TEMPERA PAINT MARKET ANALYSIS

Market Size and Trends

Global tempera paint market is estimated to be valued at USD 4.39 Bn in 2024 and is expected to reach USD 6.38 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 5.5% from 2024 to 2031.

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Global tempera paint market is expected to witness growth steadily over the forecast period. Rising interest in arts and crafts as a form of stress relief and hobby is driving more people to engage with products like tempera paint. As developing economies prioritize arts in elementary school curriculum, these are adopting tempera paint for classroom art projects, this is further fueling the market growth. However, increasing popularity of acrylic paints poses a threat to tempera paint market growth.

Growing interest in arts and crafts activities

More parents and children have started engaging in arts and crafts like painting, sketching, and coloring during the pandemic. With social distancing norms and lockdowns in place, indoor hobbies became quite popular as these provided enjoyment and relaxation within the safe confines of one's home. Tempera paint is a very commonly used material for arts and crafts projects involving painting as its water-based, non-toxic formulation makes it safe for use by both children and adults. Additionally, tempera paints are inexpensive and easy to procure which has further contributed to their rising popularity. The lockdowns forced families to find constructive ways to spend more time together at home. Arts and crafts using tempera paints emerged as a favorite option. Whether it was painting on canvas, making crafts, decorating cards or gifts, or engaging in other creative projects, tempera paint offered endless possibilities. Even after restrictions eased in many regions, the habit stayed as families enjoyed bonding over artistic pursuits. School closure led to loss of in-person art classes for many young ones, pushing parents to encourage painting and drawing at home using kid-friendly tempera paints. The growing clamor for simple artistic hobbies and activities that anybody can easily take up is expected to keep demand for tempera paints rising steadily.

Market Concentration and Competitive Landscape

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The DIY or Do-It-Yourself trend has been on an upswing in recent times. More consumers are drawn towards creative, hands-on hobbies that allow them to design and make things from scratch. Be it home decoration projects, gifts for loved ones, or other handmade creations, tempera paints have become a go-to material. DIY trend has increasingly moved from just up cycling to include decorative painting, crafting, and personalization. The convenience of using kid-safe, water-soluble, quick-drying tempera paints encourages many to experiment with DIY projects involved surface decoration and customization. Tempera paints allow colorful, mess-free expression of creativity for decorators of all skill levels. Growing preference for hand-crafted, personalized belongings is expected to boost demand for tempera paints meant for DIY artwork and makerspace projects.

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Global tempera paint market faces several challenges. Traditional tempera paint is made from pigments mixed with water and a binder such as egg yolk. However, consumers increasingly prefer alternatives with less messy formulations. Stringent regulations also constrain use of materials like eggs. Rising environmental concerns pose another obstacle as production involves disposal of pigment waste. Finding pigments that maintain vibrancy but use minimal hazardous chemicals presents a hurdle to market growth.

 Market Opportunities: Innovating Tempera Painting for a Sustainable Future

There is a demand for modernized versions of tempera paint, making it beneficial to offer experimental kits targeting adults and professionals to attract new users. Collaborating with partners to integrate tempera painting into school curricula and community programs can help broaden awareness. Additionally, the development of eco-friendly pigments using nanotechnology presents an opportunity for industry leaders to showcase sustainability practices.

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In terms of product type, traditional tempera paint segment is estimated to contribute the 74.7% share of the market owing to its appeal amongst schools, art institutions and devotees of traditional artistic techniques. Made from the same basic ingredients as when the medium was first formulated hundreds of years ago, traditional tempera maintains the vibrant yet delicate finishes produced by the old masters. Containing pigment suspended in water and an emulsion of egg yolk, traditional tempera paints remain true to the methods used by generations of painters prior to the introduction of modern acrylic and oil based colors. The medium’s connection to history and precedent lends traditional tempera an air of authenticity valued by those seeking to meditate on artistry from eras gone by or instruct students in classical methods.. For hobbyists and casual painters, working with traditional tempera satisfies an interest in experiential learning about artistic heritage. Mixing one’s own colors from raw ingredients and applying them according to age-old practices transports painters back to a time when the discipline required close study of techniques rather than reliance on ready-made commercial products. Appreciation for the craftsmanship behind fine works growing from traditional practices keeps demand strong for traditional tempera among amateur painters as well as professionals devoted to classical art forms.

Insights, By Application: Versatile Applications of Traditional Tempera Paint in Crafts

In terms of application, craft segment is estimated to contribute the 46.4% share of the market. Tempera paint is a versatile medium that finds numerous applications in various forms of crafts. Its water-based nature and ability to adhere to different surfaces make it a popular choice for artists and crafters alike. One common application is in painting on wood, where tempera paint can be used to add vibrant colors and intricate details to wooden crafts such as birdhouses, boxes, or decorative signs. Its ability to dry to a matte finish adds a unique touch to these creations. Additionally, tempera paint is frequently utilized in paper crafts, such as card making, scrapbooking, and paper mache projects. It can be easily applied to paper surfaces to create colorful backgrounds, paint designs, or add accents to enhance the overall visual appeal of the crafts. Its versatility extends to other surfaces as well, including canvas and even glass. Whether used for painting, decorating, or adding artistic touches, tempera paints offer a wide range of possibilities for creative expression in various craft projects.

