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  • Published On : Dec 2022
  • Code : CMI4654
  • Industry : Consumer Goods
  • Pages : 175
  • Formats :

Oral care is a hygiene practice to keep the oral cavity clean and fresh in order to prevent various oral diseases. These products are intend to clean mouth and maintain better oral hygiene. Toothbrush, mouthwash, toothpaste, and dental floss are some of the common oral care products.

BRICS Oral Care market was valued at US$ 14876.5 Mn in 2021 in terms of revenue, exhibiting a CAGR of 5.67 % during the forecast period (2022 to 2030).


The growing focus of the consumers on enhancing personal esthetics is projected to fuel market growth of oral care. Rising demand for medicated oral care products among consumers is also expected to propel the market growth of Brazil, Russia, India, China and South Africa oral care market. Increasing geriatric population along with the easy availability of different types of denture products is further expected to augment the market growth of the BRICS oral care.

The rising awareness regarding oral hygiene among consumers in the BRICS region is primarily fueling the market growth of oral care. The growing prevalence of dental carries is another major factor propelling the market growth of BRICS oral care. Increasing population especially across India and China coupled with the improving living standard of the consumers is further expected to augment the market growth of oral care. 

The oral care market like any other industry had to witness supply chain disruptions caused amid COVID-19. Restrictions imposed amid lockdown caused the growth trajectory to flatten. However, leading companies continued their production activities despite restrictions since oral care products are classified as essential consumer good items.

Figure 1. BRICS Oral Care Market Value Share (%), By Region, 2021

BRICS Oral Care  | Coherent Market Insights

Market Restraints

Lack of distribution channels in the emerging countries is expected to hinder the market growth of the BRICS oral care.

The high cost of specialized products is restricting the adoption of the product among the medium class population. This factor is expected to hamper the market growth of oral care over the forecast period.

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BRICS Oral Care Market Report Coverage

Report Coverage Details
Base Year: 2021 Market Size in 2021: US$ 14876.5 Mn 
Historical Data for: 2017-2020 Estimated Year: 2022
Forecast Period 2022 to 2030 CAGR: 5.67% Forecast Period: 2022-2030
Geographies covered:
  • By Region: Brazil, Russia, India, China, and South Africa
Segments covered:
  • By Product Type: Toothpaste (Gel Toothpaste, Non-Gel Toothpaste), Mouthwash (Flavored, Conventional, Organic), Dental Floss, Denture Care (Denture Fixtures), Other
Companies covered:

Colgate-Palmolive, Unilever, Johnson & Johnson, GlaxoSmithKline, and Philips

Growth Drivers:
  • Growing hygiene awareness
  • Technological advancement in oral care products 
Restraints & Challenges:
  • Lack of distribution channel and high cost of specialized products

Market Trends

Chewing tablets are a trendy concept in the market and are gaining demand across millennial. The growing focus of improving personal healthcare among young generation is expected to propel the market growth of  BRICS oral care. Moreover, an increasing number of dental clinics in the BRICS regions is further anticipated to foster the market growth of oral care products over the foreseeable timeframe.

The growing trend of keeping teeth white and clean is creating demand for teeth whitening products. This is expected to bolster the market growth of BRICS oral care. For instance, in August 2020, Colgate-Palmolive, a multinational consumer products company launched Colgate Optic White Overnight Teeth Whitening Pen.

Figure 2. BRICS Oral Care Market Value Share (%), By Product Type, 2021

BRICS Oral Care  | Coherent Market Insights

Recent Developments                  

  • In January 2021, an Indian company, Dabur entered the mouthwash category with the launch of Dabur Red Pulling Oil, an Ayurvedic mouthwash.
  • In February 2020, Xiaomi, A manufacturer of consumer electronics launched the Mi Electric Toothbrush T300 offers a range of oral care functions. It is touted to vibrate at over 31,000 times per minute with a torque of over 230gf.cm. Thus, such innovation in the product is expected to augment market growth.

Competitive Section

Major players operating in the BRICS oral care market include, Colgate-Palmolive, Unilever, Johnson & Johnson, GlaxoSmithKline, and Philips.

Oral care or oral hygiene is ensuring the mouth clean and free of diseases, and helps in keeping other problems such as tooth decay, gum disease and bad breath at bay by regular brushing and cleaning between the teeth. Oral hygiene needs to be maintained on a regular basis for preventing the occurrence of dental diseases. Oral care products, also called dental care products, are oral products that are used to cleanse your oral cavity, cool the mouth, freshen up the breath, and keep proper oral hygiene. These oral care products can be in liquid or gel form.

Market Dynamics

Growing oral hygiene awareness and technological advancement in oral care products is driving growth of the BRICS oral care market. For instance, in February 2021, Hello Products, a company engaged in making of oral care products launched its new, sustainable and natural oral and personal care products. Hello, Products are vegan, cruelty-free, and free from synthetic fragrances, dyes, SLS/sulfates, and parabens. 

The rapidly changing lifestyles and improper diets (including sugar-rich diets) and the increased consumption of alcohol and tobacco have made oral health one of the major public health problems in almost every part of the world. For instance, according to the World Health Organization in 2020, oral diseases pose a major issue for many countries and affect people throughout their lifetime, causing pain, discomfort, disfigurement, and even death. The Global Burden of Disease Study 2020 estimated that oral diseases affect close to 3.5 billion people worldwide, with caries of permanent teeth being the most common condition. Moreover, with the increased expenditure on oral healthcare, worldwide consumers have started taking preventive measures, thus increasing the demand for effective oral care products.

Key features of the study:

  • This report provides an in-depth analysis of the BRICS oral care market, and provides market size (US$ Million) and compound annual growth rate (CAGR %) for the forecast period (2022-2030), considering 2021 as the base year
  • It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, regional outlook, and competitive strategies adopted by key players
  • It profiles key players in the BRICS oral care market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans
  • Key companies covered as a part of this study include Colgate-Palmolive, Unilever, Johnson & Johnson, GlaxoSmithKline, and Philips
  • Insights from this report would allow marketers and management authorities of companies to make informed decision regarding future products launches, technology up gradation, market expansion, and marketing tactics
  • The BRICS oral care market report caters to various stakeholders in this industry including investors, suppliers, oral care manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the BRICS oral care market

Detailed Segmentation:

  • BRICS Oral Care Market, By Product Type:
    • Toothpaste
      • Gel Toothpaste
      • Non-Gel Toothpaste
    • Mouthwash
      • Flavored
      • Conventional
      • Organic
    • Dental Floss
    • Denture Care
      • Denture Fixtures
    • Others
  • BRICS Oral Care Market, By Country:
    • Brazil
    • Russia
    • India
    • China
    • South Africa
  • Company Profiles
    • Colgate-Palmolive*
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Key Strategies
      • Recent Developments
      • Future Plans
    • Unilever
    • Johnson & Johnson
    • GlaxoSmithKline
    • Philips

 “*” marked represents similar segmentation in other categories in the respective section.

Frequently Asked Questions

BRICS oral care market was valued at around US$ 14876.5 Million in 2021.
Increasing hygiene awareness and rapid growth in the personal care industry is fuelling growth of the market
The growing focus of improving personal healthcare among young generation is expected to propel the market growth of market.
Lack of distribution channel is expected to hinder growth of market.
Major players operating in the market include, Colgate-Palmolive, Unilever, Johnson & Johnson, GlaxoSmithKline, and Philips
The market is estimated to grow at around 5.67% CAGR in the forecast period (2022-2030).

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