Beer is the most widely consumed alcoholic drink across the world. This drink is generally brewed from cereal grains such as maize, rice, and wheat. Moreover, beer is brewed with hops that adds bitterness, stability, and flavor to the beer. Other flavoring agents such as herbs, fruits, and gruit can also be added instead of hops.
The growth of this market is attributed to rise in consumer preference for beer over other alcoholic drinks. According to the World Health Organization (WHO), in 2016, beer accounted for around 36% of the total alcohol consumption. This is further attributed to high consumption of beer among young people. Therefore, major players are focusing on launching new products to meet the rising demand. For instance, in 2018, MillerCoors Company, introduced a new light beer line named Two Hats, which features the pineapple and lime flavors, targeting the young population.
However, high excise duties and taxations on imported and local beer are key factors restraining growth of the global beer market. For instance, for imported beer in Switzerland, an individual subjected to customs is liable to pay beer excise tax, which includes US$ 17.85 per hectoliter of light beer, US$ 26.78 per hectoliter of regular beer, and US$ 35.71 per hectoliter of strong beer. Moreover, rising health concerns among the populace is expected to further restrain the growth of global beer market.
Global Beer Market Taxonomy:
Global Beer market is segmented into:
By Product Type:
Lager type segment dominated the beer market in 2016, owing to its high acceptance rate over other types of beer by consumers. Therefore, major players are focusing on launching new lager beers to fulfil the growing demand. For instance, in 2016, Kopparbergs, a Swedish brewery and cider company expanded its portfolio in the fruit-beer by launching the Kopparberg fruit lager in lemon and lime flavor. This beer undergoes traditional lagering process and does not contain hops, instead contains fruit juice of lime and lemon.
Global Beer Market Outlook:
Major players in the market are focusing on mergers, acquisitions, and new product launches in order to enhance their business in the competitive market. For instance, in 2016, Department of Justice approved merger between the world’s largest beer companies Anheuser-Busch InBev (ABI) and SABMiller Plc. This resulting conglomerate was expected to control around 46% of the global beer profits.
Major players in global beer market include Anheuser-Busch InBev, Carlsberg Group, Beijing Enterprises Holdings Limited, The Boston Beer Company Inc., Heineken N.V., Dogfish Head Brewery, Diageo Plc., Sierra Nevada Brewing Co., Tsingtao Brewery Co. Ltd, Oettinger Brauerei, and The Molson Coors Brewing Company among others.
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