Content Analytics Market by Deployment Model (Cloud, On-Premises), by Application (Text Analytics, Web Analytics, Speech Analytics, Social Media Analytics, Others), by Verticals (BFSI, Healthcare, Retail & Consumer Goods, IT & Telecom, Media & Entertainment, Travel and Hospitality, Government, Others) and Geography - Global Forecast to 2025
- Report code : CMI20808 |
- Industry :
Information and Communication Technology
- Published On : Sep 2017 |
- Pages : 300 Pages |
- Format :
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Global Content Analytics Market
The content analytics software is a tool, which provides insights on market trends, patterns, and product details to an organization with the integration of structured and un-structured data. Increasing demand for unstructured data insights, rising trend of real-time data analytics, and increasing usage of advanced analytics are some of the key drivers for the growth of the global content analytics market.
Growth of unstructured data plays a major role in the growth of content analytics market
Increasing demand for market insights from unstructured data such as documents, call center transcripts, email messages, social media content, and social networking sites has become one of the major factors driving the growth of content analytics market. Content analytics software extract insights from unstructured data with the help of language processing technology combined with a variety of analytical tools. This insights helps company managers, executives, and supervisors to understand the market trend, customer demand, and product description, among others.
The global content analytics market was valued at US$ 1,653.5 million in 2016 and is estimated to witness a CAGR of 23.4 % during the forecast period (2017 – 2025).
Figure 1. Global Content Analytics Market, By Application (2016)
Source: Coherent Market Insights Analysis
Increasing demand for real-time data analytics opens up growth opportunities for the content analytics market
Increasing demand for real-time data analytics from various organizations has become one of the major opportunities for the content analytics market. Owing to advantages such as fast and accurate results and cost-effectiveness, the real-time content analytic solutions witness a high demand in the market. Moreover, stiff competition among the market players has also accelerated the demand for content analytics. Understanding the market trends and customer demand through real-time content analytics helps companies offer their products to customers before the competitor’s launch.
Social media analytics segment is projected to grow with the largest CAGR in the forecast period
On the basis of application, the content analytics market is segmented into text analytics, web analytics, speech analytics, and social media analytics. Social media analytics segment is projected to grow with the largest annual growth rate in the forecast period. Increasing social networking data in the form of text, videos, and images is one of the major drivers, which have augmented the demand for social media analytics software and solutions in various organizations. For example, Facebook, LinkedIn, Twitter, and Google+ are some of the social networking sites. On Facebook, around 300 million photos are uploaded per day, 293,000 statuses are updated, and 510,000 comments are posted in every 60 seconds. This growth of unstructured data in social networking helps companies understand the market trend, customer demand, and new marketing strategy, among others. To extract insights from unstructured data in social networking, social media analytics is necessary and this, in turn, has raised the demand for social media analytic tools.
North America holds a dominant position in the global content analytics market
According to Coherent Market Insights, North America held the dominant position in the global content analytics market in 2016, valued at US$ 774.4 million. The United States and Canada are the major countries driving the market for content analytics in North America region. This is owing to the high adoption of content analytics software and solutions by various organizations operating in these countries. Moreover, the growth of structured and unstructured data through various channels fuel the demand for content analytics market in the region.
The content analytics is a software tool, which helps in extracting and analyzing the structured and unstructured data. Content analytics provides insights to an organization, which helps understand the market trends and customer demand. Global content analytics market has generated a revenue of US$ 1,653.5 million in 2016. By the end of 2025, the content analytics market is projected to reach US$ 10,861.6 million, exhibiting a CAGR of 23.4%.
Market Dynamics
Increasing requirement for real-time data analytics has become one of the major factors driving the content analytics market. Stiff competition in the market has made it necessary for organizations to understand the current market scenario, which, in turn, has driven the demand for real-time data insights. This increase in demand for real-time data insights fuels the requirement for real-time content analytic tools. In addition, growth of unstructured data and high traffic on social networking sites are some of the major driving factors for the growth of global content analytics market.
Market Taxonomy
This report segments the global content analytics market on the basis of deployment model, application, verticals, and geography. On the basis of deployment model, the market is segmented into cloud and on-premises. Based on application, the market is segmented into text analytics, speech analytics, web analytics, and social media analytics. Also, based on verticals, the market is segmented into banking, financial services & insurance, healthcare, retail & consumer goods, IT & telecom, media & entertainment, travel & hospitality, and government
For a comprehensive understanding of market dynamics, the market is analyzed across key geographical regions namely North America, Europe, Asia Pacific, Latin America, Africa, and Middle East. Each of these regions is analyzed based on the market findings across major countries in these regions for a macro-level understanding of the market.
Key features of the study:
- This report provides an in-depth analysis of the content analytics market with market size (US$ Million) and CAGR (%) for the forecast period: 2017 – 2025, considering 2016 as the base year
- It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market.
- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategy adopted by the leading players
- It profiles leading players in the global content analytics market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments, and strategies.
