The BRICS Oral Care Market, estimated at USD 17.8 Bn in 2025, is expected to exhibit a CAGR of 6.4% and reach USD 27.48 Bn by 2032.
The Consumer Goods sector remains a vital driver of global growth, as organizations respond to evolving consumer expectations with sustainable practices, ethical production, and innovative product development. At the same time, advances in e-commerce, digital transformation, and supply chain optimization are reshaping the industry landscape, enhancing competitiveness, and unlocking new opportunities for long-term growth and collaboration.
Oral care products are used to clean the oral cavity and maintain good oral hygiene. Mouthwashes and toothpaste are common oral care products used to freshen the mouth for maintaining oral hygiene. Mouthwashes are available in the liquid form whereas toothpaste are available in the powders, pastes, and liquids form. Oral care products are available in different flavors and can be prepared synthetically and are also available in the organic form.
As the pandemic halted in-office dental procedures, the demand for at-home oral care surged. The online purchasing of products like freshener sprays, cosmetic whitening products, mouthwashes, and electric toothbrushes increased in 2025.
Post the COVID-19 pandemic, bulk buying and online purchasing of toothbrushes and toothpaste drastically increased during 2025. The companies saw an increased demand for premium products such as teeth whitening gels, creams, mouthwash, and whitening pens in 2025.
To know the latest trends and insights prevalent in this market, click on the link below:
https://www.coherentmarketinsights.com/market-insight/brics-oral-care-market-4654
Key Trends and Analysis of the BRICS Oral Care Market:
- Increasing middle-income population in the region especially in India is projected to foster the BRICS oral care market growth. In 2025, the European Union estimated that by 2032, more than 70% of the Chinese population would be middle class, spending almost US$10 trillion on goods and services, and India would be the largest middle class consumer market in the world. Thus, the growing middle-income populations in the BRICS region is projected to foster the market growth of BRICS Oral Care Market.
- The growing availability of different types of toothpaste in the gel and powder forms is projected to boost the BRICS oral care market growth. For instance, in 2025, Colgate-Palmolive (India) introduced Visible White O2, a new product featuring active oxygen technology that claims to whiten teeth in three days. To market the premium toothpaste, it has launched a 'Smile Out Loud' campaign. The campaign highlights real women's remarkable tales and the importance toothpaste plays in their lives as they bravely confront the world and #SmileOutLoud.
Key Takeaways of the BRICS Oral Care Market:
- On the basis of product type, the toothpaste segment held dominant position and accounted for 78.30% shares in the BRICS oral care market in 2025
- New product launches, mergers & acquisitions, strategic partnerships, expansion, and research & development activities for oral care are the key strategies adopted by the market players operating in the BRICS oral care market
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