Market Overview

Web real-time communication is a free and open-source project that offers browser-based applications, voice communications, video calls, file sharing, and eliminating need for software plug-ins for the browser. WebRTC utilizes simple application program interfaces (APIs), in order to provide real-time communication to mobile applications and browsers. Furthermore, it makes it easy to incorporate into commercial products and pose it as an attractive option for solution providers. WebRTC finds major applications in conferencing to collaborate with suppliers and partners, in medicine to communicate with patients, for marketing to contact and maintain relationships with customers from remote places, and for job interviews to schedule, implement, and take follow up of interview procedure.

The global Web real-time communication solution market was accounted for US$ 1,807.5 Mn in terms of value by 2018 and is expected to grow at a CAGR of 42.2% during the forecast period (2019-2027).

Market Dynamics- Drivers

  1. Increasing focus on augmenting customer experience in retail and public sector is expected to drive growth of the global web real-time communication (WebRTC) solution market over the forecast period

Various industry verticals such as retail, public sector, banking, financial services, and insurance, (BFSI), and healthcare have started adopting WebRTC solutions. WebRTC offers short, efficient, and convenient customer interaction in real-time that improves customer experience at all customer interaction points. This, in turn, is expected to drive the market growth over the forecast period. For instance, Amazon utilizes Mayday, a WebRTC platform, which offers single-tap function in the Kindle reader and enables them to communicate with live call center representatives in real-time.

  1. Rising demand for real-time communication across different industry vertical is expected to drive the global web real-time communication (WebRTC) solution market over the forecast period

Various business verticals are upgrading their communication systems with advanced, real-time communication. They are shifting from telephone system to private branch exchange (PBX) to real-time communication. RTC supports audio and video calling services and real-time text messaging. Such sophisticated communication solutions facilitate organizations to collaborate with forces and connect with other customers efficiently. For instance, in 2014, GENBAND, a provider of WebRTC-enabled carrier-grade communication products, introduced Kandy, a WebRTC app to provide advanced communication solutions to suppliers, enterprises, developers, and carriers.

North America region dominated the global web real-time communication (WebRTC) solutions market in 2018, accounting for 41.3% share in terms of value, followed by Europe and Asia Pacific, respectively.

Web Real-Time Communication (WebRTC)  | Coherent Market Insights

Source: Coherent Market Insights

Market Restraints

  1. Inadequate network infrastructure is the major factor expected to restrain growth of the global web real-time communication (WebRTC) solutions market over the forecast period

The absence of efficient network infrastructure especially in emerging economies is expected to hinder the adoption of WebRTC solutions significantly. For instance, according to the Federal Communication Commission (FCC), in 2018, around 68.6% of population in rural side in the U.S. to mobile LTE and fixed terrestrial services, which is relatively lower than urban population, which was marked at 92% in the same year. Furthermore, rate of transition from IPv4 to IPv6 in emerging regions is slower than that in developed region. However, the government is expected to mandate to enhance network infrastructure in these regions in near future, in order to accelerate growth of the market.

  1. Unfamiliarity with benefits of WebRTC in different business verticals is expected to hamper the global web real-time communication (WebRTC) solutions market growth during the forecast period

There are several businesses and industries in emerging economies that are unfamiliar with benefits WebRTC technology, which in turn, is expected to restrict the market growth in the near future.

Market Opportunities

  1. Custom-made solutions offered to fulfill the specific requirements of enterprises is expected to pose significant growth opportunities

Certain organizations request customized WebRTC solutions so that they would fulfill their specific business requirements. Although WebRTC solutions are homogenous throughout the industry verticals, providing custom-made solutions can help market players to enhance their market presence. Thus, customized solutions is a major growth opportunity in the market.

  1. Utilizing WebRTC as a tool to accept BYOD

WebRTC can increase the acceptance of bringing your own device (BYOD) culture and enterprise mobility among different business verticals. This is an effective and cost-efficient way to communicate with customers, suppliers, developers, and retailers. Key market players can offer WebRTC to bring enterprise mobility among organizations, which can offer flexibility and satisfaction to employees and increase the productivity of the organization. This, in turn, is expected to pose lucrative business opportunities for market players in the near future.

Web Real-Time Communication (WebRTC)  | Coherent Market Insights

Source: Coherent Market Insights

Segment information:

In global web real-time communication solutions market, by deployment type segment, private cloud sub-segment dominated in 2018, accounting for 49.4% share in terms of value, followed by public cloud and hybrid cloud, respectively.

