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Businesses utilize a set of tactics called sales acceleration to more quickly move leads through the sales funnel. Most of those tactics in today's environment include sales software. Databases, research tools, tracking technologies, and analytics capabilities are all part of this technology, which speeds up the sales process and enables sales representatives to close more deals in a shorter amount of time.

Activity trackers can be integrated into your CRM (Customer Relationship Management) automation platform by sales acceleration software, giving you access to all the data you require in a single location. This enables representatives and management to spot patterns for increasing and improving sales quickly. Using automated processes and planning tools, it even assists reps in creating a schedule for their daily operations.

Global Sales Acceleration Software Market Restraint:

Complications associated with the implementation and deployment of software is major challenge in this market another challenge for the market is the lack of technical expertise. Additionally, only large enterprise may use cloud-based technology deployment model, which restricts the market's growth.

Other obstacles that can hamper the market expansion include the lack of knowledge in underdeveloped areas, the variance in industry-specific needs, and data privacy. In addition, inadequate IT infrastructure, a lack of standards, and ineffective data management are significant factors limiting market expansion throughout the projection period.

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Sales Acceleration Software Market Report Coverage

Report Coverage Details
Base Year: 2021 Market Size in 2021: US$ 91.7 Mn
Historical Data for: 2017 to 2021 Forecast Period: 2022 to 2030
Forecast Period 2022 to 2030 CAGR: 12.5 % 2030 Value Projection: US$ 264.7 Mn
Geographies covered:
  • North America: U.S. and Canada
  • Latin America: Brazil, Argentina, Mexico, and the Rest of Latin America
  • Europe: Germany, U.K., France, Italy, Russia, and the Rest of Europe
  • Asia Pacific: China, India, Japan, Australia, South Korea, ASEAN, and the Rest of Asia Pacific
  • Middle East and Africa: GCC Countries, South Africa, and the Rest of the Middle East and Africa
Segments covered:
  • By Type: Quality Lead Scoring Software,  Lead Databases, Sales-Focused CRMs, Email Tools with Intelligent Follow-up & Data, Meeting Booking Tools, Customer Data Platform, Sales Proposal Management Software
  • By Enterprise Size: SMEs, Large Enterprises
  • By Industry Vertical: BFSI, Healthcare, Automotive, Real Estate, Ecommerce, Others (Travel, Education etc.)
Companies covered:

LeadSquared, Zendesk, Freshworks Inc., Sage Group plc, Salesloft, Inc., QorusDocs Ltd., EngageBay, SENDER, INC., Yesware, Inc., HubSpot, Inc., ProProfs.com

Growth Drivers:
  • Increasing automation in the retail and e-commerce industry
  • Rapid innovations in product development
Restraints & Challenges:
  • Complexity in implementation procedure

Global Sales Acceleration Software Market - Impact of Coronavirus (Covid-19) Pandemic :

The COVID-19 epidemic has had a severe impact on businesses all over the globe. The outbreak of COVID-19 has severely affected various industries including the manufacturing, retail and e-commerce, automotive, and more other industries worldwide. The COVID-19 outbreak adversely affected growth of sales acceleration software market. Due to restrictions in retail and e-commerce, logistics and manufacturing sectors during the lockdown period, the manufacturing of products had halted. These factors, hampered the growth of sales acceleration software market.

North America is expected to lead the global sales acceleration software market growth during the forecast period.

Statistics:

North America held a dominant position in the global sales acceleration software market in 2021, accounting for 32.4% share, in terms of value.

Figure 1: Global Sales Acceleration Software Market Share (%), By Region, 2021

Sales Acceleration Software  | Coherent Market Insights

North America is estimated to be dominant in market share in the forecast period. In the region, the U.S is projected to lead the regional market. The growth of the market can be attributed to the presence of various established players in the region such as Salesloft, Inc., Zendesk and others.

Fast digitization and high penetration rate of the internet are likely to escalate the market growth in the region. Moreover, with various benefits such as more revenue generation offered by the sales acceleration software for SMEs as well large businesses, the market in the region is expected to have highest growth in the forecast period.

On the other hand, Asia Pacific region is expected to show steady growth for sales acceleration software market during the forecast period.

Growing factors such as digital transformation, cloud deployment, technological advancement and the presence of various startups are other potential factors supporting the market expansion in Asia Pacific during the forecast period. Hence, there is a growing demand for sales acceleration software in the Asia Pacific region.

The segment is expected to hold a dominant position during the forecast period.

BFSI segment belongs to industry vertical segment is expected to hold a dominant position during the forecast period. The growth of the market can be attributed increasing acceptance of sales acceleration software systems in the BFSI sector. There are various Artificial Intelligence (AI) applications in the segment including fraud detection, algorithmic trading, risk management, and more others. This is projected to drive the segmental growth in the forecast period.

Figure 2: Global Sales Acceleration Software Value (US$ Mn) Analysis and Forecast and Y-o-Y Growth (%), 2017 - 2030

Sales Acceleration Software  | Coherent Market Insights

Global sales acceleration software market was valued at US$ 91.7 Million in 2021 and is expected to reach US$ 264.7 Million by 2030 at a CAGR of 12.5% between 2022 and 2030.

