Predictive Analytics Market, by Type (Services (Managed and Professional), Solutions (Financial Analytics, Risk Analytics, Customer Analytics, Marketing Analytics, Sales Analytics, Supply Chain Analytics Network Analytics, Web & Social Media Analytics)), by Deployment (On-premises and Cloud-based), by Organization Size (SMEs and Large), by Verticals (BFSI, Telecommunication and IT, Retail and Ecommerce, Healthcare and Life Science, Manufacturing, Government and Defense, Energy and Utilities, Transportation and Logistics, and Others), and by Geography - Global Industry Insights, Trends, Opportunity Analysis, 2018-2026

  • To Be Published : Oct 2018 |
  • Format : CMI Insight PPT Format CMI Insight PDF Format

The predictive analytics is a branch of advance analytics, which is used to make future prediction by adopting various techniques such as Artificial Intelligence, machine learning, modelling, statistics, and data mining.

Increasing demand for market insights from unstructured data such as documents, call centre transcripts, email messages, social media content, and social networking sites is major factor driving growth of predictive analytics market. In organization only 20% of data is structured and 80% of data is unstructured. Predictive analytics software extract insights from unstructured data with the help of language processing technology combined with a variety of analytical tools. This insights enables the companies to understand customer mind-sets, purchase preferences, and sentiments that cannot be anticipated from structured data alone. Hence, growth of unstructured data is driving growth of the predictive analytics market.

Predictive Analytics Market: Taxonomy

By Type:

  • Services
    • Managed Services
    • Professional Services
  • Solutions
    • Financial Analytics
    • Risk Analytics
    • Customer Analytics
    • Marketing Analytics
    • Sales Analytics
    • Supply Chain Analytics
    • Network Analytics
    • Web and Social Media Analytics

By Deployment:

  • On premises
  • Cloud-based

The cloud deployment model segment is projected to witness highest CAGR over the forecast period, owing to various advantages such as low maintenance cost, remote location access, and flexibility, which have accelerated the demand for cloud based predictive analytics solutions.   

By Organization Size

  • Small and Medium Enterprises
  • Large Enterprises

The small and medium size enterprises segment is projected to grow with the highest CAGR over the forecast period. Increasing focus on improving customer experience is one of the major factor driving the growth of the segment in the predictive analytics market. Moreover, due to low maintenance and investment cost have raised the demand for cloud based predictive analytics solutions in small and medium enterprises.  

By Verticals

  • Banking Financial Service and Insurance (BFSI)
  • Telecommunication and IT
  • Retail and Ecommerce,
  • Healthcare and Life Science
  • Manufacturing
  • Government and Defense
  • Energy and Utilities
  • Transportation and Logistics
  • Others

The Banking, Financial Services, and Insurance (BFSI) vertical held the largest share in the market in 2017 and is projected to retain its dominance throughout the forecast period. The BFSI industry vertical use predictive analytics for achieving competitive advantage by leveraging analytics to improve decisions, enhance marketing, and influence consumer behaviour by effectively and efficiently implementing the predictive analytics on various processes.

Predictive Analytics Market: Regional Insights

On the basis of geography, the global predictive analytics market is segmented into North America, Europe, Asia Pacific, Latin America, Middle East, and Africa. North America held the dominant position in the market and is projected to retain its dominance throughout the forecast period. The U.S and Canada are the major economies driving growth of the market in this region. Increasing dominance of digitalization and high adoption of analytics application by various organizations have accelerated growth of the market in this region. 

Predictive Analytics Market: Competitive Background

Leading players operating in the predictive analytics market include Oracle Corporation, SAP SE, Microsoft Corporation, SAS Institute, Inc., Fair Isaac Corporation (FICO), NTT Data Corporation, Tableau Software, Inc., Tibco Software, Inc., and Rapidminer, Inc.

Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.


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Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.
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Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization:

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users

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