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Impact Analysis of Covid-19

The complete version of the Report will include the impact of the COVID-19, and anticipated change on the future outlook of the industry, by taking into the account the political, economic, social, and technological parameters.

Data monetization is a process of sharing data between companies. It is the process of using data to generate revenue or create revenue-generating streams. There are two types of data monetization i.e. direct and indirect monetization. Direct monetization is the process of selling raw data. In this process, companies can generate revenue by selling data directly to other companies or third parties. Direct monetization means selling companies' analysis, bartering, or trading data and creating one or more application programming interface (API). In indirect monetization, companies are analyzing their own data to create insights that will improve their business performance. Indirect monetization helps companies to improve efficiency, reduce cost, develop new products and services, and discover new customer types and business categories among others.

The global data monetization market is expected to witness significant growth during the forecast period (2020–2027) due to an increase in large volumes of data and low cost of data storage. Data is used by many companies to improve and increase sales. Increasing digital technologies is expected to generate a huge amount of data and drive demand for data monetization. Digital technologies are used by companies to collect huge amounts of data such as consumer demographics, product preferred, and sales performance. The 5G technologies will be adopted in the near future and generate large volume of data that can be used to get meaningful insights. Moreover, a large volume of data creates many business opportunities. For instance, Microsoft launched new Azure data share service for its customers to easily share data with their partners and business customers. Every organization can collect and leverage information due to the rising demand for internet of things (IoT) and other connected devices. According to Coherent Market Insights analysis, moving of data across international borders increased global GDP by US$ 2.9 trillion in 2014. Furthermore, the cheapest cost of data storage adds value and encourages an organization to adopt data monetization tools in future. In order to deal with a large amount of data, companies are adopting data monetization techniques and fueling market growth during the forecast period.

The major factor restraining growth of the global data monetization market is the varying structure of regulatory policies. There is a need to share accurate and collaborated data details with employees in order to generate valuable insights. New policies are implemented by regulatory bodies and all the organization have to follow these regulation and policies. This process is time consuming and authorities must be aware of changed policies For instance, the General Data Protection Regulation (GDPR) is approved by the European Union parliament that has replaced Directive 95/46/EC. After the implementation of GDPR, organizations have to constantly change their data monetization tools to keep up with changing policies. This is expected to hinder the growth of the data monetization market during the forecast period.

Data Monetization Market - Impact of Coronavirus (Covid-19) Pandemic

The COVID-19 pandemic is expected to slow down the growth of the market during the forecast period. Due to the pandemic, several industries have witnessed significant shift in their businesses thereby impacting the growth of the data monetization market. Government agencies are leveraging the COVID-19 tracker dashboard available from IBM Corporation, Microsoft, covidvisualizer.com, and others to contain the spread of the COVID-19 pandemic. The increasing demand for media and entertainment is also creating demand for streaming services. For instance, Netflix reached 16.2 billion subscribers during the pandemic. However, network slowdown and analytics strategies are not able to handle increased traffic and create challenges for data streaming companies to monetize this data.

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Data Monetization Market Report Coverage

Report Coverage Details
Base Year: 2019 Market Size in 2019: US$ 2.4 Bn
Historical Data for: 2017 to 2019 Forecast Period: 2020 to 2027
Forecast Period 2020 to 2027 CAGR: 24.9% 2027 Value Projection: US$ 12.3 Bn
Geographies covered:
  • North America: U.S. and Canada
  • Latin America: Brazil, Argentina, Mexico, and Rest of Latin America
  • Europe: Germany, U.K., Spain, France, Italy, Russia, and Rest of Europe
  • Asia Pacific: China, India, Japan, Australia, South Korea, ASEAN, and Rest of Asia Pacific
  • Middle East and Africa: GCC Countries, South Africa, and Rest of Middle East and Africa
Segments covered:
  • By Component: Tools and Services
  • By Deployment Type: On-premise and Cloud-based
  • By Organization Size: SMEs and Large Enterprises
  • By Vertical: Government & Defense, BFSI, IT & Telecom, Healthcare, Retail, Manufacturing, Energy & Utility, and Others
Companies covered:

Cisco Systems Inc. (US), Google, Inc., Microsoft, Inc., IBM Corporation, Microsoft, Salesforce.com, inc., Oracle, Infosys Limited, SAP, SAS Institute Inc., Sisense Inc., QlikTech International AB, Domo, Inc., Virtusa Corporation, Accenture, Reltio, Openwave Mobility Inc., Thales Group, Adastra Corporation, Ness Technologies, Inc., NetScout Systems, Inc., Paxata, Inc. and others

Growth Drivers:
  • The increasing adoption of advanced technologies such as 5G and IoT
  • Increasing volume of data
Restraints & Challenges:
  • Varying structure of regulatory policies

North America is expected to hold dominant position in the global data monetization market during the forecast period

Statistics:

North America held a dominant position in the global data monetization market in 2019, accounting for 41.2% share in terms of value, followed by Asia Pacific and Europe.

