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Phase-Xs | Biologics & Biosimilars | Coherent Market Insights

Impact Analysis of Covid-19

The complete version of the Report will include the impact of the COVID-19, and anticipated change on the future outlook of the industry, by taking into the account the political, economic, social, and technological parameters.

Definition of Market/Industry:

Oral care is a hygiene practice to keep the oral cavity clean and fresh in order to prevent various oral diseases. These products are intend to clean mouth and maintain better oral hygiene. Toothbrush, mouthwash, toothpaste, and dental floss are some of the common oral care products.

The BRICS Oral Care market is estimated to be valued at US$ 14,876.54 in 2021 and is expected to exhibit a CAGR of 8.4% over the forecast period (2021-2028).

Recent Developments:

  • In October 2019, Colgate-Palmolive Company launched an innovative product, Colgate Optic White Advanced LED Whitening Treatment that delivers 6 shades of whiter teeth in just 10 days.
  • In August 2020, Colgate-Palmolive had launched Colgate Optic White Overnight Teeth Whitening Pen. These products provide at-home comfort to consumers, thus resulting in increasing demand, especially in the U.S.
  • In January 2021, an Indian company, Dabur entered the mouthwash category with the launch of Dabur Red Pulling Oil, an Ayurvedic mouthwash.

China held dominant position in the BRICS Oral Care market in 2020, accounting for 20.7% share in terms of volume, followed by India and Brazil, respectively. Rising prevalence of dental caries and other dental diseases coupled with rising geriatric populations is another factor fostering the growth of the market in these economies.

Figure 1. BRICS Oral Care Market Value (US$ Mn), by Countries, 2020

BRICS Oral Care  | Coherent Market Insights

Drivers:

The growing focus of the consumers on enhancing personal esthetics is projected to fuel market growth of oral care. Rising demand for medicated oral care products among consumers is also expected to propel the market growth of BRICS oral care. Increasing geriatric population along with the easy availability of different types of denture products is further expected to augment the market growth of the BRICS oral care.

The rising awareness regarding oral hygiene among consumers in the BRICS region is primarily fueling the market growth of oral care. The growing prevalence of dental carries is another major factor propelling the market growth of BRICS oral care. Increasing population especially across India and China coupled with the improving living standard of the consumers is further expected to augment the market growth of oral care. 

Market Opportunities

Product innovation by manufacturer especially in a toothbrush is expected to offer potential opportunities to the market of BRIC oral care. For instance, in February 2020, Xiaomi has launched the Mi Electric Toothbrush T300 offers a range of oral care functions. It is touted to vibrate at over 31,000 times per minute with a torque of over 230gf.cm. Thus such innovation in the product is expected to augment market growth.

The advent of mouthwashes is projected to show lucrative growth in the near future and new product development in the mouthwash will offer potential opportunities. For instance, in March 2017, Colgate launched Colgate Total Advanced Health mouthwash, which is a germ-killing ingredient with breath-freshening power. Thus, the advent of innovation in mouthwashes will favor the market growth over the forecast timeframe.

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BRICS Oral Care Market Report Coverage

Report Coverage Details
Base Year: 2020 Market Size in 2021: US$ 14,876.54 Mn
Historical Data for: 2017 to 2020 Forecast Period: 2021 to 2028
Forecast Period 2020 to 2027 CAGR: 8.4% 2028 Value Projection: US$  26,254.24 Mn
Geographies covered:
  • Regions: Brazil, Russia, India, China, & South Africa
Segments covered:
  • Product Type: Toothpaste (Gel Toothpaste,  & Non-Gel Toothpaste), Mouthwash (Flavored, Conventional, & Organic), Dental Floss, Denture Care (Denture Fixtures), & Others
Companies covered:

Colgate-Palmolive, Unilever, Johnson & Johnson, GlaxoSmithKline, and Philips

Growth Drivers:
  • Growing hygiene awareness
  • Technological advancement in oral care products 
Restraints & Challenges:
  • Lack of distribution channel

Market Trends

Chewing tablets are a trendy concept in the market and are gaining demand across millennial. The growing focus of improving personal healthcare among young generation is expected to propel the market growth of BRICS oral care. Moreover, an increasing number of dental clinics in the BRICS regions is further anticipated to foster the market growth of oral care products over the foreseeable timeframe.

The growing trend of keeping teeth white and clean is creating demand for teeth whitening products. This is expected to bolster the market growth of BRIC oral care. For instance, in January 2018, GlaxoSmithKline has launched Sensodyne Whitening, which also reduces the sensitivity while restoring whiteness by removing strains on the surface of teeth.