Web Real-Time Communication (WebRTC)  | Coherent Market Insights

Source: Coherent Market Insights

Market Trends

  1. Advent of advanced WebRTC services and platforms is a major trend in the market

Key companies in the market are involved in launching enhanced WebRTC platforms and services to expand their service portfolio and gain competitive advantage in the marker. For instance, in 2016, BrainCert introduced the first WebRTC-based HTML5 Virtual Classroom in 50 languages. Moreover, key market players are focused on introducing industry vertical-specific WebRTC solutions, in order to enhance their market presence. For instance, in 2014, Telespeake introduced cloud-based WebRTC services, which is focused on education sector and contact centers.

  1. Emergence of virtual learning is another major trend in the market

Technological advancements have transformed the education sector with inclusion of e-learning and virtual classrooms. Presently, various educational institutions are adopting WebRTC platforms to provide real-time audio & video communication and messaging capabilities to existing learning system. Moreover, key players in the market focused on providing virtual-specific WebRTC to industries, in order to gain competitive edge in the near future.

Regulations

Latin America Regulations

In Argentina, a specific regulation states that VoIP is free to compete in the market and there are no efforts take to impose regulatory policies on it. Moreover, any operator who wants to offer VoIP needs a unique license for Telecommunications Services, which is inclusive of all telecommunications services, independently of the technology and network infrastructure used. Licensing Restrictions for VoIP in Mexico, Venezuela, Colombia, Chile, Brazil, Peru, and Dominican Republic.

Competitive Section

Key companies operating in the global web real-time communication (WebRTC) solutions market are Avaya Inc., Twilio, Inc., Google Inc., Plivo Inc., Cisco Systems, Inc., AT&T Inc., IBM Corporation, Mitel Networks Corporation, Huawei Technologies Co., Ltd., TokBox Inc., and Ericsson.

Key Developments

  1. Key companies in the market are focused on product launches, in order to gain competitive edge in the market. For instance, in January 2015, Cisco released multiple security patches for WebEx Meeting Server platform.
  2. Major companies in the market are involved in forming alliances, in order to enhance their market presence. For instance, in October 2019, AT&T, Verizon, T-Mobile, and Sprint formed a joint venture named Cross Carrier Messaging Initiative (CCMI), in order to deliver next generation of messaging to businesses and consumers.

Web real-time communication is a free and open-source project that offers browser-based applications, voice communications, video calls, file sharing, and eliminating need for software plug-ins for the browser. WebRTC utilizes simple JavaScript application program interfaces (APIs), in order to provide real-time communication to mobile applications and browsers. Furthermore, it makes it easy to incorporate into commercial products and pose it as an attractive option for solution providers. WebRTC finds major applications in conferencing to collaborate with suppliers and partners, in medicine to communicate with patients, for marketing to contact and maintain relationships with customers from remote places, and for job interviews to schedule, implement, and take follow up of interview procedure.

Market Dynamics

Increasing focus on augmenting customer experience in various industry verticals such as retail, public sector, banking, financial services, and insurance, (BFSI), and healthcare has potential for WebRTC applications. WebRTC offers short, efficient, and convenient customer interaction in real-time that improves customer experience at all customer interaction points. Along with this, internal communication within different verticals of an organization are upgrading their communication systems with advanced, real-time communication. They are shifting from telephone system to private branch exchange (PBX) to real-time communication. WebRTC supports audio and video calling services and real-time text messaging.

The revolution in the field of 4G and 5G network has increased the number of internet and social networking users worldwide. This, in turn, has increased traffic on web browser and several other online portals that are accessed through smartphones and tablets. According to Internet Live Stats, number of internet users increased by 7.9% in 2014 to reach 2.9 billion. According to the same source, active number of social media users crossed 2 billion in 2014. Thus, growing internet penetration and increasing social network users are expected to fuel the market growth in the near future.

Market Taxonomy

This report segments the global web real-time communication (WebRTC) solutions market on the basis of type, deployment, application, vertical and region. On the basis of type, the global WebRTC solutions market is segmented into Service (Consulting Service, Implementation Service, Integration Service and Maintenance Service) and Solution. On the basis of Deployment, the market is segmented into Hybrid Cloud, Private Cloud and Public Cloud. On the basis of Application, the market is segmented into Gaming, Social Networking, Video Conferencing, Voice Calling and Others. On the basis of Vertical BFSI, Energy & Utility, Healthcare Sector, IT & Telecom, Manufacturing Industry, Media & Entertainment, Public Sector, Retail and Transportation & Logistic Sector. On the basis of region, the market is segmented into North America, Latin America, Europe, Middle East & Africa (MEA) and Asia Pacific.