Figure 1: Global Data Monetization Market Share (%), By Region, 2019

Data Monetization  | Coherent Market Insights

North America is expected to account for the largest market share during the forecast period owing to the presence of key players in the region such as Salesforce.com, Inc., Microsoft, IBM Corporation, and Oracle. For instance, in November 2019, Oracle launched cloud native deployment option for Billing and Revenue Management (BRM). The BRM deployment option provides modern solutions to market leaders to quickly monetize 5G, IoT services and future digital models. This cloud native tool helps business organizations to design, test and deploy new services. Organizations can optimize their operations by managing business growth by taking advantage of public and private cloud infrastructure.

Asia Pacific is expected to exhibit highest growth during the forecast period owing to the increasing adoption of big data technologies, artificial intelligence (AI) and IoT technologies in this region. Major economies such as China, Japan, India, Australia, and Singapore are expected to drive high growth of the market in Asia Pacific. For instance, in September 2018, Infosys Limited, an Indian multinational company that provides consulting and outsourcing services announced a partnership with Google Cloud, a platform provided by Google, Inc. Through this partnership, Google Cloud will provide solutions and services to Infosys on Google Cloud Platform (GCP) to digitalize the data supply chain such as Analytics Workbench and will deliver end-to-end services of data supply chain on GCP. These solution help businesses modernize their IT infrastructure and move to Cloud and use their insights to increase digital journey and business growth.

The large enterprises segment is expected to drive the market growth during the forecast period.

On the basis of organization size, the large enterprises segment is expected to hold dominant position in the global data monetization market during the forecast period.  Large enterprises consist of large corporate networks and can generate large revenue streams. Hence, large volume of data is generated by large enterprises and these organization prefer to implement monetization services on-premise. The on-premise deployment type can help organizations increase profits and maintain confidentiality of data. For instance, Salesforce.com, Inc., an American software company, launched Salesforce data studio, a data sharing platform that is designed to connect data owners with buyers and create new marketing opportunities to securely monetize their data assets and empower data owners to directly provide their data to buyers.

Figure 2: Global Data Monetization Market Value (US$ Bn) Analysis and Forecast, 2017 - 2027

Data Monetization  | Coherent Market Insights

The global data monetization market was valued at US$ 2.4 Bn in 2019 and is expected to reach US$ 12.3 Bn by 2027 at a CAGR of 21.9% between 2020 and 2027.

Major players operating in the global data monetization market are Cisco Systems Inc. (US), Google, Inc., Microsoft, Inc., IBM Corporation, Microsoft, Salesforce.com, inc., Oracle, Infosys Limited, SAP, SAS Institute Inc., Sisense Inc., QlikTech International AB, Domo, Inc., Virtusa Corporation, Accenture, Reltio, Openwave Mobility Inc., Thales Group, Adastra Corporation, Ness Technologies, Inc., NetScout Systems, Inc., Paxata, Inc. and others.

Data monetization is a process of generating measurable economic benefits from available data sources such as analytics. Data monetization converts unstructured or unused data of an organization into meaningful insights. Data monetization helps organizations to reduce data storage costs and increases the revenue by converting unstructured data into valuable insights based on the requirement. Monetization can be done in two ways; direct and indirect. Direct data monetization involves selling direct access of data to third parties. Companies can sell data in raw form or sell already transformed data. Indirect data monetization is a process where data-based optimization are involved and data is transformed into meaningful reports which helps in improving the business of organization. For instance, a telecommunication company with a large volume of data can either sell raw data or data by converting into meaningful insight. The data monetization market growth is driven by the increase in large volume of data across many industries.

