Field Survey Management Market, by Methodology (Online & Mobile, Computer Assisted Personal Interviews (CAPI), Computer Assisted Telephone Interviewing (CATI), Post / Mail, and Others), by End Use Vertical (Government, BFSI, Retail & e-commerce, Healthcare & Pharmaceutical, Retail & Consumer Goods, Telecommunication, Transportation & Logistics, and Travel & Hospitality), and by Region - Global Industry Insights, Trends, Outlook, and Opportunity Analysis, 2026 – 2026

  • To Be Published : Dec 2018 |
  • Format : CMI Insight PPT Format CMI Insight PDF Format

Field survey management market refers to the businesses generated through data collection for gaining insights on different market aspects such as brand management, concept testing, consumer needs, retention, satisfaction surveys, pricing surveys, and service quality. Requirement to gain proper insights on the consumer or business behavior in a specific geographic location to provide competitive edge to companies outsourcing these services is expected to be the prominent factor influencing the growth of the field survey management market.

Utilizing different data methodologies to target specific consumer or business segments to enable better business insights is expected to propel the growth of field survey management market

Businesses outsource these research operations to reduce the additional efforts and capital required for manpower and the tools for data collection that includes the online websites, computer assisted interviews, etc. Moreover, industry players provide services that include data collection methodologies such as online, mobile, computer assisted personal interviews, computer assisted telephone interviews, and post/ mail, which help companies to gain useful insights on the targeted consumer or business segments. These companies utilize one or multiple methodologies to provide competitive edge to their clients and gain better top line growth, cost savings, revenue generation, and maximize the consumer retention. Due to these factors, businesses are offering services in BFSI, retail, ecommerce, telecommunication, consumer goods, and government agencies.

Field Survey Management Market Taxonomy:

On the basis of methodology, the global field survey management market is segmented into:

  • Online & Mobile
  • Face to face interviews-Computer Assisted Personal Interviews (CAPI)
  • Computer Assisted Telephone Interviewing (CATI)
  • Post / Mail
  • Others

On the basis of end use vertical, the global field survey management market is segmented into:

  • Government
  • BFSI
  • Retail & e-commerce
  • Healthcare & Pharmaceutical
  • Retail & Consumer Goods
  • Telecommunication
  • Transportation & Logistics
  • Travel & Hospitality

Data analytics & modelling, social media analysis, and predictive analytics to help clients in better decision making

Analysis of accumulated data and lack of conclusions regarding to research findings may add to the company expense without gaining any competitive intelligence. Thus, most of the vendors in the industry such as Ipsos, Market Equations, and Corp Scan Group provide predictive analytics, media & brand expressions, innovation strategies, strategies for consumer, and employee relationships. This adds to the value of the insights explored through data collection field survey management, which is expected to fuel the growth of market over the forecast period.

Requirement of government agencies to keep track of the nation’s produce, economic activities, population health, and revenue is expected to propel growth of the market. Ease of availing professional services from industry participants for detailed analysis of the required data and significant reduction of cost investment from outsourcing these services are expected to increase the demand for field survey management market over the forecast period.

According to Coherent Market Insights analysis, North America dominated the global field survey management market in 2017 and it is expected to continue its dominance over the forecast period, owing to widespread presence of multi-national companies headquartered in North America that source these insights for better competitive business intelligence for their operations and expansion in other regions.

Some of the key vendors in the field survey management market include Nielsen Holdings PLC, Kantar TNS, GfK, IRI Consultants, comScore, Inc., IT, Research & Metadata Solutions (IRMS), The Brenett Group, Focu Pointe Global, and Ipsos. According to Coherent Market Insights analysis, information regarding the potential growth opportunities in the emerging economies of Mexico, China, India, Brazil, and Russia in conjunction with the advanced economies of North America and Europe is highly valued. Moreover, companies having resources established in these economies have withheld leading positions in global industry space.

Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.


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Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.
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Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization:

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users

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