Figure 2. BRICS Oral Care Market Share, By Product Type, 2020

BRICS Oral Care  | Coherent Market Insights

Key Takeaways of the Graph:

  • The Toothpaste in product type held dominant position in the market and accounted for 78.30% share in the BRICS Oral Care market in 2020. The segment is expected to reach US$ 20,179.92 million in 2028.
  • Increasing consumer awareness with regard to better oral hygiene is the primary driver of the overall BRICS oral care market.

Market Restraints

Lack of distribution channels in the developing countries is expected to hinder the market growth of the BRICS oral care.

The high cost of specialized products is restricting the adoption of the product among the medium class population. This factor is expected to hamper the market growth of oral care over the forecast period.

Competitive Section:

Company Names 

  1. Colgate-Palmolive
  2. Unilever
  3. Johnson & Johnson
  4. GlaxoSmithKline
  5. Philips

Recent Developments

In January 2018, GlaxoSmithKline has launched Sensodyne Whitening, which also reduces the sensitivity while restoring whiteness by removing strains on the surface of teeth.

Oral care products, also called dental care products, are oral products that are used to cleanse your oral cavity, cool the mouth, freshen up the breath, and keep proper oral hygiene. These oral care products can be in liquid or gel form. 

Market Dynamics:

Growing oral hygiene awareness and technological advancement in oral care products is driving growth of the BRICS oral care market. For instance, in February 2021, Hello Products has announced the launch of its new, sustainable and natural oral and personal care products. Hello, Products are vegan, cruelty-free, and free from synthetic fragrances, dyes, SLS/sulfates, and parabens. Moreover, the growing prevalence of the periodontal disease is again expected to foster growth of the market. 

On the other hand, the lack of a distribution channel is expected to hinder growth of the market.

Key features of the study:

  • This report provides in-depth analysis of the BRICS oral care market, and provides market size (US$ Million) and compound annual growth rate (CAGR%) for the forecast period (2021–2028), considering 2020 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends,  regional outlook, and competitive strategies adopted by key players
  • It profiles key players in the BRICS oral care market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
  • Key companies covered as a part of this study include Colgate-Palmolive, Unilever, Johnson & Johnson, GlaxoSmithKline, and Philips
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
  • The BRICS oral care market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the BRICS oral care market

Detailed Segmentation:

  • BRICS Oral Care Market, By Product Type:
    • Toothpaste
      • Gel Toothpaste
      • Non-Gel Toothpaste
    • Mouthwash
      • Flavored
      • Conventional
      • Organic
    • Dental Floss
    • Denture Care
      • Denture Fixtures
    • Others
  • BRICS Oral Care Market, By Country:
    • Brazil
      • By Product Type
        • Toothpaste
          • Gel Toothpaste
          • Non-Gel Toothpaste
        • Mouthwash
          • Flavored
          • Conventional
          • Organic
        • Dental Floss
        • Denture Care
          • Denture Fixtures
        • Others
    • Russia
      • By Product Type
        • Toothpaste
          • Gel Toothpaste
          • Non-Gel Toothpaste
        • Mouthwash
          • Flavored
          • Conventional
          • Organic
        • Dental Floss
        • Denture Care
          • Denture Fixtures
        • Others
    • China
      • By Product Type
        • Toothpaste
          • Gel Toothpaste
          • Non-Gel Toothpaste
        • Mouthwash
          • Flavored
          • Conventional
          • Organic
        • Dental Floss
        • Denture Care
          • Denture Fixtures
        • Others
    • India
      • By Product Type
        • Toothpaste
          • Gel Toothpaste
          • Non-Gel Toothpaste
        • Mouthwash
          • Flavored
          • Conventional
          • Organic
        • Dental Floss
        • Denture Care
          • Denture Fixtures
        • Others
    • South Africa
      • By Product Type
        • Toothpaste
          • Gel Toothpaste
          • Non-Gel Toothpaste
        • Mouthwash
          • Flavored
          • Conventional
          • Organic
        • Dental Floss
        • Denture Care
          • Denture Fixtures
        • Others
  • Company Profiles
    • Colgate-Palmolive*
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Key Strategies
      • Recent Developments
      • Future Plans
    • Unilever
    • Johnson & Johnson
    • GlaxoSmithKline
    • Philips

“*” marked represents similar segmentation in other categories in the respective section.