Market Dynamics

The global data monetization market is expected to grow significantly during the forecast period owing to technological advancements in big data and analytical solutions. Players operating in this market are developing advanced technology to monetize their assets as data is considered an integral asset of multiple organizations. Enterprises are generating huge amounts of network data, device data, customer behavior data that can be turned into profitable revenue through data monetization integrated and advanced big data technologies. For instance, Accenture Plc, a Dublin-based multinational professional services company, launched Network Decision Platform, a cloud-based solution that provides network operators insights on how to compete with 5G services. This platform is leveraging machine learning, big data analytics and artificial intelligence to drive meaningful insights from the data. Furthermore, continuous technological advancements in big data technologies are fueling market growth.

Furthermore, major players across different regions are focusing on developing products with new features and latest technology to gain a competitive edge in the market. Industries are developing solutions and services with new features to cater to demand from end users. For instance, Samsung, launched Samsung ARTIK, a new service to monetize data shared by IoT devices. Device manufacturers and service providers are generating revenue directly from devices and services.

Key features of the study:

  • This report provides in-depth analysis of global data monetization market size (US$ Billion) and compound annual growth rate (CAGR %) for the forecast period (2020– 2027), considering 2019 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, regional outlook, and competitive strategies adopted by the leading  market players
  • It profiles leading players in the global data monetization market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, market capital, key developments, strategies, and future plans
  • Companies covered as a part of this study are Cisco Systems Inc. (US), Google, Inc., Microsoft, Inc., IBM Corporation, Microsoft, Salesforce.com, Inc., Oracle, Infosys Limited, SAP, SAS Institute Inc., Sisense Inc., QlikTech International AB, Domo, Inc., Virtusa Corporation, Accenture, Reltio, Openwave Mobility Inc., Thales Group, Adastra Corporation, Ness Technologies, Inc., NetScout Systems, Inc., Paxata, Inc. and others
  • Insights from this report would allow marketers and management authorities of companies to make informed decisions regarding future product launches, product upgrades, market expansion, and marketing tactics
  • The global data monetization market report caters to various stakeholders in this industry including investors, suppliers, managed service providers, third-party service providers, distributors, new entrants, and value-added resellers
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global data monetization market.

Detailed Segmentation

  • Global Data Monetization Market, By Component:
    • Tools
    • Services
  • Global Data Monetization Market, By Deployment Type:
    • On-premise
    • Cloud-based
  • Global Data Monetization Market, By Organization Size:
    • SMEs
    • Large Enterprises
  • Global Data Monetization Market, By Vertical:
    • Government & Defense
    • BFSI
    • IT & Telecom
    • Healthcare
    • Retail
    • Manufacturing
    • Energy & Utility
    • Others
  • Global Data Monetization Market, By Region:
    • North America
      • By Component:
        • Tools
        • Services
      • By Deployment Type:
        • On-premise
        • Cloud-based
      • By Organization Size:
        • SMEs
        • Large Enterprises
      • By Vertical:
        • Government & Defense
        • BFSI
        • IT & Telecom
        • Healthcare
        • Retail
        • Manufacturing
        • Energy & Utility
        • Others
      • By Country:
        • U.S.
        • Canada
    • Europe
      • By Component:
        • Tools
        • Services
      • By Deployment Type:
        • On-premise
        • Cloud-based
      • By Organization Size:
        • SMEs
        • Large Enterprises
      • By Vertical:
        • Government & Defense
        • BFSI
        • IT & Telecom
        • Healthcare
        • Retail
        • Manufacturing
        • Energy & Utility
        • Others
      • By Country:
        • Germany
        • U.K.
        • France
        • Italy
        • Spain
        • Russia
        • Rest of Europe
    • Asia Pacific
      • By Component:
        • Tools
        • Services
      • By Deployment Type:
        • On-premise
        • Cloud -based
      • By Organization Size:
        • SMEs
        • Large Enterprises
      • By Vertical:
        • Government & Defense
        • BFSI
        • IT & Telecom
        • Healthcare
        • Retail
        • Manufacturing
        • Energy & Utility
        • Others
      • By Country:
        • China
        • India
        • Japan
        • Australia
        • South Korea
        • ASEAN
        • Rest of Asia Pacific
    • Latin America
      • By Component:
        • Tools
        • Services
      • By Deployment Type:
        • On-premise
        • Cloud-based
      • By Organization Size:
        • SMEs
        • Large Enterprises
      • By Vertical:
        • Government & Defense
        • BFSI
        • IT & Telecom
        • Healthcare
        • Retail
        • Manufacturing
        • Energy & Utility
        • Others
      • By Country:
        • Brazil
        • Mexico
        • Argentina
        • Rest of Latin America
    • Middle East and Africa
      • By Component:
        • Tools
        • Services
      • By Deployment Type:
        • On-premise
        • Cloud-based
      • By Organization Size:
        • SMEs
        • Large Enterprises
      • By Vertical:
        • Government & Defense
        • BFSI
        • IT & Telecom
        • Healthcare
        • Retail
        • Manufacturing
        • Energy & Utility
        • Others
      • By Country/Region:
        • GCC Countries
        • South Africa
        • Rest of Middle East and Africa
  • Company Profiles
    • Cisco Systems, Inc.
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Key Strategies
      • Recent Developments/ Updates
    • Google, Inc.
    • Microsoft, Inc.
    • IBM Corporation
    • Microsoft
    • com, Inc.
    • Oracle
    • Infosys Limited
    • SAP
    • SAS Institute Inc.
    • Sisense Inc.
    • QlikTech International AB
    • Domo, Inc.
    • Virtusa Corporation
    • Accenture
    • Reltio
    • Openwave Mobility Inc.
    • Thales Group
    • Adastra Corporation
    • Ness Technologies, Inc.
    • NetScout Systems, Inc.
    • Paxata, Inc.

