Impact Analysis of Covid-19
The complete version of the Report will include the impact of the COVID-19, and anticipated change on the future outlook of the industry, by taking into the account the political, economic, social, and technological parameters.
Market Insight- Global Computer Keyboards Market
A computer keyboard is a primary input device that is used with a personal computer (PC) or a laptop. Similar to a typewriter, keyboard keys have characters engraved or printed on them, with each corresponding to a single written symbol. These keys are marked with alphabetical letters, numbers, symbols, and punctuations to perform different types of functions. An ergonomic computer keyboard is designed with ergonomic considerations, in order to minimize muscle strain and other concerning problems. Few of the keyboards available in the market have a fixed layout, whereas others are movable in nature. Increasing awareness about musculoskeletal disorders (MSDs) and repetitive strain injuries (RSIs) has increased the adoption of ergonomic computer keyboards among small and medium enterprises dealing with several industry verticals such as IT, oil & gas, energy, and communications.
The global computer keyboards market was valued at US$ 5,178.6 Mn in terms of value and expected to grow at a CAGR of 2.3% during the forecast period.
Market Dynamic- Driver
- Increasing demand for augmented comfort due to repetitive task is expected to drive growth of the global computer keyboards market during the forecast period
Different jobs or tasks involved repetitive motion or uncomfortable posture or positioning of fingers and arms. Such positions and tasks lead to certain amount of strain on muscles and can cause severe damage in the long term. According to research conducted by Kinesis Corporation, typing 60 wpm equates to 18,000 repetitive keystrokes per hour. Moreover, Results of Repetitive Strain Injury (RSI) research suggests that manual labor, constant use of modern services, and office work are the major originators of repetitive strain in the modern world. According to the same source, in Canada alone, around 2.3 million adults are crippled by RSIs or musculoskeletal disorders (MSDs). Hence, these factors are expected to drive the market growth over the forecast period.
- Advent of low-price high quality products, owing to intense competitive is expected to propel the global computer keyboards market growth over the forecast period
Growing demand for ergonomics in the corporate sector combined various companies manufacturing keyboards focusing on ergonomic keyboards that are expected to support the market growth over the forecast period. Local vendors are providing high-quality, low-price ergonomic products, which has compelled international players to provide similar products, in order to expand their consumer base and gain competitive edge in the market. Hence, such availability of low-price and high quality products is expected to accelerate the market growth in the near future. Some new entrants in this industry include Matias Corporation, Oyster Ergonomics, and Logitech International SA.
Asia Pacific region dominated the global computer keyboards market in 2019, accounting for 31.3% share in terms of volume, followed by Western Europe and Latin America, respectively.
Source: Coherent Market Insights
Market Dynamics- Restraints
- Rising promotion of healthy typing techniques worldwide is expected to restrain growth of the global computer keyboards market during the forecast period
Many organizations involved in promotion of healthcare and medical benefits of healthy typing practices instead of ergonomically designed products. Many experts support perfect postures such as deviation (sideways bending at the wrist) or pronation (working with palms facing the floor). This is typically due to marketing of various ergonomic keyboards offered by regional providers being the most ideal products. However, some ergonomic keyboard manufacturers do not offer rebound feature, which affects the user’s health and reduces the life expectancy of the products. This, in turn, is expected to restrain growth of the global computer keyboards market in the near future.
- Keyboards with non-standard layouts are expected to hinder the global computer keyboards market growth over the forecast period
Ergonomic keyboards with non-standard layouts can be confusing for the user. Keys such as end, delete, and home keys are not located at the same position as the traditional keyboards. Function keys (F1-F12) and escape keys are smaller in size as compared to that of conventional keyboards, making it confusing for the user. Furthermore, testimonials from medical professionals suggest that keyboard design is crucial to ensure painless and comfortable usage, in order to reduce RSIs. Vertical keyboards could cause a considerable amount of confusion and discomfort and could possibly be lacking in terms of ability to support user’s palms, which is essential while attempting to type with hands in the vertical position. Moreover, images offered by experts related to the ideal hand position contradict what is required while typing on vertical keyboards. Therefore, these factors are expected to hamper the market growth in the near future.
- Growing advertisement and promotional activities to create awareness regarding ergonomic keyboards is expected to pose lucrative business opportunity
Promotional activities are required, in order to increase awareness regarding ergonomic products. In this, the sales of ergonomic products will be increased in comparison with conventional computer keyboards. Ergonomic keyboards are criticized by certain organizations for advertising it as a product that can avoid typing pain and injuries. According to a study ‘Work: A Journal of Prevention, Assessment & Rehabilitation” (funded by National Institute for Occupational Safety and Health)’, around 80% of participants said that they were pain-free irrespective of the keyboard they used. Hence, strengthening the significance of the ergonomics principle among consumers is expected to pose excellent business opportunity for market player in the near future.
- Strengthening presence in untapped markets to present major market opportunity during the forecast period
Various organizations in emerging economies are advertising and promoting the use of ergonomic keyboards at their workplaces. This is owing to decreasing absenteeism and number of complaints from employees related to injuries or strain to hands, wrists, and fingers. According Coherent Market Insights’ analysis, Latin America, Asia Pacific and Japan, and Middle East & Africa are expected to account for 17.6% of the total ergonomics keyboards market volume (in terms of units) by 2025. Hence, such factors are expected to provide major market opportunities in the near future.
Source: Coherent Market Insights
- Advent of innovative ergonomic solutions to accommodate consumer-convenience features is a major trend in the market
Ergonomic keyboards feature interesting aspects such as backlit keys and hot keys. The backlit feature facilitate easier typing in low lighting environment settings, while hot keys option is used to pre-programs or create shortcuts. Many manufacturers are focused on incorporating these features in keyboards, which in turn, is expected to drive the sales of ergonomic keyboards in the near future. For instance, in September 2014, Adesso Inc. introduced ‘Tru-Form 150’ – 3-Colour Illuminated Ergonomic Keyboard. The keyboard offers three qualities – ergonomic design, 3-colour illuminated keys and 2X larger letters – to ensure clarity, and to reduce eye strain when ambient lighting is low.
- Increasing demand for wireless ergonomic keyboards is another major trend in the market
Demand for wireless keyboards has increased significantly in the recent past, especially among tech consultants. These keyboards provide support to users’ wrists and hands as well as provide relatively better comfort as compared to conventional keyboards. For instance, in August 2013, Microsoft Corporation introduced the Sculpt Ergonomic Wireless Desktop Keyboard.
The basic keyboard computer vertical is accounted for 85.3% in 2019 and is expected to grow at a CAGR of 10.5% during the forecast period.
Source: Coherent Market Insights
Value Chain Analysis
Key companies operating in the global computer keyboards market are Logitech International SA, Microsoft Corporation, Datadesk Technologies, Inc., Fentek Industries Inc., Adesso AG, Shenzhen V4 Electronic Co., Ltd., Fellowes Limited, Kinesis Corporation, Gold Touch Enterprise Inc., and Posturite UK Ltd.
- Major market players are focused on product launch, in order to expand their product portfolio. For instance, in October 2019, Logitech International SA launched first ‘Made for Google’ products he Logitech K580 Slim Multi-Device Wireless Keyboard, Chrome OS Edition and the Logitech M355 Portable Wireless Mouse.
- Key companies in the market are involved in product launch, in order to gain competitive edge in the market. For instance, in October 2019, Adesso AG introduced RGB Programmable Mechanical Gaming Keyboard with Detachable Magnetic Palm Rest.