Alcoholic Beverages Market - Global Industry Insights, Market Drivers, Outlook and Key Market Players

Alcoholic beverages are distilled drink or liquor produced from fermentation of the sugar obtained from fruits, berries, and grains. These beverages contain more than a minimal amount of ethyl alcohol or ethanol. They are classified into three general classes called beer, wine, and spirit. Increasing number of adult and young population and high disposable income of the consumers are the major factors driving growth of the market. Innovation in product due to high demand for alcoholic beverages with changing taste and preferences is key factor for growth of this industry. Advancement in the distribution channels such as availability of separate counter for females, outlet on airports, online sales, and growing tourism sector are some of the factors boosting growth of market.

Consumption of alcoholic beverages in a limited quantity is associated with reduced risk of cardiovascular diseases. Furthermore, consumption of red wine reduces the risk of heart diseases and burns fat. Therefore, introduction of varieties among beer and spirits is expected to create lucrative opportunity for growth of the alcoholic beverages market.

Alcoholic Beverages Market Taxonomy

Based on the product type, alcoholic beverages is segmented into:

  • Beer
    • Ale
    • Lager
    • Stout
  • Distilled Spirits
    • Rum
    • Whiskey
    • Vodka
    • Gin
    • Others
  •  Wine
    • Sparkling
    • Fortified
    • Champagne

Based on distribution channel, the alcoholic beverages market is segmented into:

  • Hyper markets
  • Supermarkets
  • On shops
  • Others

Spirits hold highest share in the global market of alcoholic beverages. More than 45 percent of the total alcohol is consumed is in the form of spirits. Increasing demand for premium and super premium whiskey is expected to fuel growth of alcoholic beverage market.

According to World Health Organization (WHO), the alcoholic beverages are not only marketed through the conventional broadcast media (such as radio and television), but also by direct marketing technologies such as the internet and podcasts. Furthermore, by featuring alcoholic drinks in the entertainment sector such as films and songs, producers attracts the young population for consumption of alcohol.

Alcoholic beverages market outlook-

  • Europe is reported to have highest number of population consuming beer. Alcoholic beverages market in this region is led by France, followed by Germany, Italy, UK, and others. The high consumption rate of alcohol has also been recorded in the economies such as Estonia, Belarus, and Lithuania in this region. According to the World Bank Group, in 2015, Belarus consumed 17.1 liters per person per capita as compared to world average of 6.3 liters per person per capita.
  • North America is gaining significant traction in alcoholic beverage market, owing to increasing trend of alcohol consumption in young-adult people, which increases demand for high-quality alcoholic beverages. According to National Institute on Alcohol Abuse and Alcoholism (NIAAA), in 2015, around 6.2 percent of adult population were reported to be consuming alcoholic beverages in the U.S
  • India and China are projected to witness high demand for alcoholic beverages over the forecast period, owing to substantial growth in the disposable income, increasing population, and inclination of young generation towards the western culture. Availability of local spirits such as baijiu in China is propelling the growth of alcoholic beverages in Asia Pacific region.

Alcoholic beverages market challenges-

However, changes in climatic condition leads to decrease in the yield of the crop, thereby, increasing raw material prices. Furthermore, strict governmental regulations is one of the major challenge in the growth of the alcohol industry. Availability of substitute products and the legalization of marijuana especially in the U.S. is also expected to hinder growth of this market.

Key Players in the Global Alcoholic Beverages Market

Major players are focused on strategies such as merger and acquisition to maintain leading position in market. Innovations and new product development in the manufacturing of flavored wine, vodka, beer, and cocktail such as wine based cocktails, vintage cocktails, and exotic spirits are expected to drive growth of the market.

Key players operating in the global alcoholic beverages market include Anheuser-Busch InBev SA/NV, Bacardi Limited, Beam Suntory Inc., Constellation Brands Inc., Diageo Plc, Heineken Holding NV, Molson Coors Brewing Co., Pernod Ricard SA, SABMiller Ltd., and Carlsberg group.

Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.


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Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
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Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization:

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

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Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

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  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

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