Table of Contents

  1. Research Objectives and Assumptions
    • Research Objectives
    • Assumptions
    • Abbreviations
  2. Market Purview
    • Report Description
      • Market Definition and Scope
    • Executive Summary
      • Market Snippet, Product Type
      • Market Snippet, By Country
    • Coherent Opportunity Map (COM)
  3. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
      • Restraints
      • PEST Analysis
      • PORTER’s Five Forces Analysis
      • Market Opportunities
      • Regulatory Scenario
      • Industry Trend
      • Mergers and Acquisitions
  4. BRICS Oral Care Market - Impact of Coronavirus (Covid-19) Pandemic
    • Overview
    • Factors Affecting Global BRICS Oral Care Market – COVID-19
    • Impact Analysis
  5. BRICS Oral Care Market, By Product Type, 2017- 2028 (US$ Mn)
    • Introduction
      • Market Share Analysis, 2020, 2022 and 2028 (%)
      • Y-o-Y Growth Analysis, 2021 - 2028
      • Segment Trends
    • Toothpaste
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2021 - 2028, (US$ Mn)
      • By Sub-segment
        • Gel Toothpaste
        • Non-Gel Toothpaste
    • Mouthwash
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2021 - 2028, (US$ Mn)
      • By Sub-segment
        • Flavored
        • Conventional
        • Organic
    • Dental Floss
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2021 - 2028, (US$ Mn)
    • Denture Care
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2021 - 2028, (US$ Mn)
      • By Sub-segment
        • Denture Fixtures
    • Others
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2021 - 2028, (US$ Mn)
  6. BRICS Oral Care Market, By Country, 2017- 2028 (US$ Mn)
    • Introduction
      • Market Share Analysis, By Region, 2020, 2022 and 2028 (%)
      • Y-o-Y Growth Analysis, For Region, 2021 – 2028
      • Market Share Analysis, By Product Type, 2020, 2022 and 2028 (%)
    • Brazil
      • Market Share Analysis, By Country, 2020, 2022 and 2028 (%)
      • Y-o-Y Growth Analysis, By Country, 2021 – 2028
      • Market Share Analysis, By Product Type, 2020, 2022 and 2028 (%)
    • Russia
      • Market Share Analysis, By Country, 2020, 2022 and 2028 (%)
      • Y-o-Y Growth Analysis, By Country, 2021 – 2028
      • Market Share Analysis, By Product Type, 2020, 2022 and 2028 (%)
    • China
      • Market Share Analysis, By Country, 2020, 2022 and 2028 (%)
      • Y-o-Y Growth Analysis, By Country, 2021 – 2028
      • Market Share Analysis, By Product Type, 2020, 2022 and 2028 (%)
    • India
      • Market Share Analysis, By Country, 2020, 2022 and 2028 (%)
      • Y-o-Y Growth Analysis, By Country, 2021 – 2028
      • Market Share Analysis, By Product Type, 2020, 2022 and 2028 (%)
    • South Africa
      • Market Share Analysis, By Sub-Region, 2020, 2022 and 2028 (%)
      • Y-o-Y Growth Analysis, By Sub-Region, 2021 – 2028
      • Market Share Analysis, By Product Type, 2020, 2022 and 2028 (%)
  7. Competitive Landscape
    • Heat Map Analysis
    • Market Share Analysis (3x3 Matrix)
    • Company Profiles
      • Colgate-Palmolive
        • Company Overview
        • Component Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Unilever
        • Company Overview
        • Component Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Johnson & Johnson
        • Company Overview
        • Component Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • GlaxoSmithKline
        • Company Overview
        • Component Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Philips
        • Company Overview
        • Component Portfolio
        • Financial Performance
        • Recent Developments/Updates
  8. Section
    • References
    • Research Methodology
    • About us and Sales Contact

* Browse 50 market data tables* and 45 figures* on "BRICS Oral Care Market” - Global forecast to 2028.

FAQgrowicon

Frequently Asked Questions

The BRICS Oral Care market size is estimated to be valued at US$ 14,876.54 Million in 2021 and is expected to exhibit a CAGR of 8.4% between 2021 and 2028.
Increasing hygiene awareness and rapid growth in the personal care industry is fuelling growth of the market.
The Toothpaste in product type segment is the leading component segment in the market.
Lack of distribution channel is expected to hinder growth of the market.
Major players operating in the BRICS Oral Care market include, Colgate-Palmolive, Unilever, Johnson & Johnson, GlaxoSmithKline, and Philips.
Asia-Pacific region is expected to hold dominant position in the market over the forecast period. The growth of the market in the region is driven by growing awareness regarding dental hygiene and overall oral health among people of this region.
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