The global Packaging Design Services market size was valued at US$ 24.63 billion in 2023 and is expected to reach US$ 32.42 billion by 2030, grow at a compound annual growth rate (CAGR) of 4% from 2023 to 2030. The market is experiencing growth due to various factors, including an increasing demand for sustainable packaging, the rise of e-commerce sales, and a growing consumer preference for packaging that is both visually appealing and informative.
In terms of segmentation, the packaging design services market is categorized based on material, end-user, and design type. The material segment includes paper and paperboard, plastic, metal, glass, and others. Among these, the paper and paperboard segment is anticipated to hold the largest market share during the forecast period. This can be attributed to factors such as its cost-effectiveness, recyclability, and ability to offer aesthetic appeal to packaging solutions. Additionally, the plastic segment is expected to witness significant growth in the coming years, driven by its high barrier properties, lightweight nature, and durability.
Packaging Design Services Market Regional Insights
- North America: North America is a significant market for packaging design services, driven by factors such as a well-established packaging industry, the presence of major consumer goods companies, and a strong focus on product branding and marketing. The region's emphasis on sustainability and eco-friendly packaging solutions further contributes to the demand for packaging design services. North America is the largest market for Packaging Design Services, accounting for a share of over 35% in 2022.
- Europe: Europe is another prominent market for packaging design services, characterized by a high level of innovation and design-driven approach in the packaging industry. The region's strict regulations regarding packaging materials and environmental sustainability drive the need for creative and functional packaging designs. Additionally, the growing e-commerce sector in Europe fuels the demand for packaging design services tailored for online retail. Europe is the second-largest market for Packaging Design Services, accounting for a share of over 25% in 2022
- Asia Pacific: The Asia Pacific region presents significant growth opportunities in the packaging design services market. Rapid urbanization, increasing disposable income, and a growing consumer base contribute to the demand for attractive and effective packaging designs. The region's thriving e-commerce industry and the rise of digital marketing platforms further boost the need for appealing packaging to enhance product visibility and customer engagement. Asia Pacific is the fastest-growing market for Packaging Design Services, accounting for a share of over 20% in 2022
Figure 1. Global Packaging Design Services Market Share (%), by Region, 2023
Packaging Design Services Market Drivers:
- Increasing Demand for Sustainable Packaging: The growing awareness and concerns about environmental sustainability have led to an increased demand for sustainable packaging Packaging design services play a crucial role in developing eco-friendly packaging designs that use recyclable materials, minimize waste, and reduce the overall environmental impact. The focus on sustainable packaging practices is driven by consumer preferences, government regulations, and corporate sustainability initiatives.
- Rising E-commerce Sales: The rapid growth of e-commerce has transformed the retail landscape and significantly impacted the packaging industry. Online retailers require packaging designs that are not only visually appealing but also functional in terms of protecting products during transit. Packaging design services cater to the unique requirements of e-commerce, such as ensuring efficient packaging, brand differentiation, and a positive unboxing experience for customers.
- Growing Consumer Preference for Attractive and Informative Packaging: Packaging serves as a powerful marketing tool to attract consumers and communicate product information. Consumers are increasingly drawn to visually appealing and engaging packaging designs that reflect the brand's values and resonate with their preferences. Packaging design services enable companies to create innovative and captivating designs that enhance brand recognition, convey product features, and create a positive brand experience.
- Branding and Differentiation: In a competitive market, effective branding and product differentiation are essential for businesses to stand out. Packaging design plays a vital role in establishing a unique brand identity, enhancing product visibility, and influencing consumer purchase decisions. Packaging design services collaborate with companies to develop packaging designs that align with the brand's positioning, create a strong visual impact, and differentiate products from competitors.
Packaging Design Services Market Opportunities:
- Customization and Personalization: There is an increasing demand for customized and personalized packaging designs to create unique and memorable brand experiences. Packaging design services have the opportunity to offer tailored solutions that cater to individual brands, allowing them to stand out in a crowded market. By leveraging technology and digital printing capabilities, packaging design services can provide cost-effective customization options and enable brands to connect with their target audience on a deeper level.
- Integration of Interactive and Smart Packaging: The integration of interactive and smart packaging technologies presents significant opportunities for packaging design services. Interactive packaging engages consumers through augmented reality, QR codes, or NFC technology, offering additional product information, promotions, or interactive experiences. Smart packaging incorporates sensors, indicators, or tracking capabilities to provide real-time information on product quality, freshness, or tampering. Packaging design services can explore innovative ways to incorporate these technologies, enhancing the functionality and consumer engagement of packaging.
