Global Crowd Analytics Market, by Component (Solution and Service), by Application (Market Forecasting, Revenue Forecasting, Customer Management, and Pricing Analytics), by End User (Transportation, Retail, Healthcare, and Others), by Region (North America, Europe, Asia Pacific, Latin America, Middle East, and Africa) – Global Industry Insights, Trends, Outlook, and Opportunity Analysis, 2018-2026

  • To Be Published : Aug 2018 |
  • Format : CMI Insight PPT Format CMI Insight PDF Format

Crowd analysis is interpretation of information obtained by examining the natural actions of objects or groups of people. It collects and aggregates information related to the people and their everyday lives. Managing and understanding the activities of crowd is very challenging in various sectors such as logistics for smart hub organization, security in big public events, and operational productivities for retail networks. Crowd analytics solutions include various modeling and statistical capabilities, such as behavioral model, microscopic model, conflict estimation, and complex network analysis. Furthermore, crowd analytics includes real-time deep video analytics, which allows for deeper understanding of the inclination of the populace and gauging ongoing trends, based on popularity of certain genres of video streams and interactions on social media platforms. Crowd analytics can utilize important information from multiple sources to manage, monitor, and predict the movement of large crowd in an effective and efficient way.

Increasing demand for crowd analytics in retail industry is major factor driving growth of the market

Increasing demand for insights of the consumer behavior and real time market intelligence to strategize the business in achieving the long term sustainability is major factor, which increased the demand for crowd analytics in consumer packaged goods and retail segment. Adoption of crowd analytics services and solutions in the retail segment allows for effective demand prediction, identifying and targeting relevant customers. Furthermore, various organizations such as Nokia, Huawei and Walkbase, and Fast shop (a Brazilian retailer) are launching the various crowd analytics services. For instance, Huawei, a leading ICT solutions provider and Walkbase, IoT analytics platform provider announced a crowd analytics and marketing solution in 2016, which will provide crowd analytics services to retailers to accordingly enhance the customer experiences.

Global Crowd Analytics Market Taxonomy:

On basis of components, the global crowd analytics market is segmented into:

  • Solution
  • Service

On basis of application, the global crowd analytics market is segmented into:

  • Market Forecasting
  • Revenue Forecasting
  • Customer Management
  • Pricing Analytics

On basis of end users, the global crowd analytics market is segmented into:

  • Transportation
  • Retail
  • Healthcare
  • Others

On basis of region, the global crowd analytics market is segmented into:

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East
  • Africa

Global Crowd Analytics Market: Regional Insights

North America is expected to have the largest market share in the crowd analytics market over the forecast period, owing to increasing demand for the security concerns and the need for the intelligent video systems, which is one of the major drivers for growth of the crowd analytics market in this region. Most of the economies such as U.S. and Canada have invested on improving security and safety measures at the public places such retail malls, airports, railway stations, bus stands, and others to prevent suspicious acts and troublesome incidents. This have increased the need for intelligent video systems, which are propelling growth of crowd analytics market. According to National priorities project organization, 2015, the U.S. government funded US$ 598.5 billion for defense and security purpose.  

Global Crowd Analytics Market: Competitive Background

Major players operating in crowd analytics market include Nokia Corporation, AGT International (Switzerland), NEC Corporation, Sightcorp, Walkbase, Spigit, Inc. (U.S.), Wavestore, Savannah Simulations AG, CrowdANALYTIX, Inc., Securion Systems, and Sightcorp.

Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.


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Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.
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Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization:

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users

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