One of the major challenges faced by the global olive oil market is its highly seasonal nature of production. As olives are harvested primarily during the fall season, from October to December, the supply of olive oil fluctuates greatly depending on the crop yield. This leads to unpredictability in prices and supply chain management throughout the year. Due to climatic conditions as well as incidence of diseases, the crop yields can see substantial variations year-on-year. This poses difficulties for olive oil producers to maintain consistent supply to meet demand. It also challenges importers and brand owners to effectively plan their procurement and inventory management. Unexpected drops or surges in supply disrupt the trade flows and impact overall market stability in both producing and consuming regions.
Opportunities: Emerging markets in Asia Pacific & Latin America
The global olive oil market sees promising opportunities in various emerging economies of Asia Pacific and Latin America. With rising health consciousness and increasing western influence on diets, the consumption of olive oil is growing steadily in many developing countries. Countries like India, China, Brazil, and Mexico are key focus areas due to their huge population bases and rapid economic growth. As disposable incomes rise in the expanding middle class segments, the demand for premium health oils like olive oil is on the ascend. Domestic production still remains limited in these regions, creating major import reliance. This presents lucrative market entry and expansion opportunities for global olive oil producers, retailers as well as import/export companies to tap into these emerging lucrative consumer markets.
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