WEB REAL-TIME COMMUNICATION SOLUTION MARKET ANALYSIS

The global web real-time communication solution market was valued at US$ 2.82 Bn in 2022 and is expected to exhibit a CAGR of 36.2% during the forecast period (2023-2030).

Web Real-Time Communication (WebRTC) Solutions Market, by Type (Services [Consulting Service, Implementation Service, Integration Service and Maintenance Service] and Solution), by Deployment (Hybrid Cloud, Private Cloud and Public Cloud), by Application (Gaming, Social Networking, Video Conferencing,  Voice Calling and Others), by Vertical (BFSI Sector, Public Sector, Manufacturing Sector, Transportation Sector, Healthcare Sector, Media & Entertainment Sector, IT & Telecom) and by Geography (North America, Europe, Asia Pacific, Latin America and Middle East Asia & Africa) - Size, Share, Outlook, and Opportunity Analysis, 2023 - 2030

Web real-time communication is a free and open-source project that offers browser-based applications, voice communications, video calls, file sharing, and eliminates the need for software plug-ins for the browser. Web Real Time Communication (WebRTC) utilizes simple application program interfaces (APIs), in order to provide real-time communication to mobile applications and browsers. Furthermore, it makes it easy to incorporate into commercial products and pose it as an attractive option for solution providers. WebRTC finds major applications in conferencing to collaborate with suppliers and partners, in healthcare to communicate with patients, in marketing to contact and maintain relationships with customers from remote places, and for job interviews to schedule, implement, and  follow up on interview procedures.

Global Web Real-Time Communication Solution Market: Regional Insights

Figure 1: Global Web Real-Time Communication Solution Market Share (%), By Region, 2022

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Global web real-time communication solution market is segmented into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.

In North America, the market has been particularly strong due to the presence of major technology companies and a robust IT infrastructure. This region has seen extensive adoption of WebRTC solutions in industries such as healthcare, education, customer support, and e-commerce, where real-time communication and collaboration tools are in high demand.

Similarly, Europe has witnessed significant growth in the market. Countries such as the U.K., Germany, and France have been at the forefront of WebRTC adoption. The finance, telecommunications, and manufacturing sectors in Europe have increasingly utilized WebRTC for applications such as video conferencing, contact centers, and remote collaboration.

Global Web Real-Time Communication Solution Market- Drivers

Increasing focus on augmenting the customer experience

Increasing focus on augmenting customer experience in retail and the public sector is expected to drive growth in the global Web Real-Time Communication Solution Market over the forecast period. Various industry verticals such as retail, public sector, banking, financial services, and insurance, (BFSI), and healthcare have started adopting WebRTC solutions. WebRTC offers short, efficient, and convenient customer interactions in real-time that improves customer experience at all customer interaction points. This, in turn, is expected to drive the market growth over the forecast period. For instance, Amazon, an e-commerce company utilizes Mayday, a WebRTC platform that offers a single-tap function in the Kindle reader and enables them to communicate with live call center representatives in real-time.

Rising demand for real-time communication

Rising demand for real-time communication across different industry vertical is expected to drive the global Web Real-Time Communication Solution Market over the forecast period. Various business verticals are upgrading their communication systems with advanced, real-time communication. They are shifting from the telephone system to the private branch exchange (PBX) to real-time communication. RTC supports audio and video calling services and real-time text messaging. Such sophisticated communication solutions facilitate organizations’ ability to collaborate with forces and connect with other customers efficiently. For instance, GENBAND, a provider of WebRTC enabled carrier-grade communication products, introduced Kandy, a WebRTC app, to provide advanced communication solutions to suppliers, enterprises, developers, and carriers.

Global Web Real-Time Communication Solution Market- Opportunities

Custom-made solutions

Custom-made solutions offered to fulfil specific requirements of enterprises are expected to pose significant growth opportunities. Certain organizations request customized WebRTC solutions so that they can fulfill their specific business requirements. Although, WebRTC solutions are homogenous throughout the industry verticals, providing custom-made solutions can help market players to enhance their market presence. Thus, customized solutions are a major growth opportunity in the market.

Utilizing WebRTC as a tool

WebRTC can increase the acceptance of the ‘bring your own device’ (BYOD) culture and enterprise mobility among different business verticals. This is an effective and cost-efficient way to communicate with customers, suppliers, developers, and retailers. Key market players can offer WebRTC to bring enterprise mobility to organizations, which can offer flexibility and satisfaction to employees and increase the productivity of the organization. This, in turn, is expected to pose lucrative business opportunities for market players in the near future.

Global Web Real-Time Communication Solution Market-Trends

Advent of advanced WebRTC services and platforms

Key companies in the market are involved in launching enhanced WebRTC platforms and services to expand their service portfolio and gain a competitive advantage in the market. For instance, BrainCert, an all-in-one training platform with built-in virtual classroom introduced the first WebRTC-based HTML5 Virtual Classroom in 50 languages. Moreover, key market players are focused on introducing industry vertical-specific WebRTC solutions, in order to enhance their market presence.