Key features of the study:

  • This report provides an in-depth analysis of the Global web real-time communication (WebRTC) solutions market and provides market size (US$ Million) and Compound Annual Growth Rate (CAGR %) for the forecast period (2019 – 2027), considering 2018 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrix for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategy adopted by leading players
  • It profiles leading players in the web real-time communication (WebRTC) solutions market based on the following parameters – regulatory landscape, company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans
  • Key companies covered as a part of this study Avaya Inc., Twilio, Inc., Google Inc., Plivo Inc., Cisco Systems, Inc., AT&T Inc., IBM Corporation, Mitel Networks Corporation, Huawei Technologies Co., Ltd., TokBox Inc., and Ericsson.
  • Insights from this report would allow marketers and management authorities of companies to make informed decision regarding future product launches, technology up-gradation, market expansion, and marketing tactics
  • The global web real-time communication (WebRTC) solutions market report caters to various stakeholders in this industry including investors, suppliers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through the various strategy matrices used in analyzing the global web real-time communication (WebRTC) solutions market

Detailed Segmentation:

  •  Global web real-time communication (WebRTC) solutions Market, By Type:
    • Service
      • Consulting Service
      • Implementation Service
      • Integration Service
      • Maintenance Service
    • Solution
  • Global web real-time communication (WebRTC) solutions Market, By Vertical:
    • BFSI Sector
    • Public Sector
    • Manufacturing Sector
    • Transportation Sector
    • Healthcare Sector
    • Media & Entertainment Sector
    • IT & Telecom
    • Retail
    • Energy & Utility
  • Global web real-time communication (WebRTC) solutions Market, By Deployment Model:
    • Public Cloud
    • Private Cloud
    • Hybrid Cloud
  • Global web real-time communication (WebRTC) solutions Market, By Application:
    • Social Networking
    • Gaming
    • Voice Calling
    • Video Conferencing
    • Other Applications
  • Global web real-time communication (WebRTC) solutions Market, By Region:
    • North America
    • Latin America
    • Europe
    • Asia Pacific
    • Middle East & Africa (MEA)
  • Company Profiles
    • AT&T Inc.*
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Key Strategies
      • Recent Developments
      • Future Plans
    • Avaya Inc.
    • Cisco Systems, Inc.
    • Ericsson
    • Google Inc.
    • Huawei Technologies Co.
    • IBM Corporation
    • TokBox Inc.
    • Mitel Networks Corporation
    • Plivo Inc.
    • Twilio, Inc.

*Browse all the market data tables and figures on "Global Web Real-Time Communication (WebRTC) Solutions Market - Forecast to 2027”

