Oral care is a hygiene practice to keep the oral cavity clean and fresh in order to prevent various oral diseases. These products are intend to clean mouth and maintain better oral hygiene. Toothbrush, mouthwash, toothpaste, and dental floss are some of the common oral care products.
BRICS Oral Care market was valued at US$ 14876.5 Mn in 2021 in terms of revenue, exhibiting a CAGR of 5.67 % during the forecast period (2022 to 2030).
Drivers
The growing focus of the consumers on enhancing personal esthetics is projected to fuel market growth of oral care. Rising demand for medicated oral care products among consumers is also expected to propel the market growth of Brazil, Russia, India, China and South Africa oral care market. Increasing geriatric population along with the easy availability of different types of denture products is further expected to augment the market growth of the BRICS oral care.
The rising awareness regarding oral hygiene among consumers in the BRICS region is primarily fueling the market growth of oral care. The growing prevalence of dental carries is another major factor propelling the market growth of BRICS oral care. Increasing population especially across India and China coupled with the improving living standard of the consumers is further expected to augment the market growth of oral care.
The oral care market like any other industry had to witness supply chain disruptions caused amid COVID-19. Restrictions imposed amid lockdown caused the growth trajectory to flatten. However, leading companies continued their production activities despite restrictions since oral care products are classified as essential consumer good items.
Figure 1. BRICS Oral Care Market Value Share (%), By Region, 2021
Market Restraints
Lack of distribution channels in the emerging countries is expected to hinder the market growth of the BRICS oral care.
The high cost of specialized products is restricting the adoption of the product among the medium class population. This factor is expected to hamper the market growth of oral care over the forecast period.
| Report Coverage | Details | ||
|---|---|---|---|
| Base Year: | 2021 | Market Size in 2021: | US$ 14876.5 Mn |
| Historical Data for: | 2017-2020 | Estimated Year: | 2022 |
| Forecast Period 2022 to 2030 CAGR: | 5.67% | Forecast Period: | 2022-2030 |
| Geographies covered: |
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| Segments covered: |
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| Companies covered: |
Colgate-Palmolive, Unilever, Johnson & Johnson, GlaxoSmithKline, and Philips |
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| Growth Drivers: |
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| Restraints & Challenges: |
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Market Trends
Chewing tablets are a trendy concept in the market and are gaining demand across millennial. The growing focus of improving personal healthcare among young generation is expected to propel the market growth of BRICS oral care. Moreover, an increasing number of dental clinics in the BRICS regions is further anticipated to foster the market growth of oral care products over the foreseeable timeframe.
The growing trend of keeping teeth white and clean is creating demand for teeth whitening products. This is expected to bolster the market growth of BRICS oral care. For instance, in August 2020, Colgate-Palmolive, a multinational consumer products company launched Colgate Optic White Overnight Teeth Whitening Pen.
Figure 2. BRICS Oral Care Market Value Share (%), By Product Type, 2021
Recent Developments
Competitive Section
Major players operating in the BRICS oral care market include, Colgate-Palmolive, Unilever, Johnson & Johnson, GlaxoSmithKline, and Philips.
Oral care or oral hygiene is ensuring the mouth clean and free of diseases, and helps in keeping other problems such as tooth decay, gum disease and bad breath at bay by regular brushing and cleaning between the teeth. Oral hygiene needs to be maintained on a regular basis for preventing the occurrence of dental diseases. Oral care products, also called dental care products, are oral products that are used to cleanse your oral cavity, cool the mouth, freshen up the breath, and keep proper oral hygiene. These oral care products can be in liquid or gel form.
Market Dynamics
Growing oral hygiene awareness and technological advancement in oral care products is driving growth of the BRICS oral care market. For instance, in February 2021, Hello Products, a company engaged in making of oral care products launched its new, sustainable and natural oral and personal care products. Hello, Products are vegan, cruelty-free, and free from synthetic fragrances, dyes, SLS/sulfates, and parabens.
The rapidly changing lifestyles and improper diets (including sugar-rich diets) and the increased consumption of alcohol and tobacco have made oral health one of the major public health problems in almost every part of the world. For instance, according to the World Health Organization in 2020, oral diseases pose a major issue for many countries and affect people throughout their lifetime, causing pain, discomfort, disfigurement, and even death. The Global Burden of Disease Study 2020 estimated that oral diseases affect close to 3.5 billion people worldwide, with caries of permanent teeth being the most common condition. Moreover, with the increased expenditure on oral healthcare, worldwide consumers have started taking preventive measures, thus increasing the demand for effective oral care products.
Key features of the study:
Detailed Segmentation:
“*” marked represents similar segmentation in other categories in the respective section.
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