Emergence of virtual learning

Technological advancements have transformed the education sector with the inclusion of e-learning and virtual classrooms. Presently, various educational institutions are adopting WebRTC platforms to provide real-time audio & video communication and messaging capabilities to their existing learning system. Moreover, key players in the market are focused on providing virtual-specific WebRTC in order to gain a competitive edge in the near future. Instance for emergence of virtual learning and the utilization of WebRTC solutions is the widespread adoption of online education platforms during the COVID-19 pandemic.

Example is the platform called Coursera. Coursera is an online learning platform that offers a wide range of courses from top universities and institutions around the world. With the onset of the pandemic and the closure of educational institutions, Coursera experienced a significant increase in enrollment as individuals sought to continue their education

 Global Web Real-Time Communication Solution Market- Restraints

Inadequate network infrastructure

Inadequate network infrastructure is the major factor expected to restrain the growth of the global Web Real-Time Communication Solution Market over the forecast period. The absence of efficient network infrastructure, especially in emerging economies, is expected to hinder the adoption of WebRTC solutions significantly. For instance, the Federal Communication Commission (FCC) estimates that in 2020, 68.6% of the population in rural areas of the United States would have access to mobile LTE and fixed terrestrial services, which is a lower percentage than the 92% recorded in metropolitan areas during the same year. Furthermore, the rate of transition from IPv4 to IPv6 in emerging regions is slower in comparison to developed regions. However, the government is expected to mandate the enhancement of network infrastructure in these regions in the near future in order to accelerate the growth of the market.

Unfamiliarity with benefits of WebRTC

Unfamiliarity with the benefits of WebRTC in different business verticals is expected to hamper the global Web Real-Time Communication Solution Market growth during the forecast period. There are several businesses and industries in emerging economies that are unfamiliar with benefits of WebRTC technology, which in turn is expected to restrict the market growth in the near future.   

Figure 2: Global Web Real-Time Communication Solution Market Share (%), By Deployment, 2022

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Global Web Real-Time Communication Solution Market- Segmentation:

Global Web Real-Time Communication Solution Market report is segmented into type, vertical, application, deployment, and region.

By deployment type, the private cloud sub-segment led the global market for web real-time communication solutions in 2022, with a 52.3% share in terms of value, ahead of public cloud and hybrid cloud, respectively.

Global Web Real-Time Communication Solution Market: Key Developments

2. In 2020, Google, a technology company continued to play a major role in WebRTC development and made several advancements during this period. The company introduced the WebRTC Unified Plan, which improved the way media streams are negotiated and managed in WebRTC applications. Google also introduced enhancements to their WebRTC-based video conferencing platform, Google Meet, to meet the increased demand for remote collaboration.
3. In 2020, Apple, a technology company announced support for WebRTC in Safari 14. With the introduction of WebRTC support in Safari, Apple enabled developers to build real-time communication applications that work seamlessly across iOS and macOS devices. This development expanded the reach of WebRTC technology to Apple users and allowed for more immersive and interactive web-based communication experiences.
4. In 2020, Microsoft, a technology corporation integrated WebRTC into its communication and collaboration platform, Microsoft Teams. The WebRTC-based audio and video calling capabilities were introduced in Microsoft Teams in the earlier stages of its development. Microsoft has been consistently enhancing and expanding the WebRTC features within Teams since then.
5. In 2020, Cisco, a web conferencing company expanded its Webex collaboration suite with enhanced WebRTC capabilities. The company introduced Webex WebRTC improvements to optimize video quality, reduce latency, and enhance overall performance.

Global Web Real-Time Communication Solution Market: Key Companies Insights

Companies are playing a pivotal role in shaping and advancing the WebRTC market through various initiatives. One way they contribute is by developing WebRTC libraries and APIs that facilitate the integration of real-time communication capabilities into applications. These libraries and APIs provide developers with the necessary tools and resources to quickly and efficiently build WebRTC-based solutions. By offering these development resources, companies empower developers to create innovative applications that leverage WebRTC technology.

Key companies operating in the global Web Real-Time Communication Solution Market are Avaya Inc., Twilio, Inc., Google Inc., Plivo Inc., Cisco Systems, Inc., AT&T Inc., IBM Corporation, Mitel Networks Corporation, Huawei Technologies Co., Ltd., TokBox Inc., and Ericsson.

One good example for this is Jitsi. Jitsi is an open-source video conferencing platform that has gained popularity for its innovative approach to WebRTC-based communication. Founded in 2003, Jitsi focuses on providing secure and privacy-conscious video conferencing solutions. Jitsi's disruptive approach to video conferencing, focusing on security, privacy, and self-hosting options, has gained attention and adoption from users who prioritize these aspects. The company's commitment to open-source principles and collaboration has created a vibrant community and contributed to the continuous improvement of their WebRTC-based solution. This example illustrates how Jitsi, as a disruptive startup, has introduced unique features and approaches that challenge traditional players in the WebRTC solutions market, providing users with alternative options that align with their specific needs and preferences.

*Definition: WebRTC, which stands for Web Real-Time Communication, is an open-source project and a set of standards that enables real-time communication capabilities directly within web browsers and applications. It provides a framework for web developers to build applications that support audio and video calls, screen sharing, file sharing, and other real-time communication features without the need for plugins or external software