Food is the primary source providing the human body with vital nutrients required for healthy functioning. Similarly, infants require food for their healthy growth and development, which is mostly obtained from breast milk. Infant nutrition is a substitute food for breast milk. The initial 6 months after birth plays a very crucial role in development of a child, wherein ensuring optimal nutrition during this period is of paramount importance. Breast milk is highly nutritious containing carbohydrates, proteins, fats, minerals, and vitamins imperative for development of the child. However, in certain cases the mother may not be able to produce breast milk or may not be able breastfeed the baby due to other reasons. In such cases infant nutrition products act as a suitable substitute.
The infant nutrition product market is broadly classified as baby food and infant formula. These segments are similar in application, though have different growth drivers. Prepared food, dried food and other foods come under the baby food segment, whereas the follow-On milk, specialty baby milk, infant milk and growing milk comes under the infant formula segment. Product innovation is a major factor fueling growth of the baby food segment, while constant endeavor of market players towards enhancing product quality augments growth of the infant formula segment. A recent trend observed in the global infant nutrition market is that of increasing consumer inclination towards organic products. Consumers, especially in developed countries in North America and Europe are willing to pay premium amounts for such products, owing to the general perception of these being more healthy and safe as compared to conventional products.
Infant Nutrition Market Taxonomy:
Global Market by Product Type:
Global Market by Formulation:
Global Market by Distribution Channel:
Global Market by Geography
Growing consumer base and economy of emerging countries would play a major role in the growth of infant nutrition market in the near future:
In the next few years, it is expected that the global infant nutrition market will show healthy growth. In the last few years the sale of infant nutrition products in developed countries has shown single digit growth rate. As the slowly increasing population, low birth rate and due to market saturation. In case of emerging countries, the market has grown by double digit rate due to increasing population and economy of the countries at high rates and increasing awareness about infant nutrition.
China holds the largest market share in APAC region as it has the highest birthrate and the companies are focusing on the sale of premium products in China, considering its growing economy and growing income of the middle class population.
Infant Nutrition Market Dynamics
According to the Center for Disease Control and Prevention, the total number of births in the U.S. in 2014 was 3,988,076. The birth rate was 12.5 per 1000 people in the region. Moreover, the general fertility increased to 62.9% per 1000 women in the age group of 15 to 44. This rise in fertility is an indicator of the increased birth rate. Owing to the above mentioned reasons, the global infant nutrition market is estimated to grow at a considerable rate over the forecast period.
According to the worldstat.org, the birth rate in Asia was 17.56 in 2011. The birth rate of boys was more than the birth rate of girls in this region. The population of Asia has risen from 4.16 billion in 2010 to 4.43 billion in 2016, which is an increase of around 266 million. This rise in the number of births along with the rise in disposable income and per capita spending on baby care have made the infant nutrition market in this region, a promising one. A new trend observed in the market is that of increasing consumer inclination towards organic infant nutrition products.
Stringent regulatory scenario, creates high entry barrier for new entrants in the market. As per the data of China Certification and Accreditation Administration (CNCA), after implementation of quality and safety standards in 2013, out of over 800 foreign brands selling their product of infant formula, only 94 have received approval to sell their products in China and only two-thirds of the local Chinese have received production permit renewals, who has their infant formula products.
Some major players in this market include Nestle, Mead Johnson Nutrition, Bledina, DANONE, Meiji Holdings Co. Ltd, Abbott Nutrition, The Kraft Heinz Company, FrieslandCampina, and Beingmate Baby & Child Food Co. Ltd.
The Mead Johnson Nutrition and Abbott Nutrition holds the largest market share with their Enfamil and Similac brands.
In 2012, Nestle bought Pfizer’s baby food division for US$11.9 billion. This acquisition helped Nestle to expand its reach into emerging markets, as Pfizer had large market share in countries such as India and China.
Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:
In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.
Coherent Market Insights desk research is based on a principle set of research techniques:
Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:
Preliminary Data Mining
The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.
Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.
Coherent Statistical model
We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:
Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.
This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:
The primary research is conducted with the ecosystem players including, but not limited to:
Finding it difficult to find the research that would cater to your business demands? Give us a chance to help you. One of our Research Consultants will connect to provide a customized solution.[email protected]
Talk to our research consultant to design an exclusive report as per your research needs.
We aim to fulfil client's research demands with tailored research solutions.
We aim to provide research studies in quickest turnaround time and in a much cost effective manner.
We cover each industry from supply and demand side with an aim to provide a most holistic research study.
We strive to provide most accurate and reliable research findings in our research reports.