- Key companies covered as a part of this study include Adobe Systems, Inc., Interactive Intelligence Group, Inc., Clarabridge, Inc., International Business Machines (IBM) Corporation, Opentext Corporation, Nice Systems Ltd., Oracle Corporation, SAS Institute, Inc., SAP SE, and Verint Systems.
- Insights from this report will allow marketers and management authorities of companies to make informed decisions with respect to their future product launch, technology upgrades, market expansion, and marketing tactics.
- Various strategy matrices used in analyzing the content analytics market would provide stakeholders vital inputs to make strategic decisions accordingly.
Detailed Segmentation:
- Global Content Analytics Market, By Deployment Model:
- Cloud
- On-Premises
- Global Content Analytics Market, By Application:
- Text Analytics
- Web Analytics
- Speech Analytics
- Social Media Analytics
- Others
- Global Content Analytics Market, By Verticals:
- Banking, Financial Services, and Insurance
- Healthcare
- Retail & Consumer Goods
- IT and Telecom
- Media & Entertainment
- Travel & Hospitality
- Government
- Others
- Global Content Analytics Market, By Geography:
- North America
- By Country
- U.S.
- Canada
- By Segmentation
- By Deployment Model
- Cloud
- On-Premises
- By Application
- Text Analytics
- Web Analytics
- Speech Analytics
- Social Media Analytics
- Others
- By Verticals
- Banking, Financial Services, and Insurance
- Healthcare
- Retail & Consumer Goods
- IT and Telecom
- Media & Entertainment
- Travel & Hospitality
- Government
- Others
- Europe
- By Country
- Germany
- U.K.
- France
- Italy
- Spain
- Russia
- Rest of Europe
- By Segmentation
- By Deployment Model
- Cloud
- On-Premises
- By Application
- Text Analytics
- Web Analytics
- Speech Analytics
- Social Media Analytics
- Others
- By Verticals
- Banking, Financial Services, and Insurance
- Healthcare
- Retail & Consumer Goods
- IT and Telecom
- Media & Entertainment
- Travel & Hospitality
- Government
- Others
- Asia Pacific
- By Country
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest Of Asia Pacific
- By Segmentation
- By Deployment Model
- Cloud
- On-Premises
- By Application
- Text Analytics
- Web Analytics
- Speech Analytics
- Social Media Analytics
- Others
- By Verticals
- Banking, Financial Services, and Insurance
- Healthcare
- Retail & Consumer Goods
- IT and Telecom
- Media & Entertainment
- Travel & Hospitality
- Government
- Others
- Latin America
- By Country
- Brazil
- Mexico
- Rest Of Asia Pacific
- By Segmentation
- By Deployment Model
- Cloud
- On-Premises
- By Application
- Text Analytics
- Web Analytics
- Speech Analytics
- Social Media Analytics
- Others
- By Verticals
- Banking, Financial Services, and Insurance
- Healthcare
- Retail & Consumer Goods
- IT and Telecom
- Media & Entertainment
- Travel & Hospitality
- Government
- Others
- Africa
- By Country
- South Africa
- Central Africa
- North Africa
- By Segmentation
- By Deployment Model
- Cloud
- On-Premises
- By Application
- Text Analytics
- Web Analytics
- Speech Analytics
- Social Media Analytics
- Others
- By Verticals
- Banking, Financial Services, and Insurance
- Healthcare
- Retail & Consumer Goods
- IT and Telecom
- Media & Entertainment
- Travel & Hospitality
- Government
- Others
- Middle East
- By Country
- GCC
- Israel
- Rest Of Middle East
- By Segmentation
- By Deployment Model
- Cloud
- On-Premises
- By Application
- Text Analytics
- Web Analytics
- Speech Analytics
- Social Media Analytics
- Others
- By Verticals
- Banking, Financial Services, and Insurance
- Healthcare
- Retail & Consumer Goods
- IT and Telecom
- Media & Entertainment
- Travel & Hospitality
- Government
- Others
- Company Profiles
- Adobe Systems, Inc.
- Company Overview *
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- Clarabridge, Inc.
- Interactive Intelligence Group, Inc.
- International Business Machines (IBM) Corporation
- Nice Systems Ltd.
- Opentext Corporation
- Oracle Corporation
- SAP SE
- SAS Institute, Inc.
- Verint Systems
“*” marked represents similar segmentation in other categories in the respective section.
