Kombucha is a fermented drink made up of sugar and black tea. It consists a variety of minerals, enzymes, and vitamins and it has health-promoting benefits. Kombucha is a nutrient-rich drink, which is fermented with a symbiotic colony of bacteria and yeast (SCOBY). This SCOBY, which is also called ‘Mushroom’, consumes 90% of sugar during the fermentation process, making a low-sugar end product. This drink is gaining popularity due to its health benefits and is available in food stores and grocery stores. Many people brew at Kombucha at home using methods namely, continuous brew and batch method. Kombucha manufacturers are aiming at producing new flavors with advertisements to attract consumers towards this product.
Increasing awareness about the health benefits and demand for healthy beverages have driven the global kombucha market. Companies are expected to gain profits over the forecast period by manufacturing this drink including the international and domestic companies. Several beverage brands are penetrating the market, which is driving the growth of global kombucha market. Alcohol content in this beverage is a major restraint in the growth of kombucha market.
Global Kombucha Market Taxonomy
On the basis of type, the global kombucha market is segmented as:
On the basis of flavor, the global kombucha market is segmented as:
On the basis of the distribution channel, the global kombucha market is segmented as:
The flavor segment has the largest demand in the kombucha market and it is anticipated to grow at the highest CAGR over the forecast period. Therefore, companies are focusing on developing new flavors to satisfy the demand of the consumers.
Supermarkets have witnessed to have a prominent role in the distribution channel of this product, which has driven the global kombucha market.
Global Kombucha Market Outlook
Hain Celestial Group Inc. has launched kombucha energy shots in 2011 for the first time. Whole Food and Wal-Mart markets among numerous other retailers have merged with brewers for distributing this beverage.
The major companies operating in the global kombucha market include Reed’s Inc., Millennium Products Inc., Revive Kombucha, The Hain Celestial Group, Kosmic Kombucha, Buchi Kombucha, Townshend’ Tea Company, Gt’s Kombucha, and The Humm Kombucha Llc.
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