 “*” marked represents similar segmentation in other categories in the respective section.

Table of Contents

  1. Research Objectives and Assumptions
    • Research Objectives
    • Assumptions
    • Abbreviations
  2. Market Purview
    • Report Description
      • Market Definition and Scope
    • Executive Summary
      • Market Snippet, By Component
      • Market Snippet, By Deployment Type
      • Market Snippet, By Organization Size
      • Market Snippet, By Vertical
      • Market Snippet, By Region
    • Coherent Opportunity Map (COM)
  3. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
      • Restraints
      • Market Opportunities
      • Regulatory Scenario
      • Industry Trend
      • Merger and Acquisitions
      • New system Launch/Approvals
      • Value Chain Analysis
      • Porter’s Analysis
      • PEST Analysis
    • Impact of COVID-19
  4. Global Data Monetization Market, By Component, 2020-2027 (US$ Billion)
    • Introduction
      • Market Share Analysis, 2020 and 2027 (%)
      • Segment Trends
    • Tools
      • Introduction
      • Market Size and Forecast, 2020–2027, (US$ Billion)
    • Services
      • Introduction
      • Market Size and Forecast, 2020–2027, (US$ Billion)
  5. Global Data Monetization Market, By Deployment Type, 2020-2027 (US$ Billion)
    • Introduction
      • Market Share Analysis, 2020 and 2027 (%)
      • Segment Trends
    • On-premise
      • Introduction
      • Market Size and Forecast, 2020–2027, (US$ Billion)
    • Cloud-based
      • Introduction
      • Market Size and Forecast, 2020–2027, (US$ Billion)
  6. Global Data Monetization Market, By Organization Size, 2020-2027 (US$ Billion)
    • Introduction
      • Market Share Analysis, 2020 and 2027 (%)
      • Segment Trends
    • SMEs
      • Introduction
      • Market Size and Forecast, 2020–2027, (US$ Billion)
    • Large Enterprises
      • Introduction
      • Market Size and Forecast, 2020–2027, (US$ Billion)
  7. Global Data Monetization Market, By Vertical, 2020-2027 (US$ Billion)
    • Introduction
      • Market Share Analysis, 2020 and 2027 (%)
      • Segment Trends
    • Government & Defense
      • Introduction
      • Market Size and Forecast, 2020–2027, (US$ Billion)
    • BFSI
      • Introduction
      • Market Size and Forecast, 2020–2027, (US$ Billion)
    • IT & Telecom
      • Introduction
      • Market Size and Forecast, 2020–2027, (US$ Billion)
    • Healthcare
      • Introduction
      • Market Size and Forecast, 2020–2027, (US$ Billion)
    • Retail
      • Introduction
      • Market Size and Forecast, 2020–2027, (US$ Billion)
    • Manufacturing
      • Introduction
      • Market Size and Forecast, 2020–2027, (US$ Billion)
    • Energy & Utility
      • Introduction
      • Market Size and Forecast, 2020–2027, (US$ Billion)
    • Others
      • Introduction
      • Market Size and Forecast, 2020–2027, (US$ Billion)
  8. Global Data Monetization Market, By Region, 2020-2027 (US$ Billion)
    • Introduction
      • Market Share Analysis, By Region, 2020 and 2027 (%)
    • North America
      • Regional Trends
      • Market Size and Forecast, By Component , 2020–2027 (US$ Billion)
      • Market Size and Forecast, By Deployment Type , 2020–2027 (US$ Billion)
      • Market Size and Forecast, By Organization Size, 2020–2027 (US$ Billion)
      • Market Size and Forecast, By Vertical, 2020–2027 (US$ Billion)
      • Market Share Analysis, By Country, 2020 and 2027 (%)
        • U.S.
        • Canada
    • Europe
      • Regional Trends
      • Market Size and Forecast, By Component , 2020–2027 (US$ Billion)
      • Market Size and Forecast, By Services, 2020–2027 (US$ Billion)
      • Market Size and Forecast, By Organization Size, 2020–2027 (US$ Billion)
      • Market Size and Forecast, By Vertical, 2020–2027 (US$ Billion)
      • Market Share Analysis, By Country, 2020 and 2027 (%)
        • U.K.
        • Germany
        • Spain
        • Italy
        • France
        • Russia
        • Rest of Europe
    • Asia Pacific
      • Regional Trends
      • Market Size and Forecast, By Component , 2020–2027 (US$ Billion)
