Micellar casein is a rich source of protein that consists of five important proteins such as beta, gamma, delta, alpha, and kappa. Removal or modification of any of the protein eliminates the natural micelle protein. It exists in natural form and is easily digestible by the body. It supports faster recovery and promotes a feeling of fullness by delivering protein to muscles up to 12 hours. Moreover, micellar casein stimulates the repair muscles during any injury. Micellar casein is widely used in sports nutrition since it is capable of supplying amino acid to the muscle cells. Furthermore, this protein also used to remove the fat amount present in the body.
The global micellar casein market is projected to reach US$ 1,050 million by the end of 2027, in terms of revenue, growing at CAGR of 6.1% during the forecast period (2019 to 2027).
High consumption of protein in sports and bodybuilding products is expected to propel the market growth of micellar casein. For instance, in April 2016, Abbot launched Myoplex Micellar Casein under its EAS Myoplex sports nutrition products line. This product is a nighttime supplement that also includes a blend of HMB, Phosphatidylserine, and Leucine (E3 Fusion).
Growing demand for fortified food is projected to fuel the market growth of micellar casein. Protein fortification is gaining importance of foods with protein ingredients that serve a product with a ‘high-protein’ label. Rising demand for such foods is expected to propel the market growth of micellar casein over the forecast period over the forecast period.
Regionally, North America dominated the global micellar casein market in 2018, reporting 40% market share in terms of revenue, followed by Europe and Asia-Pacific and, respectively.
Figure 1. Global Micellar Casein Market, Revenue Share (%), By Region, 2018
The market of micellar casein is facing intense competition from dairy-based, animal and plant-derived protein ingredients which is expected to hinder the market growth. Growing preferences for natural or plant-derived proteins such as pea protein another major factor projected to hamper the market growth of global micellar casein over the forecast period.
Fluctuating milk prices around the globe due to various environmental factors and this is expected to restrict the market growth of micellar casein. Micellar casein is mainly produced from skimmed milk through membrane filtration. Thus prices of milk play very an important role in the overall ingredient price and supply. This is expected to fuel market growth over the forecast period.
Rising use of micellar proteins in the protein shakes is expected to create lucrative growth opportunities to the market of micellar proteins over the forecast period. For instance, in April 2017, aspari Nutrition has launched a new protein product to expand is protein portfolio. The lineup includes: Myofusion, IsoFusion, IntraPro and Precision Protein. MyoPure 100% Pure Micellar Casein by Gaspari Nutrition is derived from German Powerhouse, Molkereigesellschaft Lauingen GmbH (MGL) a global company engaged in the development and production of micellar casein.
Increasing application of micellar proteins in the production of low-cheese fat is expected to fuel the market growth over the forecast period. Use of micellar proteins increase the protein content of cheese while reducing fat content and also enhance the cheese yield. This is expected to fuel market growth.
Figure 2. Global Micellar Casein Market – Opportunity Analysis
Rising trend of using micellar proteins in juices and nutritional beverages is expected to fuel the market growth of micellar proteins. For example, the use of micellar casein in any beverage can increase the content of milk protein and its blend flavor enhance the flavor of the juice. This is expected to propel the market growth of micellar proteins.
Growing demand for high-protein bakery products is expected to fuel the market growth of micellar proteins. Use of micellar proteins make the high-carb food healthier. According to the Coherent Market Insights analysis, Ingredia, which is a major dairy-based firm, manufactures PRODIET Advance (Micellar Casein); a protein solution developed for use in high-protein puddings.
Figure 3. Global Micellar Casein Market, Revenue Share (%), By Product Type, in 2018
On the basis of product type, in 2018, micellar casein isolate accounted the largest market share of 71% in terms of revenue, followed by micellar casein concentrate, respectively.
Figure 4. Global Micellar Casein Market – Value Chain Analysis
Key players operating in the micellar casein market are Arla Foods Ingredients Group P/S, The Milky Whey, Inc., ProteinCo, Havero Hoogwegt B.V., Idaho Milk Products, Inc., Milk Specialties Global, AMCO Proteins, Ingredia SA, Glanbia Nutritionals, Inc., Nutrimed Healthcare Private Limited, and FrieslandCampina Domo
Few Recent Developments
Milk Specialties Global
Micellar caseins are the type of casein proteins that are derived from the milk. These casein are found naturally in the curd and constituents 80% of milk protein. They are widely used to cure the deficiencies of essential amino acids for the body. Micellar casein are mainly used as sports nutrition owing to its capability to reduce the breakdown of muscle and efficient supply the amino acids to the cells.
The global micellar casein market has witness a surge in market growth in terms of revenue in recent past years, owing to the surge in demand for high protein diet among consumers across the world. Micellar casein is a rich source of protein especially for the muscle growth and is also beneficial in reduction of the fat amount in the body owing to the higher amount of calcium content pre
On the basis of application, the global micellar casein market is bifurcated in to Bakery, Meat Products, Nutritional Powders & Bars, Supplements, Beverages & Smoothies, Dairy Beverages, Clinical Nutrition, Protein Fortification, Infant Nutrition, Fresh Dairy Products, Cheese, and others.
Key features of the study:
“*” marked represents similar segmentation in other categories in the respective section.