TEMPERA PAINT MARKET SIZE & SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2023 - 2030)

The global tempera paint market size is projected to reach US$ 5.94 billion by 2030, from US$ 4.11 billion in 2023, at a CAGR of 5.4% during the forecast period. Tempera paint is a water-based paint that is made from a mixture of pigment, egg yolk, and water. It is a versatile paint that can be used on a variety of surfaces, including wood, canvas, and paper. Tempera paint is also known for its bright colors and its ability to dry quickly.

The growth of the tempera paint market is being driven by the increasing demand for art supplies and educational materials. Tempera paint is a popular choice for artists and students because it is easy to use and produces vibrant colors. The market is also being driven by the growing popularity of DIY projects and the increasing number of art and craft fairs.

Tempera Paint Market Regional Insights

• Asia Pacific: The Asia Pacific region is the largest market for tempera paint, accounting for a share of 36.5% in 2022. The growth of the market in this region is being driven by the increasing demand for art supplies and educational materials in countries such as China, India, and Japan. The rising disposable income of consumers in these countries is also contributing to the growth of the market.
• North America: North America is the second largest market for tempera paint, accounting for a share of 24.5% in 2022. The growth of the market in this region is being driven by the increasing demand for tempera paint in the education sector. The growing popularity of DIY projects and the increasing number of art and craft fairs are also contributing to the growth of the market.
• Europe: Europe is the third largest market for tempera paint, accounting for a share of 19.5% in 2022. The growth of the market in this region is being driven by the increasing demand for tempera paint in the art and craft sector. The rising disposable income of consumers in this region is also contributing to the growth of the market.

Figure 1. Global Tempera Paint Market Share (%), By Region, 2023

Tempera Paint Market Drivers

• Growing Arts and Crafts Industry: The increasing popularity of arts and crafts activities among people of all age groups, including children, students, and hobbyists, is driving the demand for tempera paints. These paints are commonly used in schools, art classes, and craft projects, thereby fueling the growth of the tempera paint market.
• Educational Sector Demand: Tempera paints are widely used in educational institutions, including schools and colleges, as they are considered safe and suitable for children. The educational sector's demand for tempera paints, driven by art education programs and extracurricular activities, plays a significant role in the growth of the market.
• Non-Toxic and Environmentally Friendly Formulations: Tempera paints are known for their non-toxic and environmentally friendly nature. With increasing awareness about health and environmental concerns, consumers are shifting towards products that are safe for human use and have minimal impact on the environment. The non-toxic and water-based formulations of tempera paints make them a preferred choice for individuals who prioritize health and sustainability.
• Rising DIY Culture and Home-Based Artistic Activities: The rise of do-it-yourself (DIY) culture and home-based artistic activities is contributing to the growth of the tempera paint market. Many people are engaging in creative projects at home, such as painting, crafts, and home décor, which require paints like tempera for their versatility, ease of use, and affordability.

Tempera Paint Market Opportunities

• Innovation in Product Formulations: There is an opportunity for manufacturers to innovate and develop new formulations of tempera paints. This can include the introduction of new colors, improved texture, enhanced durability, and additional features such as glow-in-the-dark or metallic finishes. By offering innovative and unique products, manufacturers can attract new customers and differentiate themselves in the market.
• Expansion into New Application Areas: Tempera paints have traditionally been used in schools, art classes, and crafts. However, there are opportunities to expand into new application areas. For example, there is growing interest in using tempera paints for mural painting, decorative artwork, and even in professional art studios. Manufacturers can explore partnerships with artists, interior designers, and architects to promote the use of tempera paints in these new application areas.
• Targeting Niche Markets: The tempera paint market offers opportunities to target niche markets and specific customer segments. For example, there is a rising demand for eco-friendly and organic art supplies. Manufacturers can develop and market tempera paints that are made from natural and sustainable ingredients, appealing to environmentally conscious consumers. Additionally, targeting specific age groups, such as seniors or young children, with specialized tempera paint products can also be a viable opportunity.
• Geographic Expansion: The tempera paint market is not limited to a particular region or country. There are opportunities for manufacturers to expand their distribution networks and enter new geographical markets. By understanding the preferences and demands of different regions, manufacturers can tailor their products and marketing strategies to appeal to local customers. This can involve partnerships with local distributors, retailers, or online platforms to reach a wider customer base.

