DYE SUBLIMATION PAPER MARKET ANALYSIS

Dye Sublimation is a printing technology that enables making of various customized color prints to various specialty coated objects including textiles, wood, plastic, films and ceramics, etc. In this process, solid printing dye is sublimated into high gas temperature and is then exposed on targeted surface to print. This process helps in offering permanent coloration to the exposed surface and is highly resistive to peeling of surface. As such, the product is largely used and has gained wide scale commercialization worldwide.

The global dye sublimation paper market is expected to surpass US$ 801.7 million by the end of 2030 and exhibit a CAGR of 5.3% during the forecast period (2022 to 2030).

Drivers

The Textile industry is driving the global dye sublimation paper market growth. For instance, according to the data published by The National Council of Textile Organizations (NCTO), U.S. textile and apparel shipments totalled $65.2 billion in 2022.

Moreover, the significant growth of the Textile industry across the globe is driving the global Dye Sublimation Paper market growth. U.S. industry is the second largest exporter of textile-related products in the world fiber, textile, and apparel exports combined were $28.4 billion in 2022.

Among regions, Asia Pacific held a dominant position in the global dye sublimation paper market in 2022, accounting for 43.5% market share, in terms of revenue, followed by Europe and North America. Asia Pacific is expected to be dominant market due to its large population opting for Clothing and textile products, and is expected to show significant growth over the forecast period. China and India are the key markets for Dye Sublimation Paper in Asia Pacific.

Figure 1. Global Dye Sublimation Paper Market Revenue Share (%), By Region, 2021

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Market Restraints

Humidity of the working environment is one of the prime environmental factors influencing sublimation paper thickness. Additionally, sublimation items must have a white or light-coloured print area. Black or dark-coloured surfaces can’t be sublimated.

Market Trends

Various key players focus on R&D as well as introducing new products with enhanced features in order to cater to growing demand for effective treatment options. On an average, gross margin of companies stood at 35%. Large scale enterprises are focused on enhancing the gross margin above 60% with the help of smart production tools. For instance, in 2022, Sappi announced to expand dry sublimation mill facility in Italy to increase production capacity and improve lead time and sustainability footprint of the mill.

Figure 2. Global Dye Sublimation Paper Market Revenue Share (%), By Product Type, 2021

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Among product type, with coating segment is accounted for the highest market share of 62.6% in the global dye sublimation paper market, in 2021. The dye sublimation paper with coating allows for consistent blooms for the sublimation inks, which leads to consistency of color. The dye sublimation paper with coating also exhibits less cockling, which allows print heads to be closer. Eventually leading to the possibility of better print detail and the consumption of less ink.

Global Dye Sublimation Paper Market - Impact of Coronavirus (Covid-19) Pandemic

The supply of dye sublimation paper was directly impacted by the COVID-19 pandemic in March 2020, during the initial phase of lockdown. The shutdown of major industries negatively impacted the dye sublimation paper market. Dye Sublimation Paper are commonly used in textile industrial for excellent color, unlimited shades of color, eliminates cracking, peeling or fading of the image in the long run, etc.  Lockdown in most countries amidst the pandemic blocked the dye sublimation paper supply chain and caused implications for companies across a wide variety of industries. Processing plants across the globe were closed and transportations were shut down for months due to the COVID-19, both of which contributed to logistics issues. The economic gloom triggered by the COVID-19 impacted the global dye sublimation paper consumption in 2020. However, the target market is surging as the pandemic conditions currently, in 2022, is much better compared to the initial phase of the pandemic in March 2020. In the mid of 2021, the economic activity restarted in most countries across the globe. For instance according to the data published by the International Energy Agency (IEA) in April 2020, in the second half of 2020, an international intergovernmental organization, a shorter lockdown period, and a strong economic recovery began.

Competitive Section

Key players operating in the global dye sublimation paper market include A Guangdong Guanhao High-Tech, Hansol Paper Co., Ltd., Sappi Group, Neenah Coldenhove, Ahlstrom-MunksjÃ, The Felix Schoeller Group, Beaver Paper & Graphic Media Inc., Jiangyin Allnice Digital Technology, Seiko Epson Corporation, B.N Papeis.