Sleeping Masks Market, by Product Type (Contoured & Ergonomic, Lightweight, Wrap around, Gel Mask, Aromatherapy), by Distribution Channel (Online, Hypermarket, Supermarket, Specialty Stores, and Others), and by Region (North America, South America, Europe, Asia Pacific, and Middle East & Africa) – Size, Share, Outlook, and Opportunity Analysis, 2018 – 2026

  • To Be Published : Mar 2019 |
  • Format : CMI Insight PPT Format CMI Insight PDF Format

Sleeping masks are designed to shield eyes from unwanted light, ensuring to set a perfectly dark environment. The best quality sleep masks should be able to mold to the user’s face, promoting comfort while effectively creating a light-deprived environment required for sound sleeping. Various types of sleeping masks are available depending upon material, shape, and others. Contoured and ergonomic masks are designed to fit the face perfectly and provide total blackout. Wrap around masks wrap completely around the head for maximum blackout. Gel mask is good for people with dry eyes, migraines, and puffy eyes. Aromatherapy sleeping mask is equipped with herb pocket. Sleeping mask must provide features such as it should be comfortable, fit around the face, and provide total blackout. Travelers, shift workers, and light sleepers frequently use sleeping mask.

Market Dynamics

  • A major driver promoting growth of the global sleeping masks market is growing travel and tourism industry. According to World Travel and Tourism Council, travel and tourism sector accounted 10.4% of global GDP in 2017. Economical flight and train tickets are attracting large number of travelers for long journey. Sleeping masks are helpful for inducing sleep during the day on an airplane with the lights on for long travel hours. Lightweight silk or cotton masks are the best options for travelling. Some sleeping masks are specially designed for travelling and are attached with a travel pouch.
  • However, sleeping masks need frequent cleaning and repeated wash, which might cause the materials to degrade quickly. Less service life of these masks can hamper growth of the sleeping masks market. Generally, masks with higher price points have longer lifespans than those with lower price.

Market Outlook

  • According to Coherent Market Insights’ analysis, North America is expected to be the largest region in sleeping masks market over the forecast period, owing to the prevalence of sleep apnea, restless leg syndrome, and other sleep disorders. According to American Sleep Association, around 50-70 million U.S. adults have sleep disorder by 2017.

Key players in the Global Sleeping Masks Market

  • Key players operating in the global sleeping masks market include Dream Essentials, LLC, Alaska Bear, Bedtime Bliss, Lewis n Clark, Napform, Nidra Goods, Sleep Master, Happy Luxe, and others

Market Taxonomy

 

On the basis of Product Type, the global sleeping masks market is segmented into:

  • Contoured & Ergonomic
  • Lightweight
  • Wrap around
  • Gel Mask
  • Aromatherapy

On the basis of Distribution Channel, the global sleeping masks market is segmented into:

  • Online
  • Hypermarket
  • Supermarket
  • Specialty Stores
  • Others

On the basis of Region, the global sleeping masks market is segmented into:

  • North America
    • U.S.
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Europe
    • U.K.
    • Germany
    • Italy
    • France
    • Spain
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • ASEAN
    • Australia
    • Rest of Asia Pacific
  • Middle East & Africa

Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.


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Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.
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Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization:

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users

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