to accelerate the growth of the Asia Pacific Halal cosmetics market over the forecast period.
On the basis of the region, Southeast Asia dominated the Asia Pacific halal cosmetics market in 2018, accounting for 61.6% share in terms of value, followed by South Asia and East Asia.
Figure 1. Asia Pacific Halal Cosmetics Market, Revenue Share (%), By Region, 2018
Trust issue in the integrity of cosmetic products owing to weak global halal standards and authentic certification bodies that regulate the use of ingredients in the cosmetic products is projected to hamper the market growth. According to the Coherent Market Insights analysis, there are 150 to 200 halal certification bodies globally; Malaysia has 45 such bodies, Indonesia has 40 and there are 52 across GCC countries.
The availability of well-established organic cosmetics brands is expected to be a major factor hampering the Asia Pacific halal cosmetic market growth. Major brands such as The Body Shop, Naturism, 100% Pure and Eccobella are easily available is creating challenges for the halal cosmetic market in the region. This is projected to hinder the market growth.
Expanding middle-class population in the Asia Pacific is expected to offer immense growth opportunities to the market growth over the forecast period. According to the World Bank’s international comparison program in 2014, India overtook Japan as the world’s third-largest economy in terms of purchasing power parity (PPP) with a 6.4% share of the global GDP. Hence, the growing middle-class population will favor market growth.
Emerging advanced technologies to detect the presence of fats and gelatin is expected to create enormous growth opportunity to the market of halal cosmetic products. Gas Chromatography-Mass Spectrometry (GCMS) is an advanced technology that is widely used to detect the presence of any harmful chemicals and animal products. Hence, the launch of such detection technologies is expected to augment the market growth.
Figure 2. Asia Pacific Halal Cosmetics Market– Opportunity Analysis
Expanding e-commerce in the Asia Pacific region which enables the easy availability of the products is expected to accelerate the market growth. According to the Oberlo, the Asian countries, such as Japan and South Korea, wrap up the list of the five-largest e-commerce markets. They are expected to bring in US$ 115.40 billion and US$ 103.48 billion in e-commerce sales in 2019 respectively, with growth rates of 4.0 percent and 18.1 percent.
Rising demand for accreditation, especially in Southeast Asia, owing to growing awareness regarding the halal products as it ensures the authenticity and integrity of cosmetics products are expected to propel the market growth. Proper certification for halal cosmetics companies in the region will favor the growth of the Asia Pacific halal products. This is expected to foster market growth over the forecast timeframe.
Figure 3. Asia Pacific Halal Cosmetics Market, Revenue Share (%), By Application, in 2018
On the basis of type in 2018, the color cosmetic segment has accounted the largest market share of 37.8% in terms of value, followed by skin care and hair care.
Figure 4. Asia Pacific Halal Cosmetics Market– Value Chain Analysis
Key players operating in Asia Pacific halal cosmetics market includes INKIA, Martha Tilaar Group, Wipro Unza, Clara International, Ivy Beauty Corporation, Sdn Bhd Overview, Paragon Technology & Innovation, and Brataco Group of Companies
Halal cosmetics are cosmetics that are free from products that are forbidden by the Islamic religion. Halal cosmetics are considered as one of the most key innovation for the Muslim population. These products are gaining huge demand especially across Muslim regions such as UAE, Indonesia, Malaysia, Saudi Arabia, and Turkey as these products are safe for Muslims as well as non-Muslim consumers. Moreover, halal cosmetics can be classified into skin care, color cosmetics, hair care, and fragrances products.
Asia Pacific halal cosmetics market has witnessed significant growth in recent past years, owing to growing demand for the products from Muslim population in this region. Based on the type, Asia Pacific halal cosmetic market is bifurcated into the skin care, color cosmetic, hair care, and fragrances. Among these segments, color cosmetic segment dominated the Asia Pacific halal cosmetic market in 2018, owing to the growing demand for the personal care products such as nail care, face care, eye care, and lip care from the consumes. This factor is estimated to drive growth of the Asia Pacific halal cosmetic market during the forecast period.
Furthermore, Southeast Asia region dominated the Asia Pacific halal cosmetic market in 2018, owing to the growing halal cosmetic market coupled with growing Muslim population in this region. As a result, this scenario is estimated to foster the growth of the Asia Pacific halal cosmetic market during the forecast timeframe.
Key features of the study:
“*” marked represents similar segmentation in other categories in the respective section