Tempera Paint Market Trends

• Shift towards Natural and Non-Toxic Formulations: There is a growing demand for tempera paints that are made from natural and non-toxic ingredients. Consumers, especially parents and educators, are becoming more conscious of the potential health hazards associated with certain chemicals in paints. They are seeking safer alternatives, leading to an increased demand for natural pigments, plant-based binders, and water-based formulas in tempera paints.
• Rise of Sustainable and Eco-Friendly Products: Sustainability has become a significant trend across various industries, and the art supplies market is no exception. Consumers are increasingly looking for eco-friendly options that minimize environmental impact. In response, manufacturers are developing tempera paints that are packaged in recyclable materials, use sustainable sourcing practices, and have reduced carbon footprints. This trend aligns with the broader global focus on environmental conservation and responsible consumption.
• Growing Popularity of DIY and Home Decor Projects: The rise of do-it-yourself (DIY) culture and home decor projects has created a surge in demand for tempera paints. Many individuals are engaging in creative activities at home, such as painting furniture, creating wall art, or refurbishing objects. This trend has fueled the demand for tempera paints, which offer versatility, ease of use, and affordability for these DIY projects.
• Emphasis on Art Therapy and Mindfulness: Art therapy and mindfulness practices have gained significant recognition for their mental health benefits. Many individuals are turning to art as a means of self-expression, stress relief, and relaxation. Tempera paints are commonly used in art therapy sessions due to their accessibility and ease of use. This trend has led to increased demand for tempera paints in the therapy and wellness sectors.

Tempera Paint Market Restraints

• Competition from Alternative Paint Types: The tempera paint market faces competition from other types of paints, such as acrylic paints, watercolors, and oil paints. Each type of paint offers different characteristics and advantages, and consumers may choose alternative options based on their specific needs and preferences. The availability of a wide range of paint choices can limit the market share and growth potential of tempera paints.
• Limited Color Range and Mixing Capabilities: Compared to some other paint types, tempera paints may have a more limited color range, particularly in terms of vibrant and intense shades. Additionally, the ability to mix colors and create a broad spectrum of hues can be more challenging with tempera paints. Artists and professionals who require extensive color options and precise color mixing capabilities may prefer other paint types, which can restrain the demand for tempera paints in certain segments.
• Perceived Fragility and Limited Durability: Tempera paints, especially those with water-based formulations, may be perceived as less durable compared to other paint types like acrylics or oils. Once dry, tempera paints can be prone to reactivation with moisture or may be less resistant to fading over time. This perception of fragility and limited durability can deter some artists or users who seek long-lasting or robust paint finishes for their artworks.
• Dependency on Supportive Materials: Tempera paints often require specific supportive materials, such as appropriate paper or surfaces, to achieve the desired results. For example, they are commonly used on specially prepared surfaces like gessoed boards or primed canvas. This dependency on specific materials may increase the overall cost and complexity of using tempera paints, potentially limiting their adoption among certain artists or individuals with budget constraints.

Recent Developments

New product launches

• Pebeo Setacolor Tempera Paints: These paints are made with high-quality pigments and binders for vibrant colors and long-lasting durability. They are also non-toxic and water-soluble, making them safe for children and artists of all ages.
• Crayola Washable Tempera Paints: These paints are perfect for young children who are just starting to explore art. They are non-toxic, easy to clean up, and come in a variety of bright colors.
• Golden Fluid Tempera Paints: These paints are made with a high concentration of pigment for intense color and opacity. They are also water-soluble and lightfast, making them ideal for a variety of artistic applications.

Acquisition and partnerships

• In 2018, Golden Artist Colors acquired Gamblin Artists Colors. This acquisition gave Golden Artist Colors a wider range of products and expanded its customer base.
• In 2019, Winsor & Newton acquired Maimeri. This acquisition gave Winsor & Newton a stronger foothold in the European market.
• In 2020, Holbein Artists Colors partnered with Reeves Art Supplies. This partnership gave Holbein Artists Colors access to Reeves Art Supplies' distribution network.

Figure 2. Global Tempera Paint Market Share (%), By type of end-user, 2023

Top companies in Tempera Paint Market

• Crayola LLC
• Faber-Castell AG
• Sargent Art
• Reeves (Colart Group)
• Liquitex (Colart Group)
• Sax Arts & Crafts
• Prang (Dixon Ticonderoga Company)
• RASCHER GmbH
• Richeson Art Materials
• Jovi S.L.

*Definition: The tempera paint market refers to the industry that involves the production, distribution, and sale of tempera paints. Tempera paint is a type of water-based paint that is made by mixing pigments with a binding agent, typically egg yolk or a synthetic alternative. It is known for its vibrant colors, easy application, and non-toxic properties. The market encompasses various players, including manufacturers, suppliers, distributors, and retailers, who cater to the demand from artists, educators, hobbyists, and other users seeking a versatile and accessible painting medium.