SYNTHETIC LACE FRONT WIGS MARKET ANALYSIS

Lace wigs are the type of wig in which synthetic hair or human hair is tied to a sheer lace base, which covers the scalp. There are the two major types of lace wigs available in the global market, including lace front wigs and full lace wigs. Lace front wigs have lace at the forehead which extend from ear to ear. This type of wigs provide an illusion of the natural hair line in the front. As the lace is only present in the front half of the wig, thus the wig allows the wearer to part hair, on any side. Further, lace front wigs are gaining popularity around the world as they provide more realistic appearance, offers versatility of hair parting and are more comfortable to wear, when compared with the full lace wigs. These are the factors, supporting the growth of the global lace front wigs market.

Global synthetic lace front wigs market was valued at US$ 405.00 Million in 2022 in terms of revenue, exhibiting a CAGR of 9.02 % during the forecast period (2023 to 2030).

Drivers

The market in North America holds a major revenue share in the global market followed by Europe, owing to the rapid adoption of synthetic lace front wigs among chemotherapy patients and the high adoption of curl synthetic hair wigs among individuals in many countries in these regions.

In addition, high popularity of several colours of synthetic lace front wigs such as purple, pink, and others among individuals in countries such as the U.S., Canada, Germany, France, and the UK in these regions.

The market in Asia Pacific is expected to register the fastest growth in the global market, owing to high personal grooming concerns among individuals and the high influence of social media and other channels, especially among the young generation in countries such as India and China.

The market in Latin America and the Middle East & Africa is projected to witness average growth in terms of revenue, owing to high awareness of Swiss lace and French lace wigs in countries.

Global Synthetic Lace Front Wigs Market- Impact of Coronavirus (Covid-19) Pandemic

Similar to other industries, the healthcare sector too has suffered a significant impact of the COVID-19 pandemic. However, key market players, hospitals, technology companies, and healthcare providers have adjusted to the change by providing novel solutions. Rise of healthcare automation has offered an innovative solution to patients wherein physicians can provide healthcare advice from remote locations.

Figure 1. Global Synthetic Lace Front Wigs Market Value Share (%), By Region, 2022

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Market Restraint

Wig, especially human hair wig being reactive to the climate change which leads to frizzy, limp or dry depending on the weather, thus creates a discomfort among a large number of consumers. Likewise, most wigs available in the market often require regular maintenance, thus resulting in repelling consumers to use the products. Therefore, these are few of the major factor which may hamper the market growth.

Market Trends

Low maintenance and cost-effectiveness of synthetic wigs is a major factor driving growth of synthetic lace front wigs market. According to Food and Drug Administration, synthetic hair is safe for hair transplantation after chemotherapy. Furthermore, increasing cases of hair thinning is another factor leading to high demand for synthetic wig supporting growth of the market.

Figure 2. Global Synthetic Lace Front Wigs Market value Share (%), By Distribution Channel, 2022

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Recent Developments

• In June 2021, Waeve declares its plan to launch a set of six different wig styles 4 times a year
• In October 2020, BELLAMI and Kristen Hancher declared their partnership for the launch of bold, and colourful wigs

Competitive Section

Major players operating in the global synthetic lace front wigs market include Anhui Fortune Fashion Culture Co. Ltd., Henan Ruimei Hair Products Co. Ltd., Qingdao Urjoy wigs co.Ltd., Shake-N-Go Fashion, Inc. Yuzhou Shenlong Hair Products Co. Ltd., and Xuchang Dadi Industries Co. Ltd