Doceree, the only AI-driven operating system for healthcare marketing, has unveiled RepTwin, the first-ever AI-powered advertising format that lets brand representatives be available to healthcare professionals (HCPs) anytime, anywhere, right inside their regular workflow.
The announcement was made at Fierce Pharma Week 2025 in Philadelphia. With RepTwin, Doceree is launching what it calls the “Conversation Layer,” opening a new era in how reps and HCPs connect.
As availability to in-person brand reps continues to decline, 65% of physicians now restrict rep access as well as facetime with brand reps in the U.S. averages just a few minutes RepTwin offers an innovative solution.
By incorporating a compliant, on-demand virtual rep into electronic health record (EHR) platforms, specialist medical publishers, along with other digital environments, Doceree ensures physicians can now access brand information and clinical support when and where they need.
Key features of RepTwin are:
- Always available, everywhere – Available 24/7 across EHRs, specialist medical publishers, brand websites, and training platforms.
- Brand-trained & continuously updated – Aligned with clinical trial data, marketing content, brand voice, competition and regulatory standards.
- Built-in compliance – HIPAA, GDPR, SOC2, PHI-compliant and MLR-approved responses from day one.
- Multi-modal interaction – Natural conversations via video, voice and text, based on HCP preference.
- Most relevant engagement – Appears only when clinically relevant HCP, such as during patient consultations or while researching on medical publishers.
Executive Statement
According to Harshit Jain, MD, Founder & Global CEO of Doceree, for too long, the industry has viewed AI merely as a tool for performance and impression optimization, they believe its potential goes far beyond that. With RepTwin, they are proving exactly that. RepTwin will redefine how brands connect with physicians. For the first time, HCPs can engage with a fully trained, compliant, and always-available virtual brand rep on their own terms and within their own workflows