- Sustainable Packaging Innovations: The increasing emphasis on sustainability creates opportunities for packaging design services to develop innovative and environmentally friendly packaging solutions. This includes the use of biodegradable materials, compostable packaging, lightweight designs to reduce carbon footprint, and eco-friendly printing techniques. Packaging design services can collaborate with brands to implement sustainable packaging strategies and differentiate them in the market by appealing to environmentally conscious consumers.
- Emphasis on Convenience and User Experience: Convenience and user experience are key factors driving consumer preferences in packaging design. Packaging design services can capitalize on this opportunity by focusing on designs that are easy to open, resealable, and have intuitive functionality. Considerations such as ergonomic designs, single-serve packaging, and portion control can enhance the user experience and convenience, leading to increased customer satisfaction and brand loyalty.
Packaging Design Services Market Report Coverage
| Report Coverage |
Details |
| Base Year: |
2022 |
Market Size in 2023: |
US$ 24.63 Bn |
| Historical Data for: |
2017 to 2021 |
Forecast Period: |
2023 - 2030 |
| Forecast Period 2023 to 2030 CAGR: |
4% |
2030 Value Projection: |
US$ 32.42 Bn |
| Geographies covered: |
- North America: U.S. and Canada
- Latin America: Brazil, Argentina, Mexico, and Rest of Latin America
- Europe: Germany, U.K., Spain, France, Italy, Russia, and Rest of Europe
- Asia Pacific: China, India, Japan, Australia, South Korea, ASEAN, and Rest of Asia Pacific
- Middle East & Africa: GCC Countries, Israel, South Africa, North Africa, and Central Africa and Rest of Middle East
|
| Segments covered: |
- By Service Type: Graphic Design Services, Structural Design Services, Packaging Material Selection Services, Branding and Identity Services, Prototype Development Services, Sustainability and Eco-friendly Design Services
- By Packaging Type: Primary Packaging (e.g., bottles, cans, pouches), Secondary Packaging (e.g., cartons, boxes, labels), Tertiary Packaging (e.g., pallets, shrink wrap, shipping containers)
- By Industry Vertical: Food and Beverage, Cosmetics and Personal Care, Pharmaceuticals and Healthcare, Consumer Electronics, Automotive, Homecare and Cleaning Products, E-commerce, Others
- By Design Approach: Customized Packaging Design, Standard Packaging Design, Innovative and Creative Design, Sustainable Packaging Design
- By Target Market: Small and Medium Enterprises (SMEs), Large Enterprises, Startups
|
| Companies covered: |
Schawk Inc. (SGK Inc.), Interbrand Corporation, Packaging Corporation of America (PCA), Tetra Pak International S.A., Amcor plc, Rieke Packaging Systems, Landaal Packaging Systems, Gerresheimer AG, TricorBraun Inc., Design Packaging, Inc., Crown Holdings, Inc., Berlin Packaging LLC, Kush Bottles, Inc. (KushCo Holdings, Inc.), PaperWorks Industries, Inc., The Freelance Portfolio
|
| Growth Drivers: |
- Increasing Demand for Sustainable Packaging
- Rising E-commerce Sales
- Growing Consumer Preference for Attractive and Informative Packaging
- Branding and Differentiation
|
| Restraints & Challenges: |
- Cost Constraints:
- Lack of Brand Differentiation:
- Evolving Consumer Preferences
|
Packaging Design Services Market Trends:
- Minimalist and Clean Designs: There is a growing trend towards minimalist and clean packaging designs. Simplified and clutter-free packaging with minimal graphics and typography creates an elegant and sophisticated aesthetic. This trend is driven by the desire for a more modern and streamlined look, as well as the preference for sustainable packaging materials that require less ink and resources.
- Use of Vibrant Colors and Bold Graphics: While minimalist designs are on the rise, there is also a trend towards the use of vibrant colors and bold graphics to create eye-catching packaging. Brands are leveraging vibrant hues and striking visuals to stand out on store shelves and capture consumers' attention. This trend is particularly prominent in industries such as cosmetics, food and beverages, and lifestyle products.
