BRICS Oral Care Market is estimated to be valued at US$ 15.72 Billion in 2022, According to the BRICS Oral Care Market Report, by Product Type (Toothpaste (Gel Toothpaste and Non-Gel Toothpaste), Mouthwash (Flavored, Conventional, and Organic), Dental Floss, Denture Care (Denture Fixtures), and Others) and by Region (Brazil, India, Russia, China, and South Africa), published by Coherent Market Insights.

The BRICS oral care market was valued at US$ 15.72 Billion in 2022. The BRICS oral care market is expected to register a CAGR of 6.4% over the forecast period (2023-2030), to reach US$ 27.46 Billion by 2030.

Oral care products are used to clean the oral cavity and maintain good oral hygiene. Mouthwashes and toothpaste are common oral care products used to freshen the mouth for maintaining oral hygiene. Mouthwashes are available in the liquid form whereas toothpaste are available in the powders, pastes, and liquids form. Oral care products are available in different flavors and can be prepared synthetically and are also available in the organic form.

As the pandemic halted in-office dental procedures, the demand for at-home oral care surged. The online purchasing of products like freshener sprays, cosmetic whitening products, mouthwashes, and electric toothbrushes increased in 2020.

Post the COVID-19 pandemic, bulk buying and online purchasing of toothbrushes and toothpaste drastically increased during 2020. The companies saw an increased demand for premium products such as teeth whitening gels, creams, mouthwash, and whitening pens in 2020.

To know the latest trends and insights prevalent in this market, click on the link below:

Key Trends and Analysis of the BRICS Oral Care Market:

  • Increasing middle-income population in the region especially in India is projected to foster the BRICS oral care market growth. In 2020, the European Union estimated that by 2030, more than 70% of the Chinese population would be middle class, spending almost US$10 trillion on goods and services, and India would be the largest middle class consumer market in the world. Thus, the growing middle-income populations in the BRICS region is projected to foster the market growth of BRICS Oral Care Market.
  • The growing availability of different types of toothpaste in the gel and powder forms is projected to boost the BRICS oral care market growth. For instance, in 2022, Colgate-Palmolive (India) introduced Visible White O2, a new product featuring active oxygen technology that claims to whiten teeth in three days. To market the premium toothpaste, it has launched a 'Smile Out Loud' campaign. The campaign highlights real women's remarkable tales and the importance toothpaste plays in their lives as they bravely confront the world and #SmileOutLoud. 

Key Takeaways of the BRICS Oral Care Market:

  • On the basis of product type, the toothpaste segment held dominant position and accounted for 78.30% shares in the BRICS oral care market in 2022
  • New product launches, mergers & acquisitions, strategic partnerships, expansion, and research & development activities for oral care are the key strategies adopted by the market players operating in the BRICS oral care market


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