Oral care is a hygiene practice to keep the oral cavity clean and fresh in order to prevent various oral diseases. These products are intend to clean mouth and maintain better oral hygiene. Toothbrush, mouthwash, toothpaste, and dental floss are some of the common oral care products.
The BRICS Oral Care market is estimated to be valued at US$ 14,876.54 in 2021 and is expected to exhibit a CAGR of 8.4% over the forecast period (2021-2028).
Recent Developments:
China held dominant position in the BRICS Oral Care market in 2020, accounting for 20.7% share in terms of volume, followed by India and Brazil, respectively. Rising prevalence of dental caries and other dental diseases coupled with rising geriatric populations is another factor fostering the growth of the market in these economies.
Figure 1. BRICS Oral Care Market Value (US$ Mn), by Countries, 2020
Drivers:
The growing focus of the consumers on enhancing personal esthetics is projected to fuel market growth of oral care. Rising demand for medicated oral care products among consumers is also expected to propel the market growth of BRICS oral care. Increasing geriatric population along with the easy availability of different types of denture products is further expected to augment the market growth of the BRICS oral care.
The rising awareness regarding oral hygiene among consumers in the BRICS region is primarily fueling the market growth of oral care. The growing prevalence of dental carries is another major factor propelling the market growth of BRICS oral care. Increasing population especially across India and China coupled with the improving living standard of the consumers is further expected to augment the market growth of oral care.
Market Opportunities
Product innovation by manufacturer especially in a toothbrush is expected to offer potential opportunities to the market of BRIC oral care. For instance, in February 2020, Xiaomi has launched the Mi Electric Toothbrush T300 offers a range of oral care functions. It is touted to vibrate at over 31,000 times per minute with a torque of over 230gf.cm. Thus such innovation in the product is expected to augment market growth.
The advent of mouthwashes is projected to show lucrative growth in the near future and new product development in the mouthwash will offer potential opportunities. For instance, in March 2017, Colgate launched Colgate Total Advanced Health mouthwash, which is a germ-killing ingredient with breath-freshening power. Thus, the advent of innovation in mouthwashes will favor the market growth over the forecast timeframe.
| Report Coverage | Details | ||
|---|---|---|---|
| Base Year: | 2020 | Market Size in 2021: | US$ 14,876.54 Mn |
| Historical Data for: | 2017 to 2020 | Forecast Period: | 2021 to 2028 |
| Forecast Period 2020 to 2027 CAGR: | 8.4% | 2028 Value Projection: | US$ 26,254.24 Mn |
| Geographies covered: |
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| Segments covered: |
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| Companies covered: |
Colgate-Palmolive, Unilever, Johnson & Johnson, GlaxoSmithKline, and Philips |
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| Growth Drivers: |
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| Restraints & Challenges: |
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Market Trends
Chewing tablets are a trendy concept in the market and are gaining demand across millennial. The growing focus of improving personal healthcare among young generation is expected to propel the market growth of BRICS oral care. Moreover, an increasing number of dental clinics in the BRICS regions is further anticipated to foster the market growth of oral care products over the foreseeable timeframe.
The growing trend of keeping teeth white and clean is creating demand for teeth whitening products. This is expected to bolster the market growth of BRIC oral care. For instance, in January 2018, GlaxoSmithKline has launched Sensodyne Whitening, which also reduces the sensitivity while restoring whiteness by removing strains on the surface of teeth.
Figure 2. BRICS Oral Care Market Share, By Product Type, 2020
Key Takeaways of the Graph:
Market Restraints
Lack of distribution channels in the developing countries is expected to hinder the market growth of the BRICS oral care.
The high cost of specialized products is restricting the adoption of the product among the medium class population. This factor is expected to hamper the market growth of oral care over the forecast period.
Competitive Section:
Company Names
Recent Developments
In January 2018, GlaxoSmithKline has launched Sensodyne Whitening, which also reduces the sensitivity while restoring whiteness by removing strains on the surface of teeth.
Oral care products, also called dental care products, are oral products that are used to cleanse your oral cavity, cool the mouth, freshen up the breath, and keep proper oral hygiene. These oral care products can be in liquid or gel form.
Market Dynamics:
Growing oral hygiene awareness and technological advancement in oral care products is driving growth of the BRICS oral care market. For instance, in February 2021, Hello Products has announced the launch of its new, sustainable and natural oral and personal care products. Hello, Products are vegan, cruelty-free, and free from synthetic fragrances, dyes, SLS/sulfates, and parabens. Moreover, the growing prevalence of the periodontal disease is again expected to foster growth of the market.
On the other hand, the lack of a distribution channel is expected to hinder growth of the market.
Key features of the study:
Detailed Segmentation:
“*” marked represents similar segmentation in other categories in the respective section.
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