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  • Published On : Nov 2022
  • Code : CMI5308
  • Industry : Consumer Goods
  • Pages : 159
  • Formats :

The global cat litter market size was valued at USD 4,517.30 million in 2021 and is anticipated to witness a compound annual growth rate (CAGR) of 5.40% from 2022 to 2030. Increasing spending on pets healthcare products coupled with the rise in number of cat owners worldwide are primarily driving growth of the global cat litter market. Moreover, continuous introduction of innovative products in the market is also acting as a catalyst to the market growth. Furthermore, expanding online sales channels is offering major growth opportunities for players for low-cost marketing. This factor is further anticipated to propel market growth.

Global Cat Litter Market: Regional Insights

Regionally, North America is expected to dominate the global cat litter market over the forecast period owing to the high adoption of pet cats in the US. According to the American Pet Products Association, in 2018, there were more than 94 million pet cats in the United States. Furthermore, the expansion of the cat litter market is fueled by a rise in cat population and an increase in the number of multi-cat households. This is anticipated to drive the demand for cat litter products. The US cat litter market was valued at USD 1,211.3 million in 2020, and it is anticipated to reach USD 1,661.0 million by 2026, registering a CAGR of 5.3% during the forecast period.

At the same time, Europe is projected to witness fastest growth in the global market over the forecast period. This is attributed to the increasing focus of UK cat litter manufacturer on introducing variety in cat litter products such as perfumed products, biodegradable material including paper, wood, straw, or corn, and aloe vera appear. Moreover, increasing humanization in Germany is again projected to foster regional market growth. The cat litter market in Germany was valued at USD 319.2 million in 2020, and it is anticipated to reach USD 439.8 million by 2026, registering a CAGR of 5.8% during the forecast period.

Figure 1. Global Cat Litter Market Share (%), By Region, 2021

Cat Litter  | Coherent Market Insights

Global Cat Litter Market Drivers:

Increasing pet humanization is a prime factor propelling growth of the cat litter market. For instance, According to a survey by the American Pet Products Association, there was a significant rise in cat population in the United States, from 73 million in 2000 to about 95 million in 2017. This number is increasing, and it is expected to increase during the forecast period. Moreover, according to the Brazilian Association of the Industry of Pet Products (Abinpet), there were around 37.9 million cats in the country in 2017. Pet humanization is a result of rising income, changing demographic patterns, and consumer preferences.

Continuous launch of innovative solution in the market is again projected to uplift the market growth. For instance, in April 2018, Scooper Cat LLC launched the Scooper Cat brand litter, featuring PRIVENTZ Ammonia Prevention Technology, a product of the Dow Chemical Company (Dow). The product helps to fight hazardous conditions with higher strength to minimize ammonia exposure to cats.

Global Cat Litter Market Opportunities:

Key players are heavily investing in expanding production capacity of cat litter products. This is expected to provide lucrative growth opportunities for players over the forecast timeframe. For instance, in June 2021, Nestlé Purina invested USD 128 million for the expansion of the size and capacity of its cat litter production plant in King William County, Virginia, to respond to the increased consumer demand.

Increasing number of e-commerce stores offering various pet care products is projected to bring bright market opportunities in market over the forecast period.

The internet sales segment of the global cat litter market was valued at USD 557.7 million in 2020. It is anticipated to reach USD 795.8 million by 2026, witnessing a CAGR of 5.8% during the forecast period. According to the National Pet Owners Survey, 2021-2022, officially published by the American Pet Products Association (APPA), about 86% of pet owners reported that they prefer online shopping, which is an increase of 20% compared to the previous year.

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Cat Litter Market Report Coverage

Report Coverage Details
Base Year: 2021 Market Size in 2021: US$ 4,517.30 Mn
Historical Data for: 2017 to 2020 Forecast Period: 2022 to 2030
Forecast Period 2022 to 2030 CAGR: 5.40% 2030 Value Projection: US$ 6,850.00 Mn
Geographies covered:
  • North America: U.S. and Canada
  • Latin America: Brazil, Argentina, Mexico, and Rest of Latin America
  • Europe: Germany, U.K., Spain, France, Italy, Russia, and Rest of Europe
  • Asia Pacific: China, India, Japan, Australia, South Korea, ASEAN, and Rest of Asia Pacific
  • Middle East: GCC Countries, Israel, and Rest of Middle East
  • Africa: South Africa, North Africa, and Central Africa
Segments covered:
  • By Product Type: Clumping, Non-clumping
  • By Raw Material: Clay, Silica
  • By Distribution Channel: Specialized Pet Shops, Internet Sales, Hypermarkets, Other Distribution Channels
Companies covered:

Mars Inc., Nestle SA (Purina), Church & Dwight Co Inc., The Clorox Company, Dr. Elsey’s, Oil-Dri Corporation of America, Pestell Pet Products, Zolux Sas, Cat Litter Company, and Healthy Pet

Growth Drivers:
  • Increasing pet humanization
  • Continuous launch of innovative solution in the market
Restraints & Challenges:
  • Growing cost of raw materials used in production of cat litter products
  • Rising concern over environment and pet health

Global Cat Litter Market Trends:

Growing demand for sustainable products due to rising trend of go green worldwide is projected to positively impact the market of cat litter over the forecast period. For instance, Sustainably Yours Natural Cat Litter designed a new litter packaging. The litter include only two simple, renewable, and sustainable ingredients, namely corn and cassava, which are highly absorbent, completely natural, and stop odor on contact.