Table of Contents
- Research Objective and assumption
- Research Objectives
- Assumptions
- Abbreviations
- Market Purview
- Report Description
- Market Definition and Scope
- Executive Summary
- Market Snippet By Deployment Model
- Market Snippet By Application
- Market Snippet By Vertical
- Market Snippet By Region
- Coherent Opportunity Map (COM)
- Market Dynamics, Regulations, and Trends Analysis
- Market Dynamics
- Drivers
- Restraints
- Market Opportunities
- Regulatory Scenario
- Industry Trend
- Epidemiology/Prevalence/Incidence
- Merger and Acquisitions
- New Product Approvals/Launch
- Promotion and Marketing Initiatives
- Global Content Analytics Market, By Deployment Model, 2015 - 2025 (USD Million)
- Introduction
- Market Share Analysis, 2016 and 2025 (%)
- Segment Trends
- Cloud
- Introduction
- Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (USD Million)
- On-Premises
- Introduction
- Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (USD Million)
- Basis Point Analysis
- Global Content Analytics Market, By Application, 2015 - 2025 (USD Million)
- Introduction
- Market Share Analysis, 2016 and 2025 (%)
- Segment Trends
- Text Analytics
- Introduction
- Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (USD Million)
- Web Analytics
- Introduction
- Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (USD Million)
- Speech Analytics
- Introduction
- Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (USD Million)
- Social Media Analytics
- Introduction
- Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (USD Million)
- Others
- Introduction
- Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (USD Million)
- Basis Point Analysis
- Global Content Analytics Market, By Vertical, 2015 - 2025 (USD Million)
- Introduction
- Market Share Analysis, 2016 and 2025 (%)
- Segment Trends
- Banking, Financial Services, and Insurance
- Introduction
- Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (USD Million)
- Healthcare
- Introduction
- Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (USD Million)
- Retail & Consumer Goods
- Introduction
- Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (USD Million)
- IT & Telecom
- Introduction
- Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (USD Million)
- Media & Entertainment
- Introduction
- Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (USD Million)
- Travel & Hospitality
- Introduction
- Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (USD Million)
- Government
- Introduction
- Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (USD Million)
- Others
- Introduction
- Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (USD Million)
- Basis Point Analysis
- Global Content Analytics Market, By Regions, 2015 - 2025 (USD Million)
- Introduction
- Market Share Analysis, By Region, 2016 and 2025 (%)
- Y-O-Y Growth Analysis, For Regions, 2015 - 2025
- North America
- By Country
- U.S.
- Canada
- By Segment
- Market Size and Forecast, By Deployment Model, 2015 - 2025 (USD Million)
- Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
- Market Size and Forecast, By Vertical, 2015 - 2025 (USD Million)
- Europe
- By Country
- Germany
- UK
- France
- Italy
- Spain
- Russia
- Rest of Europe
- By Segment
- Market Size and Forecast, By Deployment Model, 2015 - 2025 (USD Million)
- Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
- Market Size and Forecast, By Vertical, 2015 - 2025 (USD Million)
- Asia Pacific
- By Country
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest Of Asia Pacific
- By Segment
- Market Size and Forecast, By Deployment Model, 2015 - 2025 (USD Million)
- Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
- Market Size and Forecast, By Vertical, 2015 - 2025 (USD Million)
- Latin America
- By Country
- Brazil
- Mexico
- Rest Of Asia Pacific
- By Segment
- Market Size and Forecast, By Deployment Model, 2015 - 2025 (USD Million)
- Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
- Market Size and Forecast, By Vertical, 2015 - 2025 (USD Million)
- Africa
- By Country
- South Africa
- Central Africa
- North Africa
- By Segment
- Market Size and Forecast, By Deployment Model, 2015 - 2025 (USD Million)
- Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
- Market Size and Forecast, By Vertical, 2015 - 2025 (USD Million)
- Middle East
- By Country
- GCC
- Israel
- Rest Of Middle East
- By Segment
- Market Size and Forecast, By Deployment Model, 2015 - 2025 (USD Million)
- Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
- Market Size and Forecast, By Vertical, 2015 - 2025 (USD Million)
- Competitive Landscape
- Company Profiles
- Adobe Systems, Inc.
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- Interactive Intelligence Group, Inc.
- Clarabridge, Inc.
- International Business Machines (IBM) Corporation
- Opentext Corporation
- Nice Systems Ltd.
- Oracle Corporation
- SAS Institute, Inc.
- SAP SE
- Verint Systems.
- Analyst Views
- Section
- References
- Research Methodology
- About us and Sales Contact
*Browse all the market data tables and figures on "Content Analytics (CGM) Market - Global forecast to 2025”.
Research Methodology
Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:
- Primary Research (Trade Surveys and Experts Interviews)
- Desk Research
- Proprietor Data Analytics Model
In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.
Coherent Market Insights desk research is based on a principle set of research techniques:
- National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
- Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.
Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:
- Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
- Trade association, National and international media and trade press.
- Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
- Scientific journals, and other technical magazines and whitepapers.
Preliminary Data Mining
The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.
Data Standardization:
Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.
Coherent Statistical model
We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:
- Micro-economic indicators
- Macro-economic indicators
- Environmental indicators
- Socio-political indicators
- Technology indicators
Data Processing
Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.
Data Validation
This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:
- It provides first-hand information on the market dynamics, outlook, and growth parameters.
- Industry experts validates the estimates which helps the company to cement the on-going research study.
- Primary research includes online surveys, face-to face interviews, and telephonic interviews.
The primary research is conducted with the ecosystem players including, but not limited to:
- Raw Material Suppliers
- Manufacturers
- System Integrators
- Distributors
- End-users
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