      • Market Size and Forecast, By Deployment Type , 2020–2027 (US$ Billion)
      • Market Size and Forecast, By Organization Size, 2020–2027 (US$ Billion)
      • Market Size and Forecast, By Vertical, 2020–2027 (US$ Billion)
      • Market Share Analysis, By Country, 2020 and 2027 (%)
        • China
        • India
        • Japan
        • ASEAN
        • Australia
        • South Korea
        • Rest of Asia Pacific
    • Latin America
      • Regional Trends
      • Market Size and Forecast, By Component , 2020–2027 (US$ Billion)
      • Market Size and Forecast, By Deployment Type , 2020–2027 (US$ Billion)
      • Market Size and Forecast, By Organization Size, 2020–2027 (US$ Billion)
      • Market Size and Forecast, By Vertical, 2020–2027 (US$ Billion)
      • Market Share Analysis, By Country, 2020 and 2027 (%)
        • Brazil
        • Argentina
        • Mexico
        • Rest of Latin America
    • Middle East and Africa
      • Regional Trends
      • Market Size and Forecast, By Component , 2020–2027 (US$ Billion)
      • Market Size and Forecast, By Deployment Type , 2020–2027 (US$ Billion)
      • Market Size and Forecast, By Organization Size, 2020–2027 (US$ Billion)
      • Market Size and Forecast, By Vertical, 2020–2027 (US$ Billion)
      • Market Share Analysis, By Country/Region, 2020 and 2027 (%)
        • South Africa
        • GCC Countries
        • Rest of the Middle East and Africa
  9. Competitive Landscape
    • Company Profiles
      • Cisco Systems, Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Google, Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Microsoft, Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • IBM Corporation
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Microsoft
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • com, Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Oracle
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Infosys Limited
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • SAP
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • SAS Institute Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Sisense Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • QlikTech International AB
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Domo, Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Virtusa Corporation
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Accenture
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Reltio
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Openwave Mobility Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Thales Group
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Adastra Corporation
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Ness Technologies, Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • NetScout Systems, Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Paxata, Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
    • Analyst Views
  10. Section
    • References
    • Research Methodology
    • About us and Sales Contact

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Frequently Asked Questions

The global data monetization market is expected to reach US$ 5.8 billion by 2022.
The growing volume of data and less data storage is expected to drive growth of the data monetization market during the forecast period.
The large enterprises segment held the largest market share among verticals, contributing 77.2% in terms of value in 2019.
North America held the largest share in the global data monetization market in 2019, accounting for 41.2% share in terms of value.
Key players operating in the global data monetization market are Cisco Systems Inc. (US), Google, Inc., Microsoft, Inc., IBM Corporation, Microsoft, Salesforce.com, inc., Oracle, Infosys Limited, SAP, SAS Institute Inc., Sisense Inc., QlikTech International AB, Domo, Inc., Virtusa Corporation, Accenture, Reltio, Openwave Mobility Inc., Thales Group, Adastra Corporation, Ness Technologies, Inc., NetScout Systems, Inc., Paxata, Inc. and others.
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