Medical nutrition plays an important role in the management of certain chronic conditions such as diabetes, obesity, constipation, malabsorption, maldigestion, etc. It also helps to maintain healthy lifestyle, improve appetite and food intake, lower the risk of nutrient deficiencies, and other health conditions. Medical nutrition is recommended for patients of all ages including infants, adults, and geriatrics who are susceptible to conditions such as diabetes, obesity, renal failures, chronic diseases, neurological diseases, and others. These factors have led to an increase in demand for medical nutrition.
The India Medical Nutrition market is estimated to be valued at US$ 404.1 million in 2021 and is expected to exhibit a CAGR of 8.6% over the forecast period (2021-2028).
Figure 1. India Medical Nutrition Market Value (US$ Mn), and Y-o-Y Growth (%), 2018-2028
Increasing number of product launches by key players are expected to drive the market growth over the forecast period.
The key manufacturers in India are engaged in the development and launch of innovative and novel medical nutrition products, which is expected to drive the growth of India medical nutrition market. For instance, in February 2019, Nutricia International Pvt. Ltd. (Danone India) launched new ProtinexLite, with a nutrition formulation that includes Zero sugar, low GI, high fiber & 27 vital nutrients, specially formulated for adults.
|Base Year:||2020||Market Size in 2021:||US$ 404.1 Mn|
|Historical Data for:||2017 to 2020||Forecast Period:||2021 to 2028|
|Forecast Period 2021 to 2028 CAGR:||8.6%||2028 Value Projection:||US$ 718.3 Mn|
Abbott Laboratories, Baxter International Inc., Danone S.A., Nestlé S.A., GlaxoSmithKline plc., Sun Pharmaceutical Industries Ltd., Fresenius Kabi AG, BASF, Zeon Lifesciences Ltd., Mead Johnson & Company, LLC., B. Braun Melsungen AG., Nutrimed Healthcare Pvt. Ltd, and Zenova Bio Nutrition.
|Restraints & Challenges:||
Figure 2. India Medical Nutrition Market Share (%), by Nutrition Type, 2021
India Medical Nutrition market– Impact of Coronavirus (COVID-19) Pandemic
Since the COVID-19 virus outbreak in December 2019, the disease has spread to over 100 countries across the globe. The coronavirus (COVID 19) pandemic and lockdown in various countries across the globe have impacted the financial status of businesses in all sectors. Private healthcare sector is one of the sectors, which is majorly impacted by the COVID-19 pandemic. Therefore, the Government of India has implemented some initiatives under POSHAN ABHIYAAN, the program provides nutritional support to the underweight and malnutrition patients in India. According to the World Health Organization (WHO) Country Office for India report 2020, India has adopted several initiatives and measures for providing nutritional benefits to the individuals suffering from the malnutrition, and these initiatives provide nutritional diets to needy individuals even in the COVID pandemic period. The government of India also focuses on maximizing maternal, infant, and young child nutrition, protecting the food supply chains, strengthening food security, managing cases of acute malnutrition, accelerating micronutrient supplementation and fortification activities, and strengthening school feeding and nutrition through its initiatives.
India Medical Nutrition market: Restraint
Lack of awareness regarding healthcare, diet, and proper nutrition in low-and middle income economies is a major factor hampering the growth of the India medical nutrition market. For instance, according to the Observer Research Foundation report published in 2017, 73% of the Indians are deficient of protein, while above 90 percent are unaware of the daily requirement of protein. Also, low awareness about nutritional products and diseases associated with the nutritional deficiencies in rural areas of India is expected to result in slow growth of the market. According to the Indian Council of Medical Research (ICMR) in 2017, India’s protein consumption is much lower than 48 gms/day, which could be responsible for causing various disorders such as malnutrition and underweight problems in children and adults.
Major players operating in the India Medical Nutrition market include Abbott Laboratories, Baxter International Inc., Danone S.A., Nestlé S.A., GlaxoSmithKline plc., Sun Pharmaceutical Industries Ltd., Fresenius Kabi AG, BASF, Zeon Lifesciences Ltd., Mead Johnson & Company, LLC., B. Braun Melsungen AG., Nutrimed Healthcare Pvt. Ltd, and Zenova Bio Nutrition.
Medical Nutrition helps patients of all ages to address nutritional insufficiencies arising from a disease, disorder or condition, when they are unable to meet their requirements via normal foods. Medical nutrition therapy helps patients to get nourishment from the nutritional components of food. Medical nutrition is categorized by macronutrients and micronutrients, which are considered as the backbone of nutrition and are known to provide bulks of energy.
Demand for natural and organic foods, and beverages with high protein content, micronutrients, prebiotics, and probiotics without artificial colors and flavors is expected to increase considerably. Moreover, there is rising preference for products free from lactose, gluten, and sugar among consumers. Trend of vegetarian and flexitarian diets, which involve lowering consumption of meat-based protein in favor of vegetarian alternatives is also on the rise. Medical nutrition program offers regular assessment of an individual’s nutritional status and design care plan to optimize their overall health and quality, thus many individuals consider consulting a nutrition specialist in India to follow specific nutritional guidelines according to their condition/disease.
High demand for medical nutritional products among the growing geriatric population in India is expected to favor the market growth and increase the demand for medical nutritional products that serve as preventative measures. For instance, according to the Ministry of Statistics and Programme Implementation Government of India’s report in 2019, the population of older people (aged over 60) in India was 104 million in year 2011, this is expected to rise up to 19% till year 2050 in India, which will in turn increase the demand for nutritional products and thereby boost the market growth.
Key features of the study:
“*” marked represents similar segmentation in other categories in the respective section.