- Incorporation of Eco-Friendly Elements: With the increasing focus on sustainability, there is a trend towards incorporating eco-friendly elements into packaging design. This includes the use of recycled or recyclable materials, biodegradable packaging, and eco-friendly printing techniques. Packaging design services are embracing this trend by offering sustainable design options that appeal to environmentally conscious consumers.
- Storytelling and Brand Narrative: Packaging designs that tell a story and convey a brand's narrative are gaining popularity. Brands are using packaging as a medium to communicate their values, heritage, and unique selling points. Packaging design services are focusing on creating designs that evoke emotions, connect with consumers on a deeper level, and build brand loyalty through storytelling.
Packaging Design Services Market Restraints:
- Cost Constraints: One of the primary restraints in the packaging design services market is the cost associated with designing and developing packaging solutions. Brands may have limited budgets for packaging design, especially for small or emerging businesses. The need to balance cost-effectiveness with attractive and functional designs can be a challenge for packaging design service providers.
- Lack of Brand Differentiation: The market for packaging design services is highly competitive, with numerous providers offering similar services. This can lead to a lack of brand differentiation and make it difficult for packaging design companies to stand out from the competition. Differentiating their services and showcasing their unique value proposition can be a challenge in a crowded market.
- Evolving Consumer Preferences: Consumer preferences and trends are constantly evolving, and keeping up with these changes can be a challenge for packaging design service providers. Designing packaging that resonates with target consumers and aligns with their changing preferences requires continuous market research and adaptability.
Recent Developments
New product launches
- Esko: Esko, a leading provider of packaging design and prepress solutions, launched "ArtPro+ 21.1" in 2021. ArtPro+ is a packaging prepress editor that offers advanced tools and features for packaging design, artwork creation, and prepress production. The new version introduced enhanced collaboration capabilities, improved automation, and streamlined workflows to optimize packaging design processes.
- Schawk: Schawk, a global provider of brand imaging and packaging design services, launched "Brandimage Studio" in 2020. Brandimage Studio is a cloud-based platform that enables brand owners and packaging designers to collaborate seamlessly on packaging design projects. The platform offers real-time visualization, interactive editing, and asset management features to enhance the efficiency and speed of packaging design workflows.
- Kaleidoscope: Kaleidoscope, a packaging and brand design agency, introduced "POP-UP Creative Platform" in 2019. POP-UP is an online platform that facilitates collaboration between brand owners, designers, and manufacturers in the packaging design process. The platform offers a range of tools and resources, including design templates, asset libraries, and project management features, to streamline and enhance the packaging design experience.
Acquisition and partnerships
- SGK: SGK, a leading global packaging production company, acquired Anthem Worldwide in 2017. Anthem Worldwide is a brand development and packaging design agency. This acquisition allowed SGK to expand its capabilities in strategic brand development and design services, strengthening its position in the packaging design market.
- Packaging Corporation of America (PCA): PCA, a leading packaging manufacturer, acquired TimBar Corporation in 2019. TimBar Corporation is a provider of retail packaging and display solutions. This acquisition expanded PCA's packaging design and display capabilities, enabling them to offer a comprehensive range of packaging solutions to their customers.
- Schawk: Schawk, a division of Matthews International Corporation, has formed strategic partnerships with various organizations to enhance its packaging design services. For example, Schawk partnered with Digimarc Corporation, a provider of digital watermarking technology, to integrate Digimarc's technology into packaging designs. This collaboration enables brands to create unique and interactive packaging experiences for consumers.
Figure 2. Global Packaging Design Services Market Share (%), by Type, 2023
Top companies in Packaging Design Services Market
- Schawk, Inc. (SGK Inc.)
- Interbrand Corporation
- Packaging Corporation of America (PCA)
- Tetra Pak International S.A.
- Amcor plc
- Rieke Packaging Systems
- Landaal Packaging Systems
- Gerresheimer AG
- TricorBraun Inc.
- Design Packaging, Inc.
- Crown Holdings, Inc.
- Berlin Packaging LLC
- Kush Bottles, Inc. (KushCo Holdings, Inc.)
- PaperWorks Industries, Inc.
- The Freelance Portfolio
Definition: Packaging design services refer to the professional and creative solutions provided by design agencies or individuals to develop visually appealing and functional packaging for products. These services encompass various aspects of packaging design, including concept development, graphic design, structural design, material selection, and artwork creation. Packaging design services aim to enhance brand image, attract consumers, ensure product safety, and optimize packaging for marketing and logistical purposes.
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