Rapid urbanization and increasing disposable income of consumers are other two major factor acting as a trend for cat litter market. These growing trend will favor the market growth over the forecast period. According to the United Nation, all over the world, a growing proportion of the population lives in cities. In 2010, 51.6 per cent lived in urban areas. By 2020, the share of urban population increased to 56.2 per cent. By 2030, the world is projected to have 43 megacities with more than 10 million inhabitants, most of them in developing regions.

Global Cat Litter Market Restraints:

Growing cost of raw materials used in production of cat litter products is expected to hamper the market growth. For instance, Oil Dri Corporation is expecting a hike in its cat litter product prices during the second quarter of the fiscal year 2022, across the United States and Canada.

Rising concern over environment and pet health are other major factors expected to hinder the market growth. For instance, silica which is used in cat litter products has high carbon footprint. Also, it has a negative impact on climate.

Figure 2. Global Cat Litter Market Share (%) in terms of Values, By Raw Material 2021

Cat Litter  | Coherent Market Insights

Global Cat Litter Market Segmentation:

The global cat litter market report is segmented into product type, raw material, distribution channel, and geography

By product type, the market is segmented into clumping and non-clumping. Out of which, Clumping is expected to dominate the global market over the forecast period and this is attributed to the growing demand for clumping litter products due to the fact that they last up to a month without replacing litter completely. Also, key players are focusing on introducing innovative product in clumping products. For instance, in November 2020, Purina launched the first cat litter, Tidy Cats LightWeight Free & Clean, an eco-friendly clumping litter in a durable, refillable container in the United States. The clumping segment of the global cat litter market was valued at USD 2,445.3 million in 2020. It is anticipated to reach USD 3,376.7 million by 2026, witnessing a CAGR of 5.8% during the forecast period.

Non-clumping segment is also expected to witness significant growth in the near future. The segment was valued at USD 1,844.7 million in 2020. It is anticipated to reach USD 2,495.8 million by 2026, witnessing a CAGR of 4.8% during the forecast period.

By raw material, the market is segmented into Clay and Silica. Out of which, Clay is expected to dominate the global market over the forecast period owing to its ability to separate urine efficiently, absorb liquid, and exhibits natural odor control. The clay segment of the global cat litter market was valued at USD 2,166.4 million in 2020. It is anticipated to reach USD 2,959.7 million by 2026, witnessing a CAGR of 5.6% during the forecast period.           

Silica segment is also expected to witness significant growth in the near future. The silica segment of the global cat litter market was valued at USD 2,123.5 million in 2020. It is anticipated to reach USD 2,912.8 million by 2026, witnessing a CAGR of 5.2% during the forecast period.

By distribution channel, the market is segmented into specialized pet shops, internet sales, hypermarkets, and other distribution channels. Out of which, Specialized Pet Shops is expected to dominate the global market over the forecast period. These shops are preferred as one-stop solutions for all pet-related requirements. Moreover, owners that are new to ownership mostly preferred specialized pet shops.

Hypermarkets segment is also expected to witness significant growth in the near future. For instance, Hypermarkets, such as Target, Walmart, Carrefour, and Kmart, offers wide range of cat litter products as part of their broader, one-stop- shopping experience for their customers. The hypermarkets segment of the global cat litter market was valued at USD 1,544.4 million in 2020. It is anticipated to reach USD 2,090.6 million by 2026, witnessing a CAGR of 5.3% during the forecast period.

Global Cat Litter Market: Key Developments

In September 2021, Mars pet care division acquired the American cat litter company Pretty Litter in a deal worth USD 1.0 million. Pretty Litter products were made of super absorbent, lightweight silica gel, and changed color. Through this acquisition, the company could improve its market in the Cat Litter segment.

In October 2020, The Mars Company launched CATSAN Hygiene Plus non-clumping litter brand in India and will be available on Amazon India’s website. This could be a great addition to India’s product portfolio, thus, having a strong presence in the Indian market.

