Kombucha is a fermented drink made from sugar and black tea. It consists of variety of minerals, enzymes, and vitamins. Kombucha is a nutrient-rich drink, which is fermented with a symbiotic colony of bacteria and yeast (SCOBY). SCOBY also called Mushroom, consumes 90% of sugar during the fermentation process, making a low-sugar end product. This drink is gaining popularity due to its health benefits and is available in food stores and grocery stores. Kombucha can be brewed at home using methods such as continuous brew and batch method. Kombucha manufacturers are aiming at producing new flavors with advertisements to attract consumers.
Increasing awareness regarding health benefits and demand for healthy beverages are driving growth of global kombucha market. Major beverage brands focused on entering into manufacturing of this drink, which is driving growth of global kombucha market. However, alcohol content in beverage is a major restraint for growth of kombucha market.
Global Kombucha Market Taxonomy
On the basis of type, the global kombucha market is segmented into:
On the basis of flavor, the global kombucha market is segmented into:
On the basis of the distribution channel, the global kombucha market is segmented into:
The flavor segment has largest demand in the kombucha market and it is anticipated to grow at the highest CAGR over the forecast period. Therefore, companies are focusing on developing new flavors to meet the demand of consumers. Supermarket segment has witnessed prominent role in the distribution channel of this product, which has boosted growth of the market.
Global Kombucha Market Outlook
Hain Celestial Group Inc. launched kombucha energy shots in 2011. Whole Food and Wal-Mart markets among numerous other retailers have merged with brewers for distributing this beverage. The major operating in the global kombucha market include Reed’s Inc., Millennium Products Inc., Revive Kombucha, The Hain Celestial Group, Kosmic Kombucha, Buchi Kombucha, Townshend’ Tea Company, Gt’s Kombucha, and The Humm Kombucha Llc.
Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:
In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.
Coherent Market Insights desk research is based on a principle set of research techniques:
Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:
Preliminary Data Mining
The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.
Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.
Coherent Statistical model
We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:
Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.
This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:
The primary research is conducted with the ecosystem players including, but not limited to:
Finding it difficult to find the research that would cater to your business demands? Give us a chance to help you. One of our Research Consultants will connect to provide a customized solution.[email protected]
Talk to our research consultant to design an exclusive report as per your research needs.
We aim to fulfil client's research demands with tailored research solutions.
We aim to provide research studies in quickest turnaround time and in a much cost effective manner.
We cover each industry from supply and demand side with an aim to provide a most holistic research study.
We strive to provide most accurate and reliable research findings in our research reports.