Emart24 is making changes to its stores and introducing new products to boost its growth. On December 18th, Lee Kang-young, head of Emart24's Northern Gyeonggi region, held a "2026 product briefing" for franchise owners at the "Emart24 Magok Premium" store in Seoul.
Magok Premium is the first store to be fully redesigned in eight years, since the rebranding of "With Me" stores to Emart24 in 2017. This store serves as a model for Emart24's new direction. Recently, Emart24 set up similar prototype stores in seven cities, including Gwangju, Daejeon, and Busan.
The Magok Premium store features changes to improve visibility, such as a new sign with edited colors. Inside, the store uses bright colors like white, yellow, and coral to create a warm, welcoming atmosphere. The layout includes curved shelves as well as tables designed to encourage customers to stay longer as well as make more purchases.
Franchise owner Im Sun-hyeok, from the Emart24 R Jongam Raemian store in Seoul, noted that the new store design focuses on increasing the time customers spend inside, which leads to higher sales.
Along with store updates, Emart24 is also improving its product offerings. After introducing 400 new products this year, the company plans to add 600 more next year. Lee Sang-il, head of Emart24's sales team, said the focus will be on creating popular and trending products, expanding private label (PL) items, and strengthening core convenience store categories.
Emart24 has also made a "trend lab" and will use AI-based product planning to fuel product development. The company is collaborating with influencers as well as other external trends to improve product development.
This year, Emart24 has launched several new consumer product, including collaborations with celebrity chefs like Son Jong-won, Choi Hyun-seok, and Austin Kang. The company is also expanding its dessert offerings with its signature dessert "Seoul Daebbang" and working with Shinsegae Group brands like Shinsegae Food and Chosun Hotel.