 In October 2021, The Nestle SA (PURINA) expanded the capacity and production capabilities worth USD 250 million for tidy cat litter products in Missouri, United States, which was announced in Feb 2019. This was due to the strong growth for tidy cat litter products over the years, and hence, expanding the operations will play a crucial role for the cat owners to provide innovative products with superior quality.

In June 2021, The Nestle SA (PURINA) moved forward on a project worth USD 128 million to increase the size and capacity of the cat litter production plant in King William County, Virginia.  This investment provides an opportunity to strengthen the operations and deliver innovative and sustainable litter solutions to cat owners.

In November 2020, Cat litter Purina Tidy Cats launched Light Weight Free & Clean cat litter with sustainable refillable packaging available via Loop, a global shopping platform for foods and household goods aimed at eliminating waste through the use of reusable and refillable packaging. The new offering allows cat owners to get the litter in a newly designed durable and refillable jug. This, in turn, increases the company’s sustainability strategy.

Global Cat Litter Market: Key Companies Insights

The global cat litter market is highly competitive. This is attributed to continuous launch of new technologies due to ongoing R &D and efforts by value chain participants. Moreover, key players are adopting various business growth strategies in order to expand their presence on regional as well as global basis. Some of the key players in the global cat litter market are Mars Inc., Nestle SA (Purina), Church & Dwight Co Inc., The Clorox Company, Dr. Elsey’s, Oil-Dri Corporation of America, Pestell Pet Products, Zolux Sas, Cat Litter Company, and Healthy Pet

*Definition: Cat litter are products that makes life easier of pet owner. There are two basic types of cat litter: clumping litter and non-clumping litter. Both types have advantages and disadvantages. Clumping litter is easier to push aside and may not be the best choice for cats who have a habit of eating their litter. On the other hand, non-clumping litter creates less dust and is more natural-looking.

Cat litter is available in a variety of different types. Some types are clumping, while others are non-clumping. Cat litter has traditionally been made of clay, a natural mineral that absorbs moisture. This clay is not flushable, so some brands have turned to alternative materials, like silica crystals. But clay has the disadvantage of taking much longer to biodegrade. Moreover, it can be dusty and hard to carry.

Market Dynamics:

Growing cat ownership is one of the key factors driving growth of the global cat litter market. According to the Canine Journal, in 2018, there were an estimated 470 million pet dogs and 370 million pet cats worldwide. In 2020, there were an estimated 89.82 million pet dogs in Europe and in 2017, there were an estimated 84.6 million pet dogs in China, with the population estimated to exceed 136 million by 2022. In 2019-2020, 67% of U.S. households owned a pet, which is an estimated 84.9 million homes. Also, increasing disposable income is another key factor expected to drive the growth of this market.

On the other hand, increasing cost of raw materials is projected to hamper the cat litter market growth.

Key features of the study:

  • This report provides in-depth analysis of the global cat litter market, and provides market size (US$ Million) and compound annual growth rate (CAGR%) for the forecast period (2022–2030), considering 2021 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends,  regional outlook, and competitive strategies adopted by key players
  • It profiles key players in the global cat litter market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
  • Key companies covered as a part of this study include Mars Inc., Nestle SA (Purina), Church & Dwight Co Inc., The Clorox Company, Dr. Elsey’s, Oil-Dri Corporation of America, Pestell Pet Products, Zolux Sas, Cat Litter Company, and Healthy Pet
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
  • The global cat litter market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global cat litter market

Detailed Segmentation:

  • Global Cat Litter Market, By Product Type:
    • Clumping
    • Non-clumping
  • Global Cat Litter Market, By Raw Material:
    • Clay
    • Silica
  • Global Cat Litter Market, By Distribution Channel:
    • Specialized Pet Shops
    • Internet Sales
    • Hypermarkets
    • Other Distribution Channels
  • Global Cat Litter Market, By Geography:
    • North America
    • Europe
    • Asia-Pacific
    • South America
    • Middle East & Africa
  • Company Profiles:
    • Mars Inc.
    • Nestle SA (Purina)
    • Church & Dwight Co Inc.
    • The Clorox Company
    • Elsey’s
    • Oil-Dri Corporation of America
    • Pestell Pet Products
    • Zolux Sas
    • Cat Litter

Frequently Asked Questions

The global cat litter market size is estimated to be valued at US$ 4,517.30 Million in 2021 and is expected to exhibit a CAGR of 5.40% between 2022 and 2030.
Increasing pet humanization and continuous launch of innovative solution in the market are fuelling the growth of the market.
The Silica segment is the leading component segment in the market.
Growing cost of raw materials used in production of cat litter products and rising concern over environment and pet health are the major factors restraining growth of the market.
Mars Inc., Nestle SA (Purina), Church & Dwight Co Inc., The Clorox Company, Dr. Elsey’s, Oil-Dri Corporation of America, Pestell Pet Products, Zolux Sas, Cat Litter Company, and Healthy Pet

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