Global Hot Dogs And Sausages Market – by Product type (Frozen Hot Dogs & Sausages, Cocktail Sausages, and Others), by Meat Type (Pork, Beef, Chicken, and Others), and by Distribution Channel (Supermarket, Hypermarket, Online Stores, Convenience Stores, and Others) – Global Industry Insights, Trends, Outlook, and Opportunity Analysis, 2018-2026

  • To Be Published : Dec 2018 |
  • Format : CMI Insight PPT Format CMI Insight PDF Format

Hot dogs and sausages are highly preferred across the globe due to its taste, flavors, and convenient packaging. The availability of hot dogs and sausages in different flavors such as honey, brown sugar, barbeque, Sajun, spicy, and teriyaki along with others is a major factor driving the market growth. According to the National Hot Dog and Sausages Council, on an average, people in the U.S. ate 20 billion hot dogs and spent over US$ 2.4 billion on hot dogs in the U.S. supermarkets in 2016. The sausages industry is segmented into both non-vegan and vegan categories. Companies such as Linda McCartney Foods provide vegetarian sausages, which are branded as Linda McCartney’s. The vegetarian sausages are much healthier, as they are filled with 60 to 65% of high amount of soy protein along with other ingredients such as soy protein concentrates, sulfites, raising agents, and stabilizers. The casing provided in the vegetarian sausages are also edible, as they are made from collagen and other organic materials. Other factors such as rise in food truck business has fueled growth of hotdogs and sausages market, as they are easy to cook and can provide different varieties to the consumers. For instance, Mastiff Food Truck, a startup company in the U.S. provides their own variety of sausages such as protein-based sausages, fat-based sausages, and others with a variety of tastes. Owing to these factors, the hotdogs and sausages market is expected to grow at a high rate over the forecast period.

Key Segment Trends

  • According to the National Consumer Survey (NCS), in 2017, sausages were breakfast meal for 247.93 million people in the U.S. Cocktail sausages accounted for highest revenue share in global hot dogs and sausages market, owing to its easy accessibility. Across the world, consumers are shifting from consumption of red meat to chicken due to its high cholesterol content as compared to chicken.
  • On the basis of meat type, beef segment is expected to fuel growth of hot dogs and sausages market over the forecast period. According to the National Hot dogs and Sausages Council, in 2016, around 1 billion pounds of hot dogs were sold at retail stores in North America, out of which around 61% of hot dogs had beef content, 12% had pork, and 17% had turkey in it. Beef hot dogs are highly preferred, as they have natural casing and they are skinless, which provides a better taste, texture, and appearance.

Market Restraints

  • According to the U.S. Department of Agriculture, large amount of sodium nitrate used in processed meat products such as hot dogs and sausages increases the risk of colon cancer. Other factors such as large amount of saturated fat with less amino acid molecules in sausages can cause type 2 diabetes and heart disease. Furthermore, long term consumption of sausages made from red meat are considered to be harmful, as it contains a red pigment known as haems that can cause cancer. Furthermore, the World Health Organization (WHO) has classified processed meat as carcinogenic to humans. According to the International Agency for Research on Cancer (IARC), daily consumption of 50 gram of processed meat increases the risk of colorectal cancer by 18 percent.

Key Market Trends

  • North America region held a dominant position in the hot dogs and sausages market in 2016. According to the National Hot dogs and Sausages Council, in 2016, around 19.4 million hot dogs were sold in this region. Furthermore, increasing consumption of hot dogs for breakfast is a major factor driving growth of hot dogs and sausages market in this region. According to NHDSC, around 89% of the people in the U.S. consume hotdogs for breakfast.
  • Hot dogs and sausages market in Asia Pacific region is fueled by the rising preference for fast food among the younger generation in China and India, followed by Japan, Malaysia, Korea, Philippines, Thailand, and Australia. The demand for on-the-go breakfast products such as milk products, hot dogs, donuts and various others is increasing in this region, as economies in this region have large number of women going for work. According to Coherent Market Insights, the overall on-the-go breakfast market in Asia Pacific region is expected to reach US$ 372.3 Mn by 2025.

Key Players in Hot Dogs and Sausages Market

The major players in hot dogs and sausages market include Bar-S Foods Co., ConAgra Foods, Inc., Bob Evans Farms, Inc., Johnsonville Sausage, LLC, Sara Lee Food & Beverage, Family Dollar Stores, Inc., Boklunder, Atria Plc., Animex, Campofrio Food Group, Elpozo, Sigma Alimentos, JBS Argentina and Tyson Foods Inc., Fleury Michon SA, Nestlé S.A, and Hormel Foods Corporation among others. Shineway Group, Venky's, and Goodman Fielder Ltd are some of the major players in the hot dogs and sausages market in Asia Pacific.

Hot Dogs and Sausages Market Taxonomy

On the basis of product type, hot dogs and sausages market is segmented into:

  • Frozen Hot Dogs and Sausages
  • Cocktail sausages
  • Others

On the basis of meat type, hot dogs and sausages market is segmented into:

  • Pork
  • Beef
  • Chicken
  • Others

On the basis of distribution channel, hot dogs and sausages market is segmented into:

  • Supermarket
  • Hypermarket
  • Online stores
  • Convenience store
  • Others

Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.


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Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
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Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

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Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization:

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
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Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

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  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

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