Major players operating in the global sales acceleration software market include LeadSquared, Zendesk, Freshworks Inc., Sage Group plc, Salesloft, Inc., QorusDocs Ltd., EngageBay, SENDER, INC., Yesware, Inc., HubSpot, Inc., ProProfs.com and among othres

Every business across the globe requires advance technology solutions and services to enhance their business growth. Sales acceleration software is made to increase sales revenue through improved efficiency and effectiveness in the sales process. In addition sales acceleration software consist of not only automating sales procedures, but also enhancing the rapidity of sales.

A software-based tool created to maximize sales operations is referred to as sales acceleration technology. Through a variety of features, including email tracking, inbound and outbound call tracking, lead prioritization, list building tools, market intelligence and predictive analysis tools, sales force automation, it automates sales and administrative tasks and streamlines sales processes. A software-based tool created to maximize sales operations is referred to as sales acceleration technology.

Moreover, growth-promoting aspects include a variety of product developments, like the creation of user-friendly, interactive dashboards for a better digital experience. Sales acceleration software developers also incorporate slick animations, and sales monitoring capabilities to boost user’s interest. The market is expected to be further fueled by additional factors, such as advancements in IT infrastructure and significant research and development (R&D) efforts.

Market Dynamics

One of the main drivers that accelerate the market growth is the rapid automation occurring across all industries including healthcare, retail and E-commerce, BFSI, manufacturing, real estate, automotive and more others. Additionally, a rising need for effective sales management tools is promoting market expansion. Sales acceleration technologies are being used by businesses to track customer behavior and increase sales through marketing efforts. Along with many business also used configure, price, and quote (CPQ) tasks, customer relationship management (CRM), sales email tools, and sales intelligence. These all factors reduces time wasted while calling prospects and improves a number of sales processes.

Key features of the study:

  • This report provides an in-depth analysis of the global sales acceleration software market size (US$ Million) and compound annual growth rate (CAGR %) for the forecast period (2022– 2030), considering 2021 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, regional outlook, and competitive strategies adopted by the leading  market players
  • It profiles leading players in the global sales acceleration software market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, market capital, key developments, strategies, and future plans
  • Companies covered as a part of this study include LeadSquared, Zendesk, Freshworks Inc., Sage Group plc, Salesloft, Inc., QorusDocs Ltd., EngageBay, SENDER, INC., Yesware, Inc., HubSpot, Inc., ProProfs.com and among othres .
  • Insights from this report would allow marketers and management authorities of companies to make informed decisions regarding future product launches, product upgrades, market expansion, and marketing tactics
  • The global sales acceleration software market report caters to various stakeholders in this industry including investors, suppliers, managed service providers, third-party service providers, distributors, new entrants, and value-added resellers
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global sales acceleration software market.

Detailed Segmentation

  • Global Sales Acceleration Software Market, By Type:
    • Quality Lead Scoring Software
    • Lead Databases
    • Sales-Focused CRMs
    • Email Tools with Intelligent Follow-up & Data
    • Meeting Booking Tools
    • Customer Data Platforms
    • Sales Proposal Management Software
  • Global Sales Acceleration Software Market, By Enterprise Size:
    • SMEs
    • Large Enterprises
  • Global Sales Acceleration Software Market, By Industry Vertical:
    • BFSI
    • Healthcare
    • Automotive
    • Real Estate
    • ECommerce
    • Others (Travel, Education etc.)
  • Global Sales Acceleration Software Market, By Region:
    • North America
      • By Country:
        • U.S.
        • Canada
    • Asia Pacific
      • By Country:
        • China
        • India
        • Japan
        • Australia
        • South Korea
        • ASEAN
        • Rest of Asia Pacific
    • Europe
      • By Country:
        • Germany
        • Italy
        • U.K.
        • France
        • Russia
        • Rest of Europe
    • Latin America
      • By Country:
        • Brazil
        • Mexico
        • Argentina
        • Rest of Latin America
    • Middle East and Africa
      • By Country/Region:
        • GCC Countries
        • South Africa
        • Rest of Middle East and Africa
  • Company Profiles
    • LeadSquared
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Key Strategies
      • Recent Developments/ Updates
    • Zendesk
    • Freshworks Inc.
    • Sage Group plc
    • Salesloft, Inc.
    • QorusDocs Ltd.
    • EngageBay
    • SENDER, INC.
    • Yesware, Inc.
    • HubSpot, Inc.
    • ProProfs.com

“*” marked represents similar segmentation in other categories in the respective section.

Frequently Asked Questions

The global sales acceleration software market is expected to reach US$ 264.7 million by 2030.
The market is expected to exhibit a CAGR of 12.5 % during the forecast period (2022-2030).
Increasing digitalization in the retail and E-commerce industry is the primary factor contributing to growth of the market during the forecast period.
BFSI segment accounted the largest market share among types in the market in 2021.
The North America held the largest share in the market in 2021.
Major players operating in the market include LeadSquared, Zendesk, Freshworks Inc., Sage Group plc, Salesloft, Inc., QorusDocs Ltd., EngageBay, SENDER, INC., Yesware, Inc., HubSpot, Inc., ProProfs.com and among othres 

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