The India gin market size is estimated at USD 1,789.8 Mn in 2025 and is expected to reach USD 2,952.0 Mn by 2032, exhibiting a compound annual growth rate (CAGR) of 7.4% from 2025 to 2032.
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The gin industry in India has seen considerable growth over the past few years. The rising number of craft distilleries in the country producing premium and super-premium gin variants is contributing to the growth of the market. Moreover, the growing culture of socializing and partying at bars and nightclubs has increased the consumption of gin.
Changing consumer preferences towards premium spirits is further expected to drive the growth of the India gin market over the forecast period. The market players are also launching innovative gin flavors infused with Indian herbs and spices to attract local consumers.
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Current Events |
Description and its impact |
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Shift in Consumer Preferences and Consumption Patterns in India |
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There is an increase in the number of women freely socializing and relaxing at bars, pubs, and lounges. For instance, in March 2025, West Bengal assembly passed bill to allow women to work in bars. This will encourage more women to both work in and patronize these establishments.
Alcohol companies along with bars have successfully marketed gin-based cocktails to appeal equally to female tastes whilst also addressing health and wellness dimensions. Live music, theme nights, and innovative menus have made bars an exciting hangout place for women too. Greater participation and representation of women looks promising for the India gin market to expand its footprint.
Indian Gin makers are increasingly using plants that grow in India and are crafting unique flavor profiles. For instance, in December 2023, Associated Alcohols & Breweries Ltd launched Nicobar, featuring a unique blend of three juniper varieties with botanicals such as elderflower, hibiscus, sweet orange peel, coriander seeds, and grains of paradise.
This reflects manufacturers’ focus on native ingredients that appeals to consumers who seek authentic and regionally distinct spirits. By innovating with local flora, these brands are establishing a unique market presence. This trend contributes to a more diverse and sophisticated gin sector in India.
Untapped rural markets presents a substantial growth opportunity in the Indian gin market. Despite increasing gin consumption among young people in major cities, rural areas, comprising over 60% of India's population, have low gin penetration as most companies prioritize urban marketing.
Increasing exposure to global drink trends via digital media and rising purchasing power among rural youth, fueled by higher farm incomes and government support, indicate a strong potential for market expansion beyond metropolitan centers. Tapping into these underserved rural markets may unlock considerable growth for the Indian gin industry.
In terms of type, London Dry Gin segment is expected to contribute 39.3% share of the market in 2025, owing to its traditional taste and versatility.
London Dry Gin has the cleanest and crispest flavor profile compared to other gin varieties. It derives its taste from juniper berries while also incorporating subtle hints from other botanicals. The traditional taste appeals to gin connoisseurs as well as casual drinkers in India. London Dry Gin can be consumed neat or with ice as a cocktail ingredient.
Leading brands like Bombay Sapphire, Gordon's Export, and Tanqueray have established London Dry Gin as the quintessential gin style in India over the decades through extensive marketing and brand building. This has solidified its leadership position among gin varieties in the country.
In terms of price range, mid-range gin segment is expected to contribute 43.9% share of the market in 2025, owing to rising socialization and celebratory occasions.
Mid-range gins priced between premium and economy segments are affordable enough for regular consumption in establishments without blowing the budget. They offer satisfactory quality and standardized taste profiles required in mixed drinks.
Additionally, social events like house parties, kitty parties, and festivities see increased consumption of alcoholic beverages especially cocktails. Mid-range gin fits the bill as a celebratory drink whose affordable price doesn't dampen the festive spirit. The extensive social and celebratory culture thus works well for mid-range brands seeking higher volume sales.
In terms of distribution channel, liquor/off-trade stores segment is expected to contribute 40.9% share of the market in 2025, owing to the unparalleled convenience they provide.
Off-trade stores allow consumers to purchase gin anytime as per their schedule without limitations of operating hours or minimum spends like bars or restaurants. New city dwellers also rely more on off-trade stores for regular household alcohol replenishment.
The growing online retail has amplified the convenience quotient of off-trade channels allowing home delivery with ease. All these factors have positioned off-trade stores as the most hassle-free platform for gin purchases in urban as well as smaller Indian markets.
| Report Coverage | Details | ||
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| Base Year: | 2024 | Market Size in 2025: | USD 1,789.8 Mn |
| Historical Data for: | 2020 To 2024 | Forecast Period: | 2025 To 2032 |
| Forecast Period 2025 to 2032 CAGR: | 7.4% | 2032 Value Projection: | USD 2,952.0 Mn |
| Geographies covered: |
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| Segments covered: |
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| Companies covered: |
United Spirits Limited, Tilaknagar Industries Limited, Deejay Distilleries Private Limited, SNHL India Private Limited, Jagatjit Industries Limited, Mohan Meakin Limited, Radico Khaitan Limited, Globus Spirits Limited, Allied Blenders and Distillers Pvt., SAB Millier, Khemani Group, SOM Distilleries and Breweries, Amrut Distilleries, Amber Distilleries Limited, Jaisalmer Indian Craft Gin, Terai India Dry Gin, NAO Spirits, Fullarton Distilleries, and Tanqueray |
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*Definition: The India gin market consists of companies that manufacture and sell gin products within India. Gin is a spirit that derives its predominant flavor from juniper berries. The India gin market has seen significant growth in recent years as disposable incomes have risen and consumers have developed a preference for premium spirits. Key players in this market import juniper berries and other botanicals to produce gin brands targeting young urban consumers who admire Western drinking cultures.
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About Author
Sakshi Suryawanshi is a Research Consultant with 6 years of extensive experience in market research and consulting. She is proficient in market estimation, competitive analysis, and patent analysis. Sakshi excels in identifying market trends and evaluating competitive landscapes to provide actionable insights that drive strategic decision-making. Her expertise helps businesses navigate complex market dynamics and achieve their objectives effectively.
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