Westlake Royal Building Products has launched a new website that brings all of its products together in one place. The site also features Design Canvas, a smart tool that aid homeowners, designers, and builders in easily planning and visualizing their home exterior projects.
The redesigned website offers a more connected experience, making it easier for both professionals as well as homeowners to explore all of Westlake Royal’s products. The new design aligns with how many homeowners opt to spend time researching their projects online before hiring contractors.
The website has a modern look with simple navigation and includes helpful resources, inspiration, and product details. Design Canvas uses advanced AI to aids users design their projects, pulling products from different categories like Siding, Trim, and Roofing. Users can start by exploring sample smart homes or upload their own photo to personalize their design.
The tool lets users see realistic previews of their choices and gives before-and-after images to show the impact of each decision. They can also save and share their designs and get a list of the exact materials needed for their project.
Executive Statement
According to Steve Booz, vice president of marketing, Westlake Royal Building Products, with the launch of their new website and Design Canvas, their goal was to create a seamless and inspiring experience that reflects the innovation and breadth of their product offerings. This is more than a website. It’s a launch pad where customers can explore everything Westlake Royal has to offer, discover the right products for their next project, and bring their visions to life through creativity, education and interactive design.