Table of Contents

  1. Research Objective and Assumption
    • Research Objectives
    • Assumptions
    • Abbreviations
  2. Market Purview
    • Report Description
      • Market Definition and Scope
    • Executive Summary
      • Market Snippet, By Type
      • Market Snippet, By Vertical
      • Market Snippet, By Deployment
      • Market Snippet, By Application
    • Market Snippet, By Region
      • Coherent Opportunity Map (COM)
  3. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
      • Restraints
      • Market Opportunities
      • Regulatory Scenario
      • Industry Trend
      • Merger and Acquisitions
      • New system Launch/Approvals
      • Value Chain Analysis
      • Porter’s Analysis
      • PEST Analysis
  4. Global Web Real-Time Communication (WebRTC) Solutions Market, By Type, 2017-2027  (US$ Million)
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Segment Trends
    • Service
      • Introduction
      • Market Size and Forecast, 2019–2027, (US$ Million)
      • Consulting Service
      • Implementation Service
      • Integration Service
      • Maintenance Service
    • Solution
      • Introduction
      • Market Size and Forecast, 2019–2027, (US$ Million)
  5. Global Web Real-Time Communication (WebRTC) Solutions Market, By Vertical, 2017-2027  (US$ Million)
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Segment Trends
    • BFSI Sector
      • Introduction
      • Market Size and Forecast, 2019–2027, (US$ Million)
    • Public Sector
      • Introduction
      • Market Size and Forecast, 2019–2027, (US$ Million)
    • Manufacturing Sector
      • Introduction
      • Market Size and Forecast, 2019–2027, (US$ Million)
    • Transportation Sector
      • Introduction
      • Market Size and Forecast, 2019–2027, (US$ Million)
    • Healthcare Sector
      • Introduction
      • Market Size and Forecast, 2019–2027, (US$ Million)
    • Media & Entertainment Sector
      • Introduction
      • Market Size and Forecast, 2019–2027, (US$ Million)
    • IT & Telecom
      • Introduction
      • Market Size and Forecast, 2019–2027, (US$ Million)
  6. Global Web Real-Time Communication (WebRTC) Solutions Market, By Deployment, 2017-2027  (US$ Million)
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Segment Trends
    • Public Cloud
      • Introduction
      • Market Size and Forecast, 2019–2027, (US$ Million)
    • Private Cloud
      • Introduction
      • Market Size and Forecast, 2019–2027, (US$ Million)
    • Hybrid Cloud
      • Introduction
      • Market Size and Forecast, 2019–2027, (US$ Million)
  7. Global Web Real-Time Communication (WebRTC) Solutions Market, By Application, 2017-2027  (US$ Million)
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Segment Trends
    • Social Networking
      • Introduction
      • Market Size and Forecast, 2019–2027, (US$ Million)
    • Gaming
      • Introduction
      • Market Size and Forecast, 2019–2027, (US$ Million)
    • Voice Calling
      • Introduction
      • Market Size and Forecast, 2019–2027, (US$ Million)
    • Video Conferencing
      • Introduction
      • Market Size and Forecast, 2019–2027, (US$ Million)
    • Other Applications
      • Introduction
      • Market Size and Forecast, 2019–2027, (US$ Million)
  8. Global Web Real-Time Communication (WebRTC) Solutions Market, By Region, 2017-2027  (US$ Million)
    • Introduction
      • Market Share Analysis, By Region, 2017 and 2027 (%)
    • North America
      • Regional Trends
      • Market Size and Forecast, By Type, 2019–2027 (US$ Million)
      • Market Size and Forecast, By Vertical, 2019–2027 (US$ Million)
      • Market Size and Forecast, By Deployment, 2019–2027 (US$ Million)
      • Market Size and Forecast, By Application, 2019–2027 (US$ Million)
      • Market Share Analysis, By Country, 2019 and 2027 (%)
        • U.S.
        • Canada
    • Europe
      • Regional Trends
      • Market Size and Forecast, By Type, 2019–2027 (US$ Million)
      • Market Size and Forecast, By Vertical, 2019–2027 (US$ Million)
      • Market Size and Forecast, By Deployment, 2019–2027 (US$ Million)
      • Market Size and Forecast, By Application, 2019–2027 (US$ Million)
      • Market Share Analysis, By Country, 2019 and 2027 (%)
        • U.K.
        • Germany
        • Italy
        • France
        • Russia
        • Rest of Europe
    • Asia Pacific
      • Regional Trends
      • Market Size and Forecast, By Type, 2019–2027 (US$ Million)
      • Market Size and Forecast, By Vertical, 2019–2027 (US$ Million)
      • Market Size and Forecast, By Deployment, 2019–2027 (US$ Million)
      • Market Size and Forecast, By Application, 2019–2027 (US$ Million)
      • Market Share Analysis, By Country, 2019 and 2027 (%)
        • China
        • India
        • Japan
        • ASEAN
        • Australia
        • South Korea
        • Rest of Asia Pacific
    • Latin America
      • Regional Trends
      • Market Size and Forecast, By Type, 2019–2027 (US$ Million)
      • Market Size and Forecast, By Vertical, 2019–2027 (US$ Million)
      • Market Size and Forecast, By Deployment, 2019–2027 (US$ Million)
      • Market Size and Forecast, By Application, 2019–2027 (US$ Million)
      • Market Share Analysis, By Country, 2019 and 2027 (%)
        • Brazil
        • Argentina
        • Mexico
        • Rest of Latin America
    • Middle East and Africa
      • Regional Trends
      • Market Size and Forecast, By Type, 2019–2027 (US$ Million)
      • Market Size and Forecast, By Vertical, 2019–2027 (US$ Million)
      • Market Size and Forecast, By Deployment, 2019–2027 (US$ Million)
      • Market Size and Forecast, By Application, 2019–2027 (US$ Million)
      • Market Share Analysis, By Country, 2019 and 2027 (%)
        • Israel
        • GCC Countries
        • South Africa
        • Rest of the Middle East and Africa
  9. Competitive Landscape
    • Company Profiles
      • AT&T Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Avaya Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Cisco Systems, Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Ericsson
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Google Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Huawei Technologies Co.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • IBM Corporation
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • TokBox Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Mitel Networks Corporation
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Plivo Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Twilio, Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Analyst Views
  10. Section
    • References
    • Research Methodology
    • About us and Sales Contact

*Browse market data tables and figures on "Web Real-Time Communication (WebRTC) Solutions Market - Global forecast to 2027”.