Beauty Supplements Market is estimated to be valued at USD 3,145.6 Mn in 2025 and is expected to reach USD 4,591 Mn in 2032, exhibiting a compound annual growth rate (CAGR) of 5.55% from 2025 to 2032.
The beauty supplement market is growing due to the growing consumer awareness regarding their skin, hair, and nail health, as well as overall well-being. The market is primarily driven by the holistic view of beauty where consumers prioritize both aesthetic benefits and internal health. Consumers are seeking for a comprehensive solution which goes beyond the topical treatment. Supplements offer a way to address to ski and hair health from inside out. Beauty supplements are basically rebranded multivitamins, and dermatologist recommend supplements to deal with deficiencies. Due to the influence of social media and holistic beauty trends, beauty supplements are anticipated to expand further in the future.
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Current Events |
Description and its Impact |
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Global Shift Towards Holistic and Preventive Wellness Trends |
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Socio-Demographic Factors Transforming Market Dynamics |
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The skin care segment is expected to contribute the highest share of the market with 49% in 2025, owing to the increasing awareness regarding skin benefits associated with beauty supplements. The rising demand for skin supplements is observed due to its ability to address skin health concerns from within, complementing topical skincare routines. Studies show that skin needs supplements such as collage, vitamin C and multivitamins to helps improve certain aspects of skin appearance including hydration and wrinkles. With supplements of probiotics and omega3s helps with skin conditions such as acne.
In March 2025, skinbetter science®, a leader in advanced skincare solution launched BioRewindTM , a skin health dietary supplement to improve visible skin quality by helping reduce Advanced Glycation Endproduct (AGEs). Glycation is a natural process where sugars bind to protein such as collagen and elastin.
Tablets segment is expected to show a significant growth in global beauty supplements market during the forecast period, owing to its convenience and ease of consumption. Along with that, tablets also have the ability to deliver concentrated doses of nutrients. Tablets consist of nutrients, which preserve, and bind the tablet. The tablets, on ingestion, disintegrate in the digestive tract, where the active ingredient is absorbed by the body. They have high shelf life and are easier to store, hence are the most commonly used form of supplement. Therefore, key players are focused on offering high quality tablets in order to increase their consumer base. For instance, Vitabiotics Ltd. offers ‘Perfectil Original’ tablets, which contains nourishing ingredients for skin, hair as well as nails.
The pharmacies stores segment is expected to contribute the highest share of the market in 2025, reflecting the leverage of existing infrastructure and trusted reputation. The pharmacy store expands their product offering beyond traditional medication and personal care items including beauty supplements and growing consumer interest in wellness and skincare.
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Asia Pacific is expected to dominate the market with 40% market share during the base year 2025. North America is estimated to be a lucrative market in the global market, in 2025 as manufacturers are launching new beauty supplement products, in order to expand their product portfolio. For instance, Nature's Bounty Co., a manufacturer of nutritional and vitamins supplements, has launched premium beauty supplements, Nature’s Bounty Beauty Gels at Ulta.com and Ulta stores in New York, U.S. This beauty supplement is formulated to address women’s key wellness, which includes skin complexion. The Middle East and Africa region is anticipated to have significant market growth in terms of value owing to the health trends, which are constantly changing in the people of this region. In addition, people living in this region also have more access to information on health and nutrition. Increasing health awareness among the population is driving consumer demand for beauty supplements in the region, which is expected to facilitate growth of the Middle East & Africa beauty supplements market.
North America is considered to be the fastest growing region in the beauty supplement market during forecast period. The market is primarily driven by the high beauty standards, a robust health and wellness culture, and extensive research and development capabilities. The USA has a strong research and development in beauty supplement which leads to the creation of innovative and effective beauty supplement formulation. The United States has the 61% increase of sales in beauty positioned supplement this past year, the largest growth among countries.
India is emerging in the market with significant shares due to rising health awareness and a growing middle class. India population has a primary concern of hair care and hir health. 53% of the Indians are interested in hair fall preventative and more than half the Indians lean towards healthy hair. 13 out of 25 Indians are facing the problem of hair loss/damage in last six month who are addressing it with beauty supplements. This is further beauty supplements market demand.
South Korea has the leading and innovative beauty industry. South Korea is known as the trendsetter of beauty products, with its main focus on skincare and beauty supplements. The beauty supplement market is mainly driven by culture that focuses on youthful, bright skin and a strong emphasis on innovation and research in skincare. Collagen supplement is commonly consumed by Korean people into their beauty regimen. In December 2024, South Korean skincare brand Cell Fusion C expanded its product lineup by entering the booming beauty-from-within market. The brand made headlines with the launch of its innovative “edible sun care” supplements
The United States dominated the beauty supplements market in North America, attributed to the nature beauty industry, with high consumer awareness and an ongoing trend towards natural and wellness-centric products. In United States, multivitamin-mineral supplements are the most common dietary supplement used by adults followed by vitamin D and omega-3 fatty acid products. The supplements are cheaper in the U.S. comparatively due to the economies of scale achieved by large manufacturers
Rise in number of health-conscious population drives the women beauty supplements market growth. Moreover, increase in demand from elderly population, owing to better taste and ease of consumption also propels the market growth. Rise in consumption of probiotic drinks also impacts the market growth positively. Furthermore, rise in R&D for development of better health supplements for various nutritional deficiencies is expected to fuel the market growth during the forecast period.
The popularity of beauty supplements among both male and female consumers has impacted the global beauty supplements market positively. With the large consumer base looking to up their commitment to beauty from the inside out, the global beauty supplements market is an area filled with opportunities. Natural beauty supplement market is gaining huge traction owing to rising preference for organic and natural ingredients. In the U.S. and Europe, more than 80% consumers are willing to pay more for natural or organic food beverages. Organic or natural beauty supplements market has moved from the niche to mainstream market and emerged as a marketing driving machine. Moreover, rising consciousness among people about their looks and appearance is likely to impel the growth of beauty supplements market. Furthermore, influence of celebrities, magazines and advertisements is also expected to bolster the demand for beauty supplement market.
| Report Coverage | Details | ||
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| Base Year: | 2024 | Market Size in 2025: | USD 3,145.6 Mn |
| Historical Data for: | 2020 To 2024 | Forecast Period: | 2025 To 2032 |
| Forecast Period 2025 to 2032 CAGR: | 5.55% | 2032 Value Projection: | USD 4,591 Mn |
| Geographies covered: |
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| Companies covered: |
Amway, Asahi Group Holdings, Ltd., Asahi Group Holdings, Ltd., HUM Nutrition, Pfizer Inc., Meiji Holdings Co., Ltd., Everest NeoCell LLC., Reserveage Nutrition, Vitabiotics Ltd., The Boots Company PLC, and Murad Europe Ltd, among others. |
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*Definition: Beauty supplements are used in order to treat nutritional deficiency in human body. It provides specific health and wellness benefits. Beauty supplements are available in the form of capsules, pills, soft gels, powder or liquid. Beauty supplements consist of vitamins, minerals, proteins, and other necessary ingredients, which increases aesthetics. Health benefits associated with consumption of beauty supplements are reduction in signs of aging and improving cardio & heart health, among others.
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About Author
Sakshi Suryawanshi is a Research Consultant with 6 years of extensive experience in market research and consulting. She is proficient in market estimation, competitive analysis, and patent analysis. Sakshi excels in identifying market trends and evaluating competitive landscapes to provide actionable insights that drive strategic decision-making. Her expertise helps businesses navigate complex market dynamics and achieve their objectives effectively.
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