Insights, By End User: Educational Application Primarily Fuels End User Demand

Among end user, schools and educational institutions segment is estimated to contribute the 41.2% share of the market due to tempera’s effectiveness as a learning medium. Its safety, affordability, and performance properties make tempera especially appropriate for instructing young students in foundational art principles. Non-toxic and with no strong chemical odors, tempera poses little health risk to develop minds. Inexpensive pigments mixed easily with water also keep material costs very low versus other paint types. Its erasability permits students to experiment freely without fear of ruining supplies or work through mistakes. The medium’s layering qualities further lessons on blending colors to form new shades. Tempera’s relative messiness in a playful way introduces motor skills and concepts of form, lines and shapes from an early age. For older students, tempera offers versatility enabling projects exploring diverse styles from realism to abstraction. Professionals in art education have long endorsed tempera as a complete and highly effective training tool, which drives its widespread use among schools. The medium’s pedagogic strengths have made basic tempera paint kits classroom staples, thus educational institutions stay the dominant end user segment.

Regional Insights

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North America has established itself as the dominant region in the global tempera paint market with estaimted43.4% share in 2024. The presence of leading manufacturers along with a well-established art education system has contributed to North America's prominent position. Companies based in the U.S. and Canada have been producing tempera paints for decades and have strong brand recognition among both students and professional artists. Additionally, art programs are widely offered from elementary school through college, ensuring ongoing demand. The preference for American and Canadian brands has also helped North America become a net exporter of tempera paints to other markets.

Asia Pacific has emerged as the fastest growing regional market for tempera paints. Rapid economic development across the region has increased household disposable incomes and education budgets. More students now have access to art instruction compared to prior decades. Growing interest in art and cultural activities also contributes to the rising popularity of visual arts like painting. From a manufacturing perspective, several Asian countries have developed their own tempera paint production capabilities in recent years to satisfy domestic needs. This encourages import substitution and allows local brands to gain market share. As the popularity of tempera painting continues to spread through Asia Pacific, both international and regional suppliers are well-positioned to capitalize on the expanding market.

Market Report Scope

Key Developments

• In September 2023, Crayola announced a new licensing agreement with BrightColors, LLC, to expand its Crayola Experience venues in the U.S. over the next five years. This partnership aims to open a minimum of five new Crayola Experience venues, doubling the brand's presence in the country. BrightColors, an operating subsidiary of Good Vibrations Holding Co., has extensive experience in the leisure, attraction, and retail industries
• In October2023, Crayola Announces with Max-Matching Entertainments First International Expansion Deal for Its Family Attraction Business
• In November 2023, Faber-Castell recently acquired Robert E. Huber GmbH, a well-known manufacturer of precision mechanical products and components specializing in high-quality writing instruments and accessories. This acquisition is a strategic move by Faber-Castell to strengthen its position in the premium writing instruments market and expand its range of high-quality products.
• Royal Talens, a company thatspecializes in art materials, acquired Twinery Paint Company in September 2021 to enhance its position in North America. This strategic acquisition provided Royal Talens access to Twinery's distribution channels in the U.S. and Canada. It expanded Royal Talens' offerings to include Twinery's renowned line of tempera and acrylic paints, popular with teachers and art specialists

*Definition: The tempera paint market involves the manufacturing and sale of tempera paints. Tempera paint is a fast-drying pigment-based paint widely used by students and artists for illustrations, posters, and school projects due to its non-toxic water-soluble formulation. Some key players in the tempera paint market offer different product lines with varied assortments of colors, paint palettes, brushes, and canvas sheets to meet the needs of professional and amateur artists as well as students and young creators.

Market Segmentation

• Product Type Insights (Revenue, USD Bn, 2019 - 2031)
  • Traditional Tempera Paint
  • Modern Tempera Paint
•  Application Insights (Revenue, USD Bn, 2019 - 2031)
  • Fine Arts
  • Crafts
•  End User Insights (Revenue, USD Bn, 2019 - 2031)
  • Schools and Educational Institutions
  • Professional Artists
  • Hobbyists and DIY Enthusiasts
•  Packaging Insights (Revenue, USD Bn, 2019 - 2031)
  • Bottles
  • Tubes
•  Colour Variation Insights (Revenue, USD Bn, 2019 - 2031)
  • Basic colours
  • Assorted colours
• By Price Range Insights (Revenue, USD Bn, 2019 - 2031)
  • Economy Range
  • Mid-range
  • Professional Grade
• By Distribution Channel Insights (Revenue, USD Bn, 2019 - 2031)
  • Retail Stores 
  • Online Stores
• Regional Insights (Revenue, USD Bn, 2019 - 2031)
  • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
  • Europe
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC Countries
    • Israel
    • Rest of Middle East & Africa
• Key Players Insights
  • Crayola LLC
  • Faber-Castell AG
  • Sargent Art
  • Reeves (Colart Group)
  • Liquitex (Colart Group)
  • Sax Arts & Crafts
  • Prang (Dixon Ticonderoga Company)
  • RASCHER GmbH
  • Richeson Art Material
  • Jovi S.L.
  • Handy Art
  • Prang
  • Pelikan